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Analysis Summary
Fear appeal
Presenting a vivid threat and then offering a specific action as the way to avoid it. Always structured as: "Something terrible will happen unless you do X." Most effective when the threat feels personal and the action feels achievable.
Witte's Extended Parallel Process Model (1992)
Worth Noting
Positive elements
- This video provides a clear example of how a political candidate communicates their legislative record to a specific constituency (veterans).
Be Aware
Cautionary elements
- The use of an imminent terrorist threat to drive traffic to a campaign website where personal data is likely collected for political marketing.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
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Transcript
it is the most specific threat against US service members we have seen there are new developments tonight after news of that Isis hitless Isis wants its followers inside the United States to Target American troops Matt Gates wrote a law shielding the identities of veterans and their families from terrorist threats overseas our troops fought to protect us now it's our turn to protect them if you've served in the military contact me at Matt gates.com learn how this law can protect you