Always Be Ready

A while back, I rolled up to a gas station in a supercar and start pumping gas. And a kid comes up to me and he's like, "Hey, do you want a free sample of perfume?" I was like, "Yeah, sure." He squirts my wrist. He asked me if I want to buy the bottle. I said, "No." But you know what? I'll give you 20 bucks just for trying to encourage entrepreneurship. And he says, "Cool. Do you have 20 bucks in cash?" And I said, "No, I have a card, though." And he was like, "Okay, well, let me go get the card processor." So, I'm standing there. My gas is pumping. And I see him just stand there as another guy is pitching some group. Doesn't say anything for minutes. My thing clicks and I was like, "All right, take it. Put it back. Step in the car." He sees me and is like, "Whoa, whoa, whoa, bro. Bro, bro." I start driving away. He's like, "Hey, man. I'm about to get the thing." And so I said, "Listen, man. I'm driving this car because I sold the way you're selling. I get it." So, let me give you a couple pieces of advice if you want to take them. One, as soon as the customer says they'll give you money, shut up. The second thing, as soon as someone offers you money, always have a way to process the money. Third, if you have a closed deal and someone else walks in, you tell the person who is about to walk in to wait. You have the deal on the table. You made all three mistakes. This will teach you far more than my 20 bucks would have ever given

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yt-d The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yt-d If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.