Channel Influence Report

Steve Mould

3.5M subscribers · 12 videos in database · 12 analyzed

Executive Summary

Stated Purpose

I make videos about science. I also write books! You can get them here: https://stevemould.com/books You can support me on Patreon here: https://www.patreon.com/stevemould You can discuss my videos on reddit: https://reddit.com/r/SteveMould For s...

Operative Pattern

Across 12 videos, this channel demonstrates low persuasion intensity, primarily through Performed authenticity. Recurring themes suggest consistent operative goals beyond stated content.

Key Metrics

21%
Avg Influence
Low
91%
Avg Transparency
Transparent

Performed authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

Primary Technique
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Channel Rating

Transparent Champion Lower influence than 26% of analyzed videos

Low influence intensity with high transparency. This channel lets content speak for itself.

Based on 4307 videos analyzed across all channels on Bouncer.

What's Valuable Here

Persuasion Dimensions

Engagement Mechanics
22%
Call to Action
20%
Story Shaping
18%
Emotional Appeal
16%
Implicit Claims
10%

Most Used Techniques

Performed authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

2 videos

Social proof

Presenting the popularity or consensus of an opinion as evidence that it's correct. When you see many others have endorsed something, it feels safer to follow. This shortcut can be manufactured — fake reviews, inflated counts, and cherry-picked polls all simulate consensus.

Cialdini's Social Proof principle (1984); Asch conformity experiments (1951)

1 video