FREE Amazon FBA Course | 12 Hour FULL Step by Step Tutorial 2026

This is a complete free Amazon FBA course that  should cost around $5,000. But I'm going to give you this entire course, over 10 hours of content  completely for free. And the reason I'm doing this is because in the last 30 days selling on Amazon,  I've done over $90,000 in sales. And I know that if I show you the method that I'm going to show  you in this video that you can do the same thing because Amazon FBA selling products on Amazon  is one of the biggest opportunities to make money online right now. I've been doing it for 10  years. I've had a ton of success. And the reason that this is so powerful is because Amazon is a  giant company. They are a $2 trillion company. They are the number one ecommerce company in  the world and they allow you to sell products on their platform. And what's crazy is not that many  people are actually selling products on Amazon, but the ones that are are making a ton of  money. Over 40% of all Amazon sellers make over $100,000 every single year. And Amazon has 310  million customers, prime customers worldwide. Over a 100red million prime customers in the  United States alone. And if you watching this video right now, you're trying to make money  online. You should think about where are most people spending their money on the internet. And  the answer is Amazon.com. 56% of all people that are looking to buy something online start their  search on Amazon's website. They have over 2.4 billion people going to Amazon.com every single  month looking to buy products. Last year alone, there was hundreds of billions of dollars spent  on Amazon's website. And that number is increasing every single year. So right now is the perfect  time to start an Amazon business. It's easier than it's ever been to start an online business.  Plus, this is an opportunity that's continuing to trend upwards because more and more people are  buying things online every single year. Last year, about 18% of all sales happened online. This year,  it's going to be 20%. Next year, it's going to be 22%. It's going to keep going up and up every  single year. And in this one video, I'm going to walk you from A to Z on how you can start your own  Amazon business and start making passive income by selling products on Amazon. This is going to be a  complete video. It's step by step. And I want you to do something before you watch this video. First  off, smash that like button because this video took me hundreds of hours to create. I spent over  10 years learning everything I'm going to show you in this one video. So, make sure you smash  that like button. But the next thing I want you to do is treat this video as if you spent $5,000  on it. What I've noticed over and over again is people that don't pay for things tend not to pay  attention, which is hard for me because I like to make free content here on YouTube, but over and  over again, I make this free content. It's gold. And I noticed that people don't actually watch it  all. So make a commitment to yourself that you're going to watch this entire video. You can watch  it at 2x speed. You don't have to take notes the first time you watch it. Just watch the entire  video from beginning to end. Then come back over and over again as you're actually creating your  Amazon business. And you can watch the different sections. I have timestamps down below so you can  skip to whatever section you want. But if this is your first time watching this video, watch it all  the way through so you can understand the entire concept. And yes, I have a more advanced coaching  program. If you're looking for extra help selling on Amazon, I'll put a link to that down below.  But if you're tight on cash, don't worry about it. That's why I made this video. This is a completely  free video and it has enough information for you to start a six-figure Amazon business if you pay  attention and watch this entire video. And if you're new to the channel, my name is Travis. I've  done over $10 million in online sales. And I've been selling on Amazon for about 10 years now.  So, I have a lot of experience. I've also taught thousands of students my exact step-by-step method  for selling on Amazon. And what I do and what I teach is different from the way that anybody else  is teaching Amazon. And it works 10 times better than anything else I've seen anybody else teach  because I'm going to show you how to create a real business. A business that you're passionate about.  A business where you can sell your products not only on Amazon, but you can sell them on your own  Shopify store. You can sell them on Tik Tok shop, Walmart, in retail stores. What we're doing here  is we're creating a real e-commerce business that we just happen to use Amazon for. Amazon's a good  starting place, but my hope for you if you want is to grow this business beyond Amazon. And that  being said, you don't need to. You can make six, seven figures easily by selling products on  Amazon. And that's more what I do. I'm much more interested in setting up six figure passive income  businesses. For example, one of my businesses, Carnivore Electrolytes, is the one I showed you  earlier that's doing over $90,000 in revenue every month. Now, that is revenue. There are some costs  when selling on Amazon, but it's doing around $40,000 profit every month. And I want you  to think about this for a second. If I could guarantee you that you could make $40,000 profit,  passive income every month, meaning that you have your free time to be able to do whatever you  want, how would you live your life? I mean, I would rather be making $40,000 profit per month  and have all the free time in the world than be a billionaire and have to work a 100 hours a week.  And that's what Amazon and the Amazon FBA program gives you. It gives you freedom and it gives you  money, which are two of the best things in life in my opinion. And if you follow the step-by-step  formula I'm going to be teaching you in this video, you can do it too. I've done this over and  over and over again. My first company, Performance Nut Butter, I launched it and in the first year  did over $300,000 in revenue, $100,000 in profit. I ended up selling that business for a good chunk  of change, which is another reason why I recommend starting an Amazon business because you can always  sell your business. You're creating and building an asset that grows in value as you grow it. And  after I sold that business, I partnered with a student that joined my program, AJ. AJ lost  his job during the pandemic as a bartender, and I helped him to create this product right  here, cocktail cards. The only thing was he didn't have any money to start this business. And that's  a big thing about starting an Amazon business. You actually don't need any money to start your  business. You can do a secret method that I use called crowdfunding. That's something I'm going  to be talking about later in this video. So, don't worry. Even if you don't have a lot of money,  you can still start an Amazon business. And his business did over $500,000 in sales in his first  year. He had no experience selling on Amazon, no experience starting online businesses. But I  showed him the step-by-step method I'm going to be showing you in this video. And he was able to do  half a million dollars in sales in his first year. Brent, another success story, one of my biggest  success stories. He joined the program. He told me, "Travis, I don't have a lot of free time."  He is a first responder helicopter pilot and a dedicated father of two beautiful children. And he  said to me, I don't have a lot of free time. How much time is it going to take me to start this  Amazon business? And I told him, "You could do it in 3, four, 5 hours a week." And at first he  didn't believe me, but he trusted the process. He followed the formula. And now he's doing  over $1 million every single year in revenue, over $300,000 in profit. He is making more money  from his Amazon business than he does working at his full-time job as a first responder helicopter  pilot. And so if Brent can do it with very little interested in the program. It's a free strategy  call. So, even if you decide for some reason the program isn't a good fit for you, you can still  take all the information that you learn in the strategy call and go start your Amazon business  on your own. There's a link down below in the description if you want to get that free call. And  we're going to start the course in just a couple minutes here, but I want to give you a little bit  of an overview of what we're going to be talking about as well as an overview of what Amazon FBA  actually is. And Amazon FBA is a way for you to sell your products on Amazon's website. And the  FBA program stands for fulfilled by Amazon. It's where you send in to the Amazon warehouse any  products that you're looking to sell on Amazon's website. And when you get an order, Amazon takes  care of the fulfillment for you. They package it up and they ship it to your customer. And when  you use the FBA program, it allows your products to be Prime eligible, meaning your customers can  get the products delivered to them within 2 days. And people buying products on Amazon are  much more likely to buy Prime products. So, not only are you going to get more sales, it's  going to be less work for you. Now, they do charge a little bit of money for that, but it's so  ridiculously affordable, it's cheaper than if you were to ship the products yourself. So, using the  FBA program is one of the biggest hacks out there for making passive income. And what's cool about  this is you can live anywhere in the world. Now, if you were running a normal business, you have to  be based in the same country that you're running your business in. But with Amazon FBA, I lived in  Mexico for 6 months and my business kept running. You can move to Thailand. I have a student, Will,  who I partnered with on Rocket T, and he makes around 60K a year, which doesn't sound like a  lot of money, except for he lives in Thailand, where it costs almost nothing to live. He lives  like a king because he's able to get his freedom and live where he wants to live. And before we get  started, let me give you a quick overview of how this process works. And obviously, right now,  I'm making this sound super easy. And it is if you follow the method I'm going to be sharing with  you, but there are five steps. The first step is to do product research. This is where you research  and you figure out what product you want to sell. And there are some tools that make this process  so easy. I'm shocked that more people aren't using these tools. So, I'm going to share with you those  tools later and how to do it. The second step is to find a manufacturer. And there are websites  that all you have to do is type in what you're looking for to get manufactured and it'll give  you a list of hundreds of different companies that you can work with in the United States,  overseas. You can find a manufacturer using these websites. The third step is to create the  product and create the brand. Here's a big thing that a lot of people miss when selling products on  Amazon. It's all about your brand. Customers will pay more money for a more premium package. this  product and this product could be the same, but because this product has more premium branding,  I'm going to be able to charge more money and make more profit even though the costs are the  same. There are some tricks to human psychology that you can use to make way more money. I'm going  to be sharing all those with you. Then step four is to create a listing on Amazon. This is where  you add the title, some images of your product, some bullet points. You basically add your product  onto Amazon's website. And this is very simple. I'm going to show you step by step how to do this.  But not only am I going to show you how to do this, I'm going to show you again how to use human  psychology, some different tricks to get more sales and to get your product to the top of the  search results. Because when selling on Amazon, it's all about the search engine. People go to  Amazon, they type in what they want to buy. And if your product shows up at the top of the search  results, they're likely going to buy it and you're going to make money. And I'm going to show you  how to get your product to the top of the search results and how to get people to actually buy your  product instead of the competitors. And then step five is to launch your product on Amazon. And when  I say launching, I mean getting as many sales as possible from day one. And there are a bunch of  different ways to do this. My favorite way is a product launch group. And I'll be sharing what a  product launch group is and how that's going to get you a ton of sales from day one later in this  video as well. So now we're ready to get started. And I want you to do something. Save this video  somewhere. Bookmark it. Click save for later, the watch later button in YouTube. Add it  to a playlist, wherever you need to do so that you'll remember to come back to this video  over and over again. But even more importantly, you're here watching this right now. Commit to  watching as much of this video right now as you can because when you watch a decent amount of  this video, you're going to hook yourself in. That's actually going to make it so you start your  Amazon business. Because a lot of people suffer from analysis paralysis. A lot of people get stuck  thinking that they're going to do something, but they never actually commit. And the way to have  success and the way to really make a lot of money is to focus. I'm telling you right now, this is  the biggest opportunity out there. Trust yourself and watch this video all the way through. Give  this a shot and actually follow the instructions that are in this video and launch a product on  Amazon. So, let's get started with the course right now. The first step to starting your Amazon  FBA seller account is to go to sell.amazon.com amazon.com and then you're going to go down  and click the sign up button. Now, warning, be careful here because there are actually two  different ways that you can sell on Amazon. You can sell with a professional account, which is  going to cost you $39.99 a month or you can go with the individual account. And the individual  account is actually free. And they actually hide this feature. In order to sign up for a free  individual seller account, you have to scroll all the way down to the bottom and click on  sign up to become an individual seller. Now, the catch with signing up as an individual seller  is you are going to have to pay an additional 99 for every item that you sell. And I've been  selling on Amazon for over 8 years. And my advice to you is if you plan on selling more than  40 units per month, sign up for the professional plan. Don't sign up for the individual seller  plan. I'll talk more about the differences between the individual and the professional plan later in  this video, but there are a bunch of features that you get when you sign up with the professional  plan. Before I go any further in this tutorial, I do want to let you know that there are five  really common reasons why people end up getting denied from being able to sell on Amazon. They  get their account banned and they're never able to sell on Amazon. So, you're going to want to pay  close attention and make sure that you avoid these common mistakes that people make when applying for  their seller central account. And to sign up for the professional plan, which is what I recommend,  go ahead and click on the sign up button. If however you do want to go with the individual  seller account because you're only going to be selling a few items, as I mentioned, just scroll  down to the bottom and click on this sign up to become an individual seller button. And the truth  is, you can start off as an individual seller and you can always upgrade to the professional selling  plan later if your business starts to grow and you start selling more items on Amazon. Another thing  that people don't realize is you can sign up for the professional Amazon seller plan. And that  is going to cost you $39.99 a month. But here's another secret that a lot of people don't realize  that Amazon will charge you for that first month, but they won't charge you again until you actually  start selling products. And I say this because if you're planning on selling on Amazon, but you know  that you're not going to actually get started for a few months, it's a good idea to sign up for your  seller account now because sometimes it does take a few weeks or months before your account gets  fully approved. And if for any reason Amazon charges you during those months that you're not  selling, you can just message seller support and they'll refund you all that money. So once you're  ready, you're going to click sign up. I'm going to share with you right now one of the reasons why  people get banned from selling on Amazon. This is one of the most important steps of this entire  tutorial. So please make sure and pay attention. One of the most common reasons why people get  banned from being able to sell on Amazon is they already have an Amazon seller account. Maybe they  started one back a few years ago when they were in college to sell some used textbooks. Or maybe  someone else in their house has an Amazon seller account and they didn't even realize. And when  you go to start your new Amazon seller account, this is a red flag for Amazon because Amazon  is wondering why you're starting a new Amazon seller account when you already have another one.  Now, there are very specific situations where it is allowed for you to have a second Amazon  seller account. For instance, if you have a new legitimate business that needs a separate account  that's a separate entity, then you can do it. But before you start your second seller account, I  recommend reaching out to Amazon and letting them know about the situation so that it's documented  that you're going to be doing this. And Amazon used to be a lot more strict with this, but still,  it's not worth the risk of being banned. I always recommend letting Amazon know that you're going  to be starting a new Amazon seller account. So, at this point, if you already have an Amazon  account, you're going to go ahead and log in with that Amazon account. However, if you are  creating a new account for your new business, click create your Amazon account. You're  then going to put in your name, email, and a password. But before you go any further, I  do have a really important tip when it comes to what email address you use. And this is another  one of those things that people get in trouble for. They get banned or a lot of times Amazon  will deny them from getting a seller account. A common mistake I see people making with the email  that they choose when signing up for their seller account. A lot of people make the mistake of using  a Gmail account or a Yahoo account, and you can do this, but again, sometimes this is a red flag for  Amazon that you're not a serious seller. It's much better if you have a business email address. And  I'm going to use travis passion.com because that is my business address. I'm not going to use my  personal Gmail account. So then you're going to type in your password and you're going to hit  next. They'll then ask you for a phone number, which should be easy. But if for any reason you  don't have one or you've already used your phone number with a different account, you can always  get a Google Voice number and use that instead. They'll then send you a one-time password to  your mobile phone. You'll enter that and you'll click create your Amazon account. I do have a  complete checklist that you should go through before you start to sign up for your Amazon  seller account. And there are some things on this checklist that you may not have thought  about. Obviously, as we've already mentioned, you need to have an email address and you want to  have a phone number that you would use for your Amazon seller account ready. But at this point in  signing up for your seller account, they're going to start asking more serious questions and they're  going to be asking you for some other information. And one of the first things they're going to  ask you about is your business information, as well as what is your best contact address.  So, you're going to want to make sure you have all your paperwork ready for that, as well as the  mobile number, a chargeable credit card, and a few other things that we'll be going over. And don't  worry, even if you live outside the United States, I'll be talking about how you can still sign up  for an Amazon seller account and be able to sell things within the United States. But be careful. A  very important part about this step is do not sign up for an Amazon seller account with a debit card.  If you sign up with a debit card for an Amazon seller account, they will suspend your account.  They will ban you. And they're not going to tell you why oftentimes, but I will tell you why. It's  because they don't like it when people sign up for debit cards. They want you to sign up with  a credit card. Also, at the end of this process, they're going to ask for some different identity  details. Some information such as either a picture of the front and back of your driver's license  or a picture of your passport. Now, I'm going to walk step by step through this with you because  I've seen a lot of people mess up little small details that end up getting them in a lot of  trouble. It ends up making it so their account is banned. They're denied from selling before they  even get a chance. So, the first thing we're going to do is we're going to go here and we're going  to select the business location. And for me, that is in the United States. But if you're not  located in the United States, don't worry. You can still sign up to sell on Amazon from pretty  much anywhere in the world. And I'll go into more details about that throughout this video. But if  you want me to do a dedicated video just talking about how to start an Amazon seller account from  outside the United States, leave a comment down below and I'll consider doing that as a future  video. At this point, you're going to select what is the entity type of your business. Now,  if you don't know the answer to this, you're probably going to put none and select I'm just an  individual seller. And you can sell on Amazon even if you don't have a legitimate business structure.  You're just going to have to use your social security number if you're located in the United  States. and they need this information for tax purposes because when you make your first million  dollars off Amazon, they're going to report it to the government and Uncle Sam knows where to go and  collect that. But one thing that I want to note is that if you are located outside the United States,  I do recommend setting up an LLC. It's going to make it a lot easier for you to sign up for your  Amazon seller account. And an LLC stands for limited liability company. It's a way for you to  legally start a business within the United States. Whether you live outside the United States or  inside the United States, starting an LLC makes a lot of sense because it does give your business  legal protection. Meaning, if someone sues your business, they can't come after your personal  assets. However, if you don't need the legal protection, but you still want to start a business  account, you can do what's called a DBA instead, which stands for doing business as. And this  allows you to open up a business bank account, a business credit card, which is very helpful  because it allows you to keep your business and your personal finances separate. Though, I will  warn you that if someone sues your business, they can come after your personal assets. So, I  would recommend signing up for an LLC if you're selling something that people consume or that has  a high chance of someone wanting to come sue you. You can always sign up for a DBA first and then  later on upgrade to an LLC to get that legal protection. Now, if you are outside the United  States or you're just looking for a easy way to sign up for an LLC, you can go to wy registered  agent.net to set up an LLC based in Wyoming. And Wyoming is a great place to set up an LLC. Another  option is to set up an LLC in Delaware. And Legal Zoom can help you do that. I'll put links to both  of those down below in the description. However, I do want to warn you that if you live within  the United States, you should just set up an LLC in your home state. For me, for instance, in  California, that does cost $800 a year in order to have an LLC, but it's worth it for the legal  protection. Now, at this stage, for most people watching this tutorial, you're probably going  to select privatelyowned business. However, if you're a charity, obviously click on that  option. There's also a spot for state-owned business and a spot for publicly listed business.  And a publicly listed business means a giant company with stockholders. So most people watching  this video, you're probably just going to select privatelyowned business. You'll then want to enter  your business name and confirm that your business location type and everything are correct. Then  scroll down and click agree and continue. They'll then ask for your company registration number,  which for most people watching this video, that is just your EIN, which stands for employer  identification number. And an EIN is basically a social security number for your business. If you  have a business, you don't have to give Amazon your social security number, but you do have  to give them your EIN. Again, so that when you make your first million dollars, Amazon knows  where to send the tax bill to. And getting an EIN is very easy to do. It's free and really  fast. You can go to this website right here, and I'll include a link to that down below in  the description. And to get your EIN, it's very simple. You just fill out some information about  your business, and then you tell the IRS, tell the government about your company, and they will  give you an EIN number in just a few minutes. I do recommend printing out the page that they give you  with your EIN information because you are going to need this later in the future, and it's just  really good to keep for your records. And once you have that, you're going to go here and you're  going to paste that number in. And obviously, I'm going to blur out a lot of the information  throughout this tutorial because this is private information. And while you're entering all this  information, you're going to want to make sure you double check that all your details are correct  because if you type in the wrong information, again, this could lead to Amazon not approving  your account. And any little small mistake could cause a ripple effect of issues. Next,  they're going to ask for your registered business address. And it's okay if it's your  home address, but I will warn you that it's only okay to use your home address if your business  address is registered to your home. However, if you're not located in the United States, or  if you want to keep your home address private, you can hire a company to be your registered  agent. And it's relatively inexpensive. There's a lot of different websites that offer this service,  including Legal Zoom. And what they're going to do is they're going to provide you with a legitimate  address that you can use as your business address. They'll then ask for your business phone number  and you can use the same phone number that you gave to them earlier and then you'll click send  in SMS. They're going to send you a text message to your phone. You're going to take that PIN  number. You're going to paste it in and click verify. Next, you're going to put in either your  name or the name of your registered agent if you prefer to use a registered agent. Then you're  going to fill out this next section with some personal information like the country of your  citizenship and the country of your birth. Again, if you're from outside the United States, don't  worry. About half the people that join my Amazon FBA program are from outside the United States,  and they're able to sell on Amazon without any problems. Now, at this point in setting up your  Amazon seller account, you're going to have to put in some information about your passport or your  driver's license. And I chose to use my passport, so I'm going to have to put in my passport number  as well as the date of expiration. I'd recommend if you have a passport to use your passport, but  if you don't, you can use a driver's license or some other type of government ID. Amazon is very  strict about who they let become sellers on their platform because there are a lot of scammers  out there that try and start an Amazon seller account and then scam Amazon customers. And Amazon  has become very good at catching those people, but sometimes they make mistakes and they end  up thinking that you're going to be a scammer even though you're not. And at the end of this  video, I'm going to share with you the two biggest reasons why people get denied from being able  to sell on Amazon. And often times, they will get banned for life for making this mistake. And  you don't want to make these mistakes. Again, I'll talk in depth about those at the end of the video.  But in general, if you're following this video and you make sure that you fill out everything  the way that I'm telling you to fill it out, you're going to be okay. And after you're done  with that, you're going to scroll down here and click if you're the owner of the business or click  on this box if you're actually using a registered agent and you're just putting information about  the legal representative of your business. In this case, I am the owner of the business. So,  I'm going to click right here. And if you're the only owner of the business, you're going to click  yes. If you're not the only owner of the business, you'll click no right here. And it'll ask for some  more information about the other owners of the business. Now, before we go into the next step,  Amazon is going to warn us that we do need a few really important things. For instance, we do need  a valid bank account number. Obviously, the point of selling on Amazon is to make money, and so you  need to have a business bank account that they could put the money into. But don't worry, if you  don't have a business bank account, you can easily get one. All you need to do is take your business  paperwork, whether it's your DBA paperwork or your LLC paperwork, and go into your local bank, give  it to them, and they will start a business bank account for you. I personally recommend if you're  in the United States to go with US Bank because you can get a free business bank account. However,  if you're outside the United States, you can go with a bank like Payaneer or World First Bank.  Now, another really important thing here is you're going to want to make sure that the name on your  bank account matches the name of your business. And if you don't have a business bank account and  you're just signing up as an individual seller, that actually is okay as well. You can use your  personal bank account, but I do recommend trying to keep your personal and business bank accounts  separate. And it goes on to say, to verify your bank account, you're going to need to provide some  documentation. For instance, you're going to need to provide at least a bank statement. They'll also  tell you that you're going to need to have a valid credit card number for the next step. And as I  mentioned, I would avoid using a debit card or any kind of like prepaid credit cards. You're going to  want to get a valid credit card. And this credit card is going to be used to pay your monthly  fee or pay for any kind of other costs that you might have such as advertising costs. Also, if  you're signing up for an individual seller plan, this will pay for the 99 cent charge for every  product that you sell on their website. So, once you have all the different documentation  ready, you're going to click I understand. And the first thing that they're going to ask is what is  the name of your financial institution? And they have a list of banks here. But if for any reason  you do not see your bank, you can click on others and then specify the name of your bank. For me,  I'm using US Bank. So I'm going to select US Bank. They then ask for your 9-digit routing number as  well as your bank account number. And you can find out what your routing and bank account number is  by looking at the bottom of a check. And you can see the routing number as well as the bank account  number. And again, I'll blur these out for obvious reasons. And since my bank is not eligible for  instant verification, they're going to require me to upload a bank statement later in this process.  We'll go ahead and click continue. You'll then be asked to provide your credit card information.  And after you enter your credit card information, hit next. Now, at this point, they're going to  ask you what you want your store name to be. A lot of people get tripped up on this part. They're  confused. they're not sure what they should put. But I'm going to explain exactly what you should  put as your store name right now. And the secret with your store name is it doesn't really matter.  You can put whatever you want. Now, if you are planning on selling a certain category of products  or one specific product, put as your store name whatever your product is. So, for instance, with  Carnivore Electrolytes, we put the store name as Carnivore Electrolytes. You literally can put  whatever you want. You can put your name. I can put Travis's Passion Product store. And you  can always change your store name later. So, we started off with carnivore electrolytes.  We're actually probably going to change that to something like passion product store. And  it really doesn't matter what your store name is. When people are buying on Amazon, they don't  really care. You can make it the same name as your LLC if you want to, but you don't have to. Amazon  is not going to flag you if your store name is different than your LLC name or different than  your brand name. So, don't overthink this step too much. Like I said, I recommend just making it  the same as your brand name if you only plan on selling one product or make it the same as your  LLC if you plan on selling a lot of different things. But don't get tripped up on this stage.  Just pick something and know that you can always change it later. After that step, Amazon's going  to ask you a few important questions. The first thing it asks is, do you have a UPC code? And UPC  stands for universal product code. And a UPC code is those little barcodes you see on products that  they scan at Walmart, at Target. And pretty much every product that's being sold in retail stores  has a UPC code. And if you're going to be selling your product on Amazon, it needs to have its own  UPC code. And you can get a UPC code for just $30 by going to gs1.org. If however you're selling  other people's products like used textbooks or you're doing the retail arbitrage or online  arbitrage method which is where you buy products online at a discount and you flip them on Amazon.  Those products will also have UPC codes. So you're also going to say yes. Then it's going to ask you  do you have any diversity certifications that you would like to add to your business account. This  step is specifically if you're a minorityowned business, a woman, if you're a veteran or part  of the LGBT plus community. Amazon will sometimes highlight these businesses and it helps customers  to know that they're supporting a a small business that has certain diverse qualifications. Now,  I don't have any of these qualifications, so sadly, I'm going to have to go ahead and put  no. But I did know a person that didn't qualify for these certifications, but was married to  a woman that did qualify for one of these, and they registered the business under  her name and got that qualification. Now, this question also scares a lot of people.  that trips a lot of people up. But here's what you need to know before you say yes or no.  If you are selling your own product on Amazon, let's say you're either creating a passion product  or doing a private label product that no one else is selling on Amazon, you're going to hit yes. But  if you're doing a wholesale or retailer arbitrage, meaning that you're selling other people's  products on Amazon, then you're going to hit no. And for those that don't know, private label  is where you take a product that some manufacturer is making and you just slap your brand, your own  private label on that product and then you sell it on Amazon. And you can find manufacturers  that will do this for you on websites like Alibaba.com. You can even find manufacturers right  here in the United States using a website called thomasnet.com. And I've done a ton of videos about  how to find a manufacturer for your product right here on this YouTube channel. Now, for the  purposes of this video, I'm going to go ahead and put yes because that's what I recommend doing.  I recommend, as I said, creating your own unique passion product and selling it on Amazon. And in  my opinion, it's the best way to make money on Amazon right now. Especially if you want to create  a legitimate passive income business. But, as I mentioned, I'm going to go ahead and put yes here.  And if you do put yes, it's going to ask you, do you own a registered trademark for the branded  products that you're going to sell on Amazon? And I do recommend if you're doing private label  or selling your own unique passion product to go ahead and get your product trademarked. And  I have other videos on my channel showing you exactly how to do this. But at this point, since  this is just a dummy account that I'm creating, I don't have any trademarks. And it's okay to say  no. And you can always get your trademark later. And the reason why I recommend having a trademark  is it does give you access to brand registry. And brand registry is a program within Amazon  that allows you to tell Amazon that you are the owner of this brand. It allows you to register  your brand with Amazon. And it makes it so that no one else can mess with your Amazon listing. It  gives you a ton of different protections. And if you are selling your own unique product  or a private label product on Amazon, you really should get brand registry because it's  going to protect you in a lot of different ways. Because if you add a product onto Amazon and  you don't have brand registry, anyone can come in and change your Amazon listing, which could  cause a lot of issues for you. On top of that, by having your product and your brand registered,  it gives you access to a ton of other features, including something called enhanced brand content.  Specifically, it allows you to add these images down below in the description section. Everyone  when selling on Amazon could add images at the top part and add the bullet points, but it allows  you to more customize your Amazon product listing, which is going to result in more sales for you  because it allows you to show the benefits of your product and convince people to buy your  product instead of the competition. So, I highly recommend spending the money on a trademark. It's  only going to cost you around $250. You don't need to hire a lawyer in order to get a trademark. And  to sign up for a trademark, you'd go to uspto.gov. I have step-by-step videos showing you how to do  it, including some different tips to make sure that your trademark does get approved. But the  cool thing is, it actually doesn't matter whether or not your trademark gets approved. You're able  to apply for brand registry as soon as you apply for your trademark. You're just going to give  Amazon your application number for your trademark and they will approve you for brand registry.  Now, keep in mind, it does often take 6 months or more for your trademark to get approved. And  back in the past, you would have to wait until your trademark was approved before you could  sign up for brand registry. But as I mentioned, that's not the case anymore. I still do recommend  if you are going to get a trademark to sign up as soon as possible because like I said, it does take  6 months. I've even seen people that have had to wait 12 months, 18 months before their trademark  was approved. But once you're done filling this out, let's go ahead and click next. And I will  reveal the biggest reason why new Amazon sellers have their account denied in just a minute. But  there are still a couple of questions in your application before you can submit it for approval.  And at this point, they're going to ask you to upload your identifying documents. Now, I chose a  passport, and I do recommend picking a passport. It's a little bit more professional, but don't  worry if you don't have a passport. You can upload a photo of the back and front of your driver's  license. And you don't have to have a scan copy. You literally can just take out your phone and  take a picture of your passport. They're also going to ask you for a bank account statement.  Now, I don't recommend taking a picture of your bank account statement. I recommend going to your  bank's website, downloading the PDF, and uploading it right here. And once you're done with all of  that, you can go ahead and click submit. And once you've submitted your application, it's going to  take you to this page, and it's going to ask you if you want to do a live video call with one of  their agents to verify all your information. And I'll show you an example of what this call looks  like later in this video, but basically, you're going to get on a call with a live agent. You're  going to show them your passport in video and that way they can make sure that it's actually leg  that your face matches the passport and they're just double-checking to make sure that you're not  a scammer. Now, here's my huge warning. A lot of times after you submit your application for your  Amazon seller account, they email you and they ask you for additional information, additional  documents. Sometimes it's things like a utility bill to prove that you actually live where you  say you live. and you're going to have to submit to them a real utility bill showing that address  that you claim to be your business address. Now, again, for any reason, if you don't have access  to a utility bill, maybe you're a digital nomad, you're traveling the world, or maybe you live in a  country where you're not able to get that utility bill, or something that happened to me when I  first started my Amazon seller account, I was living with my parents and the utility bills were  in their name. Now, for full transparency, I was paying rent to my parents, but that did cause some  issues. And if you run into any of these issues, there are ways around it. I've even seen people  just photoshop utility bills or you can contact Amazon and explain the situation to them and you  can find some other option. But if any of those are the case for you, worst case scenario, you  can always sign up and use a registered agent. And there's a lot of different websites out there that  can provide this service for you because you're not the first person that would have experienced  this. But now I want to share with you three big reasons why a lot of people end up getting denied  from being able to sell on Amazon. And sometimes they even get permanently banned for life  from ever being able to sell on Amazon. So pay attention in this next section and make sure you  watch this before you apply for your Amazon seller account. And even after years of experience doing  this myself, I still made one of these mistakes. So again, pay attention. And this one mistake that  I made that I'll share with you in just a second could have made it so that I would have been  banned from selling on Amazon or at least made it so that I wasn't able to start a new Amazon seller  account. So, the first mistake that I see a lot of people making is they'll get approved for a seller  account, but then they'll go into the back end and they'll change some details within the first month  or two. Maybe they change their bank information, maybe they change their address. And I don't  recommend doing this. This is a huge red flag to Amazon. If Amazon sees that you signed up with  one address, signed up with one bank account, and then you're immediately changing it, that seems  like a scam alert to Amazon. They're going to flag your account. And not always, but sometimes  they're going to close your account down and say, "Hey, what's going on?" Now, oftentimes you can  contact seller support and ask them what happened and explain the situation to them and you can  get your account back. But if you know that you're going to be changing bank accounts, if you  know that you're going to be changing addresses, I recommend doing that before you sign up for your  seller account just to make sure that everything goes smoothly. The next mistake that people make  when signing up for a seller account is not being patient. Amazon is a big company. They take a lot  of time to figure things out. And you want to make sure that anytime you're interacting with Amazon,  that you're polite, that you're professional, and that you're patient. Anytime that you're writing  them an email or a message, make sure that there's no typos, no grammar mistakes. Make sure that  you seem like a legitimate professional business person. Make sure that when you talk to Amazon or  you send them an email that you treat it with the same care as if you were trying to apply for a  job. If you're applying for a job, you're going to double check everything. Make sure that the  grammar is good. Make sure that there's no typos. You want to do the same thing when interacting  with Amazon because if you seem unprofessional, they're much more likely to not let you sell on  their platform. Now, I don't want you to be scared about this. They're not taking it super seriously.  They're not checking for grammar mistakes and they're going to ban you if you have a grammar  mistake. But if you come across as a professional business person, they're much more likely to  respond positively to you. And after you've confirmed your identification and submitted your  application, you'll get a notification that says, "Thank you for sharing your information." And keep  in mind, it may take a long time for your account to be approved because Amazon is a giant company.  And when you apply for an Amazon seller account, they're going to take some time vetting you,  making sure that you're a legitimate business. And now I want to share with you the issue that  I made when launching my new product, Carnivore Electrolytes. And here's a big piece of advice and  something that I should have done a better job at, and that is pay attention to all the details.  I actually had someone helping me to sign up for the Amazon seller account and they put their  birth date instead of my birth date and that small little detail caused a ripple effect that was  a big pain in the butt. I had to get on a live video call with someone. I had to explain the  situation and you could tell that they were a little bit unsure. They're like, "Why'd you make  that mistake?" They were really interrogating me. They were really trying to figure out whether or  not they would approve me for my Amazon account. And it was stressful. It was a waste of my time.  So, you really want to be careful and doublech checkck all the information that you're submitting  to Amazon. And there is a decent chance that you will have to get on a call with an Amazon  representative in order to get your account approved. But don't worry, this is a very simple  call. And I'll show you a reenactment of what that call looks like. Amazon doesn't allow you to  record these calls for privacy reasons. But I took notes of exactly what was happening. And now  I want to show you a quick reenactment of what a call with an Amazon representative looks like so  that you can be prepared. Hello, my name is April and I'm going to be taking care of the process for  you. I need to confirm that you are the owner of the passport. Uh, yes, I am. Amazing. Can I see  it? The front and the back of the passport. Uh, the front, the back. Okay. Amazing. So, I have  your file ready on my computer right now. And I did find an issue. The date that you provided was  different than the date that's on your passport. So, you need to change it in our system because  this is different than what we have in our system. This could take up to 48 hours for you to get  approved if you are approved. Now that you've learned how to set up your Amazon account, I want  to share with you one of the best success stories that I know about Brent. And Brent has a crazy  story, and I I talk more about his story in depth in my Amazon program, The Passion Product Formula.  I'll put a link to that down below. But Brent had a full-time job. He is a father of two beautiful  children. He's a first responder helicopter pilot. He didn't have a lot of free time and he was  able to start a business that does over a million dollars a year on Amazon. And right now I'm going  to share with you his story and exactly how he did it. Because if I can do it, if he can do it, you  can do it, too. I've made over a million dollars selling this product on Amazon. Even though I have  a full-time job, and I'm a husband and a father of two children. I'm going to share with you what my  product is, how I did it, all my startup costs, revenue, profits, and the three biggest mistakes,  including one mistake that cost me over a million dollars. I sell this product on Amazon called  Seir Pro. To give you guys a baseline of who I am as a person, a troubled kid growing up,  barely graduated high school, fast forward 20 years later, I'm now a first responder helicopter  pilot that flies for the hospitals. And the reason that I invented my product was there was nothing  on the market like it. They had big torches and small torches for searing sousvie steaks, but no  one had a big small. So, I went to Home Depot. I spent $25 on parts, started selling them on eBay  for $50 each. Started making money immediately. And then, as I was selling down the road, I  was receiving emails from customers asking me, "Is there one with an igniter? Is there one with a  handle?" After about the second or third message, I realized we could start selling this product on  Amazon. And the reason why is because they have over a 100red million customer base. Once  I realized I wanted to sell it on Amazon, I knew that I needed more knowledge and the  best place to go was YouTube. Obviously, there's online courses. I did my due diligence.  I looked into multiple courses and that's one of the reasons I took Travis's course because I  knew based on all the videos I had saw that his course was legitimate. So, Brent, once you had  the idea, what was the next step? I then found some manufacturers like he recommended on Alibaba.  I contacted five manufacturers, sent the letter to them. I found out the perfect fit for me. So, our  first production run was around $14,000. We also paid $2,700 for our shipping costs, but we were  able to pay for all of this because we raised $15,000 on Kickstarter. And a Kickstarter is  where you show people an idea for a product that you want to create. People then pre- purchase  your product before you spend any money on your business. And if you hit the certain amount of  money that you need to start your business, you'll take that money and you'll go start your business.  You'll spend it on a production run or whatever you need to get your business off the ground. So  Brent, what happened after your Kickstarter? So we finally launched on Amazon. We made $16,000  our first month, ran out of inventory, and only sold 16 on our second month. Got it back in stock,  and sold 44,000 on our third month, 66,000 on our fourth month, and it just kept scaling from there.  So within four months of launching, Brent had made over $100,000 with his first Amazon FBA product  ever. But he did make three mistakes that ended up costing him close to a million dollars. Brent,  what was your first mistake? About six months in, we had two attacks on our site on Amazon from  outside sources and that cost us around $50 to $70,000. So my first year selling on Amazon, I  sold almost 34 of a million. And I'll break that down for you guys. About $160,000 was for the cost  of the product itself. Amazon has a selling fee, uh, several of them. One of them was about  $70,000. And this is the Amazon FBA pick and pack fee. It's a fee that you have to pay  to Amazon every time you get an order. So that Amazon will pick, pack, and ship out your  product to the customer. And I know it sounds like a lot of money to spend on this fee, but  keep in mind that includes the shipping and handling. And it actually doesn't cost that much  more money than if you were to ship the product out to your customer yourself. They also have a  15% FBA fee. We paid 55,000 for that one. PPC, which is our ad spend. We spent $50,000 on our  ad spend, and other fees like our insurance, our logistics, shipping it inside, our quality  control, inspecting of the product. That costs about $150,000. Most importantly, our profit  for that one year on Amazon was almost a quarter of a million in profit for me and my  family. In addition, we also had other sites, which one of them sold $113,000. that was  our own personal website and the other ones are like eBay and Etsy and e-commerce sites and  that sold almost $70,000 in sales. We would have made even more money if it wasn't for our second  mistake which was running out of inventory during Christmas. During Christmas, you will sell triple  the amount of volume. So, how I fixed that was I used more of the proceeds, the money that I made  and leveraged more of my house. And fast forward, we've never ran out of inventory ever again. And  now we're sustainable. And in our second year selling on Amazon, we did over a million dollar  in sales. To break that one down for you guys, this year we spent $300,000 in our product  cost. Our Amazon selling fee was now almost $90,000. The FBA fee is about $220,000. And then  our PPC, our ads, was almost $80,000. But getting to the profit, $300,000. Our second year in profit  for my family and I. On top of that, Brent made an additional $57,000 selling his product on his own  website and another $34,000 selling his product on other platforms such as Etsy and things like  that. And in just 30 seconds, Brent is going to share the biggest mistake he made with starting  his Amazon business. It's a mistake that cost him close to a million dollars. So, pay attention.  But I want to be clear that Brent did almost $2 million in sales in his first two years selling  on Amazon. And this is why I recommend selling a passion product. Because not only can you make a  lot of money selling on Amazon, but when you're selling your own unique product, you can also sell  it on your own website and on other platforms. And if you want to, you can even go into retail stores  and wholesale your product to retail stores. This is the biggest opportunity I know of to make money  online. So, Brent, what was the biggest mistake you made with starting your Amazon FBA business?  One of the biggest mistakes I honestly feel like I made was I didn't launch my product soon enough  because the money that comes in was incredible. I make about 20 to $30,000 a month. And yes, a lot  of people that are watching this, you can do this on your own and you can fine-tune your product and  get your website up in two years by yourself. But why would you want to do that when you could take  a course and get it done in 6 months? The product sat out in my garage for 2 years. And had I taken  the course and not delayed each month that I sell my product, I make about 20 to $30,000 a month.  Imagine two years lost, not with those sales. So I would tell most people if you think the course  is some kind of scam. It never was. It's like anything else like college. When you go there, you  learn. When you go to take these online courses, they will teach you. Instead of learning something  in two years, instead of delaying, you can learn it immediately. within 3 to four months, you  can get your product going quicker. You can get the profit and revenue. And overall, what I would  tell people, this money and this course and being an entrepreneur has financially changed our lives  forever, and my family's thankful for it. Now that you've seen how much money can be made on Amazon,  I want to share with you one of the different ways that you can do this. And there are three to  four main ways to make money on Amazon. And retail arbitrage is one of the ones that I don't usually  talk about on this channel, but it's one of the best ways for beginners to get started, especially  if you don't have a lot of money. And recently, we added a complete extra course in the passion  product formula that teaches retail arbitrage. Retail arbitrage is where you go and you buy  products on a deep discount and then you flip them on Amazon. You can do online arbitrage where  you buy products online that are on a discount, flip it on Amazon, or you could do this by going  into stores, going to the clearance section, and then just selling those products on Amazon.  So, even if you only have a little bit of money, you can do this. And in this next section,  I'm going to have Connor, one of the people that's part of the passion product team, show you  step by step how to do retail arbitrage. And if you've never done this before, you've never seen  someone do this, this is going to be extremely eye opening. So, pay attention for this next  section. There are lots of different ways to sell on Amazon. And when it comes to making your first  $1,000, retail arbitrage is probably the quickest. Arbitrage is the practice of taking advantage of  a price difference between two or more markets, or in other words, reselling. An example of  this would be finding a product at Walmart that sells for $5, purchasing that product, and  then reselling it on Amazon for $20. Some sellers also buy products they find online, which is known  as online arbitrage. And the process is the same. buy low, sell high on Amazon. Basically,  you can go to your local Walmart or Costco, find a product on clearance. You can then scan  the product with an app that I'll show you and see how much is this product selling on Amazon  for and how many units are selling a month. If it's selling for more than the cost for you to buy  it, plus the shipping cost, you can buy that item, ship it to Amazon, and pocket the difference.  Online arbitrage works the same way. You can find a product that's being sold for less online,  ship it to Amazon, and pocket the difference. There's two things I recommend you do first. The  first is sign up for an Amazon seller account. I have a full video showing you how to do that here  so you don't run into any issues. Now, you don't need this to find products that are worth selling,  but you will need it to start selling the products that you buy. The second is to download the Amazon  seller app onto your phone. This is the app that will let you scan any barcode at the store and  will show you exactly how much it's selling for, if the product is gated or not, and the cost  of shipping the item. It can also be useful as well to have Helium 10. You can sign up below  with my discount code. And this is the best deal you can get anywhere online. And then you can log  in on your phone so you can have it handy. Helium 10 can be helpful so you can see how many units  of a product are being sold every month. So you can ensure that the product you're going to buy  is actually even getting bought on Amazon in the first place. Today we are in person at Costco  and I'm going to show you how you can find some products to sell through retail arbitrage  firsthand so you can do the same strategies yourself. Now, I did zero planning behind this  video because I want to show you what it is actually like to go to the store and do this. Not  oversimplified. Just make sure you have those two things ready to go. Number one, Amazon seller  account and number two, Amazon seller app and that you're logged into your account. Now that I'm  at Costco, I'm looking for products that I think I can sell on Amazon for more than they are selling  there. There are usually two different ways people will do this. One is they will just go to Costco  like I am now and scour the store until I can find some deals. Then two, there are a lot of Telegram  and Discord groups that you can pay to join that will try to tell you the deals that are launching  at different stores or websites that are actually worth it to do retail arbitrage on. Definitely do  your research before joining a group as not all of them will be good or accurate. Some of them will  just be after your money. And definitely don't pay more than like a hundred bucks for access to  one of these because you can definitely find one for around $15 to $20 a month that will give you  retail arbitrage news. Again, you don't need these groups as you can go just like I'm doing right  now and find products. I have not joined any of the groups to find the products I'm finding today.  So, just to show you how it works, I can grab this product right here, scan it, and I can see that  this product is selling on Amazon for this price. This many are getting sold a month, and this is  an ungated product. And here in Costco, I can see that it would cost me this much to buy. An ungated  product is also very important. A lot of products will be gated on Amazon. This means that you can't  sell it on there without permission. For instance, certain brands will only allow approved sellers  or just themselves to sell their brand on Amazon. If the product is ungated, you don't need to  worry about this. If it is gated, you can apply for permission to sell it. But just know that this  isn't always going to be granted. So oftent times, you should wait to make sure that you can get  ungated for the product before you purchase it. But back to this product, even though the cost  to buy it at Costco is less than the price that it's selling at Amazon, when you include the FBA  fees, which is the shipping fees that Amazon will charge to your product to ship out to customers,  it would not be worth it. Hopefully, that makes sense. You just have to keep in mind the cost of  the product to buy plus your cost sending it into Amazon and then the cost that Amazon will charge  to ship it to the customer. And Amazon will show you all these fees in the app when you scan the  product. That's all right. This is the very first product I scan. And I wasn't even really looking  for a product that would work well. I just wanted to show you a quick example. So, let's try a  couple more products with a few more examples. So, this product right here, we can see is selling  for $15 more on Amazon than it is at Costco. And the Amazon FBA fees would only be about $5. So,  for every one of these products that we sell, we can make $10 in profit. And we could also  see that there are 100 being sold a month. So, we could buy 15 of these and be pretty confident  we'd be able to sell through all of them within the month. Now, I need to introduce the idea of  the buy box. This is the buy box on Amazon. Many different sellers can be doing the same thing as  us, and if there's multiple sellers for an item, they can be listed down there. But how does  Amazon determine which one of these sellers gets purchased from the buy box? The number one  answer is price. 90% of the time, if you are the lowest price item, you win the buy box over all  the other sellers. So, for this item right here, if I were to launch it at 2 cents under what  this guy is selling, I just won the buy box. Now, keep in mind that this seller could then react and  lower his price to out compete me. But if there's enough units being sold a month and not too many  sellers competing, then there's enough sales to go around where it shouldn't matter all that much.  Now, I did say you only win the buy box 90% of the time when competing on price. That's because the  other metric is seller feedback. When ordering a product from a third-party seller like this on  Amazon, they'll have the opportunity to leave feedback. Bad feedback can come if you don't ship  the accurate item, don't provide good customer service, which isn't needed too many times, unless  you're selling a product that's known to have problems, or the product was damaged in some sort  of way. Again, this won't affect you too much, so you shouldn't worry about it too much,  especially when you're just starting out. Your seller feedback, you'll have a clean slate,  so there shouldn't be too much need to worry. So, in summary there, the lowest price usually wins  the buy box. So, if you're entering a market with something existing sellers are already selling,  you'll just have to come in the market just a few cents lower and you will win the buy box. And  unless there's a high amount of competition in the number of sellers or not too many items being  sold a month, you shouldn't worry too much. Yes, sellers can react and lower the prices to  win back the buy box. But for instance, if we bought 15 units right here and there's a  thousand selling a month, then there are more than enough sales to go around where this seller  might just wait me out until my 15 items are sold, which could be less than a day now. So, on  that note, let me go ahead and purchase four of these. All right, stage number two. We've got  our flashlights back here. There's a couple things to check and prepare before we box it up. We got  a box. I already had one. If you don't have one, you just have to buy one. Honestly, just save the  box for when your Amazon packages come if you're going to be doing this. So, you'll have boxes  to use when you have to do these. So, before we just go ahead and put these in the box, there's  a couple things we got to check. The first one is we got to make sure the barcodes line up. Now, if  you're selling a consumable product on Amazon or a cosmetic product, they will require you to use an  FN skew. So, this right here is a UPC number. Um, and UPC is what most places use. Now, Amazon has  their own set of barcodes called FN skew numbers. Now, you don't always need one, but if it is a  consumable product, you will need to slap those new barcodes on here. Now, these are consumables.  Obviously, you weren't consuming flashlights or batteries. So, that's all good. But, we still need  to make sure this UPC lines up with the product on Amazon. Even though it's the exact same product,  sometimes you'll find that they don't line up. So, in that case, what we're probably going to do Oh,  so the item model number lines up, though. So, we're good on that. You can see model numbers both  line up. But now, we're going to press the list button on my phone and go through this process on  here. All right. When we want a list item, we're just going to go over to manage all inventory.  So, let's go navigate back over here. Just going to copy this name right here. We're going to go  back over here and we're going to type in this title and we should be able to find the product  right here at the top. Make sure it matches up. EIN and everything select is new and we can sell  this product. So, let's go over here and we're just going to fill in a little bit of information  here. Our quantity is four. Our price, we're just going to keep it on the same price on the listing,  which I see is 395 new. And we'll set a skew as just being Duracell one. Cool. Okay. So, let's  see if we need to fill in any other information. We're doing FBA, so filled by Amazon, and this  all looks good. We fill in all information. Okay, so we're going to use the manufacturer barcode.  Let's just see what the barcode is. Okay, so two questions here. Whether we have the manufacturer  barcode or we print apply. Now, I kind of just showed this. I'm hoping this barcode is the same.  Otherwise, we can fix this in post. It's better not to. So, I'm hoping in a second we're going  to be able to confirm that this is the barcode just because I'm a little worried because it's  not scanning this as the barcode when I try to scan it in the Amazon app. I could just do this  and print them out if I wanted to play it safe, but I think we're going to be able to figure this  out. So, I'm going to go ahead and add dangerous goods. So, this product does contain batteries, so  does utilize batteries. Our products used. Okay, product requires batteries, which are packed  with the product. They're separate. They aren't in the product already. They're just alkaline  batteries. So, we'll just go ahead and select alkaline. Battery size. These are AAA's. Number  of batteries, there are 12. Product regulation information. It is not considered a dangerous  good. We're going to go ahead and submit. There's a list as FBA and send. Individual units is we're  just going to select this here. And then we're going to have to take some measurements. Um,  we're going to have to answer this question. No prep needed. We're going to hit save. And then  we're going to go ahead and enter in the number of units. I have four units right here ready  to go. Um, and I don't think we have to give any more information because it already has the  size for this. I guess someone has already given the size. So, we are good. We're going to go ahead  and hit ready to pack. And let's make sure we're good. Everything will fit into one box. And now  we have our box right over here. We're going to have to measure this. And this box that I have  here is a little bit bigger than we need here, but it's going to weigh the exact same. So, that's  not an issue. I'd rather just use this box that I have rather than buying a new box. So, I'm going  to go get my ruler out and measure this box, and then we'll continue in a second. We're just  going to go in here. We're going to enter in these dimensions as 12x 12 x 12. And the box weight. I  don't have a scale that's probably going to weigh this, but what I can do is so I can figure out  how much this product weighs because it's already been listed here. We can see the item's weight  hopefully on here. And we can see that it's one pound. Is it actually a pound? I don't know. But  that's what's written here. So, that's just going to what I'm going to go with. We're sending in  four. The box itself basically weighs nothing. So, we're going to go ahead and put four there. Um,  it's going to give you a warning. Now, I don't know why it gives this warning because I can  totally fit these products in here. No problem. And, uh, this box is definitely 12 x 12 x 12, but  it is. But this warning is also bypassable. So I can just hit confirm and continue and it won't be  an issue and it understands that sometimes their measurements are off. So I'm currently putting  these um what do you call these flashlights in the box. Oh, actually it's obviously not too bad  of a fit. I do hope this doesn't get too messed up. I do have some uh bubble wrap I can put in  here which I might do. In the meantime, it's saying over here it's only going to cost us a$160  to send in. So let's go. So, it's costing us about $8 to send in this package. Now, we're still going  to make a profit. Again, we're making about $5 a profit on each of these. So, we just got to divide  that. It does cut into a little bit. We're still making a profit here. That's what we got to keep  keep our eye on the prize. Now, it is going to be $10 to ship, but let's just say we're sending in  five of these, which we could totally do for the same price. That's basically $2 off each one of  them. Considering we're making about a $6 profit on each one, we're still making about four bucks  on each one. We're still in the green. So, let's go ahead and hit this button right here. Now, if  you do not have a label printer like I have here, you can just print it out on a regular p piece  of paper and then tape it to the top. Because I have my label printer here, I'm just going  to utilize this. And so, I'm going to do the thermal printing like this. We're going to hit  print. It's going to open another tab. Hopefully, pop-up window blocked. We got to accept  that. There we go. Size it up. Print it out. It's going to be two pieces like this. I'm going  to go ahead and tape the top shot here. put these on here and then this will be set to take to  the post office. And now that we're taped up, I'm going to go ahead and put these labels on. Try  to do this with one hand here so I can continue recording. Label number one. We're going to go  ahead and get that on. And then label number two. We're going to go ahead and take this one  on as well. There. Whatever. Long as the barcodes are visible, we're good. Okay, this is good. I  bring this over to UPS. This is a UPS ground. So, just got to take it to the UPS office and then  we wait for Amazon to receive it and then we'll start selling. All right. So, if we navigate over  to shipments right here just to check. It's been a few weeks since uh we sent the shipment in. We  just want to find it right here. As we can see, four units. It now says closed. So, closed means  it's fully processed through. But you can see the status right here. You can see in transit and you  can check on the transit details as the package goes through. And you can see where it goes. And  then you can see where it was delivered to Amazon and finally checked in and then received. And  you can see where it sent the units successfully closed. Track shipment contents. You go to  problems. Let's see problems. No problem. So, this is exactly what you want to see in total  shipping it in. We spent about $7.78. So, not too bad considering what we paid already. I'll  show the cost on the board to calculate out. So, now we can go over to inventory and we can see  our product here. And actually, you know what? This product sold almost immediately. And that  tells me a couple things. That tells me I probably could have sold it for a lot higher. And you can  see the page views right here. 2,000 page views and four sales. We could have sold this for much  higher. But, you know, just an example product to show you. If you want to do this better, you  can be watching for right when it goes live and you can set that price. Probably could have  made an extra three $4 per profit on each item, but it is what it is now. And you can see on  these four units, we made $159 in total. And so, you can do the math right here. And we made  this much money. Now, that was with only four units. And you can imagine if you did this with  40 units instead, and you actually maximized and sold these for a few dollars higher each, say $4  higher each, then all of a sudden you're making a profit of this right here. So there's a lot a lot  of money to be made. This is just one product that we found just going to Costco quickly. So this is  an example just to show you how it's done. Now if we want to go ahead and look at the more details  right here, we can click into our skew right here, which is Duracell 1. And we can see just how fast  these sold. It listed. It sold in just a few days, right? And plenty of other time we could have  sold it. And we were in no rush to sell it. So we definitely could have sold this higher. Um if  you want to look at the profit, um as we said, we sold these for $19.99. We can just go  ahead and plug that in. And we can see that um this calculates all our costs. Miscellaneous  costs would be this includes our transportation costs. It includes fulfillment costs. We had the  box already so we didn't have to pay for this. So including everything, including how much we paid  on transportation, we made a $40 profit on just four items like this right here. $40 made. And  again, we could have sold these for a few more dollars each. So even more. Again, if we had  10 times this number of units, 40 units, which isn't even that many, we could have made $400 plus  however much we charged extra for them. But again, not a bad return for how little work we did.  I mean, this took less than an hour probably in total. And we made 40 bucks. So, 40 bucks an  hour. Not too bad, especially considering how much more upside we could have had if we increased  the volume, found a better product, sold for more money. Um, lots of different things we could do  there. So, that's showing you the back end. This is how you manage the products. If we wanted to  do it, if you wanted to do a few different things on here, if we did need to raise the price, let  me just show you how you would do it. Mash flow price. You would click this. If there's another  seller selling the same item and they've won the buy box and you want to also have the buy box  back, you could press that button and do it immediately. And then we navigate back over to  the inventory here to show you another thing. If you want to change the price, you can literally do  it right in here. We sold these for 40. We could have rose this even more. We could have done 42.  And all we got to do is hit save all right there. And it updates the price. You can do it lower the  same way. You can even set a minimum and a maximum price. Now, this minimum and maximum price works  well if you're trying to keep the buy box, but want to sell it for more. For instance, let's just  say there's no one selling the item right now. So, I can set a minimum of $36.99 and we can set a  maximum of $44.99. So, that means if there's no one selling the item, we can go with the maximum  price because there's we're still going to win the buy box. But, let's just say a seller comes in  and they start selling it at $38. Then because that's within it's above the minimum, it will drop  our price to $38 all the way down to $36.99. Now, if someone goes lower than that, it won't  because we've set the minimum there. So, this can be very helpful to adjust your prices  automatically so you don't have to be checking it all the time. And it's something that, you  know, if we were paying more attention, we could have looked into a little bit more. I just didn't  realize these were going to sell so quickly after they launched on Amazon. Now, this is one product  you guys can do this many, many different times. You can manage all your different listings on  here. You can see another one we've done out here, Athletic Greens. Lots and lots of potential. This  is just getting you guys started and stay tuned for the next section. All right, next up, we're  going to look over at online arbitrage. And online arbitrage can be great because you can do retail  arbitrage from the comfort of your own home by finding websites online that are selling products  at a better deal than are available on Amazon. You can then buy the products and then ship them  to Amazon and pocket the difference. So, we're online right now and we're looking out for some  deals that we can buy products on for cheaper than they're on Amazon. And you can choose any website  that you'd like. You can go to target.com. You can go to walmart.com. The big thing we're looking at  is for deals. So, if we're on target right now, we can go over to the deal section. We can go top  deals and we can start searching around. And now, a big thing is there are plugins that will help  you identify how much a product's selling for on Amazon. Or you can just have the Amazon tab open  right next to it. So we can be checking back and forth. So again, items you got to think about  shipping, too. So we're thinking for items that are lightweight, not super bulky. So these big  furniture items I'm going to stay away from. But um for instance, we see this right here. This  is regularly going for 200. It's 130 right now. Let's go ahead and plug this in Amazon and see  how much it sells for on Amazon. Same price. So that's not going to work. But the idea is we keep  digging around. Target can have some great deals. But a site I really like more than Target is Big  Lots. And I love Big Lots because they are always doing deals and you can find stuff oftentimes a  lot cheaper than you can find at other places at Big Lots. So if we go over to Big Lots again,  we don't want furniture. That's going to be a pain to ship. We want smaller items. So we could  look at multivitamins. We could look at pets or we could look at maybe just decor. So let's see  what we find. Home right here. Let's see home decor. And let's see what we can find here. A lot  of Halloween decorations. It is a seasonal item, but if you just want to sell for a certain  period of time, this can work super well in your advantage. We're just looking around for what  we think might be a good deal. And let's see some other cutters. Another thing, we can go to the  weekly ad right here if we want to see the best deals going on right now. Scoff and find find the  very best things or closeouts, the very biggest deals all. And we can see some things that are  about 65% off. My pillow 50% off. Lots of good deals. Celestial Seasonings right here, super  cheap. These would all be super good things to check out. bath rugs. Cool. But one thing I did  find just a second ago was this 15piece poclon playalong puzzle. And I really like the look of  this because this is $9.97. It's an everyday low price. I can get up to 10 at least right here.  And it's selling on Amazon for $20.92. But not only that, the typical price we can see right here  using the 90-day median price is over $25. So it's about double what we can buy it for here. This is  the average price and it's selling for this. Now potentially we can make a good profit margin even  if we have to pay for shipping and everything. So, we're going to see about that. Number one thing  I want to check just like retail arbitrage is I want to get our Amazon seller app open. I want  to navigate over to the barcode page, the barcode scanner. And we're going to scan a picture of  this puzzle and hope this works. Otherwise, I can look up the name in here, too, if it doesn't  come. Here we go. Right here. We just want to make sure this product is not gated. Luckily, this  product is not gated. It's $3.14 of fees. So, um we just got to deduct that versus again, I'm  going off at the typical price rather than what it's selling at right now as this sale is going  to end eventually. The other thing I'm noting, super important, only three left in stock. This  seller only has three left. So, as soon as they sell out, this price is going back to probably  $25.92. And I can weight this guy out easy. It's not going to be a big issue. By the time this  product's there, he's going to be gone. So, um, after seeing this $3 of fees, I want to  figure out how much this product weighs, too. So, we can go on here. This is going to help us know  how much it's going to cost to ship. One pound. Not terrible. the dimensions of the product. It's  a little bit long, so it may cost a little bit to ship, but I'm pretty confident even with shipping,  we'll be able to make a good profit margin on it. If I wanted to, I could estimate the shipping over  in the FBA calculator tool. Just to show you how this is done, if you want to check on the shipping  also, and also online arbitrage has the benefit, you can be doing this on your computer while  you're looking at the store. It's hard to do all these little things, but because you have your  computer, we can check in all these things. So, we're going to plug in the information over here.  Plug in the package dimensions. We're going to go down here to the product dimensions and we see  these are the product dimensions right here. And if we go over to the revenue calculator right  here, we can just plug in these dimensions right here. 12.5 um by44x 5.75 one pound. That's what  it said. Well, that doesn't make too much of a difference. We'll just eyeball that one. Item  price, shipping charge. Going to go ahead and hit the update button. Now, we can see right here  the fulfillment cost is $3.87. The Amazon fees are $4.88. 88 cents right here. The fixed closing  fee. Keep in mind this will not be a fee because we have an Amazon account where we already sell  on. We have a professional account. This is only if you're on the individual uh plan where you  get charged a dollar per item. So this will actually have an extra dollar profit right here.  $17.89. So if we're purchasing the item at $9.97, we have about a $7 to work with on each item to  pay for the shipping to Amazon. I think we'll be fine. I think we'll be able to get it covered.  I think this product will work out great. Now, one more thing we can look at here is  because we have Helium 10 installed, Helium 10 will give us the data on how many  of this item are getting sold every month, which would let us know that even though this  item works out and we can make a profit on it, are people even buying it on Amazon? And we  can see 21 sales a month. That's not very high, but given that there's only three left in stock,  I can work with that. If you want to get Helium 10 so you can have the information, I have the best  code available online. Just go to h10code.com, go to the link right there, and you can get the  best deal on it. So, you can get this data, too. So, this being said, given the fact that we're  earning $80 each, we could set the quantity on something like 10 right there. That means it's $80  in profit minus what it costs for uh Big Lots to ship us the product and then it to Amazon. Now, if  you can work it out where you know that Big Lots is going to have the labels on the product that it  needs and that they're going to include an invoice to send it to Amazon, you can send the product  directly into Amazon and not get double shipped with Big Lot sending it to you or then sending it.  The other thing right here, I see it's available for pickup at this location. So, if you go to a  site like Big Lots that has in-person locations, I can go to the actual pickup site, pick up the  product, and I don't have to worry about shipping again, prep it, then send it into Amazon. Super  duper easy. You know, given that there's a fact, there's a store right be by me Los Angeles. I  can go there, I can get it done, and I don't have to worry about paying double shipping for  the product. 10 items, 80 bucks. So, whatever it costs to send to Amazon, if I were to eyeball  it, I don't know how much it's going to cost, but I think it's probably going to be around $102.  That's still $70 worth of product. We did it in just a few minutes of work, just how to find the  product. And if you keep finding deals like this, and you get the hang of it, and you know that  they're going to be profitable, you can keep finding these over and over and over again. So,  that's the steps to do online arbitrage. You can follow them and do exactly like me. I'm going to  go pick this product up later today and ship it to Amazon at the Los Angeles location. Let's see  where it's at. 2.6 miles away. Cool. So, I'll do that drive later today and get those products,  pick them up, ship them, and we will be good. Now that we have products on our Amazon seller  account in Amazon from both retail arbitrage and online arbitrage, I'm going to show you how  you can continuously manage your listings. Now, especially once you have many products on Amazon,  there are different services out there that will manage all this for you automatically. This  can be helpful and will free up a lot of your time. However, when you're just getting started  for doing this on the smallest budget possible, I'll just show you how to do these things  manually. But I did put a link down there in the description to my favorite program if you  want to automate a lot of these processes. Again, this is a pretty hands-off for now, but there are  a few things that I mentioned previously that I'm going to tie back to when selling on Amazon FBA  with retail arbitrage. Amazon will handle the fulfillment of the product and handle the customer  service. However, there's still two things you'll need to keep your eye on. The first one is winning  the buy box. As mentioned, because you're selling someone else's product, many other people can also  sell it, meaning you'll be competing with them to win the buy box. While customers can still order  from you without winning the buy box, your offer will be moved all the way down there, and less  than 10% of orders will come from people ordering the space. 90% of customers just click buy or add  to cart from the main buy box in the order from there. So, that's why it's so important that you  win the buy box and understand how you do that. The most important metric to winning the buy box  is the price. you are the lowest price available and using Amazon FBA, you will be most likely to  win the buy box. So, when listing your product, you can make it just a scent or two cheaper than  the current best offer. Or you can see that the current offer only has a couple left in stock.  You can even make it the same exact price. Now, keep in mind that those sellers can then react  and lower their price again to have the lowest price and then take back the buy box. Which  means if you're in a competitive product space, you may need to be proactive about changing your  price to make sure that you do not lose the buy box for an extended period of time. Another thing  that could happen is sellers in the space could sell out and you'd be able to raise the price if  there's no one right behind you to take your place in the buy box. So, by checking your listings on  at least a daily basis, you can make sure that your price is the most competitive and the most  profitable possible. You can now see why that it can be useful to have a software automate all  of this for you so you don't have to manually make the changes. The second thing to keep an eye  on is your seller feedback. While product reviews will review the product itself, buyers are also  welcome to leave seller feedback for the seller. Most of the time, this seller feedback is related  to whether you actually delivered on the promise of providing the item that was actually supposed  to be provided and if it was in the condition that it was promised to be in. If your seller feedback  falls too low, you'll risk losing out on orders and losing the buy box, even if you have the  most competitive pricing on your product. So, make sure to keep an eye on your seller feedback  for when a review gets posted. It's pretty common that sometimes buyers will make the mistake  of leaving their product review on the seller feedback. If this was a negative review, you  can challenge it, but you'll have to do this within the first 30 days or the review will become  permanent. I'll show you how to do this now. So, to manage your seller feedback to make sure no one  is leaving product reviews in the seller feedback, all you're going to need to do is go over here,  click on feedback manager, and you'll be taken to this page where you can see the reviews right  here. This customer left a two-star review. They said they can order two, and as you can see in the  order description, I only received one package. This has nothing to do with us. So, we're able  to click on this right here and click request removal. It was immediately removed by Amazon,  who said this item was fulfilled by Amazon, and we take responsibility for the fulfillment  experience. Now, Amazon was really good about removing this right away. But if we had not  gone in here and actually requested the removal, Amazon would have kept this. So, it's really  important that we stay on top of this. Then, there is the case where someone leaves a negative review  that's actually based on your seller performance, whether you believe the events happened or not.  In this case, you can either accept the review if you feel like you have enough positive feedback  to make up for it, or you can contact the buyer and work out an agreement. Amazon gives you access  to contact features that will allow you to reach out and ask questions to the buyer or work out  a remedy. But it's very important to do this the right way. You can make contact with the buyer by  navigating over here. And then you can see that you can send a message to the buyer. If you really  want to get it removed, the best thing you can do is offer a refund. Although you can't explicitly  say that this is for removing their review, you can allude to the fact and make sure that  it happens. Again, negative seller feedback is pretty rare, but it can occur, especially when you  start selling more and more items. The best way to mitigate against it is to number one, make sure  you're actually listing the accurate item, and then make sure the items aren't damaged when being  sent. and that you're packaging them in a way that's not going to get them damaged on the way to  Amazon. If the packages get damaged once they're at Amazon, then at this point it's Amazon's fault  and you can receive compensation for that. And then also making sure that people are not leaving  product reviews under the seller feedback and contesting them to Amazon if that is the case.  This is literally all you have to do for managing retail arbitrage. Again, it's very passive and a  very easy way to make money on the side. You can keep an eye on how fast your products are selling  here and Amazon will even tell you when is a good time to restock. A lot of times the deals that  you got are limited time deals and won't always be available. But if you do see that a product  is selling out and you are able to reorder, maybe that's a sign to go back to the store and  place another order or go back to the website and order an even bigger quantity. From here, you  can keep expanding, finding new products, and continuing to grow your retail arbitrage business.  Now that you know how to do retail arbitrage, let me share with you a real story of someone that  tried to do private labeling. And the next story is going to be Cam. And Cam is a member of the  Passion Product team as well. He is a coach here, but he didn't always have success with Amazon.  He tried a bunch of different ways selling on Amazon. He tried a lot of the generic private  label stuff and it didn't really work for him. It wasn't until he joined our team and he started  selling passion products on Amazon that he really started having success. And he's been very open  about this. He's been sharing his stories here on this YouTube channel. And in this next section,  he's going to share all the numbers, all the cost, how he started his business, everything that you  need to know. And he's going to talk about why his business ultimately failed. And the reason his  business failed is he didn't follow the method that I teach you here on this channel or that I  teach in my Amazon FBA training program. Again, there's a link to that down below. The way  that he went about it was he actually joined another program. He paid a lot more money than  it cost to join my program and he followed their method and their method was outdated. So, I'm  going to share with you now Cam's real story of trying Amazon before he joined this team. I have  spent over $2,152 starting my Amazon business. My first expense was $130 for Helium 10 to  find my product. After that, I paid another $200 for my package design using Fiverr. The next  step to selling on Amazon is to get barcodes, and I spent $120 on that and $39.99 on the Amazon  seller account fee. Then I found a manufacturer using Alibaba and spent $200 on samples. I spent  $1,192 to manufacture my product and then another $145 on shipping fees plus there was few  other fees. And in total, I spent $2,152 starting my Amazon FBA business. And in just 6  months, I made over $5,700 selling on Amazon. And first, I'm going to share with you my honest  numbers for my Amazon FBA business, including how much it cost me to start the business, how much  money I made selling my product on Amazon, and I'm even going to share with you my product, which is  something that most people don't do. But remember, even though this business made over $5,700 in  revenue, this is not profit. The most important part of this video is right at the end because I'm  going to share with you the biggest mistake that I made and the mistake that cost me $3,000. And this  is a mistake that most new Amazon sellers make. So, if you are thinking about selling on Amazon,  stay till the end of this video to avoid making this mistake yourself. My name is Cam and I've  been selling on Amazon for almost 2 years now. But my journey began long before that. Back when  I felt completely stuck in my career. I dreaded going to work, hated the corporate environment,  and felt like it was draining both my energy and my life. At first, I knew I had to take a risk  and start my own Amazon business. I launched my first product and it failed miserably. I actually  made a video breaking down that entire process, the mistakes I made and how you can avoid them.  So, if you haven't seen that yet, definitely check it out. Even after that failure, I refused  to give up on my dream of owning my own business. Around this time, I came across Travis on YouTube.  I wasn't fully sold on his approach, and I decided to launch more private label products on my own.  And soon, I will make another video diving into the other product, which made me over $14,000  in under 10 months. And even after that failure of the first product, I was still determined to  build my own business. Because Amazon is a golden opportunity for people like you and me. There are  over 40,000 third-party sellers that make over $100,000 a year. And luckily, I found an Amazon  FBA coach on YouTube named Travis. But I made a huge mistake and I didn't take his advice. I  thought I could do it all by myself. It cost me $130 to find my product by using Helium 10. At the  time, I already had an LLC and a brand established in the pet category. So, with everything I  learned from watching Travis YouTube tutorials, I started looking for a new product within the  dog pet niche, I have heard about Helium 10 and signed up for their subscription to find my next  product. And that's when I found these beautiful hands-free leashes that were high in demand and  low in competition. Helium 10 is a research tool that can help you find your product idea. But the  key to making money on Amazon is to understand that Amazon is a search engine. And people go to  Amazon to search for things they want to buy. The search terms people type into Amazon are called  keywords. And Helium 10 can show you how popular specific keywords are. So, you're able to figure  out how much customer demand there is for your product. I used Helium 10 and found a lot of  people were searching for hands-free leash. If you want to unlock all the premium features to  help you find a new product, there's a link in the description with a discount code for Helium  10. It then cost me $200 to design my packaging. I hired someone from Fiverr to do that for me. I  already had a logo, so I didn't need to pay extra to get my logo created. It took about less than  two weeks to get my packaging design completed. One week was for the first design and another  week was for revisions and to add the final touches that made my design really stick out. Now,  to get your logo and package designed, you can use Fiverr, Upwork, or 99 Designs. I also spent $0  to get photos taken of my product. My friend is a photographer and he was able to do this for me.  If you don't want to do all that work yourself, find a designer to do your logo, then get another  designer to do your packaging design, and then get your photos graphically designed for your Amazon  listing. There's a company called FBA Creatives, and they will not only do that for you, but they  will actually do all your descriptions, keywords, photos, logo, and packaging for you. And there's  a link for them in the description down below. So, I spent $0 to get my LLC because I already  had one set up. An LLC will cost you around $200 from wy registered agent.net. And I recommend  getting an LLC or a limited liability company for your business because if you ever get sued,  an LLC means there is a separation between your business and your personal assets. Now, you  could also get a DBA for $99 from Legal Zoom. DBA means doing business as, and it is the business  name you use to operate under for tax purposes. It's great for marketing and branding, but won't  offer you any legal protection if you ever get sued. My next cost was $0 for a trademark because  again, I already had a trademark. You can do it on the USPTO website and you can apply for it  yourself. It will cost you about $250 or $275 and it's pretty straightforward. There's a video  that Travis actually walks you through how to do it yourself. Then it cost me $1,192 to get my  product made by my manufacturer. And that was for 200 of my hands-free leash. I actually purchased  four different colors of the hands-free leash. So, I had 50 units of each color. I made a big mistake  purchasing this inventory order because I didn't do the math properly in order to calculate how  much profit I'm going to make when I sell this product on Amazon. Travis has an in-depth tutorial  that explains how to find a manufacturer that's way cheaper in his Amazon FBA course, the Passion  Products Formula. There's a link for it in the description down below. I totally recommend that  you do take it and there's so many resources in there that's going to help you excel and avoid  some of the mistakes that new beginner Amazon sellers make. I wish I would have joined the  course earlier because with manufacturing, I made a huge mistake that I will reveal later on  this video. So now before even getting my product, I had already spent $1,000 522. So I was beginning  to feel pretty nervous because here I am investing again in a new product after my first product  went bankrupt. There are 180 million Amazon Prime customers in the US alone. But there are  only 1.1 million active sellers. So I knew this was a huge opportunity and it was too good to  miss. Travis actually has a lot of great videos teaching Amazon FBA, including his 10-hour Amazon  FBA course, and I'm going to put a link for that in the description down below. But there are  still some cost that I had, and then I will get into my first month of sales. My next cost  was $145 to get my product shipped from China to the US. My manufacturer shipped it for me  via sea. Typically, shipping via air is faster, but it's much more expensive. If you ship via  sea on an ocean freight, it will be cheaper, but it will take so much longer to arrive. Then I  had to get my UPC codes. It cost me about $120 to get my codes, and I got four UPC codes for each  skew on gs1.org. Now, UPC stands for universal product code. It is the barcode on the back of  any product you can scan at the checkout. If you just need one, you can go to gs1.org og and buy  one for $30. And it cost me $39.99 to continue my Amazon seller central account membership. Okay, so  now I'm ready to launch and I'm going to share how much I made in my first month in just a minute.  But so far I have spent over $2,152 starting my Amazon business. I was feeling concerned about  launching at this point, especially after my last experience. But I learned from my mistakes and  I saw Travis on YouTube say that there are 310 million Amazon customers worldwide and 230 million  customers in the US alone. So I knew this was a massive opportunity that was too good to miss.  I wanted to give it another shot. I made $173 in my first 30 days selling on Amazon. But it's  important that you know this was revenue and not profits. I sold 39 units and it cost me $285 to  produce these units. And there are a lot of fees that you need to pay when selling on Amazon. So,  pay attention. I paid $130 for my Amazon referral fee. This is a 15% fee that you have to pay for  the opportunity to sell on the Amazon platform. Then I had to pay $170 for the Amazon FBA fee.  This is the pick, pack, and ship fee. This is the fee that you have to pay for Amazon to pick,  pack, and ship your product to the customer when they place an order on Amazon. Then I paid $100  for PPC or pay-per-click. And I'll explain that in just a second. But for the first month selling  on Amazon, I made $186 in net profits. It felt so rewarding to have a good launch on Amazon and hit  some profits in my first month. It felt like all that hard work was for something good. But I  did a big mistake with ordering a low quantity because in my next month I was almost sold out.  But I'll get to that in just a minute because in my second month I made $1,800 in sales revenue by  selling on Amazon. Now it cost me $599 to make the 82 units that I sold that month. and $272 went to  the Amazon 15% referral fee, plus $357 went to the Amazon FBA fee. I also spent $200 on PPC. And in  the second month selling on Amazon, I made $385 in net profit, which was amazing because it was more  than double my first month and I felt like I was getting somewhere. My product received the best  new seller label from Amazon. And two of the SKEs hit 50 plus sales in the last month, which is a  great signs of sales going up. One thing I learned though was not to run out of inventory because  it will affect your sales dramatically. After my first product went bankrupt, I was overly cautious  about inventory. This fear held me back because I wasn't fully prepared for a successful launch  on Amazon. In just the second month, I hit two major milestones. It felt incredible, especially  considering where I started. But the lack of extra inventory ready to send to Amazon taught me a  valuable lesson. Always plan for success. Now, let me tell you about months three, four, and  five because the business stayed relatively the same. In month three, we made about $186 in sales  revenue, and after expenses, I actually lost $46. However, in months four and five, we made the same  revenue of 109 and after expenses, we actually made $15 of profit. Now, that felt good because  I did not want to go red. Even though it's not a milestone, it was a sign I was on the right track.  Which leads me to month six and seven, which were my biggest months yet. In month six, I made  just over $700 in revenue. And after expenses, I actually had $101 in net profit. This felt amazing  and it was all thanks to Amazon FBA. But then it kept growing and in month seven I made over  $1,80 in revenue and after expenses I made $279 in profit. This felt incredible. The business was  growing and profits were increasing every day even though I ran out of inventory which gave me a bit  of a setback. I've also learned that harnessing the power of PPC advertising and having a well  optimized listing can significantly drive sales. PPC stands for pay-per-click where you can pay to  have your listing at the top of the search results and you pay a small fee every time someone clicks  on your listing. But over the next two months, my sales started to decline and I couldn't quite  figure out why. This made me realize how important it is to consistently promote your product outside  of Amazon. In month eight, we only made $483. And after expenses, profit dropped down to $54. Then  in month nine, I made even less, $263 in revenue and just over $34 in profit. After all my hard  work, I felt a bit disappointed that this product wasn't generating a lot of profit. And that's when  I realized the issue. It all came down to having a private label product. There was nothing unique  about my product that made it stand out from the competition. It blended in with everything else  in the market. And that's why it is very hard and it made it such a struggle to sustain momentum or  even grow. So in my first n months, I only made $5,733 in revenue. But remember, revenue was  not profit. After taking out all my expenses, advertising, and other fees, I was left with  just $1,026 in net profits. This experience felt incredible because not only did I make a profit,  but I also launched another product at the same time, which generated $14,000 in revenue. And I  will be sharing the full journey of that product in another video. So stay tuned for that. But  I could have earned so much more if I avoided these three mistakes. So pay attention. The first  biggest mistake was having too many SKUs. This mistake cost me over $2,500. When I launched the  leashes, I had multiple colors of the leash, which multiplied all my expenses, and it complicated  packaging and creating the best listings because I had to have four different listings, one for  each color. And the problem with that, it cost me to have only 50 units of each, which made me  run out of inventory, which eventually affected my number of sales. When you're launching on Amazon,  just launch with one skew that you put all your effort behind. Build an audience and grow from  there. Now, this leads me into my second mistake, which is running out of inventory. Now, this  mistake cost me over $5,000. Because running out of inventory was a major setback. It caused  me to lose my ranking, including my new bestseller status, which led to a noticeable drop in total  sales. Looking back, I can't stress enough how important it is to plan ahead and always have  extra inventory ready to ship to Amazon. My mistake was ordering too little inventory out of  fear. Fear stemming from my first product failure. And my third mistake, the biggest mistake, is  a problem that so many new sellers make. So, really pay attention to this. This mistake was  choosing a private label product. This mistake cost me everything. It cost me over $10,000. While  I don't think it's completely dead, it is a tough road. You'll be competing against large sellers  with bigger ad budget and the profit margins just don't compare to what you can achieve by creating  a unique product that people are searching for. For me, true success came when I partner up with  Travis Marziani and the passion product team. Through them, I learned a much better approach  to launching products on Amazon. And actually, we launched a product that ended up making us over  $100,000 in the first 6 months and it completely changed my business. I will be making a entire  video about this soon. So, stay tuned. Now, I built my passive income business and I know  you can be a success if you do too. Honestly, I am so grateful that I did not quit and I rebuilt  this business. So, now that you've seen Cam Story and you know what not to do, let me share with you  how to actually do the right way. How to sell on Amazon the best way possible and I'm going to show  you how to find products to sell that'll actually be profitable. Because the way that Cam did it  just it it doesn't work anymore. It maybe work 10 years ago, but nowadays there's a new way to find  products. And I'm going to share with you step by step how you can do that in this next section. And  by the way, I've used this method to find products over and over again, including for one of my  new products, Carnivore Electrolytes, that's doing 60 to over $100,000 in sales every single  month. One of the big questions that I get is, can you still make money on Amazon? And and how  much money can you make? And so, one of the things I like to do when people ask me like, well, how  much money can you really make on Amazon? Is go to Amazon themselves. And if we go to Amazon and we  go into the best sellers, this is something that's just fun for me to do every once in a while. You  can see a lot of the different products that are bestselling products and all over the different  categories. So, here's the bestselling products in beauty and personal care. And let's pick this  product because I think they've actually got good branding. It's actually a really interesting  story. But let's look at this product. And as you may know, you can find out how much any product on  Amazon is making. You go up here to this Helium 10 Chrome extension and then you click on the X-ray  tool and you can see this product's making over a million dollars. And this is per month. A million  dollars per month. Now, I'm not saying that your first product is going to be a million-doll per  month product. Another way that you might want to double check to see how much any product on Amazon  is making, you can scroll down to the bestselling rank number right here, and you can see this is  number two in beauty and personal care. I mean, that's pretty high. Go to the free Jungle Scout  sales estimator tool, paste that in there, put the marketplace, United States, and put the category,  which is beauty and personal care, and click estimate sales. I mean, this is an insane amount.  This is selling over a 100,000 units per month. You'd multiply that by the cost of the product up  here. And we can see that's about the same. It's like 1.7 $1.8 million in sales. Now, obviously,  these products are established products. They're big products. I'm not saying that you're going  to make the same amount of money. But let's look to see the second question is, can you still do  this or is it too late? And this is where I like to go to the new releases tabs. And as you're  scrolling around the new releases tabs, you'll see a lot of products that are newly released  on Amazon. And these are some of the categories, but you can look at some of the other categories  here. And one of the categories that I like to look at is pet supplies. The product right here,  the first product, look, it's got seven reviews, three and a half stars. We're going to find out  how much money this product is making. Let's scroll down to the bestselling rank number. But  before we do that, I want to point something out. This product was first available June 3rd of 2023.  Uh it's it's got I mean it's got a decent main photo. It it doesn't have the best branding. I  think we could definitely do better branding here. So it's not like it's a big player that you'd be  competing with. In fact, their reviews aren't even that great. So we probably I would argue we could  make a better product. Especially considering if you follow my passion products formula, you're  going to get more than seven reviews within your first month. But still, despite this, let's see  how much money this product is making in sales. So we'll paste that in here. We'll change this to pet  supplies. Click estimate sales in 8,000 units per month. 8,000 times $19 and we got over $150,000  per month. Now again, I'm not saying that your first product on Amazon, you're going to be making  $150,000 per month, but I am saying it's possible. There's a lot of people doing crazy numbers like  that. And if you follow all the steps that I'm going to be talking about today in this video,  then you might be one of those people. You might be able to do some of this stuff. But let's talk  about now good products. What kind of products should you be selling versus bad products? What  kind of products should you not be selling on Amazon? And this is the first thing you need to  understand. In a little bit, I'm going to show you how to actually find a product. But the first  thing we need to establish is some ground rules on bad products versus good products. Bad examples,  bad products, things you don't want to sell, you probably should avoid, is products under $15.  So, here's a product. It's being sold for $9. And the problem is when you sell a product for $9 on  Amazon, you have a lot of fees and costs. First, you have the the product costs and you're going  to have to subtract that from your revenue. So, for every product you sell, you got to subtract  your product cost. There's also a 15% Amazon fee, an Amazon selling fee. Every product that's being  sold on Amazon, whether it's FBA or FBM, no matter what it is, you have to sell, you have to spend  that 15% fee. So, you got to subtract that out as well. Then, after that, you have to subtract out  your shipping cost. Now, if you are using FBA, which stands for fulfilled by Amazon, you're going  to have to pay the FBA fee, and that's the fee for them to pick, pack, and ship your product from the  warehouse to the customer. And they charge money for that because they got to charge for postage.  They got to charge money for the handling, the the storage in the facility, all that kind of stuff.  So, you have to subtract that out as well. Now, if you are shipping it yourself, it might end up  costing you around the same amount of money, and you're still going to have to pay for shipping.  So, you're going to have to subtract that out. Then there's just other random expenses and other  random business fees. And you can see that if you're selling a product for $9, it very quickly  can add up where you don't you're not left with a lot of profit. But if you're selling a product  for $15 or more, it helps to give you better profit margins. I think the sweet spot personally  is around $25 to $30 because you also don't want to sell products that are over $85. If a product's  over $85, and there's there's times where this isn't always true, but generally speaking, if  a product's over $85, it's not an impulse buy. It's not something that people are going to go  to Amazon and just quickly buy. They're probably going to want to do a little bit more research.  Now, I'm not saying you can't have success if you sell a product under $15 or over $85. I have  a student, Troy, who sold a product under $15, and he had a ton of success. It was one of my most  viral videos. It's got, this video has gotten over a million views. Uh, I'll put a link to that  down below, but he, for example, was able to make pretty good money selling a product under  $15. Uh, Brent with Serro sold a product over $100 and he was able to do over a million dollars  in sales. So, don't take this as rules brought down from God. These are just general things. The  people that I've seen that have the most success tend to be selling products between $15 and $85.  You really want to avoid competitive products as well. If there's a ton of people like a can opener  here, there's so many freaking can openers on Amazon. I do not recommend selling another can  opener unless you have something very unique, a differentiating factor, which let's be honest,  most people do not. Most people are trying to sell the same generic products over and over again. You  also don't want to sell products that don't ship well. And this could be products that are heavy or  products that might break. And here's an example of uh one of my first products, a nut butter  product. And this was my first passion product. And we would sell it in pouches, but people  kept asking for jars. So, we decided to sell it in glass jars because I don't want plastic. I  don't want, you know, any of that junk or those chemicals. And so, we sold it in glass jars. What  would happen? The jars would break. They would leak. There was tons of issues. You also want to  avoid things like chocolate because or anything that might be meltable because if it melts in  the summer, that could cause a lot of issues. So, let's keep going here. And another thing you want  to avoid is seasonal products. So, a lot of people think that, oh, well, I'm going to sell Christmas  decorations or Halloween decorations or something because they they do the product research,  which I I'm going to be showing you later in this video how to do the product research.  They do the product research maybe during this that season and they're like, "Wow, this is  such an amazing opportunity." But what they don't realize is that that you're not going to be  making money passively all year round. In fact, you're going to have to buy a ton of inventory  and you might sell out of that inventory, uh, which could cause issues. Or you might be stuck.  You might buy, let's say you buy 10,000 units, and then you only sell 5,000 units. Well, what are  you going to do with the other 5,000 units? You're going to have to pay for storage until the next  season. Now, again, I've seen people that have had a ton of success selling seasonal products. So all  these rules are like what I've seen as the best uh the best things what things you should do what  things you should avoid but sometimes you can find an exception to the rule and I you know definitely  follow that. So let's keep going here. So we have uh some good products to sell. I always recommend  selling premium products. You don't want to be the cheapest product. You want to be the best freaking  product on the market because what happens is you get better profit margins. And I'll uh talk later  about comparing the profit margins on a premium versus a nonpremium product, but trust me, it  doesn't cost that much more money to do powerful branding, but you can charge a lot more money.  And I mean, imagine this product right here, my my first passion product, performance nut  butter, versus some generic peanut butter. This product looks I I was selling this product for $28  for a 10 pack versus peanut butter for the same kind of thing would cost like $7. And that's the  power of branding. That's the power of marketing. Obviously, my ingredients were also better,  but my ingredients didn't cost double, triple, quadruple what the ingredients for a peanut  butter did. It was because of the branding. So, I want you to think about that. Another thing  is you want to be the first one to market. A big mistake a lot of people make is they make uh  they they create products that are products that are already existing that are already out there  and they try to make a another one of those type of products. You don't want to do that. You want  to be the first one in your category. You want to be a category of one. I was the first premium  paleo keto nut butter product on the market. Uh this product right here, cocktail cards, was the  first cocktail flash cards. This Searro was the first torch product that it wasn't a small torch.  Yeah, you've probably seen like the small torches for like cream brulee. It wasn't a large torch  for like burning down uh like I I've seen torches where people are burning down like shrubbery. It  was a medium-sized torch and it fit a very special need. So, let's keep going here. Um some another  good examples, evergreen products. What are things that people need all season long? So fitness  equipment could be a little bit I mean fitness equipment people buy more of in January, February,  but more or less all year round people are buying this. Pet supplies is a great example of this  because people always love their pets. They're always buying, you know, things for their pets.  Doesn't matter if it's January, February, March, April, May, June. Doesn't really matter. People  are going to want to buy dog beds. Um so yeah, here's some different good examples of products.  Here's some of my students products. So, now you know what type of products you can sell  that will be profitable and what types of products you should never sell. And I'm now going to  show you my top seven ways that I use to find products to sell on Amazon. These are my seven  product research methods. And of course, I go into way more depth about how to find products  to sell on Amazon in my Amazon FBA program, the Passion Product Formula. There is a link  to that down below. I also have a 5-day product research challenge. It's only $7 to join this  product research challenge. We charge just enough to make sure that you're actually going to show up  to the 5-day challenge. And it's a challenge where over the course of 5 days, we teach you, we have  a live 1-hour demonstration showing you how to find products. And throughout that program, we're  going to walk you through step by step how you can find a product to sell on Amazon. There is a link  to that down below. It's just $7 and in 5 days, our goal is for you to find a product to sell on  Amazon. But now in this video, let me give you an overview of these seven different ways that you  can use to find products to sell on Amazon. And the first one is probably my favorite method.  I've found so many of my most profitable Amazon products using this method. And best of all, it  only takes 5 minutes. So let's put 5 minutes on the timer and let's start the timer. Once you've  signed up, you're going to log in. And from here, you're going to go up to tools. Now, a lot  of people make the mistake of going and using Blackbox, Trendster, or one of these tools  because it's under the product research section. But here's the real secret. If you want to have  success on Amazon, use this tool down here called the magnet tool. This is a keyword research  tool. This is going to tell you exactly what people are searching for in Amazon. But you need  to start with an idea. You need to type something in here. And I recommend typing in something  that you're interested in. And recently, I've been reading about the carnivore diet. And this  seems like a diet that's probably going to start taking off in the next few months. So, let's type  this in and let's see what comes up. And you can see down here that over 2,000 people per month are  searching in Amazon for carnivore. And there are a bunch of filters that we're going to talk about in  just a second here that are going to help you to find a product. Specifically, title density is the  hidden gem. If you're looking to find a successful product on Amazon, this is something we'll talk  about in just a minute. But what I recommend doing is coming down here and sorting this list by  magnet IQ score. And the magnet IQ score tells you how good of an opportunity Helium 10 thinks that  this product is going to be. You're then going to go down this list and look at every single keyword  phrase until you find a winning product. Now, this first one is butterwart carnivorous plant.  It's a type of plant that we're probably not going to want to sell on Amazon. You then scroll down  and look at every single one of these things until you find something that you're going to actually  want to sell. And I found a product on page two that I think is a really good opportunity. We can  see that over 400 people per month are searching for carnivore electrolytes. And when we go to  Amazon and we search for carnivore electrolytes, there aren't really any electrolyte powders that  are specifically being sold for the carnivore diet. There are a lot of generic electrolyte  powders, but none of them are branded or marketed towards the carnivore diet, which means that this  has a potential to be a huge product. In fact, you could start with carnivore electrolytes.  Then you could do carnivore ketones and then carnivore snacks, and this could turn into a  multiple milliondoll business easily. But the key is starting with that first product that  we know people are searching for in Amazon, but there's no product like that being sold. Let  me show you another example of how to do this. And I actually had a student that did this method  and found a product and in his first year did over $500,000 in sales. His name is AJ and he lost  his job as a bartender during the pandemic. He ended up joining my Amazon FBA course and when he  told me he was passionate about cocktails, we went into Helium 10. We went to the magnet tool and we  typed in here cocktails. We then went one by one and looked at all these things that people were  searching in Amazon that were related to cocktails until all the way down here on page two, we found  that people were searching for cocktail recipe cards. We also saw that people were searching  for similar things like bartender flashcards, bartender recipe cards. And what's even better  is we went to Amazon, searched for this, and no products like this existed. There were cocktail  recipe books, but there was no cocktail recipe flashcards. So, we made this product together and  in our first year, we did over $500,000 in sales. And this is the key if you want to have a lot of  success on Amazon. You want to find products that do not yet exist. And the secret to making this  easy to find is this trick right here to use the title density filter. This is so powerful and so  easy that later in this video, I'm going to show you how I can find four or five products using  this feature in just 5 minutes. Now, let me show you the second product research technique. And  this technique is free. You don't have to pay for any tools. And it's how I found this $100,000 per  month Amazon FBA product using the second product research technique. All you have to do is click  on this best sellers link right here. And you can see the bestselling products in every single  category. But what's really interesting to me is this new releases tab. These are products that  were just recently released on Amazon, but are having crazy amount of sales. And you can see the  product that I showed you earlier in this video. And when we click on this product, as I mentioned,  this product is doing over $100,000 in sales. Now, warning, be careful. You don't want to just take  a product that's already selling well and copy it. Exactly. This is called private labeling. And  in my opinion, this way of selling on Amazon is dead. What you want to do instead is try to figure  out how you can improve a product or make a better product than what exists. In fact, that's what  this product did. Most swimming goggles look like this. And they might leave you with those raccoon  eyes, but this product fixed that problem. So, when you're looking at the best sellers or the new  releases, always think, how could I make a better product than this? And one key to do that is to  look at the one-star, two star, and even three star reviews for a product that is making a lot of  sales. But now, let me show you how I found this $70,000 per month Amazon FBA products using the  Blackbox tool by Helium 10. And best of all, it only took two minutes. So, let's start the  clock. And this is the product research tool that Helium 10 has. It spits out tons of product  ideas for you. All you have to do is type in the criteria that you're looking for. And one of the  first things you want to think about when selling on Amazon is what category do you want to sell  in? And not all categories are created equal. There are some categories you should absolutely  avoid. For instance, I always recommend avoiding electronics if you're a beginner Amazon seller  because this can get very complicated very fast. However, let's go through this list and I'll tell  you which products I do recommend. Also, I'd avoid most appliances because a lot of appliances  are electronic. Arts, crafts, and sewing, maybe automotive, maybe products is an amazing  category to sell in. Beauty and personal care, another great category. Camera and photo sometimes  CDs and vinyl and books I would avoid. Cell phone and accessories is another good category to sell  in. Clothing, shoes and jewelry is okay. Grocery and gourmet food, although this can be tough as  a beginner. My first passion product was in this category and it sold really well. You can also  look at the health and household, the kitchen and dining, the home and kitchen, office products,  patio, lawn and garden, pet supplies, sports and outdoors, tools and home improvement, and toys  and games. Then you're going to tell this tool what the price of the product that you're going to  be selling is going to be. As I mentioned, minimum you want your product to be priced at $15 and  maximum around $85. You can also specify how much money you're looking to make every single month.  And let's say $5,000. And for fun, let's put this as a max at $80,000. Remember, your first Amazon  FBA product, you don't need to be making $80,000, $100,000 every single month. You can always start  with a smaller product that's maybe only making you a couple thousand. And then repeat that  process and sell more and more Amazon products. When using this tool, you can also specify the  review rating of your competition. and let's say a max of 3.5, meaning that if a product  has a review of above 3.5 stars on average, Helium 10 won't show it to us. And this is because  if we can find products that have really poor reviews, but a lot of sales, it might be a great  opportunity for us to make a better product than our competitors. After you've entered all this  in, you can click on search. After you've filled out all the information in Blackbox that I just  showed you how to do, you're going to hit search. And this tool is going to show you a bunch of  different products that meet your exact criteria, including products that are making over $70,000  a month and don't have any reviews. This is a crazy opportunity, but you're going to go through  one by one and look at all these products until you find an opportunity that's something that  you're actually interested in. And on page two, I found this product, and it's doing over $70,000  a month in sales. And it has a 3.2 star average, which is not very good. which means if this  product is getting so many sales, if we can create a competitor product that's actually good,  we can steal all their sales. So, let's click on this listing and let's go down to the one, two,  and three star reviews and see why people are complaining. So, the first complaint is that they  put a UPC code over the instructions and that even a razor blade couldn't get it off. So, that's an  easy fix. We can make a better product than this. Another person said that it wasn't covering their  gray hairs, which seems like the whole point of this product. Another thing that we can easily do  to fix the next product research method I'm going to show you was used to find a million Amazon  product. This product did over $1 million in sales last year. But let me show you this product right  here that last year did over a million dollar in sales. And this product was created by Brent who's  a student in my Amazon FBA program. And he created this product while he had a job as a full-time  first responder helicopter pilot and he was a father to two beautiful children. So, he was doing  this on the side, but still in his first year, he did over $700,000 in sales. And in his second  year, last year, he did over a million dollars in sales. So, let me show you how he found this  product and how you can find your own product. And there's a tool on Helium 10 called the Cerebro  tool. And this is another powerful tool that you can use to find a profitable product to sell on  Amazon. And the way this tool works is you put in an ASIN in the search bar and it'll tell  you what things people are searching for in Amazon in order to buy this product. And AS for  those that don't know stands for Amazon standard identification number. And every product on Amazon  has its own unique AS number. And to find that we can go to the product page and we can go to the  URL. And it's this information right here. and you can copy that and take it and paste it into  the search bar. If you have a hard time finding the AS number, just go down to the bottom here and  you can see AS and it's this information here. So, we go back here. We're going to click on get  keywords. And there are a lot of different filtering options here that you can use to filter  out what results are being shown to you. But for now, we're just going to look at what we have  here. And let's sort this by the magnet IQ score to start. And we can see things like we burner  torch has a search volume of over 7,000. Tiki torch canister over 6,000. Butane torch gun over  5,000. Now, I'm not saying all these are going to be good products. You're going to want to go one  by one and look at what products are already being sold on Amazon. But using a technique similar to  this, Brent was able to find this product that did over a million dollar in sales last year. And  what's cool about this tool is it's going to tell you exactly how many sales this product is getting  from all these different search phrases. Now, I want to show you a free product research  method that helped me to find this $300,000 per month Amazon FBA product. I also used it to  find this $40,000 per month Amazon FBA product. And the way this works is you go to amazon.com  and you start to type something and Amazon will autocomplete whatever you're going to say.  And at the top is going to be the most searched thing followed by the second most searched  thing, third most searched thing that starts with the letter A. And all I did is I went to the  search bar and I typed the letter B and then A. Saw what was there. Nothing was that interesting  to me. I did B. Nothing was that interesting. C, D. And when I typed E, I saw something that I've  never seen before. Bourberine. I don't know what bourberine is. So I clicked on it to try to learn  a little bit more. And up came all these products. And this product right here caught my eye because  it's exactly what we were talking about. It's a premium product. You look at all these other ones,  the branding is pretty terrible, but this product looks premium. So, I clicked on it and I use this  extension from Helium 10 to see how much per month this product is doing. And if I click on the X-ray  tool, it's going to tell me exactly per month how much this product is doing in sales. And it says  that this product has a revenue of over $300,000 per month in sales. But what's interesting  about this is this branding doesn't really hit the target market. This is super premium, but I'm  wondering if you could do branding that's premium, but that hits the target market, which I did some  research on what bourberine is, and it's something to help with blood sugar. So, my guess is that the  target market's going to be older individuals that maybe have some health issues. And I think there's  a way to do premium branding that's a little bit more niched down. But I want you to take a look  at something here. This product is being sold for $29. And down here there's this product that's  being sold for $20. Now let's compare these two products. And this perfectly illustrates why  you should sell a premium product. The premium product is being sold for almost $30 while the  cheap knockoff looking products being sold for $20. even though the cheap product has a 120  capsules at 1,000 milligs and the premium product only has 90 capsules at 500 millig. So  with that in mind, when we look at the cost, these two products probably cost pretty close  to the same amount of money to manufacture the products. And when selling on Amazon, there  is that referral fee. No matter what product you're selling on Amazon, you have to pay 15%  of the total price that you're selling the product for. So for the premium product, that's  a little over $4. And for the knockoff product, that's around $3. The other cost when selling  on Amazon is that Amazon FBA pick and pack fee. Again, that's the fee every time you sell an  item that you have to pay to Amazon to pick, pack, and ship your product out. And since these  two products are roughly the same size and weight, they're both going to be charged around $4 for  the pick and pack fee. Which means in total this product has a profit of $15 and this product has a  profit of $7. Which means that the premium product has double the profit margins and that they can  spend way more money on marketing, on branding, and getting sales for their product than the  cheap knockoff product can. On top of that, if a cheaper product comes along and undercuts this  product, they're probably going to lose all their sales. And it's going to ultimately be a race  to the bottom to see who can lower their price until neither one of these companies are making a  profit. But the category of bourberine supplements seems to be relatively crowded and it may not be  a good idea to do another supplement. So you can use the search bar product research method and  start typing things to see what it autocompletes to. And I typed bourberine G and I saw bourberine  gummies. And I thought that was interesting. So I clicked on it. And what's amazing is the results.  Out of all the products that were listed here, only one product is actually bourberine gummies.  and the branding and the marketing is pretty terrible. But let's click on it and let's see how  much money per month this product is making. So I go back to the Helium 10 extension and I click on  the X-ray tool and I can see that this product is doing over $40,000 per month in sales even though  they have pretty terrible branding. Which means that if you come in as a premium product, you can  probably steal a lot of their sales. Which leads me to the four types of products you should be  selling on Amazon. And the first type of product is a premium product. And my first ever passion  product that I sold on Amazon has done over a million in sales. And the reason it was able to  make so much money is because it was a premium product. And within two months of launching this  product on Amazon, I was making over $30,000 in revenue every single month. That's over $10,000 in  profit. And by the end of my first year, I'd made over $100,000 in profit. And this was relatively  passive income. And the reason I was able to make so much money and not really have to work that  much is because my product was a premium product. It wasn't the cheapest product on the market. In  fact, it was probably the most expensive product on the market. And there are some people that go  to Amazon that want to buy the cheapest thing. But there are a percentage of customers that want  to buy the best, most premium product. And if you sell that product, you can charge a lot more than  the competition. my product was priced at almost $28 where some of my competitors were only $6. So,  which means even if I'm paying more money for my product, when you subtract out all the cost, I'm  going to have way more profit than my competitors, which means I can spend more money on marketing.  The other thing you want to consider when selling a product on Amazon is, are you the first? And  if you can't be the first product, can you be the first premium product? And I was the first premium  keto, paleo, vegan nut butter product on Amazon. And what's crazy about this is even when you start  to get competitors, they end up spending money on marketing and they grow the entire pie, meaning  that you're not making 100% of the money in that space, but because there's more customers coming  to buy the product. And since you were the first one on Amazon, you're going to have more reviews  and people are more likely to buy your product, which ultimately means more money for you.  And in my second year selling this product ever on Amazon, I did over $400,000 in sales, over  $150,000 in profit. Even though I was spending my time traveling and enjoying my life, I wasn't  actually actively working on this business, but because all these competitors came into the  space and they grew the entire pie, I continue to make more and more money. But let me show you  these two free product research tools that almost nobody talks about and they're extremely powerful.  The first one is Google Trends and this is going to let you know that if the product you're looking  to start selling is trending upwards or trending downwards. And let's take a look at bourberine.  And this shows how often people are searching for bourberine in Google. And you can see that  this product recently shot up in popularity. Now, we do want to be careful because this might have  been a trend that is dying now, but it also might be a trend that's about to continue to grow.  And since this is a term that seems like it is growing over time, we can use this second tool,  which is the Google keyword research tool, also known as the keyword planner. And since we know  that we're interested in bourberine, we can click on discover new keywords and type in bourberine.  And it will spit out a bunch of related keywords that it thinks that we might be interested in.  And while searching, I came across this phrase, bourberine tea benefits, which means a lot of  people are searching for bourberine tea. In fact, 170 people per month are searching this exact  phrase, bourberine tea benefits. So, I went over to Helium 10 to see how many people are searching  for bourberine tea in Amazon because the key thing with this is this will show you how many people  per month are searching for something in Google. But just because they're searching for it in  Google doesn't necessarily mean they're searching for it on Amazon. And that's what we care about  because people that are searching for this in Amazon are the ones that are likely to buy. And  we can see that over a thousand people per month are searching for bourberine tea. But what's crazy  about this is when we go to Amazon and we search for bourberine tea. There are no products that  show up. There is no bourberine tea. There's a lot of bourberine supplements, but zero bourberine  tea products being sold, which means that this is a golden opportunity. And I think this product  at a minimum could be doing $10,000 per month in sales. And I think it's a very beginnerfriendly  product. Now, let's talk about the two other types of products you should sell. and you should sell  this, not this. Most trees that look like this, lose all their leaves during the winter. On the  other hand, an evergreen tree, even during winter, keeps all of its leaves. It keeps staying  beautiful and keeps making all that juicy, juicy chlorophyll. Now, your business does not  want to make chlorophyll or glucose. It wants to make money. And you want to make sure that your  business is making you money all year round. A huge mistake that a lot of people make is they try  to sell seasonal products. They try to sell maybe Christmas decorations. And what happens is you  end up spending way too much money on inventory. And you may either sell out of your inventory  too early and miss out on a bunch of sales. Or you might end up buying too much inventory, not  selling all of it, and having to pay a ton of money in storage. Either way, seasonal products  are something I would definitely not recommend. You do however want to sell the fourth type of  product and this is the most important thing in my 10 years of entrepreneurship. This one idea is  the most powerful idea I've ever found and that's that you should sell a passion product. A passion  product combines everything we've been talking about in this video. And ideally, if you're going  to be selling a product, you're going to want to sell something that you're actually interested  in, that you're actually passionate about. [Music] It's the trend report 2023. There's a lot of  different trend reports I'll be talking about. This is one of my favorite ones. And they talk  about how we're entering a new world of chaos, a new era of chaos, and how you can profit from  this. And I know that sounds maybe a little bit bad, but how you can help people go and cope  through this new era of chaos. And in going through this report, there was a number of  different things that I thought you might be able to use to make some brilliant products. And  one of the first pages I want to point out is you want to be thinking, how could your brand make  its customers lives easier? We're having some of the most chaotic uh experiences as humans.  Obviously, things are really great. There's a lot of amazing things, but at the same time,  people's things are changing more rapidly than ever before. We have AI. We have social media.  We have polarity in political parties. There's a lot going on right now and you want to be asking  yourself, how can you make people's lives easier and better? Another thing that I saw here on page  49 that I thought was interesting is how could your brand better support its customers in their  goals? We are a nation of individuals. We are a world of individuals that are starting to have  more goals. We're trying starting to have more ambition. And how can your product specifically  help people? Now, maybe you're selling a a healthy food product or a supplement and you can make it  so people feel better. Maybe you're selling sports equipment. We'll we'll talk about that actually in  just a second here. And maybe the sports equipment is getting them exercise. So, think how you're  actually helping your customers. And on page 65, another question to be asking is, how could your  brand better adapt to the push for inclusion? This is a big thing that I'm seeing is that people  of alli sizes, shapes, colors, whatever it is, we're we're starting to and and rightfully  so, incorporate them more into our branding, into our products, into our world. And one  of the things we'll be talking about is, and I actually have it in my PowerPoint here,  is sports. How can you create products like this spikeball set? I love spikeball. That's a little  bit more inclusive. How people love playing games. People love playing sports, but not everyone's  extremely athletic. How can you get people to move around, have fun, play games, even if maybe  they're not as athletic or maybe, you know, other different issues? And this is going to be  a trend that we talk a lot about is disabilities or people with different issues. There's a  lot more of a push towards mental health and awareness that not everybody is built the same and  inclusion. This is what we're talking about here. Uh some other products that were that are going  to be really big is climate pledge products. So this is things that help to offset some of the  carbon that's being released. And we'll we'll talk about that in the trend report here. Now, let me  show you an amazing way that you can use to find profitable trends where you can take these trends  and you can make products with them and make money selling on Amazon. This is where we start to  actually get into real products that could make you some monies. Vegan lunch. So, kids lunch  foods and snacks are offered in vegan formats. And the push there's a big push towards plant-based  health. And now, you could argue whether or not this is healthier for the individual, but a lot of  people do believe that. And there is some truth to I I don't know. I'm not a I'm not a dietitian. All  I know is that this is a trend. More people are buying vegan and plant-based products. And there  is also some aspects to this where it's it turns into a healthier world. people want to support  a healthier world and obviously a lot of people the reason they'll go vegan is because it's more  friendly to the environment. So that's something to consider. But on the other end of the spectrum,  if maybe you're not big on the vegan trend is nosetotail eating in the past and maybe still for  a lot of people, we only eat certain parts of the animal. Even though almost all of an animal is  edible, you can make a lot of money by selling parts of the animal that before people maybe would  turn their nose up on. They would they weren't likely to want to eat. But a lot of these parts,  think of liver. Liver is something that a lot of Americans do not eat, but it's actually extremely  healthy for you. Same thing, kidney, organ meats, all these different parts of the animal that  before we throw away or turn into cheap cuts are actually relatively premium items. and think about  maybe you could do something with that, whether it's a food item or some other type of product.  Can you use the parts of the animal that before we were being wasteful and throwing away? And this  could actually help reduce climate change as well. And that's going to be a big uh theme throughout  this. So, let's go into the next one. This micro algae meats. This is something that's interesting.  It may be hard for the typical person to create a product out of this, but could you create a a  jerky that's a microalgae jerky? Another trend is this idea of eco sweeteners. And a lot of people  like sweeteners in their products, but sugar is probably not the healthiest thing for us. So, this  is another thing that this trend report is talking about. Sustainable bar. And you can see with  this next product, sustainable bar, that there is a trend towards more sustainable products. And  people still are going to be drinking alcohol, although the trends do suggest they'll be drinking  less alcohol, but they want more sustainable, more craft type beverages. And even though I  don't really recommend selling alcohol, per se, but maybe you can sell bamboo glasses or maybe  you could sell uh bitters or different mixes that go into the cocktails that could make it more  sustainable, more premium, more eco-friendly. And if we keep going down this list, carbon neutral  cooking, this is actually a key one and we're going to talk about this one later. So this trend  of carbonneutral cooking actually extends to a lot of different things. I'm going to show you an  example later of how you can use this idea of carbon neutral. And basically what this means  for anyone that doesn't know is that they're going to offset whatever pollution they might  create. They're going to plant trees. They're going to do things that offsets that in some way.  Now affordable vegan also related. You're seeing a pattern here. uh people want to eat vegan or  plant-based, but it can get relatively expensive. So, think about how can you make it a little bit  easier, a little bit more affordable for people to do it while still creating a premium product.  Micro greens is another trend that I see and it's micro greens for anyone that doesn't know,  they're they're becoming more popular uh with consumers and a lot of consumers are even growing  them at home. So, this might be something where you could sell a micro greens growing kit or a  micro greens bar, a micro greens drink mix. Uh, a lot of different options here. And as we go  through this different trend report, it starts to get some of these things aren't necessarily  perfect for Amazon products. So, I'm going to scroll down to 152 here. And in this section,  it talks about fashion and trends and longwear tint. Tinted cosmetics pro products promise long  lasting formula. So, people don't want to have to put on makeup every single day. Maybe they can  put it on once a week, things like that. Adaptive shapewear is another example where this is kind  of going to that idea of more inclusive trends. I think in the past we'd see the Victoria Secret  models and we think that's what you know everybody needs to look like. But what this is saying is  like can can your shapewear adapt to you? Can it enhance your natural beauty? Waterless skin  care. This is something interesting that I don't know a lot about, but this is another one of those  trends that you might want to be aware of and you might want to start thinking a little bit about.  Anti-pollution toner. Again, we're seeing another trend here. People are thinking a little bit more  holistically about the earth. In the past, toners, you'd wash it off your face, it'd go down the  drain, it would be polluting, but how can we make a more green, a more friendly thing like that?  Body blurring is something that's it's kind of to me, this seems kind of like Photoshop in real  life. It helps to get rid of some of the different issues you might have on your body that you  might be uh worried about. Bamboo apparel. Again, the trend we're seeing here is sustainable things  that are going to be helping the world. And let's go down to 172. And let's talk about health  and wellness and focused mood boosting. So, if you think about like your typical Gen Z person  and what they care about, well, they care about mental health. They care about the world. And as  Gen Z gets older and millennials are also taking on a lot of this and it kind of trickles upwards  in a lot of ways where the older generations are starting to become more aware of how some of our  consumerrist tendencies actually might have a negative effect but how but people still want to  buy things. People still want to purchase things that will improve their life especially during  these chaotic times. So with all this stuff in mind all these trends let's talk about the idea  generator. And the way the idea generator works is you're going to write down everything you interact  with today. This would be an example day for me of everything I interact with. And let's say I sit in  a meditation chair. I do I have this five-minute journal that I do. I have a small notebook where I  write down all my to-dos. I have a clipboard that I use. I have like weekly to-dos. This is actually  old. I don't do this exactly anymore. I drink tea. So, this is something that is interesting. I  drink tea pretty much every morning. I have a hot water tea maker. I usually use a French press.  I have a mug that I'll drink out of. So, again, a travel mug. I have a travel mug and a regular  mug. Take a shower. Uh, shower affirmations. I'll say certain things while I'm in the shower just  to well, I I don't do this as much anymore, but in the past, I would say I'd have a list of things  that I would say basically saying like, "Hey, I'm smart. I'm hardworking. I'm successful." Um,  and this served a couple different purposes, but one is for me to really internalize that and feel  it like, "Wow, yeah, I am smart. I'm hardworking. I am successful. I would sometimes even talk  about some of my accomplishments just to remind myself like when I'm feeling low that like well  I have done a lot. I'm a very capable individual. And in the past before I would also read out my  goals. I'd have a list of what my goals are and I would read it. And the reason I would do this in  the shower is because every day I take a shower. And so when I'm in there it's a trigger. It's  a cue for me to do this. I eat breakfast in the morning. I have breakfast food. Um, so this again  is something that we'll we'll talk about how to turn all these into ideas. Go on the computer. I  interact with a mouse, a microphone, a keyboard. I go play basketball. I have basketball shoes,  athletic socks, athletic clothing in general. I have a ghee because I'll do jiu-jitsu. I eat lunch  food. I eat uh what does this say? Plates. Oh, yeah. Because I'm I'm eating food off of plates.  Cooking utensils, Tupperware, self-help book. I'll read a self-help book. I'll watch TV. I I'll be  looking through uh I was reading a cocktail book when I was talking about this. learning how to  make cocktails. So, let me show you an example of how to use this information. You can pick any  one of these and go down the list. So, first off, what would make this item a five out of five  star experience? So, for tea, let's say five out of five star experience would be something  like I love the taste. It makes me feel great after I drink it. Uh, and I can keep going on more  and more details. Uh, it's a premium experience where I feel like I'm treating myself and  it's a great way to start the day. So, basically what I'm doing here is I'm going through  and I'm trying to think how could I make the tea that I'm drinking every morning better? What  what would make the next question here is what would make me pay double for this? Okay, this is  a great This starts to make you think how to make this premium. If I knew everything was organic,  if it tasted better, if it made me feel better, if I felt like I was supporting small farms or  individual tea farmers. So, as I'm actually doing this, I have an idea for a tea company where we  have pictures of the tea farmers on the box and it's like a smiling tea farmer from Indonesia  or wherever the tea is made. And and in that way like and maybe every time we do a production  run it's a new person and we say that hey we're giving a certain percentage of the proceeds  to these farmers. What would make me want to tell my friends about that actually? Yeah. If some  money went to farmers or small well I guess small farmers or individuals because then that starts to  be a story. It's like wow when you drink this tea you can feel good about yourself because you're  helping out the world in general. Another thing that might make me want to tell my friends about  that if if I felt really good afterwards or if it tasted great. So, what is my biggest pain point  in how can I solve it? So, with tea, my biggest pain point is I don't always love the flavor.  I don't know if I don't know if it's organic or or healthy for that matter. And for everyone  watching this, you can make a copy by going file, make a copy. And I'm not you can't edit the actual  the original one itself. But so what you can do is you can go down the list for every single item  that you interact with and ask yourself, and this is what I'm trying to do is to get you to tune  your brain into thinking how to make products that are better than what already exists out there. And  so, you know, same thing with a French press, what would make a French press better? What would make  uh a basketball a better basketball? And I have a friend that's selling a vegan basketball. And this  ties back into those trends that we were talking about earlier. So, next up is the activities  list. Let's look at activities. What do I do? I meditate. I plan the day. I I I give gratitude.  I have like a three-minute thing where I'm like, "Thank I I say thank you to the universe, to  whatever higher power for all the different things that are going well in my life." Uh,  basketball, jiu-jitsu, lunch, board games, all of these things. And I could go down the list  with this. And instead of asking the questions I did in the last one, they're slightly different  questions. What is my biggest pain point with this activity? And how could I solve it? So  meditation, my biggest pain point is my chair is not that comfortable. So I could make a better  chair for meditation. What would make me want to tell my friends about this experience? If it was  a premium chair that supported small manufacturing or went to a good cause and I could I could  think of a chair where as you're meditating, you feel good about it because you know that  you're sitting on something that was made by a a person in a underdeveloped country. And by  buying that chair, by sitting on this chair, you're supporting them. And then I want to tell  my friends like, "Hey, there's this really cool company that makes meditation pillows or  meditation chairs." Uh, meditation pillows, that's another example. Instead of a chair,  you can do a meditation pillow. And again, maybe it comes with some kind of like a print out  saying, "Hey, your chair was created in a factory in blah blah blah." Not a factory, maybe like  in a small village or something like that. So, and that's a super premium product. What item,  invention, or idea would make this a five out of five star experience? I'd say a chair, a pillow  or cushion to sit on. Maybe a timer. Maybe there's some kind of a a meditation timer that has like  a special gong or helps you somehow get into the flow. So again, you can do this with all the  different activities here. So for gratitude, maybe I my biggest pain point with this is sometimes I  don't know what to be grateful for. And so maybe having some kind of a gratitude journal or instead  of um maybe it gives you prompts like hey what is something that you took for granted today that  worked really well or what was something that happened yesterday that you expected to do well or  you expected to happen. So for instance here's an example I clicked on a button and an elevator door  opened and it worked. I didn't have to worry about like oh my god am I going to die? Like everything  worked smoothly. I turned on my computer and it worked. And so with gratitude you can do the same  thing. Shower. How could I make a shower better? Well, I actually talked a little bit about this  in the last example here is maybe I could have something that I place on the wall in front of me  where it's like a whiteboard where I write down my goals or affirmations. We can just go down this  list. Jiu-Jitsu. Uh I'm learning jiu-jitsu and jiu-jitsu flashcards to help me learn jiu-jitsu.  So every cooking, um I mean drinking wine, we have wine flashcards as well. There's there's  so many different examples here. Board games. Maybe I could create a new board game. My problem  with current board games is maybe it's very competitive and I want to have a board game that's  a little bit more fun and light-hearted and good for connecting. And then the last one I have here  is what are you interested in? And what we can do and throughout this as you're coming up with  your own ideas, anytime you have a product idea, I'd recommend listing it here. So I could go  back uh what ideas have I had so far? So far, I've had tea that supports farmers. Tea that makes  you feel good slash makes you feel like you're treating yourself. Could do something like uh the  cushion for for meditation, chair for meditation, jitsu flashcards. I just keep keep going on.  Like there's a lot of things that I already thought of. Now, I'm not saying all these  are going to be winners. We'll talk about later in this video how to figure out which of  these products will actually be winners. But, uh things that I'm interested in, I talked about  this before, the carnivore diet. So right here, now that we know, you know, the carnivore diet is  something, and I showed this in a recent video I did, but let me show you how you can take that  kind of an interest, plug it into Helium 10 and just start coming up with ideas. Go to tools  and then magnet tool. Just going to put it in the magnet tool here. Click get keywords.  I recommend again for title density putting zero zero and clicking apply filters. And then  going down here and going to the magnet IQ score, putting it in order and just start going through  this list and start looking one by one. Carnivore flour. That's an interesting one. Let's look at  this. Yeah, it's flour made out of meat. And this product is pretty terrible branding. Let's look  at this chicken flour. Let's look at how much money this product is making. It's the only uh  product on the market that's like this. And this product right here is making $11,000 every single  month. Just the chicken. There's also beef flour, pork flour, all these different types of flowers.  So, think about how you can take your interest, plug it in this tool, and see what people that  have similar interest to you, see what they're buying on Amazon already. If you're still stuck,  and maybe you don't know what you're interested in, and you want an even more in-depth way to find  products, I have this Amazon full category list. And this is a list of every single category on  Amazon. And you can find these categories if you go to amazon.com. Click on the bestsellers  tab here. And these are all the categories over on this side. You can see health and  household. If you click on health and household, there's subcategories among subcategories. And  as you click on the subcategories, all of them are listed here. There's over 20,000 different  subcategories, which is a lot. So what I recommend doing, and there's filters at the top here. I  recommend going through and unchecking everything that you're not interested in selling. And I  already started doing this in the sample here. So, I unchecked all I I I only checked a few of them.  Beauty and personal care. That sounded a little bit interesting. Grocery and gourmet food. That's  an interesting category. Health and household, home and kitchen, office products, patio, lawn  and garden, pet supplies, sports, and outdoors. I unccllicked appliances. I don't want to sell an  appliance. That's a lot of money. It's hard. It's technical. Arts, crafts, and sewing. Not something  I'm super interested in. Automotive. Ah, they're they're if you're really interested in automotive,  obviously, you know, click on that. Baby products, I'm not interested in that product. Books,  CD and vinyl, cell phones and accessories, clothing, shoes, jewelry, electronics,  industrial and scientific, movies and TV, musical instruments. All these things are things  that I'm not interested in. And as we go down this list and we start unchecking things, the list is  going to get smaller. Then we can go to the next subcategory. And you can see here uh I I kept the  check marks on some things, but I unchecked things like makeup. I'm not that interested in makeup.  I unchecked meat and seafood, ironing products, household cleaning supplies, a lot of different  things that I know I'm it's a categories that I'm not interested in. And I I didn't uncheck  everything here, but you can slowly start going down category by category and narrowing down and  sharing what you're interested in. Then um as you start to get more specific, you can go through  this list and put down between one to five how interested you are. If you're not interested at  all, just leave it blank. I think it's easier. And you could write down some notes. So I did find  something that I thought was interesting. So when you do find a category that you're interested in,  so beauty and personal care, skin care products, body skincare products, body cleansers, bath  and soap, when you find something you're like, "All right, that's something I'm, you know, a  little bit interested in. Maybe it's something I could sell." You're going to go to this  best sellers tab. Go into the category. So, this is beauty and personal care. Next up, we had  skin care products, body, then it was cleansers, and then it was soaps. So, now as I'm looking at  these soaps, there's a lot of products here. Let's see how much some of these products are making.  So, this Dr. Squatch men's soap bar gift set, this is a very niched down product. This is exactly  what I'm talking about here. Let's see how much money per month this product is making. Now, as a  guy, this is probably the type of product I would have made. This this product's only existed for,  I don't know, 5, 10 years. And so, if I would have look at this, almost $900,000 every single month.  And that's the power of niching. Remember, the riches are in the niches. So, how could we using  the information that we learned from the trends report, how can we create a product that's niched  down, that's going to be a premium product that's perfect? Well, the idea I came up with is a vegan  carbonneutral product. Something that every time you use it, you feel good about yourself. You're  like you're washing your body and you're like, I'm helping to make the world a better place. And  this is something that I think would end up doing really well. And you can see there's not really  anything that markets itself heavily as good for the environment, good for your skin, uh something  that, you know, hippie hippies would use. There is Dr. Bronner, but even Dr. Bronner. I don't think  it it's not carbon neutral. It's not it doesn't the the branding and the packaging is a little bit  outdated in my opinion. So, what you can do is you can go down this list and start looking at all the  things that you might be interested in. There's about 7,000 different options that I've narrowed  it down to. I could continue to to narrow it down further and further and further because a lot of  these things I'm not that interested in, but you start to get ideas of products that you might want  to sell. Another thing that you could do and let's go here. Let's look at the see let's look at the  second bestselling product here. We can take this product. We can go down. We can get the as and  remember Amazon standard identification number. We're going to take this product. We're going to  go over into Helium 10. And we're going to figure out what people are searching for in Amazon to  buy this product using the Cerebro tool. So, we're going to go to tools and we're going to go  to Cerebro. We're going to paste that in there and get the keywords. We're then going to go to title  density. Let's put zero as well. And this is just going to make it so whatever search phrases come  up have as little competition as possible. Going to go here. We're going to go to Cerebro IQ  score. And start going down this list. Now, we want to avoid any phrases that has the brand  name in it. So, Ivory Dove, these all sound like brand names so far. That's okay. We just keep  going until we find a good option. So, one product that we found here is baby dish soap. Let's click  on that. There are some competitors. Let's see how much this product is making in sales every single  month. And so this is uh bottle and dish soap, dish liquid, plant-based, hyperogenic. Their their  listing could use a little bit of um more work. What's interesting is it they actually don't have  the phrase baby dish soap located in the title even though baby dish soap gets a search volume of  around 10,000 per month. So, if we made a product that was literally called baby dish soap, maybe  it had baby dish soap really big on it, we might be able to steal some of their sales. And let's  look here. And I think they're really the only competitor. Well, I'm going to do a double check  in a second here, but let's see how much money they're making. And this product's making hundreds  of thousands of dollars every single month. And when we go back here, Baby Ganics and Dappel  Baby, they're really the there there's okay, there's might be one or two other ones, but  there's really not a lot of good competition. And I think this branding isn't the best. So,  this is a product that we could potentially make. If you were passionate about babies and baby  health and you wanted to make a better product, then you could, again, make it carbon neutral,  make it vegan. I don't none of these talk about vegan even though they maybe are. They're not  really adding to that. And you could you could create a whole social media account. You could  create branding around this. You could create all kinds of different marketing around this idea. If  you're still unsure about what you want to sell, use this. Look at all the different categories  and then go to Amazon, look at the best-selling products in those categories. You can put it into  Helium 10. Or you can just start using your own brain on how you can make a better product. Like  I did with the the soap bar that's carbon neutral. I just looked and I saw that this was something  that I know I could make a better, more branded, more niched down product than what is out  there. So, this starts to turn your brain into an idea making machine. And after all of that, if  you're still unsure about what your passions are, what you want to sell, here's a couple other ideas  that you can do. One, download all your credit card history. Look at where you spend money more  so than maybe other people do. So, for instance, for me, I've actually been spending a lot of money  on this studio, on my business, on working uh in in creating a really amazing YouTube channel.  And so, I could start thinking, what products do I wish existed for content creators? And maybe  it's a a certain type of tripod. In fact, I had an idea or a camera. I don't want to create a camera,  but I had an idea for a camera that films both in horizontal and vertical. That way, I don't have  to do two separate filmings. And there's things like that where you can start looking at your own  life. So, credit card history. The other thing is look at your Amazon browse history. Start looking  on Amazon for products that you would buy if you had more money because a lot of people I know or  or maybe you're not cheap, but I know a lot of people maybe if they had more money, they would  buy products uh that they aren't buying. And so, start thinking about because remember, there's  a lot of people out there that are willing to spend money on things that maybe you're not yet.  That's actually with my first passion product, performance nut butter. I don't know if I would  have paid $28 a box for the nut butter, but I knew that there was people out there that would.  So, other things that you can do is also look at your Google browse history to see what things are  you interested in, what podcast do you listen to, and start thinking about all the different  categories of products that you could sell in. But the first type of product that you should not  sell on Amazon are cheap products. A lot of people want to buy in bulk a bunch of cheap products that  they're going to sell on Amazon FBA. But the main issue is if you sell a cheap and flimsy product,  it's only going to lead to trouble. If your product is faulty, it can lead to bad reviews that  can quickly destroy your entire business. As soon as you have bad reviews on your listing, basically  sales are going to start to tank. You're going to end up losing all that momentum. The other huge  problem with buying and selling cheaper products is there's a ton of competition. If it's cheap, a  lot of people can do it and the barrier to entry is a lot lower, meaning that everyone and their  mom are going to be starting to sell that exact same product as you. And here's an interesting  fact. There are 4,000 new sellers joining Amazon every day. Most of them are on the hunt for the  cheapest, easiest to make products. And if you're also selling those products, you're going to be  competing against a lot of other people. I've seen it happen to a lot of sellers. If you sell a  product for $10 and you buy each unit at a dollar, you order 500 units. It sounds great, but you're  ultimately dooming yourself because there's too much competition, too many people selling these  cheap generic products and that'll just end up in price wars where everybody is lowering their price  and it will become a race to the bottom of who can sell their product for the cheapest, which means  no profit for anyone. Let's say you do want to compete. How are you going to stand out? There's  only one answer if you're doing this situation. That's PPC, which is pay-per-click advertising.  People are shown your listing at the top of the search results when you use PPC, which is awesome.  But every time someone clicks on your listing, you're going to get charged money. And if  you're selling that $10 product and each click cost you $1, just a few clicks, your profit  is completely gone. And after selling on Amazon, selling online for over 10 years, and teaching  over a thousand other Amazon FBA sellers, my advice is you should always sell a product  between $15 and $85. That's what I've always done. And it's proven itself to be true time and time  again. If you sell a product for less than $15, it's not going to be profitable. There's too many  fees, too many other things going on. However, if you sell a product over $85, it's not going  to be an impulse purchase for customers. they're going to have to do a lot of research. And people  go from looking at a product to checkout in less than three minutes usually on Amazon. So, you  want your customers to be confident spending their money and going to checkout without any  resistance. If a product is over $85, they're going to want to do more research. Another reason  to only sell products between $15 and $85 is if you're just starting out, I want you to spend  as little money as possible as you can to grow. Maybe you can launch more expensive products in  the future, but at the beginning, you need to be aware of every penny you're spending, which we're  going to talk about later in this video, so keep paying attention. The next item you should never  ever sell are products you see that are trends. And this is because usually they're a flash in  the pan. There's something that's trendy one day and not the next day. So a lot of times they'll  be over within a week of getting started. You don't want to spend a bunch of money ordering some  inventory and knowing it's going to take 2 months before it gets into the Amazon warehouse if that  trend's going to die. And you might be thinking to yourself that if you could launch your own fidget  spinner or your own trendy product, you're going to end up making a ton of money. But oftentimes by  the time that you're up and running, you'll have 5,000 units of a product that you're not going  to be able to sell, and you're going to start getting charged long-term storage fees from Amazon  every month. Another product you need to avoid, like the plague, are seasonal products. Never sell  Christmas decorations or Valentine's Day heart buttons or St. Patrick's Day hats because people  are only buying that at a certain time of the year, which means you'll only make an income when  it's that specific time of the year. You want a passive income that makes you year round profits.  Plus, seasonal products have another huge problem, and that's inventory. You have to guess  every year how much inventory to purchase. And if you purchase too much inventory, you're  trapped with those storage fees from Amazon, including long-term storage fees, because if you  have a product that's in the Amazon warehouse for more than 6 months, they start charging you extra  fees. On the other hand, if you don't buy enough products, you're going to lose money because you  should have bought more. So, it's a weird game that you're playing with seasonal products, and  it's something that I recommend avoiding. Another thing that you need to avoid selling on Amazon  are restricted products. And this sounds obvious. Of course, you don't want to sell restricted  products, but keep in mind certain types of products, you need Amazon's approval in order to  list. And a lot of times, it's going to take some money to jump through all the different hoops. So,  make sure you review which products are restricted because for a new thirdparty seller like yourself,  it's not going to be worth it. Here are a list of some of the prohibited products or restricted  products. things like fine out, alcohol, adult products, dangerous goods, lithium batteries,  anything that has lithium batteries, tobacco, medication. Don't try and go down that path. I saw  a lot of people with CBD trying to sell CBD stuff, but CBD was restricted and they ended up getting  banned. They ended up getting in trouble. And in just a minute, I'm going to show you how easy it  is for you to find your own product that's going to be making you passive income. And you're not  going to need to deal with any of these restricted products. And boom. Already in this video, if  you've paid attention of what not to sell, you've saved yourself probably thousands of dollars from  making mistakes and doing things that most people do. A lot of people end up making these mistakes.  Now, I'm going to show you exactly what you should be selling on Amazon. And I'm going to break down  step-by-step strategies on how you can actually find these particular products because there is a  process. There is a formula. And the first secret I'm going to reveal might be obvious, but so many  people don't do this before they start. And pretty soon, they have to quit before they make their  first dime. So, this is going to sound obvious, but you need to know your numbers. You need to  know how much money you're going to be making, how much money things are going to cost you, as  well as all the different Amazon fees because Amazon has a lot of fees, and you need to set  a budget before you start selling to make sure you can sustain your business with Amazon FBA.  There's things like Amazon's pick and pack fee, the Amazon selling fee, Amazon storage fees,  receiving fees, and all these little fees. Now, to be honest with you, they're not that much  compared to how much money you can make on Amazon, but they are things that you want to keep in mind.  And depending on the size and the weight of your product, these numbers might go up or down. And  you, as a new seller, need to know what you're getting into when you're choosing your product.  This includes what are all your landed costs going to be. This is how much your product's  going to cost to manufacture and get shipped into the United States. And this might sound  like a lot, but there are fee calculators that will help you with this. In fact, in my Amazon FBA  program, the Passion Product Formula, we have an entire section dedicated to this, including some  worksheets and other things that are going to make it very easy for you to figure out how much your  product's going to actually cost you. Do you have enough money? And there is a link to my Amazon  FBA program down below. If you are looking for some more one-on-one mentorship and some help  in getting your Amazon business up and running, I highly recommend getting on the wait list for  my Amazon FBA program. It's not open right now, but I do open it up every once in a while. And  I generally recommend keeping a profit margin of at least 30%. Meaning, if you're selling  a product for $30, you want to budget about $10 to be the cost of your product and another  $10 to deal with Amazon fees. And then the last $10 is profit in your pocket. Obviously,  if you can make this percentage higher, that's even better. This is going to change what  products you want to sell. And again, you'll see how to find the perfect products later on in this  video. So, keep this in mind. The numbers are very important. The next question you need to ask when  choosing a product is, does your product solve a problem? There's a great saying, and that's that  dollars follow value. The more value you can bring for your customer, the more money you will make.  So, if you can find a product that can solve a customer's problem, you're in the money. And if  it can solve the problem a lot of customers are facing, you'll get more and more customers, more  five-star reviews, and your sales will snowball. Now, one way to find the best product to sell is  to find a product and think what you can do to improve it. One of my students, Brent, did this.  He found a large blowtorrch, a small blowtorrch, but there was no mediumsiz torch. And what was  crazy about this is he did all of this while he had a full-time job as a first responder  helicopter pilot and he was raising a family with two beautiful kids. He didn't have a lot  of free time, but still he found this idea to create a midsized torch. And last year alone, he  did over a million dollars in sales. It's that simple. You find a product that is needed in the  market where there's a hole in the market. But the real key is you need to find a product that  you like, that you're passionate about. And what I recommend doing is reading customer reviews on  Amazon and see where there are struggles. So you look at other products that are already being sold  and see what are people complaining about. Maybe people say the product isn't big enough or it's  too big or they don't make a version in a certain color option. Sometimes people want colors that  aren't being sold on Amazon. Whatever the case is, if you can solve that and clearly advertise that  your product is the solution to people's problems, that's when you can really start skyrocketing  your success with Amazon FBA. And the last step to finding what product you should sell and to make  sure it shines on Amazon is making sure there is no dominating products from a specific brand. Let  me explain what I mean here. If you're looking at, say, shoes, there are big brand players in the  space. Nike, Adidas, Sketchers, Crocs, all these different companies. They kind of dominate the  market. You don't want to really create another shoe brand. Competition works both ways. You can't  compete in the shoe realm against massive brands. So, sell something that's unique and that you  love, and you're free and clear to build your own massive brand that can develop a line of future  products. And one of the keys to setting yourself up for success is you need to find a category in  a niche. And one of my favorite things to say is that the riches are in the niches. So what you'll  want to do is build your product where you can shine as the answer to every customer's problem.  Now let's dive into one of the most important things when you're selling a product on Amazon  FBA, and that is keywords. This is extremely important. If you're an Amazon seller, you need  to understand this concept of keywords. they can make or break your new product. The secret here  is something people assume but they don't truly understand. They don't truly realize how important  this is and that is Amazon is a search engine. People go there to search for things just like  people go to Google to search for things. However, on Amazon, people go to search for something  that they want to buy. And if you can figure out exactly what people are searching for in  Amazon, you can sell them that exact product. And oftentimes you'll find that there are dozens  of ways to describe a certain product, dozens of different things that people might type into the  search bar in order to find a specific product on Amazon. Let's say that we have an iPhone case,  for example. You could describe an iPhone case in different ways. A slim iPhone case, a black iPhone  case, bulletproof iPhone case, drop resistant, waterproof, designed for workmen, designed for  small hands. There are a lot of different ways to describe particular products. And all these  different things that we're talking about, these descriptions, they're called the search phrases,  also known as the keywords. The keywords are the words people are using to search for a specific  product. And when people are using those specific words, they want to buy that exact product. And  your product needs to be the solution to whatever people are searching for. You want the title  of your product to be packed with keywords that people are going to search for. And to show you  what I mean, I'm going to reveal one of my passion products, which, as I mentioned, I only launched  a couple of months ago, and it's already doing over $10,000 in sales per month. This product is  called Carnivore Electrolytes. And as I mentioned, I launched this product only in 7 days. I  did a complete video showing you how you can do the same. I'll link that down below in the  description. And this product that I'm selling, it's electrolyte powder specifically targeted for  people that are on the carnivore diet, which I was interested in this diet. And as I was doing some  research, I realized that if you want to do the carnivore diet, it you highly recommend that you  take some electrolyte powder. And when I went to Amazon and I searched for carnivore electrolytes  or carnivore diet electrolytes, there was no product that really matched that description. So,  what I ended up realizing is that there's probably a lot of other people that are also searching for  this in Amazon. And I ended up using a tool called Helium 10. And this tool shows you exactly what  people are searching for in Amazon. And I noticed that there was thousands of other people that were  searching for this exact same thing as well. So, I knew that this was a good idea. And by the way,  I have the hookup with Helium 10. Highly recommend you use this tool. They have a 7-day money back  guarantee. And I have a huge discount code. I'll link to that down below in the description.  Honestly, even if you just sign up for this tool and you use it to do product research and  within seven days you cancel it, you might even find your product within seven days. So, I'll  link that tool down below in the description. But using this tool, I found that there were a lot of  different things that people were searching for, different keywords people were searching for in  Amazon in order to find this specific product that we are creating. So, I used all those  different keywords and added them in the title. This allows Amazon to know exactly what your  product is about and it'll put your product at the top of the search results when people search  for those specific things. That's why I named this product Carnivore Electrolytes because I saw a  lot of people were typing that exact same thing in Amazon and then Amazon looks at all the different  electrolyte products and of course they're going to put my product at the top of the search results  because literally the first two words in my title are carnivore electrolytes. And this product was  the answer to the problem of is there electrolyte powders out there that are friendly for the  carnivore diet? and using Helium 10. This was the title that we came up with, though I think we  could probably even do a better title. We called it Carnivore Electrolytes premium hydration powder  for carnivore diet, balanced electrolyte support, zero carb, keto friendly, optimal energy and  recovery, 90 servings. So, you can see people were searching for things like zero carb, keto  friendly, hydration support, all these different things. So, now when people search for hydration  powder, we show up in the search results. And using the right keywords helps you to really rake  in the sales. It's going to help you to make more money. So I really recommend finding a product  that has more than just a couple keywords that describe it. That way you can pack your title with  as many keywords as possible. Now, for the most part, that is the case. Most products are going to  have a lot of different keywords that can describe the product. But there are certain products where  there's only one or two words that describe the product. And that becomes more difficult because  competition can come in, undercut your product, and wipe you out if you just show up under yellow  umbrella, for example. And I'm going to share with you in just a minute the perfect tool that you  could use to come up with the title for your passion product. But the thing to remember for  now is if you can find a product that has a ton of keywords that you can use to describe it, that's  going to be a winning product. And I'll also add, if you can find a product where a lot of  people are already searching for the product, that's going to lead to a winning product. And  ultimately, you can use this product to build your passive income business, which is what we talk  about here on the channel all the time. Another important thing you must be aware of when you're  doing product research is price disparity. Let me show you a quick example, and I'll explain as we  go. So, if you go to Amazon and search for, say, floss pick, you can see the prices here. This  one is $9. This one is $15.99. This one is $2, $4, $3. The cheapest tier is $2. Then the most  expensive so far is $16. That's a price disparity of $14. That difference in price is relatively  tiny and that's pretty bad. One idea is that you might want to find a product that has one version  being sold for $5 and a different version being sold for $95. That's proving that you as a new  seller won't have competition based on price. There won't be a battle to sell the cheapest  version. there's plenty of room in there for you to make a profit because if you look at floss  pickics, most customers are just going to buy the cheapest version of the product because they're  all essentially the same. But if you can create a product where there's room for you and customers  clearly aren't buying based on price, you're in with a great product opportunity. The next  important thing to look at for what you should sell on Amazon is, would this product make a good  gift? I know this seems like a random thing to talk about, but when it comes time to Christmas or  holiday shopping or even things like buying gifts for birthdays and other things like that, it's  important to know that the product that you're selling could be a good gift. It's also important  that you have a product that could get a spike in sales during the holidays. Now, not every product  I sell has the ability to be a gift, but it's something I keep in the back of my mind is would  someone buy this product for someone else? For instance, carnivore electrolytes is a good example  of a product. If you know that someone's on the carnivore diet, you might be like, "Oh, that's  kind of cool. Let me buy this specific product for them." And keep in mind, there's a lot of  different holidays, Valentine's Day, Mother's Day, Father's Day. And if you can find a product that  is a great gift, boom, just like that, you have a winning product. And that's going to skyrocket  your sales when it comes to Q4 for the holiday season because your product is going to really  pick up some momentum. and a lot of people are going to start buying it. And keep in mind that  during Q4, during October, November, December, that's when people are spending a lot of money.  Most e-commerce sales happen during that time. I don't know how many people are going to be buying  carnivore electrolytes during Valentine's Day, but it can help give you a boost around certain  holidays, which will help you live that life of financial freedom. Now, the last essential thing  seems obvious, but it's something I've seen a lot of new sellers miss, and it really cuts out any  profitability. So, please make note. If you want a passive income business with high profits, you  need to find a product with high demand and low competition. And don't skimp on the research when  you're finding your product. You want to make sure you validate your product. And Edgar, who I've had  on the channel before, he didn't properly research parts of his product and ended up launching a  product that had non premium packaging, which was a mistake that ended up costing him around  $10,000. But another key part of when you're designing a product is to be thinking about the  branding. Because if you create premium branding, it's going to make it so that you'll have more  profit because you can charge more money for your product even though it's not going to cost  you that much money. And that's what we're going to talk about right now. This is an extremely  important step that a lot of people skip over. And the reason you want to create a brand is it means  you're going to make more money. For example, look at these two products. This product right here can  sell for double the price of this product because it has a strong brand and it seems like a premium  product even though both these products cost the same to manufacture. Which means every time this  product gets a sale, it's actually getting triple the profit of this product even though it's  only double the price. On top of that, you want to have a strong brand for your company because  you're going to have a higher lifetime value for your customer. Your customer is going to come back  again and again and buy your product. They're also much more likely to recommend it to their friends.  And ultimately, having a brand is the thing that's going to differentiate you from the competition.  And to create a brand, the two things that you're going to need to do is to create a logo and to  create cool package design. And out of these two, in my opinion, the logo is the most important  one because it sets the tone for all the rest of your branding, your package design, social media,  everything else that you're going to do. And this is one of the most common questions my students  have is, "How do I get a really good logo for my product? Should I go to Fiverr, 99 Design?  Should I hire a friend? Or is there some other option?" So, I'm going to show you how to create  a logo for your brand. And I hired five different designers at five different price points starting  at $10 going all the way up to $900. And I use different platforms, Fiverr, Upwork, online  jobs.ph. I also hired a friend referral and I used 99 designs all at these different price  points. So you can see examples of what you'll get if you use these different platforms at these  different price points approximately. So I gave all the designers the exact same instructions and  I got very different results. And I'll share what the instructions were in just a minute. Let's  get started with the first logo that I paid $10 for from the website Fiverr. And this logo  is terrible. With logo design, it's true that you get what you pay for. And fiverr.com is a cheap  place that you can go to to get logos made. And there are some designers on this platform that are  absolutely amazing. But for the purposes of this video, I went with the cheapest designer I could  find on fiverr.com. And throughout this video, as we move up our price point for logo design,  we're also going to try out different platforms to help you decide which platform you should use  to find a designer, including Fiverr, Upwork, OnlineJob.ph, Friend Referral, and 99 Designs. But  before we get into that, here's the description of the logo I wanted. I told the designer, I  want to get a logo for my Amazon FBA course, The Passion Product Formula. This is a program  where I teach people how to create a product that they're passionate about. I then teach  them how they can manufacture this product and sell it on Amazon to make over $100,000 per  year passive income. I also tell the designers that they can learn more about my program by  going to my website passionproformmula.com and that I'd like the logo to be inspiring and  ideally include the idea of formula or passion if possible. I also told the designers that I'd  like orange, blue or red to be incorporated in the logo. I posted this description on Fiverr  and I had around 50 different designers submit their bid for my project. And if you are going to  go with a website like Fiverr, I highly recommend looking at every single designer and looking at  their portfolio of work. I did not do that for this video. I picked the person whose title  said, "I will make all kind of logo." So, that definitely should have been a red flag, but  I wanted to see what kind of a logo you can get for cheap, and it turns out it's not very good.  There are a lot of great designers on Fiverr, and if you look through all the portfolios,  sometimes you can find a great designer at a reduced price with this website. Next up, for $50,  I got this logo made from upwork.com. And already you can see that this logo is a lot better than  the $10 logo. And yes, it's five times the price, but the $10 logo isn't really something that I  could use, especially for a premium Amazon FBA course that I'm I'm trying to show that this is a  highquality program. So, at $50, this isn't bad, but it's still not quite what I want. The same  thing I mentioned about Fiverr applies to Upwork. You can find a really amazing designer at  a discount, but you're going to have to put in the work to sort through all the different  portfolios and really search for that perfect designer for you. But next up, for a $100, I had  all these logos done. And this next website is my favorite website for finding a virtual assistant.  You can find someone that will work full-time just for you for around $3 to $5 per hour. And  it's called online jobs.ph. and hiring my first virtual assistant using this website completely  changed my life. Think about all the extra work that you're doing that you don't really need  to do that someone else could do for you. Well, if you could hire someone for $3 to $5 an hour to  do all that work, I bet you probably would. And I did an hourong tutorial video showing you how  you could hire your first virtual assistant. I'll link that video up here. And you can hire workers  in the Philippines to do just about anything for you. For instance, all my video editing is done  by a team of video editors that I hired from this website. I've also hired people to run my social  media, respond to frequently asked questions or frequently asked emails, handle all my customer  service, and basically do everything for me that I don't want to do myself so I can focus on doing  what I love, like making these YouTube videos. So, I ended up hiring a full-time graphic designer to  help with my thumbnails and help edit videos. So, I told him, I need a logo for the Passion Products  formula, and here are all the logos that he came up with. And these logos are a lot better than  what I've been getting so far. You can see that he used the orange in a really cool way. He also  included the PPF logo into a cube, which you could think about almost as like a little Amazon box.  And he created a hexagon ring to make it look like a formula. So this is really the passion  product formula. But when I showed these logos to the people that are in my Amazon course,  they didn't love these. They didn't think this really represented the product perfectly. So, I  continued my hunt for a logo and I asked a friend, "Do you know a designer that might be able to help  me design a logo for this program?" And at $200, these are the logos that I had designed. You can  see that these logos are professional. But again, when I showed them to my community, they didn't  love them. So, I gave the designer some feedback and these are the new logos that he came  up with. He turned the two Ps that stand for passion product into a circle logo and put  the words passion product formula underneath. And although both these logos look professional,  they still don't really capture what I'm trying to convey with this logo. So, finally, a little  bit defeated, I decided to go to 99 Designs and I spent $900 on this logo. Now, before I share  with you this final logo from 99 Designs, there's two things that are really important to know.  First thing is that a passion product is this idea that I came up with and it's a product that  you sell online or a product that you create that you're actually passionate about. Something that  you love, something that you wish existed in the world. And what I found in my life is if you're  selling something that you actually believe in, that you're actually excited about, you're  going to make more money than if you're just selling some kind of junk. And I learned this the  hard way because I quit my job. I struggled for years trying to sell things online that I wasn't  passionate about. And then finally, I launched a product that I actually was passionate about. And  within two months of launching this product that I was passionate about on Amazon, I was making  $10,000 profit every single month. That's $100,000 profit per year. So, I want to make sure this logo  conveys that idea of passion. The second thing you should know is that the way that 99 designs works  is they crowdsource your logo for you. and they tell all the designers on their platform. If that  designer comes up with a logo that I like that I'm willing to give them this $900 chunk of change,  they do have different tiers starting at $300 going all the way up to $1,300. The more money  that you pay, the more designs that you're going to get. And I actually used 99 designs to design  the logo of performance nut butter, which was my first original passion product that was able  to make me over six figures passive income. So, I went through and I submitted my contest. They  show me other types of logos to try to get a sense of which logos I like so that they can see what  kind of design elements that I want in my logo. They also ask what kind of a color scheme do  I want as well as a description of what I want in my logo. I also shared some images of other  logos that I like. And 99 designs is the perfect platform to use if you want to get some graphic  design done or a logo done, but you have no idea what you actually want because all these different  designers are going to use their own ideas, their own creativity to come up with a logo design. And  with the 99 designs contest, there's actually two rounds. For the first round, everyone just submits  all their different ideas and then you select six finalists and you tell those six finalists, "Hey,  here are the concepts and the ideas that I like." And in the first round of my 99 designs campaign,  this was the logo that I liked the most. So I told all the finalists that this was the logo to beat  and they should try to put their own spin on this logo. And one of the key secrets to using a 99  designs campaign is you want to get your tribe, you want to get your community to vote on what  logo they think is the best. And I had my students and my community, YouTube viewers vote. And this  is the logo for my Amazon FBA course that ended up winning. And branding is another thing that  I dive into way more detail about in my program, the passion product formula. This is a key thing  that there's just not enough information online. And this is one of those things that takes a  little bit of time to learn, but once you learn it, you can charge a premium for your product. In  my Amazon FBA program, again, the passion product formula link down below, we have a full hour-long  talk where I sit down with AJ. AJ's one of my biggest success stories and he goes over how he  used social media to start his Amazon brand. Even though he had zero dollars, he was able to use  social media to crowdfund his business, raise over $100,000, pay for all his startup costs and more  when starting his Amazon business. And now I'm going to share with you in depth AJ's story. So  let's get started and pay attention because again, if I can do it, Brent can do it. All these  different students can do it, you can do it, too. And AJ is going to talk step by step how he did it  in this next section. So pay attention. I've done over $500,000 in sales, and I've only been selling  on Amazon for one year. Now, that's revenue and not profit. I'm going to share with you guys  all of my numbers, including my product costs, my Amazon FBA fees, other expenses, and also  my final profit today. And selling a product on Amazon right now is a huge opportunity. Last year,  there was over $400 billion of sales on Amazon. And the cool thing is twothirds of all those sales  were third-party sellers selling their products on Amazon. And AJ is one of those sellers. AJ, what  do you sell on Amazon? And tell us your story how you got started. So, I created a business called  Cocktail Cars that teaches people how to make cocktails at home. And honestly, I made this  cuz I was a bartender for 10 years. And I lost my job because of the pandemic. And I was out of  work for a year. It was so rough. And honestly, I just needed to figure out a way to make  money, but I still wanted to do something I was passionate about. So, I found Amazon FBA. I  found your content online talking about creating a business you're passionate about, things that  you really enjoy. I thought, hey, let's try and teach people how to make cocktails at home. And  we're going to share all the costs that AJ had when starting up this business. But I got all  these costs paid for by the method we're going to talk about later in this video. And for anyone  that's new to the channel, my name is Travis. I've been an e-commerce entrepreneur for over 10 years.  And the first business I ever started was a online dance clothing business. something I was not  passionate about, something I didn't care about, and that business struggled. Then after a  few years, I found this method that we're going to talk about in this video for selling  a product that you're actually passionate about on Amazon. And within two months of launching  my first passion product, I was making over $10,000 profit every single month. That's over  $100,000 profit in my first year. And this is a huge opportunity because e-commerce is growing  like crazy. People are buying things more and more often online. And 50% of all online sales happen  on Amazon. And over 400,000 people have made at least $100,000 by selling products on Amazon. AJ,  why don't you share how you started your Amazon business and how much it cost you to start your  Amazon business? Yeah. Well, starting a business does cost money. This was a little bit higher  than most and the startup costs were actually over $20,000. But you had just lost your job. How  were you able to afford that? Because that's a lot of money. Yeah, I couldn't afford that. There's  no way. I had very little money to play with. Um, so I actually used one of your tips, uh, a  really cool hack where I actually put zero of my own dollars into starting this business.  You were able to get other people to pay for your business. We're going to share how you were  able to do that in just a minute, but let's go all the way to the beginning. How did you find this  product? Cuz a lot of people at home struggle with how to find a product to sell online. Yeah,  really it's we had this a little bit of an idea. that's something you kind of recommended and I  found this product using a tool called Helium 10. And when you are looking for a product to sell  on Amazon, it's important to remember that Amazon is just a search engine. Amazon has over 150  million prime customers and they all go to Amazon, they type in what they want to buy and if there's  no products there when they type that in, that is an amazing opportunity. And tools like Helium  10, you can actually see what people are typing in to Amazon. And we saw that people were typing  in cocktail flashcards, cocktail recipe cards, bartending flashcards. And when people went  to Amazon to search for this, there were no products. So I saw this and I said, "AJ, you got  to make this into a product." And that the first cost you really had was the prototype. Yeah. So  doing a prototype was actually free. This is kind of a fun point of making a product because you're  just really trying to create something, an idea. And I would take blank flashcards, took out some  Sharpies, and literally started writing designs on flashcards until something looked like it might  look cool. So after that, we had to come up with some sort of sample, right? We need some sort of  physical product. And really the way I did that was I went to Google searching, went to Alibaba,  and really just tried to find a manufacturer. Um, now a really cool hack for you guys. If you  want to get a sample of a product, search for manufacturers that already make products similar  to what you want. So, we we reached out to paper manufacturers, flashc card makers, all types of  stuff until we finally found one that can make the specs of what we wanted. And I asked them to give  me a sample and they were willing to do it for free. So, they gave me like a dummy sample. It's  blank from older projects that they had. I just had to pay for the shipping and that was about  50 bucks. And you can easily find manufacturers overseas by going to Alibaba.com, type in,  like AJ said, whatever you're looking for. So, we typed in flashcards and they'll give you a list  of dozens of different manufacturing companies over there. All you have to do is contact them,  tell them the approximate dimensions, tell them what you're looking for in a product, and they'll  say if they can make it or not. And like AJ said, they'll send you a sample if it's a product  that they're going to make. So, what was the next step in the process? After we got the sample,  we knew that the the dimensions were right. What's the next step? So the next step is I got to turn  this blank box into something with information and design and the keywords. It looks good. Uh keyword  is design. So I had to seek out a designer and that's one thing where I actually got lucky cuz  being sort of in your network, you had a designer that you worked with in the past that I really  like their artwork and uh so I reached out to him. Uh the only problem I had was I didn't have  any money to pay him. Um, so we were able to get some samples from him first to make sure it was  going to be a good fit. And of course, you know, a lot of these people you work with, you're not  going to give them all the money up front. So I was able to to do a small deposit if we were going  to work with him. So he sent me a sample. Uh, he did a logo, a little box design, and like a  couple cards as a sample. Well, that was enough for me to print out on a printer and glue it to  the sample box. And that right there was my first real prototype of the product. And that was enough  for you to go to Indiegogo. And Indiegogo is a place where you can tell people, "Hey, I'm trying  to make this product, but I don't have enough money." And people will pay you money to buy the  product as a pre-order before you even have the product. You can then take that money and go pay  for design, pay for manufacturing. Talk about that process and how much money you raised and how that  whole thing works. Yeah. So, a lot of times when you do an Indiegogo or a Kickstarter, you have a  goal in mind. My goal was $1,500 because that was the down payment for the designer. I utilized that  sample that he gave me, did a bunch of videos, made some cocktail videos, and I was really  building up a social media platform as well. I was doing a lot of cocktail videos on YouTube, was  doing videos on Tik Tok, Instagram, and uh really was hoping that that would bring a little bit more  people over to my Indiegogo. And we actually ended up raising over $1,500 initially. And then it kept  going from there, right? So after $1,500, I think you ended with over like close to $4,500 on your  first Indiegogo. That and that was enough money to pay for the design. How much did the design  cost? So the design was around $3,600 and that was awesome. The whole like I got a lot of YouTube  traffic. I got some Instagram traffic and I got a lot of friends and family that pitched in early.  So that got us over $4,500 which was probably one of the best thing that's ever happened to me  because I was able to fully pay for that design. On top of that, with that money, you were able to  pay for a printed sample of the final product. And this is where the magic really happens. What did  you do with that printed sample? And let's talk about how you raised the money because next up  was manufacturing. And manufacturing the product can get really expensive. In fact, I think it  was going to cost around $10,000 to manufacture 1,500 units. And you didn't have that money at  the time. So, how were you able to pay for that manufacturing even though you didn't have the  money? Yeah. You want to talk about emotions? I went from the scariest point of my life to  the most ecstatic point of my life. And this is where that real hack sort of plays in. Uh I  was posted on Tik Tok. Had no followers. No one's watching my content. It it just was not really  popping off. But once I got that final sample, I did a Tik Tok talking about my journey of losing  my job and really designing this product and then showed them a a finished sample and it went viral.  It got over 600,000 views. And I kid you not, everyone wanted to pre-order these things. And it  shot it up to gosh, I think it was over $37,000, $22,000 in a single day. Wow. And that  was enough money to pay for manufacturing, which cost I think around $9,000. And enough money  to pay for shipping because that's another thing. When you make a product overseas, you have to pay  from shipping from China into the United States. And you really have two options. You can do air  shipping, which is going to be way more expensive, but a lot faster. You'll get it in around 5  to 7 days. Or you can do sea shipping, which is going to be slower, but it's going to save you  a lot of money. It's probably going to be around $2 per kilogram, but it's going to take 6 weeks  minimum. And we chose to do air shipping, which I believe cost around $4,200. Do you remember why we  did air shipping? Well, we did half and half. Oh, it's half. That's right. Half and half. Um, I  think me being my first product, uh, one, I was excited. I wanted it as fast as possible. Uh,  two, I felt like I had an obligation to get the Indiegogo backers the product as fast as possible.  Air shipping, unless you really, really need it, you're kind of throwing money down the drain.  And I also had a lot of damage units at the same time. But then something again very magical  happened when you finally received your product, and I think it was when you first launched it  on Amazon. Talk about that process. Yeah, it was pretty crazy. So, when I first got my shipment  of cocktail cards, we had to send out over 700 orders. So, I'm boxing up. I have friends, family  over helping me. That's a lot of work shipping out 700 orders. But I ended up having 200 left.  And I'm like, let's send it into Amazon and like actually make this happen. And so I sent it in.  It took about a month for them to check everything in. So I created my Amazon listing, did all that  stuff, but I was still going pretty heavy on the Tik Tok. And when I was sharing with people that  I was shipping out a product, um, it was here. We got we got all of our inventory and now it's live  on Amazon. That video went ultra viral. I couldn't even I couldn't even imagine what happened next,  but it ended up getting over 5.7 million views. Wow. And you ended up selling out of all 200 units  that you have sent into Amazon in like a couple hours. Basically, hours and they were gone. And  for people that don't know, Amazon FBA stands for fulfilled by Amazon. And it's a way for you to  sell products on Amazon.com on Amazon's website where you send in the inventory into an Amazon  warehouse and when someone buys the product, Amazon picks, packs, and ships out the product to  you. So, it's a lot better than having to pick, pack, and ship all the units yourself. And  another big feature about this and why it's such a cool opportunity is when your product is in  the Amazon FBA system, it makes it so your product is Prime eligible. There's over 150 million Prime  customers. They prefer to buy products that are Prime. So, this is a huge opportunity. But AJ, you  sold out of all 200 units within a couple hours, but your video was still going viral. What did you  do? Yeah, it was pretty crazy. So, those 200 units went in 2 hours. And then I'm like, what else can  I do? I I can't I have to sell them this product while everything's going viral. I thought,  hey, I'll just send them back to Indiegogo. We'll just continue raising money on there since  they're waiting for the product to be available. And that actually ended up doing $57,000 in one  day. And I think it brought the Indiegogo campaign all the way to about $107,000. And amazing as  that is, you'll see that this is one mistake that was kind of repeatedly made is running out  of inventory. If we had had infinite product on Amazon, you would have probably done $100,000 in  sales just in that one day. It would have been crazy cuz so many people were looking to buy this  product. Now, AJ eventually did get back in stock on Amazon. And we're going to talk about month by  month his revenue, all his costs, and his profit when he finally did get back in stock on Amazon.  But what did you do once you ran out of inventory? For months, you were out of inventory. What was  that process like? I did one really, really big thing during this time, and that's start an email  list. And if people wanted to buy it on Amazon, well, I had them join the email list, so I let  them know when it was available. It's a huge deal because when you do launch on Amazon, you want  to try to get as many sales and as many reviews from day one as possible. And when you do that,  Amazon's going to notice this and it's going to put your product higher up in the search results.  And as I mentioned earlier, Amazon's a search engine. The higher up in the search results you  get, the more sales you're going to get. In fact, it's exponential. The number one result gets the  most sales. Number two is less, less, less. And as you know, if you've ever bought something  off Amazon, you rarely go to page two, three, or four. So, you need to be on page one, ideally  in that first position. So, finally, you ended up getting that inventory and you launched on Amazon  using that email list. What happened in your first month? What was Let's break down all the numbers.  Yeah, email list was pretty big. Uh, we ended up doing 1,500 units the first full month on Amazon.  And how much in revenue is that? So, that was just shy of $55,000 in revenue. Now, again, revenue is  not profit. There's a lot of costs associated with running a business. How much did you have to pay  for all those products that you sold during that month? So, the cost of the product that I sold was  around $17,000. On top of that, there is a fee to sell on the Amazon platform. It's a 15% fee. How  much did you spend on that fee? That was over $8,000. Now, a lot of people complain about this  15% Amazon fee, but what are your thoughts about having to pay 15% to be able to sell on Amazon?  So, that's a referral fee. Yeah. Um, and a lot of people are not going to really find your product  unless it's referred by Amazon. It's a search platform like we talked about before. However,  since I was bringing a lot of my traffic there, I became an affiliate for Amazon. So, I would have  people go through my affiliate link, and they gave me uh probably about 5% of that back also. And  Amazon spent billions of dollars getting people on the platform to be buying products. So, even  though it's annoying to have to pay 15% to Amazon, you're having to pay that instead of having to pay  for marketing. So, I think it's worth it. The next fee that you had was the Amazon FBA pick and pack  fee. And that's the fee that every time Amazon picks, packs, and ships out one of the products to  a customer, you have to pay them a fee. How much did you spend on that? That was over $7700 and  worth every penny. Why was it worth every penny? Cuz I'm not shipping out product anymore. And  honestly, um, they can actually ship the product to the customer and charge me way less than if I  shipped it myself. Not only are you saving money cuz you're not having to pay for shipping, but  you're also not having to spend your time doing it. And it's allowed you to travel and your  business keeps going even if you're traveling. You even came down and visited me in Mexico. I  recently bought a house on the beach in Mexico. We had a great time hanging out. A few times I  went down there and visit you. And on top of that, there were around $1,000 in miscellaneous fees on  Amazon as well. But in your first month selling this product on Amazon, how much profit did you  make? Over $20,000 in profit in one month. In his first full month selling on Amazon. But let's  talk about month number two because maybe your first month is really great, but you know,  you had this big launch. What did the second month look like? How many units did you sell and  how much revenue did you do? So, we started the month pretty tough. We ran out of inventory.  We're out of inventory for two weeks. Again, again, another problem again, but did manage to do  about 650 orders for around $22,000 in sales. So, even though you were out of inventory for two  weeks, you still did around $22,000 in revenue, but that wasn't nearly as much as your first  month. But something that's really cool is you actually weren't just selling on Amazon, you were  able to sell on your own website. How much money in revenue did you do on your own website? Yeah,  that's part of the thing that was kind of nice. While I was waiting for inventory, I decided to  use my website as a pre-order and we ended up doing just shy of $15,000 in sales. And that's  one of the big benefits about selling a passion product is when you're selling a product that's  unique, that's different. You can also sell it on your own website. And there are a lot of different  methods for selling on Amazon. This way of selling that AJ's done, that I've done is not the only  one. There's also wholesale, retail arbitrage, and private label. And all these different methods  can work, but I don't think they work nearly as well as creating your own passion product. But  let's finish up these second month numbers for you. So, you did about $22,000 in revenue. What  was your cost of the product that you sold on Amazon? It was uh over $7,000 that What about your  Amazon selling fee for that? That was over $3,000. And what about the Amazon FBA pick and pack fee?  Also around $3,000. And I think there was another $1,000 of other random business expenses. What  was your total profit in that second month just from Amazon? just from Amazon, it was around  $7,500. And then, of course, you were also selling on your own website, and you probably did  a couple extra thousand dollars of profit there. Let's go into month number three. And what was  the revenue you did in month number three? So, month number three was actually really exciting  for me. Um, wasn't my biggest sales month, but we're definitely seeing seeing it go back up  a little bit after month number two. And we did a little over $31,000. And from that month, after  you subtract all your different product costs and FBA fees and everything, what was the profit? The  profit was over $11,000. And during that time, you were also selling on your own website as well.  How much did you sell on your own website? So on my own website, I did a little over $17,000 in  sales. What happened that month that increased your sales so much? It was crazy. So my TikTok  and social media really started kind of getting noticed by people. I got this random email uh of  someone on Access Hollywood, producer of Access Hollywood, who wanted to bring me on for one  of their shows. So, I actually got to come down to LA and was able to be on Access Hollywood and  that really brought in a lot of sales for like a a whole week. Being on TV is a pretty big deal, a  pretty big way to get marketing. How did were you able to do that? It's pretty wild. It was one of  the scariest moments of my life. Super exciting. But honestly, if I didn't create a brand from the  beginning, get on social media, take chances, um, learn platforms, try it, uh, none of that would  have ever happened. AJ was able to create such great content and so much content cuz he knew the  product. He was passionate about being a bartender and making cocktails. Back when I first started my  dance clothing business, I tried to make content, but I didn't know anything about dancing. So, I  would try to write an article, top seven tips for dancers, having never danced in my life, and  it was draining. This is why not only do the numbers need to make sense, but you need to create  a product that you're actually passionate about. Which leads us into month number four, and this  is around November of last year, starting to get close to Christmas. What was the revenue numbers  from your fourth month of selling on Amazon? So, November was really good. Of course, we're ramping  up for the holidays. A lot of people were starting to buy them for gifts. We did run out of inventory  for a few days that month, which I'm sure we're going to talk about here, but we end up doing  over $31,000. And after you subtract your product costs, all the different Amazon FBA fees, what  was the final profit for that month? So my profit for that month was actually over $11,000. And we  had a big expense that month. You were ran out of inventory, so we had to fly in a bunch more  inventory. We had to do air shipping. Want to talk about that? Yeah, that was a pretty tough  one. So we didn't want to run out of inventory for Christmas. Like I wanted to make sure I had  it for the holidays. And you know, I just did a poor job of inventory planning and committing to  the product. And we ended up I ended up having to pay a pretty big bill that month. It was well  over $60,000 to ship that product. So, you know, a lot of the profit that I made, I had to reinvest  most of it that month. And keep watching this video because at the end of the video, we're going  to talk about one mistake that AJ made that cost him over $100,000. It's kind of related to this,  but it's a little bit different. But during that month, you also did over $20,000 of sales on your  own website, which is a huge accomplishment. Let's go into the next month, month five, and this is  during the Christmas rush. How much in revenue did you sell during that month? So, almost that entire  month, I had inventory on Amazon, which was great. It was Christmas time, and we ended up doing over  $46,000 in sales. Again, after you subtract all your costs, what was the profit during that month?  I believe the profit, obviously, profit margins were a little lower that month, but it was around  17,000. And that's why it's sometimes worth paying for air shipping because you're going to get your  products into Amazon sooner, which means you're going to get more profit, especially during key  times like Christmas. And during that time on your own website, you did another $4,000 in sales.  So that leads us into January into your sixth month. And January is when a lot of people set New  Year's resolutions, saying that they're not going to drink, that they're going to be sober. How did  that month look in revenue for you? Yeah. Right. So, we have November and then December it's just  like 30 40 I'm thinking 50,000 $13,000 in sales. Wow. And after all the costs, we subtract all  that. What was the profit for that month? So, with the lower profit margins, I only made around  $4,400 that month. What were you thinking? Like, how did you feel during that month? I felt like  spending 60 grand on shipping was the worst thing I've ever done, right? Uh I was I was really  scared actually. I didn't I knew it was going to be slow, but I wasn't going to let it bother  me. The year was so awesome up until that point, and the product's done so well up until  that point. Um, I kind of just was like, you know what? I expected January not to do great.  I'll live with whatever the outcome is. What happened the next month after that? Month number  seven, sales went down even more. What how are you feeling at this time? Are you freaking out?  I'm like, wow, maybe I was a one-hit wonder. Um, maybe I reached all of my audience. I don't  know. Um, but we ended up only doing about $12,000 in sales. And how much profit did that  lead to? Uh, that was around $3700 in profit, I believe. That's got to be scary because at this  point, I think we had just ordered 7,500 units or so. So, you had all this inventory sitting there,  but now sales have been slowing down. Mhm. Yeah. Not to mention my bank accounts getting very,  very, very low after the shipping costs and then paying for the next round of inventory. So,  what happened the month after that? Month eight, are things starting to get better? Not even close.  Um, it even went lower. We ended up doing about $11,000 in sales. And how much in profit does  that equate to? I think that's around $3,400. So, what are you thinking at this point? It's 3 months  of sales kind of going down. Are you freaking out? I'm definitely freaking out because I've made a  lot of investments in my business as well. Like, I'm doing content. So, I'm buying cameras. I'm  buying computers. Um, obviously I made the largest inventory yet, 7,500 units, and I'm thinking,  what did I just do? But in the next couple months, something interesting starts to happen. So, keep  watching. Let's talk about month number nine. What What did the sales numbers look like?  And how are you feeling at this point? So, month number nine was a little bit better. Started  to get a little bit more momentum, and we did a little over $14,000 in sales. After subtracting  all the costs, what was the profit for that month? It was almost $6,000 in profit. And what's nice  is at this point I got rid of all that inventory that was air shipped and we had our new shipment  arrive um that was actually a seat shipment. So now my profit margins got a a lot better. It went  from being around $11 per unit landed to around $7.50 per unit landed. So even though your revenue  was down, your profit's actually been doing pretty good. So how do you feel at that point? Were you  starting to feel a little bit better? At that point, I was like, "Thank goodness the profit  margins are a little bit bigger in case these sales never go back up." But it was a little bit  of breathing room for sure. And $5,700 in profit in a month is pretty good, especially considering  it's your own business. You're not Let's talk about that cuz when you were a bartender, life  was very different. Mhm. Yeah. As a bartender, that's actually more money than I would probably  make as a bartender. I also remember though you talking about how when you were a bartender, you'd  have to work late night shifts and you have to do all this crazy stuff. And I remember you also  saying that you woke up happy and excited to work on your business versus when you were a bartender,  it was kind of a drag. That's a good point. Never at any point during those months uh did I ever  wake up like depressed or not wanting to work. You know, bartending. I really enjoyed that job.  I did. But I would say 80% of the time I woke up, I did not want to go to work. I didn't want to get  out of bed. But really working on my own business, it was fun. and I was motivated to figure it out.  So, and stick with us because we're going to be talking about some of the biggest mistakes in  just a minute, but some exciting news starts to happen. So, let's talk about month number 10. What  was the revenue like and what started happening during that month? So, month number 10, we did  over $13,000 in sales. Still pretty consistent, but again, with those good profit margins, it was  around $5,700 in profit. And you started to get some good news during that month. You want to talk  about the news? Yeah, obviously I was a little stressed having all this inventory and not selling  as much as I was used to, but I thought, wait, I can kind of expand this business if I'm sitting on  all this inventory. Let's think about wholesale. Let's think about some other options to sell the  product. And two things, ironically, happened that month. One, I actually did get a wholesale  order. Someone found me on TikTok and wanted to put it in their store. So, that was pretty cool.  My first ever wholesale order. But two, I got an email from some people in Europe that actually  wanted to expand the product into Europe. Let's go into month number 11 because I know you were still  stressed because you still had a ton of inventory. We we took a leap of faith and we were like bought  7,500 units worth of inventory. How did month 11 go? So by month 11, we actually started getting a  little bit higher in sales. Um I had a couple Tik Toks uh get some good views and we ended up doing  about $18,000 in sales, a little over $8,000 in profit. So, things are starting to look better.  Did you get any more wholesale orders during that time? I did. I got like two or three different  wholesale orders. I even got one person. Here's a cool story. Um, someone up in Canada ordered  some. They sold them. She sold it so fast. She did a reorder and she was actually getting featured in  a local magazine for carrying cocktail cards. So, I mean, I'm actually starting to get a little bit  more confidence, a little bit more more momentum. Things are starting to look up. So, let's go into  month number 12. In month 12, how much did you do in revenue? So, we did a little over $16,000 in  revenue. So, still doing pretty good, which was a little over $7,000 in profit. What else happened  during this last month? I know there's some other exciting news that happened. Yeah, so I fully  committed to wholesale at that point. Uh joined a couple websites and also um rearranged my website  for people to do wholesale orders and our first like real month pushing it did a little over  $17,000. Wow. And you were also on Etsy during that month as well, right? How much in sales did  you do on Etsy? Yeah, we actually so Etsy really wanted me to be on their platform. I decided, hey,  why not? Another platform again, another platform. And we ended up doing a little over $3,000 in  sales. So in total in your first year selling on Amazon, how much money did you make? So on Amazon,  we did $287,000 in sales. And after you subtract the product costs, all the different Amazon FBA  fees, and all the other business expenses, how much in profit did you do in your first year ever  selling on Amazon? $106,000. And if that doesn't sound like a lot of money, you also made money in  a lot of other ways. In total, when you include wholesale, Etsy, your own website, Indiegogo,  how much money have you made so far with this business? So, here's something that's pretty  crazy. Last week, I just crossed a milestone. Uh, we did over a half a million dollars in sales.  Wow. And how much in profit is that for you? That's around $180,000 in profit. How does that  compare to back when you were a bartender and you had to wake up and do the late nights? Oh my gosh.  Uh I would it would take me three years to make that much money. So before we get into the three  big mistakes that you made with this business, including one mistake that cost over $100,000.  Let's talk about what's next for you and cocktail cards. Yeah, honestly wholesale gave me a lot of  hope. Um social media gave me a lot of hope. So I really want to focus on those two things. Get my  Amazon sales back up. Get ready for the holidays. And what's really cool is we are expanding into  Europe as we mentioned and we just sent over 3,000 units there. But we also got into a major retailer  over there called Harvey Nichols. And that leads us into the biggest mistake that AJ made that  cost him over $100,000. But there's actually three mistakes. And the first mistake was not starting  his Amazon business sooner. And this is the most common mistake. I teach a lot of different people  how to start Amazon businesses. And by far this is the most common mistake that people make. they  get stuck in analysis paralysis. Talk about why this was a mistake for you and how you would  have fixed it. Honestly, when I lost my job, I you know, money is just draining my bank account  with nothing going in. I kind of went down that that rabbit hole of get rich quick or easy money.  And I knew it wasn't right and it didn't work for me. And that was a really big struggle. And then  by the time I was like, look, I need to start a real legitimate business. Then I have the, well,  how the heck am I gonna afford it? Um, I don't know what I'm doing. Like, I'm just a bartender. I  don't know what I'm doing. Uh, that was a really, really hard step for me. And honestly, if I wasn't  so backed up against a wall, I probably wouldn't have been able to do it. And now looking at  it, it's kind of silly, right? It's like, I should have done it right away. Hell, I should  have done it while I was bartending. Honestly, it would have been a million times better. And I  know you joined my Amazon FBA program, the passion product formula. Did that help relieve some of the  analysis paralysis? It did. Uh actually joined a couple courses. Um but a lot of them were, you  know, private labeling, uh stuff like that. I didn't have any confidence in that stuff. Um  I would say you kind of gave me the confidence of creating something unique, something my own,  which is more in what I would want to do anyway. Um, and you know, you kind of gave me the idea of  taking my bartending knowledge, put it on cards and teach people. And you know, I didn't have much  confidence in the idea at first. Um, but the more I thought about it, the more I thought about it,  I'm like, "Wow." And now all of a sudden, we were talking about this last night cuz we actually went  out for dinner. I was the person who couldn't come up with ideas. Like, give me something,  I'll run with it. And now I look around, I see ideas everywhere. When I was first starting  my first passion product business, I spent months trying to decide on which manufacturer I should go  with. The funny thing is, if I would have launched my business three months earlier, I would have  made an extra $10,000 profit every single month, which means I would have made $30,000 in profit  by launching my product three months earlier. So, even if I would have picked the wrong manufacturer  and I would have had to spend an extra $5,000, it wouldn't have mattered. And that's the thing.  If you do Amazon right, it can be so profitable that it doesn't matter if you make a few small  mistakes here and there. And that leads us into the second mistake that you made and that's not  outsourcing more work sooner. Want to talk about that? Yeah, for me again, money is a very common  role with my business and kind of holding it back. Uh I was terrified to lose money and I was  terrified to really hire anyone to do any work. Even though I know I can get a a VA for cheap to  do work, I just felt like I had to do it myself. And at the end of the day, what makes me money is  my social media, um, my networking, all that type of stuff. And that's hard to do when I'm packaging  up stuff, editing videos, doing all that. So, eventually, I'm kind of coming around to it. I now  have a video editor. Um, I have people in Europe, and I think right away, I'm already feeling  like this alleviation of stress. I also have a newborn daughter and I don't have a lot of  time to work on the business. And that's why I say that Amazon can be a passive income source  is that once you get your business up and running, you can hire people to do a lot of the different  work that you don't want to do. For instance, I hired people to handle all my customer service. I  hired people to do everything to run my business. Now, obviously with AJ, he's going to continue to  do social media, but that's something he loves to do. He can hire people to do all the boring parts  of his business. And this leads us into the third mistake you made. And this is the mistake that  cost you over $100,000. And that was not having faith in this business. Want to talk about that?  Yeah. I would say not having faith in the business slashme. Um because uh again, what have I done  before? I'm a bartender. Uh things were pretty bad for me when I started this business.  And when things were really, really trendy, really really big on Tik Tok, man, if I had more  inventory, I would have made so much more. There'd be so much more breathing room. And AJ and I met  every single week for the last year or two as he was doing his business. And this was a common  thing that we would talk about. He's like, "Ah, how much inventory should we order?" And we  always order too little inventory because we were nervous. We were scared. We didn't realize  how big this business would have been. And if we would have always been in stock, if we always  would have had inventory, I think you would have made an extra three $400,000 in sales easily  because there was months at a time where you were out of inventory. There was months at a time where  we even had inventory, but we barely had enough. And so you weren't using the full force of your  social med. I remember you're like, I'm going to stop filming videos cuz I'm too nervous. That's  what happened partially in January. You're like, I'm scared. But now you finally have inventory  and I think you have more faith in yourself and in the business. But even if you have a ton of  marketing and you have a ton of people coming to buy your product, if you don't have a highquality  product, this could be a disaster. So you want to make sure that you're going to find a manufacturer  that's going to create a highquality product. And in this next segment, I'm also going to show  you how to negotiate with your manufacturer so you can get the cheapest price possible for  your product. I'm going to share with you step by step how to get your product manufactured,  including an A toz screen recording showing you exactly how to find your manufacturer. And at  the end of this video, I'm going to share with you the biggest mistakes people make when finding  and working with manufacturers, including why 99% of people fail with Amazon. So, if you watch any  part of this video, make sure to watch this last part at the end of the video. It's the most  important part of this entire video. But let me show you right now the first most common way  that people find manufacturers or suppliers for their product. And that is to use the website like  alibaba.com. And as I mentioned, you're going to type into the search bar whatever you're looking  to purchase. Then another secret is you're going to want to go down here and you're going to want  to click trade assurance and you're going to want to click verified supplier. And by clicking  trade assurance, Alibaba will only show you companies that are enrolled in the trade assurance  program. This means that when you pay one of these manufacturers for the product that you're going  to be purchasing, Alibaba guarantees that you're actually going to get what you pay for. And the  way they do this is they actually hold some of the money that the supplier is going to get. And  if there's ever an issue, you can easily get a refund on whatever you purchased on this website.  Verified supplier on the other hand means that Alibaba has sent out a third-party inspector to  actually go and verify that this manufacturing facility, this supplier is actually a legitimate  company, that they actually exist. And I know a lot of people are nervous about sending money  overseas to these manufacturers, but if they have trade assurance and they're a verified supplier,  there's nothing to be afraid of because if there's ever an issue, Alibaba will give you your money  back. Now, instead of looking right here, which right now we're seeing all these different types  of products, that's not really what we really care about. What we really care about is clicking on  this button right here called all suppliers. And this will show us all the different suppliers.  Now, I'm going to be using the word supplier and manufacturer somewhat interchangeably, but  technically a supplier is someone that supplies you with a finished good, where a manufacturer is  someone that actually is going to be manufacturing the product from scratch. And when you click on  all suppliers, you can see a list of every single tea supplier that is listed on Alibaba. And you're  going to go through this list and you're going to figure out who you want to contact to purchase  your product. And you can click the contact us button. Some things to look for is you want to see  how long they've been in business. For instance, this company's been in business for 5 years, this  business for eight years. You also want to see how big they are and you can see the volume in sales  that they're doing as well as how big their staff is. You can also look at their rating in reviews.  This has a 4.9 rating with over 200 reviews. This is probably a very reputable company. You can  then click on the supplier and learn more about what they do. You can look at their quality  control process, their production capacity, R&D capacity, and much more information. And  when you're ready to start working with them, all you have to do is click contact supplier. And  even if you're looking to buy something that's not exactly what they sell on Alibaba.com, oftentimes  they can customize the product for you. Now, for a product like tea, I don't want to get  it manufactured overseas. I actually want to have this product manufactured in the United  States. And as mentioned with thomasnet.com, this is going to show you suppliers that are  in the United States. And it's very similar to Alibaba.com, you can see the location of where  the manufacturer is. You can see what year they were founded and how many employees they have.  And if you click on the manufacturer, you can see a lot more information than just that. things  such as their capabilities, their certifications, even diversity and all kinds of different things.  Another way to find a manufacturer is to simply go to Google and you can type in whatever the product  is you're looking for. Space manufacturers, space private labelers, or even sometimes space  suppliers. Again, start emailing them and getting on the phone. And you can see we have a list of a  ton of different nut butter manufacturers. But if it's a US-based manufacturer, I highly recommend  calling. If you don't feel comfortable doing that, you can always send an email. But when you  actually call someone, it develops a lot stronger of a connection. It makes you seem like a  lot more serious of a potential client. Remember, these manufacturers are busy. They probably get a  lot of messages. And by picking up the phone and calling, you seem like a more legitimate business.  The other benefit of calling is if they can't help you, there's a higher probability that they can  recommend someone that can help you. And it it allows you to rapidly ask other questions where  if you send an email or a message and they say, "Hey, sorry, we can't do this." They're probably  going to end the conversation there, they're not really as invested in helping you find other  people that can help you do manufacturing. Now, some tips when contacting a manufacturer, you  want to sound like as legitimate of a business, as as serious of as a potential customer as you  can. Now, I'm not saying to lie. Now, some people do give the advice that you should say that,  "Hey, I'm part of a bigger company." not call yourself the founder or CEO, maybe call yourself  the COO, which is chief operations officer, or some other ideas is you could be the the chief  purchasing agent or come up with whatever title you want. Now, the benefit of this is it makes  it seem like you're part of a larger company. Another big benefit when it comes to negotiation,  which I'll talk about in just a second. It allows you to say, "Hey, that sounds like a great deal,  but my boss is saying no." So then the person, the manufacturer, when they're negotiating with  you, they don't take things as personal. I have had people tell me that when you say that, "Hey,  my boss says it's not a good number," that it's easier to negotiate with that because people  don't take it as personal. Now, that's up to you. I've also had a lot of success by doing the  opposite and calling up companies and say, "Hey, I'm the founder. I'm super passionate. I really  want to get this thing started, but truth is, I'm somewhat new to this and asking for their help  in educating me." That's a double-edged sword. I found that it helps because people they empathize  and they they want to help me out as a beginner, but they could also potentially take advantage of  you. And now that you know the basics on how to actually find a manufacturer for your product, I'm  going to share with you step by step how William and I found a manufacturer. And this is William.  He is the one that actually found the manufacturer for Rockete. How did you find the manufacturer?  So I emailed as many manufacturers as I could find all across the world. I copy pasted the same  email template to all of them just, hey, I'm looking to kind of create this project. could this  be something that you and I could discuss? And uh I sent it to 50 to 60 different manufacturers is  copy pasting the email to all the different infos at or whatever email address I could find on the  bottom of their websites. Sometimes I would fill out an online form if that's kind of what the  website was steering me to do. I opened the website for every Google search I could find from  like the first page to the 10th page of Google. Open them up in different tabs and just went  through each one to email all of them separately. So, there's some key things here. First off,  he went to page 10 of Google, which a lot of people stop at the first page and like, I can't  find a manufacturer. No, it's like keep going all the way down. I And I assume you did. You have  some kind of a list of who you had contacted. Yep. I made a bit of a like a spreadsheet of  who I had contacted, who I hadn't contacted. But I also found that not everybody replied  to me. I didn't get a reply to everybody. So, the ones that didn't reply to me, I sort of wrote  off as not paying enough attention to me anyways. and like I could have followed up with them and  in some cases I did if I really identified their business as something that looked like I wanted to  work with but if they didn't reply to me I kind of didn't really want to work with them anyway. So  I kind of just in my own inbox kind of started to filter out who was who was worth kind of following  up with anyways. And we'll share the exact email that you sent to everyone later in this video. But  once you started contacting people, what did they respond to you? What did they say? Well, a lot  of people that replied to me regarding my high caffeine tea project did not want to touch it.  They were really not that interested. They were like, "We don't do that. We don't add anything  unnatural to our tees or we don't change our tees." Everyone was very in the tea industry. It  seemed to me that there was a lot of proud owners of these tea blending or these tea manufacturing  places and they're very like proud of where the tea comes from. They don't want to like mutilate  their otherwise perfect blends of tea with my high caffeine tea kind of concept. So, I got a lot  of nos. I got a lot of people saying that they wouldn't do it, that they're not interested in  do it, that it was impossible to do it, that they didn't understand how it could be done. I actually  in my email gave them links to the current high caffeine tea products that are out there and  I sort of was fishing for information of like, well, how did they do it? Like, they did it. And  I still kind of got like I'm not sure how they did that. I even had one guy sort of tell me that I  wouldn't be surprised if they're lying about it, right? Like maybe they didn't actually do it at  all and they're just saying that they did because I don't understand how that could even happen. A  few things right here. So you had a lot of people that told you it's impossible, that this can't  be done because for anyone that doesn't know, Rocket Tea, this company, it's going to be the  highest caffeine tea out there. And to do that, you have to add caffeine to it. So, it's going  to be 200 milligrams per cup of caffeine. And so, a lot of people told you this is impossible.  Do you want to talk about why they said it was impossible? Yeah. Well, there's no tea that  exists that's 200 milligrams worth of caffeine in a serving. You know, there's green tea and  black tea and then matcha, but like all that does not have 200 milligs of caffeine. My tea  required additional caffeine to be added to the the tea leaves. And that is what nobody was sure  how to do. like no one had a process of how to do that. A lot of people were saying that that's  not the kind of tea that we make. So to do that, I basically had to somehow add caffeine powder  to these dry tea leaves. And to do that, I had to stick caffeine powder to these dry  tea leaves. And no one knew how to do that. A lot of people were telling you that you have to  make the tea wet and if you do that, it's going to ruin the tea. And you told me that a lot of  people were like upset at you like you're you're ruining the integrity of tea and like you don't  know what you're talking about. And the reason I bring all this up is a lot of people when you're  trying to manufacture a unique product, they might tell you it's impossible, but they don't know  what they're talking about. Yep. Sure. Well, I got on the phone with one tea manufacturer who  was pretty much trying to steer me away from this project altogether. the page trying to talk me out  of it, saying like the only way that this can be done is if we spray the tea leaves slightly with  water. And by doing so, we're going to ruin the integrity of the otherwise dry preserved loose  leaf tea and then sticking the caffeine powder onto that slightly wet tea leaf, you know, we  could run into an issue with like a rot or a mold or or a problem with the tea leaf now being  slightly wet. So, he was like, "This can't be done. That's the only way it could be done." And  because we can't do that, therefore it can't be done. So when all these people were telling you  it can't be done, how did you feel? Well, I was getting a little bit nervous because like I was  really planning on this being my product and this being what I'm focusing on and I already kind of  started like a few other gears in motion to like help kind of support this product being coming to  fruition. So, when I was hearing no from all these manufacturers, I was starting to think like, okay,  well, could I get my tea bag like submerged with caffeine powder, like I was trying to think like  if there's other ways to do this or I was even thinking like could I put a caffeine tablet into  the tea bag that would dissolve. Like I was I was starting to think of like other options, but at  the same time starting to get a little bit nervous that everybody was basically telling me like this  wasn't going to happen or they weren't going to help me or that like you know this isn't really  what T was meant to be like anyways. I was getting kind of just discouraging news. So I was getting  a little nervous. Yeah. I remember you telling me that you were kind of discouraged at one point  during this entire process. But eventually you found one or two manufacturers that wanted to work  with you. What was that process like and what kind of questions did you ask to the manufacturers?  Yeah, so I finally started hearing back from one or two manufacturers that was like, I can help you  with this. Uh these were specialty tea blenders, like people that would work with you on specialty  tees. You know, if I was to say I really wanted like a cinnamon and orange flavored tea, like they  would help me blend that. So this tea blender was fine with me adding caffeine to my tea using a  proprietary process that he still hasn't even told me about. I asked him recently because my tea is  now being produced. I asked him if he could film my tea being produced so that I could use footage  of my tea like going through the machine like as part of a video and he told me no because  all their machines are like top secret. So, you know, so he's doing his thing. But questions  that I asked him when he finally kind of presented himself as someone I could work with was what  would my minimum order quantity be? Um what how long would this take to do? Yeah. He was asking me  a lot of questions about like what kind of flavor I wanted. And uh yeah, I also want to know  like what tea bags this could get put into. Um you know, I would I wanted to do more of an  environmentally friendly tea. Um so he actually had biodegradable tea bags that we're using with  no string and no tag so there's not extra excess waste. Right. So, I was just asking him like  questions about how long it was going to take, how what the minimum order quantity I could use  is, and then the process of like putting that tea now into tea bags because it seemed like it was  such a process to kind of create that tea in the first place. I I was worried that every step of  the process was going to be a big thing, but it ultimately wasn't. And one of the big issues I  know that we faced and we talked about is okay, well, so we have one manufacturer, can they do  everything? And it turns out they can't. they can do most of it, but one thing that they can't  do was the actual packaging that the tea bags go into. How did you find that person to make the  actual packaging? Right. So, I was interested to know like what his scope of work could be, like if  he could be like a one-stop shop for like all of my needs. But it turned out that just since he's  like a very niched down specialty tea blender, he just blends a tea and then the tea just sits  there in a warehouse and requires packaging to be shipped in from a different packaging  manufacturer. And then they take that packaging and they fill the tea with it. So he  gave me a recommendation to a packaging house that they use that's actually just here in the  United States that has pretty low minimum order quantities. And um even though I could have looked  for packaging overseas that would have cost less, I went with his recommendation just to sort of  keep the process moving along. And I'm using the packaging company that he recommended. And at the  beginning, a lot of times, even if you could save money by maybe going overseas or doing things like  that, sometimes it makes more sense just to spend a little bit more money and make it easier. Now,  obviously, certain products you still want to make overseas, but with this kind of a product, your  most expensive costs were the tea itself and and the manufacturing, which kind of needs to be  done in it doesn't need to be done in the US, but it's very helpful to have it done in the US,  I So yeah, because the tea is essentially being like somehow caffeine powder being added to that  and there's already kind of enough like warning labelish things to worry about with having like  so much caffeine in the tea and like I didn't I felt more comfortable doing that in the United  States as opposed to like somewhere else where I didn't quite know like what was going on  and how much caffeine was really in it or where the caffeine came from. And like I didn't  want to do go into like unsafe territory with my high caffeine tea. So, it helped me feel  more comfortable that it was out of Florida with someone that I could just call and speak  with. And then in terms of the packaging, yeah, like I could have got the packaging done cheaper,  but I have like a dedicated account manager who's talking to me about all of my graphic  design issues and everything and, you know, the colors and how things could bleed and all  of that stuff that I've never done before was much easier for me to do with someone here in the  United States. And so, just to keep in mind some of the other questions that will mentioned is what  is the minimum order quantity? You always want to ask a manufacturer that what was your minimum  order quantity? Do you remember? Uh well, for the tea bags itself, it was either 1,000 or 2,500  and there's a little bit of a price like discount if you go a little higher. Another question you  always want to ask too is what are all the costs? Cuz sometimes the manufacturer is like, "Yeah, it  costs $5 per unit. Minimum order quantity is only a 100 units." But they're not telling you about  all the other costs. was what other I mean we can save this for a future episode but did you ask  what other costs there would be and what other costs were there? Yeah. So it did cost like a  small amount to initially get the blend going, you know, for me to like hire him to create the  blend and then it cost a small amount for me to receive a sample of the tea from him. Do you  remember how much those were? It was like maybe like $400 for him to like be hired by me to create  the tea and then to get a sample of the tea made, which was about like 20 servings of tea.  I think that was like another like $100 or something. And I always recommend getting  a sample of your product before you go spend thousands if not tens of thousands of dollars on  a manufacturing run. The sample allows you to see, is this actually a product that you like or you  want to sell? What was it like when you got the sample? What did you think about it? Well, the  sample just came into like a like a package with loose leaf tea. It was not individual tea bags  and it smelled really great. It had a really nice smell to it. I was very excited about that. I  could kind of see how it was dusted with caffeine powder which was interesting. And um yeah, I  brought samples actually to all the different coffee houses and tea shops in the town that I  live in in Montana and I asked for their like more professional opinion of what they thought it  tasted like and they give me some notes. Yeah. So, I left samples with everybody and they all  me back telling me that it tasted great. Um, so it was encouraging and uh I tried it, my family  tried it, my friends tried it and it tasted good and gave everyone like a nice clean smooth energy.  Yeah. Um, so yeah, that was great. And one of the biggest things when trying to find a manufacturer  is just reaching out to those manufacturers. Now, I do recommend whenever you can, especially if  you're dealing with US manufacturers, pick up the phone and give them a call. But if that seems  a little too daunting, you can always just send them an email. And we actually we promised that  we'd share the actual email that William sent. Do you want to share that? Yep. Sure. So I I wrote  this and I just literally copy and pasted it to every different email. 60 different manufacturers.  One after the other, one after the other. And the email just said, "Hello, I am creating a brand  of tea that aims to have close to 200 milligs of caffeine per tea bag or serving. The tea will have  more caffeine than is natural. Additional caffeine will need to be infused to loose leaf tea somehow.  Do you have any process in which this can be done? a looseleaf tea product with 150 milligrams  of caffeine allegedly for reference is zest tea which I gave a link for. Please let me know  if this is something we can work on together and if you have time for a call to discuss this. What  are your thoughts about sending that email versus calling people? Well, I basically just like copy  pasted this to one after the other. I had all the different tabs open like for all the different  like one through 10 Google search results. So, as soon as I sent it, I closed a tab. As soon as I  sent it, I closed another tab. And I kind of just did this as a sort of a passive way of hearing  back from somebody cuz I just figured like now I have this big net out there and they're going  to get back in touch with me. But if there was a few companies that like really seemed like they  would be perfect for what I needed, like their website was like exactly kind of aligned with what  my mission was, then I would just call them just to see if I could like just speak with somebody  because it's always nice like I've never done this before. So, it's always nice to hear from  somebody like why they think this can't be done or what process is involved in this or why it's  going to cost a lot. Like this is where I learned that it's like the only way to do this was to get  the tea wet and then like roll it in powder. Like that was not something that I learned like over  email exchange. That was something I just learned on the phone. And that's another big thing that  you were telling me is as you were contacting these manufacturers, you were learning a lot. So  then the next time you talked to a manufacturer, you seemed a little bit more knowledgeable, like  a little bit more of an expert. Another thing that we didn't mention is that when you sent this  email, you didn't use your regular random Gmail account. You actually set up a specific email for  sending out this email for a number of different reasons. Want to talk about that? Yeah. So I just  like since I was going to sort of like blast out this email to so many different people, I made  a Gmail account that was called like special blend 2000. And I use that email to send out  to all these different people. And in doing so, I got signed up for a lot of newsletters that  I also kind of expected would happen. So, a lot of these tea manufacturers now are like  putting me on their tea blending newsletters. And I didn't want that on my personal email.  And I also just wanted it to be sort of more like an anonymous email kind of because if they  get a an email from Special Blend, I could still give them a call as Willm and it's sort of two  different people. So if I got information from somebody on email, I could use that information  as Willm without them knowing that I'm actually kind of the same person. Yeah. So that's smart.  Another thing that I would do, it's not necessary, but if you have a domain name, let's say you have  drinket tea.com, you could have will drink tea.com be where the email is coming from. That's like  next level professional. But don't think that you need to do that. You could even just do  a Gmail account that's just rocket@gmail.com. seems uh professional, but I actually really  like your idea of you could send this emails from multiple different accounts even and um  I may maybe just make sure that the price is going to be the same or like you said get on the  phone and be like, "Hey, is this thing you told me actually true?" So that's that's a really smart  idea. Yeah. Yep. And it did seem a little bit more professional. My my email special blend whatever  at least kind of made it seem like I was in the industry somehow like it wasn't just like random  random person. And if you're struggling to find a manufacturer, there are four other techniques  that you can use to find a manufacturer. You can actually use a tool in Jungle Scout to find who is  the manufacturer for almost any product on Amazon. You'll just go to suppliers here and then to the  supplier database. Click on the company tab and type in the company that you're trying to figure  out who their manufacturer is. So, if I type in Yoga Mat into Amazon, I see a bunch of different  yoga mat companies. One of them is this guy company right here. I'm going to copy this and I'm  going to paste it into the Jungle Scout tool right here. And we're going to click search. And you can  see this company listed and you can see who their top suppliers are. So if you have competitors in  your market and you want to figure out who they're using as manufacturers, this is an absolutely  amazing tool if you want to search by AS. So instead of searching by company right here, we  could take the AS number, which if we scroll down to the bottom, we can see the AS number and we can  copy this and we can paste it in here. And you can find, like I said, the manufacturer for just about  any product on Amazon. Now, this tool isn't always 100% accurate, but it's very surprising how often  it is accurate. Another way I highly recommend to finding manufacturers is to type into Google  whatever your product is, space conventions. go to the website of the convention that is in your  industry and you can look at who are exhibiting and you can either go to this convention yourself,  walk around the convention and talk to everybody or you can go to the list of people that are  exhibiting at the convention. For instance, we see here this is the 2023 exhibitor list and  there's a growing list right here and you can contact each one of those people individually.  Often times at these kind of conventions it's going to be suppliers and manufacturers. Now, I  know a lot of people are not based in the United States. Maybe, for instance, if you're based in  the UK or in Europe, and you're looking for a manufacturer that's based in your home countries,  you can use websites like europages.co.uk to find a manufacturer in the UK or in Europe. And it's  very similar to the way that Alibaba works. You would just type in whatever you're looking for  a manufacturer for. scroll around and you can see for instance this manufacturer is based in  France and they're verified by europages.com. You can click on their profile and you can navigate  to find out more information about them. But if you're still struggling to find a manufacturer,  my last piece of advice before I show you step byep how we actually found a manufacturer for our  product is to hire somebody. And you can hire a sourcing agent. And this is one site, Makers Row,  where you can hire a concierge service for about a thousand dollars and they're going to be an expert  in the industry and they're going to help you to find a manufacturer. Now, Makers Row is a website  that you can use to find manufacturers for on your own and it's about $400 a year or you can hire  a concier service. In addition to this website, you can just go to Google, type in whatever your  product is, space agent, and they'll be able to help you to find a manufacturer. Now, if you're  still struggling, you can always go to LinkedIn and find people that are in your industry, send  them a message, and ask them if you could pay them for their time. Another important thing  to note is when you're first starting out, you probably don't want to buy too much inventory.  So, you may at some point in the conversation want to ask, "What is the minimum order quantity orq?"  You'll see this a lot of times, and that is what's the minimum that they're willing to sell you,  basically. Now, I would not recommend opening a conversation with this because they're less  likely to take you serious. In fact, again, a lot of people say you should say, "Hey, I'm  looking to order 50,000 units." Even if you're only looking to order 500 because it makes you  seem more serious. And then later on down the line, you say, "You know what? We could do a  test run of those 500 units." And this is a negotiation tactic cuz there is a chance that the  manufacturer is going to say, "Well, for $50,000, it's a dollar a piece." And then you say, "Okay,  well, let's just start out with 500 and and try to negotiate your way into getting that $1 per unit  price." That doesn't always work. And in general, I recommend ordering around 3 to 6 months worth  of inventory. Figure out how much you think you're going to sell within that 3 to 6 month range and  start with that as an order. And there's a lot of reasons for this. One of the reasons is if there  is a problem with the order, well, at least you're not out too much money. It's not that big of a  deal. Also, you need to store all that inventory somewhere. If you order more than 3 to 6 months  worth of inventory, where are you going to store it? And you might have to pay storage fees. But  you also don't want to order too little inventory. If you only order 1 month's worth of inventory,  by the time you realize that you're selling out, you'll have to place another order anyways, and  you might as well take advantage of a discount for buying lots of items. And I haven't mentioned that  yet, but generally speaking, the more you buy, the lower per unit price you're going to get, and  this can make it so your business can be a lot more profitable if you can order a larger quantity  of items. I have three other quick things to keep in mind before we move on to the next step of  this process. The first is whenever communicating, whenever sending messages or emails with  your manufacturer, make sure to spell check, to grammar check, to make sure your email  looks as professional as possible. If you look like a beginner, they're going to treat  you like a beginner. The second tip is make sure to establish a connection with them. This  is something I've historically been fairly bad at with my manufacturers. A lot of people treat  their manufacturer as just a business transaction, but if you can somehow create a real relationship,  maybe send them a small gift, not, you know, don't do this in a way that seems manipulative, but once  you've had your first successful production run, send them a small gift, a thank you, something  really heartfelt. And that what that's going to do is it's going to be more likely that they're  going to want to help you out in the future. And then the third tip I have for you is the cheapest  company isn't always the best. Part of the reason it took me a year and a half to get this product  manufactured is my manufacturer that I was working with, even though they were a really good deal  and they produced pretty good products, they were not organized. And when I tried to create a new  flavor, they were just too disorganized to be able to do it. They had a lot of different moving  parts, a lot of other clients that they were prioritizing. So, I switched to someone that's  slightly more expensive, but they're a lot more professional. And my hope is even though I'm going  to be paying more money working with these people, that the stress that I'm going to save because  they're more professional, is going to be worth it. Next step is to design your product. And I  mean this in a lot of different ways. First off, you're going to have to design the dimensions.  You're going to have to design the look and feel of what you want, but you're also going to want  to design a logo and all the different graphical elements. Now, the first step of this that people  often get hung up on, and they really shouldn't, is how do they design their product? Do they have  to hire a CAD professional? all these different things. First thing I'd recommend is emailing,  messaging with the manufacturer and telling them in words, maybe write out some sketches. Show  them exactly what you want. They can help you. Their entire business model is around helping you  because they need to make it as easy as possible for people to work with them. So, what you can do  is you can email them and say, "Hey, you've got this product on Alibaba that looks like this. What  I want to do is change the dimensions. Maybe make it a little bit longer. Maybe make it a little  bit taller. change some of the graphical elements. Tell your manufacturer exactly what you want. Now,  there is a chance that they're going to say, "Hey, that's outside of our realm of being able to to  help you with this. You need to go hire some kind of a CAD designer or something like that." And  that's really easy to do. You can go to Fiverr or Upwork and you can find someone where you can tell  them in plain old English exactly like what you're trying to do and they can help you out. Just keep  in mind the manufacturers, even if you're working with a Chinese manufacturer, they're really  smart. this is what they do for a living. They can probably help you out. Chances are you won't need  to go hire someone unless you're looking to do something extremely complex. The next part of this  is the design and logos of your product. And do not skimp on this. This is an extremely important  part that a lot of people forget about. Your logo is going to represent your company. And ideally,  you're not just going to be selling on Amazon. You're going to be selling on your own website  and you're going to be promoting your product in social media. So, a logo is really important. I  personally recommend doing a 99 designs campaign or at least if you aren't going to do that, hire  someone on Upwork. Now, you can find people on Fiverr. It's going to be a lot cheaper to get a  logo off Fiverr, but you usually get what you pay for in this scenario. The next step is to get a  sample sent to you. And I highly recommend doing this. I have in the past not done this, and every  time I've not gotten a sample, it's come back to bite me in the butt. So, I highly recommend  telling your manufacturer you want a sample. Now, a lot of times they'll send you a sample for free.  You'll just have to pay shipping. For instance, I helped my girlfriend start this company.  It's called Veno Cards. And with this company, they sent us a sample that was blank so we could  at least see the dimensions. And that was free to do. And if we wanted to get a a sample with the  actual the logo, the design on all the different cards that was $300. We decided we didn't want  to pay the $300 that we just wanted to get the regular sample. And that was beneficial because  we got to see the dimensions of it. but we should have paid the $300. It turns out there were some  tiny little mistakes that we would have caught if we would have just paid the $300 for the sample.  Now, how much it costs you to get one sample made from your manufacturer is going to depend wildly  on a bunch of different variables. Sometimes they're not able to do one for that cheap. It's  going to cost a lot of money. For instance, I've lost about $15,000 in doing the R&D do just to  get one sample of my product, the new performance nut butter cacao. how to actually pay for your  products because this is probably the scariest part of the entire thing because this is the part  where you actually have to put your money on the line. Everything else we've talked about, sure it  might cost a little bit of money here and there, but usually to get your product manufactured, it's  going to be a few thousand at least. It could be more expensive if you have a more custom product  and there is of course a chance that it could be slightly less. For me personally, the hardest  part has always been when I have to send a wire, when I have to actually send the money to the  manufacturer because that is the that's the moment of truth. That's the black and white moment  of entering the cave and there's no turning back anymore. And there's different ways to send money  to your manufacturer. Historically, for all my manufacturers, I've done a wire transfer. And a  wire transfer, to be honest with you, is really scary because unlike a credit card transaction  where you can call up the the bank and say, "Hey, uh, that was fraud. I want my money back." With a  wire transfer, there's none of that. Once you send the wire, even if you send it to the wrong person,  you accidentally put in the wrong bank account number, it's gone forever. And I personally  use US Bank to send a wire. It costs around, I think, $25 or so if it's domestic. It's  something like $75 to $95 to send a wire over to China. And what you do, you can either  go into a bank and do this. You also have to give them the routing number or the swift number  if it's an international bank account. And again, like I said, it's scary because if if you  accidentally mistype one of those numbers, they can send it to the wrong person. You're  never getting that money back. Now, a little bit safer way to do it is PayPal. And I do know that  some manufacturers accept PayPal. Some overseas manufacturers, most of the ones I've worked  with, they don't want to deal with that because they know that if you send a PayPal transaction,  you can contact PayPal and say, "Hey, this was fraud." And it's very hard for them to fight.  Some manufacturers even do take credit card, though that's pretty rare. Keep in mind, when you  pay with something with credit card, there's a transaction fee that the the manufacturer would  have to pay of around 3%. So, most manufacturers don't want to deal with that. They want you to  send a wire transfer. And as I said, this is the hardest part of manufacturing a product, at least  from an emotional standpoint. It's scary when you have to send that money and know that it's not  coming back unless your business is successful. It's really hard. And the reason I'm saying this  is just to let you know that this is a common fear that a lot of people have. And to be honest, it's  why in some ways I feel like I've lost $15,000 on this product. Even though logically I know this  product's eventually going to be successful. I'm going to make my money back and probably  make a lot more money in this moment in time, I don't know. And it's terrifying. And I'm just  saying this to let you know that there probably is going to be that moment in manufacturing your  product where you are terrified. And that's okay. But keep moving on, keep going through it because  once you send the wire, something magical happens. You have no choice but to make your business  successful. And that's a really powerful tool. And that brings us to the next step, which is  actually getting your product shipped either to your warehouse or the Amazon warehouse. And  this is another one of those things that a lot of people aren't sure how to do. It seems really  complicated and hard, but it's actually extremely simple. And there's different options. Obviously,  if you are ordering your products and you're getting them manufactured in China, you can use  DHL or FedEx to get your product shipped via air. And that's going to be a lot faster. It's only  going to take a few days, but it's going to be a lot more expensive. The other option is you can do  C shipping, what's going to which is going to take about four to six weeks. And that and it also has  to go through customs. It's going to be cheaper, but you're also going to have to pay for an annual  bond, which is $100 if you want a single-use bond or $400 if you want a bond that will last you  for the entire year. And the reason you do the $400 bond is if you're doing multiple uh multiple  shipments from China, then you can use that that multiple entry bond. And to be honest with  all this, I don't recommend dealing with this yourself. I recommend finding and hiring a freight  forwarder. If you want to join my Facebook group, then I do have a freight forwarder I can recommend  to you, but otherwise you can find a freight forwarder. Just Google it. Someone local in your  area that you can talk to and they can help you find a a ship to to send your products on. They  can help you with the logistics from getting your product from the manufacturer's warehouse to the  ship, dealing with customs, dealing with all that different all those different things. And there  is, last I checked, I think it's around like a 10 to 20% duty from sending products from China to  the US. It depends on your your product category, but keep that in mind. It's not manufacturing  in China isn't as cheap as it once was because of the duty, because of the shipping, because of  all those other costs. Sometimes manufacturing in the US can be just as affordable depending on  the different product category. A lot of things are still much cheaper in China, but that's  something to keep in mind. And if you do have a US-based manufacturer, you're going to have  to hire some kind of a shipping, some kind of a trucking company. And a lot of them, they do  what's called less than truckload, LTL shipping, which is usually a pallet, two pallets,  something like that. And that's going to cost, it really depends on how far away you are. If it's  a six-h hour drive from you to your manufacturer, it's going to be maybe 150 bucks to get a pallet  shipped. If it's a two-day drive, maybe $300. Depends on things like that. And if you want to  get LTL shipments, you can use freightquote.com. You can also get truckload shipments. Or the  other thing is if you're doing extremely small shipments, you can ask your manufacturer to ship  it to you or to Amazon using UPS, FedEx, USPS, like all those different things. Now, the last  thing that a lot of people get hung up on is how do you actually send your products into the Amazon  warehouse, but it's extremely simple. Literally, Amazon makes it as easy as possible for you.  Basically, you just have to follow a step-by-step thing where you put in the information and they'll  send a truck to come to your house to pick up the pallet or or your warehouse or wherever the  pallet is of your items. Or if you're going to send in items that are just, you know, smaller  than that, it's basically just like FedExing a package to your friend. I've worked with a lot  of manufacturers from Alibaba.com and I've made hundreds of thousands of dollars on products that  I've sourced from Alibaba.com. But I've also made manufacturing mistakes that have cost me tens of  thousands of dollars. And in this next segment, I'm going to share with you step by step my  negotiation technique, how I find manufacturers on Alibaba, just about everything. And by watching  this next segment, it could easily make it so you can cut your production costs in half. A lot of  people don't know how to properly negotiate when working with an Alibaba manufacturer. I'm going  to share with you some of my tips. There's seven steps to finding a manufacturer and getting  your product manufactured using Alibaba.com. The first step is to search for suppliers. And  I'm going to show you the secrets on how to find the best manufacturers on Alibaba.com. The  second step is to identify the best suppliers, the best manufacturers. And there's some really  key things that you should be looking for when trying to decide which manufacturer you're going  to go with, and I'm going to share that later in this video. The third step is to get samples of  your product. because once you've narrowed it down to the top three to five manufacturers that  you want to work with, you want to get a sample to make sure that they have high quality products.  Step four is to negotiate. I'm going to show you how you can cut your cost of your products in  half. There's some amazing negotiating techniques that I've learned that I'm going to share with  you later in this video. Step five is to place the order. And a lot of people are afraid about  sending money to overseas manufacturing companies, but you don't have to worry. I'm going to show  you how you can send money to these companies without having anything to worry about. Step six  is to get your products inspected. I'm going to share with you how you can get your products  inspected for extremely inexpensive and this is going to guarantee that you don't get scammed,  that nothing bad happens. A lot of people are worried about that, but I'm going to show you how  to avoid any kind of problems when ordering from alibaba.com. Step seven is to get your product  shipped from the manufacturer overseas into the Amazon warehouse. And there's a few different ways  to do this. I'm going to share with you a complete guide on how to get your product shipped over  from your manufacturer to the Amazon warehouse. Alibaba.com will also be introducing a new  section called Trendy Hunter. And this is where Alibaba is going to use its data as well  as internet trends to announce the top 10 new products in every category. Now, here's a secret.  What I recommend doing is taking those top trendy products and using that as inspiration to either  make a better product or try to come up with something completely different in that same niche.  I do not recommend just copying those products, private labeling those products, and selling those  exact products, but this is a great opportunity to use Alibaba's data to figure out what are people  going to be buying in the next year. And before we get into all seven steps of how to find your  manufacturer with Alibaba.com, one thing I want to mention is a lot of people are nervous  about buying products using Alibaba.com. But one thing they're doing to combat that is they're  really trying to focus on highquality suppliers, highquality manufacturers. But now, let's get into  the first step, which is to find a supplier. And throughout this video, I'm going to use the term  supplier and manufacturer interchangeably. Now, I recommend finding someone that's going to  create a unique product for you. Do not just find a manufacturer or a supplier off Alibaba.com  and privatele label their product. In the past, that used to work. In the past, people would go  to Alibaba.com, find a bunch of junk products, slap their brand on it, and try to sell that on  Amazon. Now, what I recommend doing instead is to contact the different manufacturers, suppliers on  Alibaba's website and to actually ask them, hey, can you customize this product? Can you improve  this product? I'm going to show you an example of that right here. But a mistake a lot of people  make is they think of Alibaba.com as just being people that can supply already existing products.  That's not the case. A lot of these people have the ability to manufacture something completely  unique for you. Now, what you want to do is you want to find people that are already making  products similar to the product you're making and ask them if they can change it up. For instance,  for this video, I'm going to use an example of a product that I co-created with a student in my  course. We partnered up on this product called cocktail cards. And it's basically a set of  100 flashcards showing people how to create unique cocktails. So, what we did is we went  to alibaba.com and we typed in here flashcards. Obviously, we're not going to type in cocktail  cards because no product like that already exists, but there are already people that are selling  flashcards. And we're going to click search. And you can see there's all these different  products here that you can buy. And you can buy these products in bulk. You can buy a thousand of  this exact product. But what you can do instead, and what I recommend doing is instead of doing  products, click on suppliers. And what this is going to do is instead of showing you all the  different products available on Alibaba.com, it's going to show you all the different suppliers.  Because right now, let's see, this product right here, it's made by this supplier. And you can see  that there's probably going to be some repeat like this supplier was listed twice because they have  this product and they also have this product. By instead changing it to suppliers of flash cards,  we get a list of all the different suppliers and it focuses on their ability to to manufacture  products to supply products as opposed to the individual products. So, it'll give you right  here the three different products that they're offering and we can see here was the company that  we saw in the previous search results. Now, a lot of people are scared that they're going to get  scammed, that they're going to overpay, or they're going to get bad quality products. But I'm going  to show you what to look for in a manufacturer to make sure that nothing bad is going to happen or  at least lower your chances of something negative happening drastically. To start with, one of the  first things I like to do is I like to click up here trade assurance. I like to make sure that  the suppliers that are being shown have trade assurance. And the way trade assurance works is  basically Alibaba is guaranteeing that nothing bad is going to happen with your manufacturing process  that that you're not going to get scammed. And the way it works, I believe, is that Alibaba.com  actually holds some of the money to make sure that if anything goes wrong, you can get the money  back. So, I like to click that because that really drastically lowers the chance of something going  wrong. I also like to click this verified little button right here because what this does is it  only shows manufacturer suppliers that have been verified. And the way that a manufacturer  gets verified is someone from Alibaba.com or a third-party inspection company actually goes  over into their warehouse into their manufacturing facility and verifies that they're a real company,  a legitimate company. And let me put it this way, any manufacturing company that's willing to  sign up for trade assurance, that's willing to get verified, they're probably a legit company.  They're probably not trying to do anything shady, but we want to make sure when we're working with  someone that everything is going to go as smoothly as possible. So, here's some other things to  look for. Another thing I like to look for is how many years have they been in business? This  company's been in business for eight years. This one's been in business for 13 years, 7 years.  And if they've been on there for that long, the chances are that they are a legitimate  company, a reputable company. They're not going to try to make some quick cash by scamming  somebody. Another thing I like to look at is how many transactions have they had in the last 6  months? This one's had 166 transactions, which is pretty good. 90 transactions, 47 transactions.  You can even see their total revenue. Their total revenue is $2.5 million to $5 million. So, if  you're placing an order for a few thousand, they have their reputation on the line as well as years  worth of good standing with this website. They're probably going to work with you and they're going  to probably try to make sure that you are happy. Another thing you can do here is look at their  top three markets. What markets are they selling their products to? And 50% of all the business  that this company does is in North America, which means that they're probably used to working  with Americans or or Canadians most likely, which means they're probably used to working  with people that are English speakers. They also work with 15% of Western Europe, which  means that they're probably they're used to producing highquality products. Because what  I find is in North America and Western Europe, we want highquality products. And if it's not  high quality, we're going to send it back. And this company's done a lot of business with North  America, with Western Europe. So, they probably make high quality products. They also probably  have pretty good English. They're probably used to working with people that speak English. You  can also look at their their country/ region that their manufacturer is located in. This one is in  China. A lot of these ones are in China because that's a good place to get products produced  for relatively inexpensive. But on Alibaba.com, they also have all kinds of different countries.  They have India, they have Vietnam, they have manufacturing companies from all over the place.  Now, if you are looking to get a product produced in the United States, I did this video. I'll link  up here, which I recommend checking out because Alibaba.com is more for purchasing products that  are made internationally, which let's be honest, it's a lot cheaper to produce a product overseas  than it is right now in the United States. When searching for a manufacturer, you really want to  make sure you get the best one possible. And so, what I recommend doing as well is looking at the  main products that each manufacturer creates, and you want to make sure that they specialize  in whatever product you're trying to create. So, we're creating a set of flash cards. And this  company does book printing, box printing, notebook printing, paper bag printing, card printing.  Okay, so they do specialize in card printing. Let's look at some other ones here. We have gift  box, suitcase box, stationary, stationary item, jigsaw puzzle. That's not really exactly what  we're looking for. They don't even have any kind of card printing on here. Uh, this one, packing  box, ring binder, game box. It's loosely related. maybe not perfect uh playing cards. Okay,  so this one has playing cards, so they could probably do something like flash cards. And what  I recommend you do as you're looking through all these different manufacturers, the ones you  like, click on the favorites tab. And so far, my favorite company has actually been this top  one. Now, I'm just doing a quick tutorial video here. Normally, what I would do is I would  go through all these different manufacturers, all these different suppliers. Look, there's 34  pages worth. If you're trying to get a product manufactured, you want to make sure that you have  the best possible manufacturer that you're working with. So, take the time to really go through here  and look at every single one. But let's dive in a little bit deeper. What you can actually do, if  you click on the name of the company, you can see even more information about the manufacturer.  Now, before I get into this, one thing I want to note is you can tell a lot about a company based  on their name. For instance, a lot of times these companies have the name of the city where they're  located. So, this one is located in Shanghai in it's StoneDeing Industry Company Limited. So, what  we can tell is it's located in Shanghai, which is a good thing. You want to look for companies that  are located close to the ocean or close to a port because it's going to be cheaper for you. Because  if they're located in the middle of China, it's going to be really expensive for you to ship your  product from the middle of China to a port so that it can go across the ocean via a ship. It's just  more expensive if it's in the middle of China. So, we have Donguan, which I'm sure I'm pronouncing  that wrong. But another thing you want to look for is look at this company's name is Printing  Products Manufacturing Co., which is a good thing because that means their entire company is around  printing products and and manufacturing products. So, they might even though they they don't put  as their main products exactly what we're talking about, we know that at least they specialize  in printing where this company right here, it's called Bonroy Cultural Creativity Co., it's  very broad. We don't really know what that means. Um, obviously we can dig a little bit deeper  by clicking here and and looking at some other things. Now, one thing I will mention is they  have a 4.9 out of five, which is a really good sign. That means that most people that work with  this company are really satisfied. You can also look at video and you can look at different  pictures of their warehouse, which I would recommend doing. Make sure that they actually have  the machines to produce the products. You want to make sure they're not just a middleman because  sometimes through Alibaba.com, you're going to work with people and it turns out someone else  actually manufactures the product. they buy it from them and resell it. We can go down here and  we can there's a ton of other information right here. We can look at some of their main products  and and see if it fits with what we're doing. And I think it it pretty much does. You can also look  at the production flow and see the raw materials to cutting, plate making, printing, uh detecting,  everything. They got it all. You can look at what production equipment they have. Now, this is  really helpful because you can see, do they actually have the stuff to create the products  that you're trying to create? And in the future, if you want to work with a different manufacturer,  you can say, "Hey, do you have a a platemaking machine? Do you have a sample printing machine?  Do you have all these different machines?" Because this is what's needed to produce my product.  Now, the these machines are pretty standard, pretty easy. Most manufacturing companies would  have them. And if you keep scrolling down, you just there's so much information right here. All  the different transactions, the total total amount of transactions they've done. So, what we'll want  to do is we're going to want to go back here, and we're going to want to click on everyone that  we think is a a good option. We're going to want to click on them, do a deeper dive, make sure that  they are a really good company. And for all the ones that we want to potentially work on, we want  to hit favorites here. You want to move on to step two, which is to find the best supplier. So, how  do you do that? Well, the way to find the best supplier is to first off narrow it down. You know,  there's probably hundreds of different companies here. Yeah, more than hundreds of different  companies that you can work with. What I'd recommend doing is start a spreadsheet. go through  and list out all these different companies and and decide what are the top three to five companies  that you want to work with and then contact them. And you could contact more if you want. You  can contact 20, 30, 40 different companies, but I like to try to narrow it down as much as  possible first and then you contact them. But what you can do to that's going to save you a  lot of time is you can let's just say we wanted this one. We can star it. We can put it as our  favorites. And what this is going to allow us to do is we're we can star some of our favorite ones  here. and we can go through and we can actually group them and we can contact all these people at  once because the next step would be to contact all the different companies. So, we're going to go up  to favorites here. We can click on view all items and then we can click on suppliers here and you  can see here are the different ones that we have added together and click on all of them and we can  click contact supplier. That way we can send one message out to all these different companies. And  we're gonna and again I'll put a link down below with a sample template of what you should send  to your manufacturer. But basically what you're going to say is first off introduce yourself just  like you would in any other email and tell them exactly what the product is that you're looking  for and tell them the size, the dimensions. Tell them how many units you're going to order. Now  here is a little pro tip. If you're looking to just start with a production run of 500 units,  you don't need to start with that. tell them, "We're looking to do a production run of 10,000  units, 5,000 units, whatever." Like a really big number. And then after some back and forth, you  can say, "Okay, this is great. The pricing looks good, but we'd like to start with a test run  of 500 units." Now, they may change the price, but they may not. You they may after the back and  forth, they may just go ahead and go ahead keep that original price. So, this is a really good  negotiating tactic because a lot of times they don't want to work with smaller companies, but by  saying, "We want to do a production run of 5,000 units," they're maybe more likely to work with  you. And here's the truth. In my opinion, it's it's you're not you're not being deceitful because  you do want to do a production run of 5,000 units eventually. And your first 500 unit is a test run.  You're testing out the market. And the truth is, you want your business and you want your product  to be as successful as possible. And if it is, of course, you're going to eventually order  5,000 units. So, don't think of this as being um by any means like deceitful. So, you'll paste  in here whatever message you want to send to them, the exact specifications, and you will send  the inquiry to those people. Now, a warning, Alibaba.com's messaging service can be really  slow, and the reason for that is they might only check it once a day, but then with the the time  delay, it might take a few days before you get responses, and it just everything slows down. So,  what I'd recommend doing is moving people over to WhatsApp, WeChat, or Skype as soon as possible  from Alibaba's.com's messaging service. And this will allow you to communicate a lot faster  because a lot of times you can say, "Hey, let's meet at this time and let's just have the full-on  conversation. Ask a bunch bunch of questions back and forth. Maybe even do a Zoom call or a Skype  call or, you know, a call on WhatsApp or WeChat or what, whatever different service you want.  Again, think about this as a funnel. You're going to start with a really big list, hundreds  of different manufacturers that you find on the website. Narrow it down to the top 20, 30, 40 that  you actually want to contact. Of those people, narrow it down to the top two to three that you  want to purchase a sample from. And this brings us to point number three in the next step, and that  is to purchase a sample from the manufacturers that you actually think you want to work with.  Now, the way this is going to work is usually they will give you the sample for free. You'll have to  pay for the shipping, but it really depends. If your sample is something really customized, they  may charge you for it. For instance, with Veno cards and cocktail cards, our manufacturer wanted  $2 to $300 for a full printed sample. And the reason for that is they don't want to do all this  work and basically us just to take this product and be like, "Hey, cool. Thanks." It's really  expensive for them to manufacture that type of a custom product. So, they they charge a decent  amount of money. Now, if it's an off-the-shelf product, something that they have tons of samples  of, they'll send it to you for free. You just got to pay shipping. Now, the trick with that is  shipping from anywhere international, China, India, Vietnam to the US can be really expensive.  It's going to be$25, $35 or so depending on the size of the product. I recommend going usually  with DHL. You can also look at FedEx and there's some some other services as well. Sometimes they  can even get everything ready for you and send it over. But expect to be paying around$25 to  $45 or so just for shipping the product. So, even though the sample is free, you're going  to have to spend some money, but it's worth it. Get as many samples from as many different  manufacturers as you can early on because this is one of those things, an ounce of prevention is  worth a pound of cure. You don't want to skimp on on the samples and then end up getting the final  product and find out it's of poor quality. You want something that's of really high quality. And  you're going to see different manufacturers have different levels of quality. And that a lot of  times that's why there's different prices. Now, another thing you can do is let's say you find  one manufacturer, they have the best quality, but they also have the highest price. You can  say, "Hey, look, I really like your product, but it's just cheaper with this other guy. Can  you negotiate?" So, when negotiating, and that's going to be step number four, make sure that you  actually do this. Make sure that you actually negotiate with the people. You can leverage the  other quotes that you're getting from the other different suppliers and say, "Hey, you know, Bob  over here is willing to do it for $5 a unit. You want $6. we like you better. Can you meet the  same price that Bob is doing? And if they can't, then you know, you have to decide, is it worth  the extra money for the higher quality? And the answer is usually yes. But it really depends.  Remember, you don't want products that are going to have high defect rates. You want to make your  customer happy. You want on Amazon to have the best product possible. Also, remember that you're  building a relationship with this person. It has to be a win-win. If if you're trying to take  advantage of them and just get the lowest price, they're going to feel that and it's not going to  lead to a long-term successful relationship. One of the keys to having success in business is  you're developing these relationships. And you want to make this person happy. You want to get to  know them. Ask them about their family. Ask them about their life in whatever country that they're  in. Try to actually build a connection and build a deep relationship. And what's going to happen is  they might be able to pull strings for you that they wouldn't for other people. And once you've  negotiated with your manufacturer, then the next step is to actually pay them for the production  run. Now, different companies will accept different forms of payments. One way you can  see what forms of payment that they accept is by looking at the products that they sell and it'll  show the different forms that they accept. Now, every company's going to accept a wire transfer.  But a wire transfer is very scary because when you send a wire transfer, you can't get the money  back. You can't call your credit card company. You can't call the bank and say, "Hey, I want  that money back." It's gone. It's gone forever. Now, one way to avoid this issue is first off,  again, if they're on Alibaba.com, they probably are fairly trustworthy. What you're going to want  to do is send 30% of the wire up front and then hold off on sending the other 70% until you've  gotten the product inspected. But another thing you can do is PayPal. You can use PayPal, you can  use Alipay, you can use all kinds of different, sometimes you can even use credit cards. So, let's  click on one of these products here and see what forms of payment that they accept. Now, a lot  of times if you're going to be using PayPal or credit card or some other form of payment that's  a little bit more secure, you're going to have to pay high you're have to pay higher fees because if  they accept PayPal, there's transaction fees and you're going to have to pay for those. So, this  company accepts Visa, Mastercard, uh they accept online transfer, Apple Pay, Western Union, they  accept a lot of different things. They even use Alibaba.com freight, which is another thing we can  talk about in a future video. So, that makes me feel a little bit more secure sending, you know, I  could pay with Visa and then if there's an issue, I can call up my my credit card company and get my  money back. Now, again, they're probably going to do an upcharge for that. It's probably going  to be a 3% upcharge. So, eventually once you work with them a few times, you can start doing a  wire transfer, which will probably save you some money. But as I mentioned, you only want to give  30% upfront and save the other 70% until later, until after you get the product inspected,  which is step number six, is to get your product inspected. And there's a lot of different  inspection companies out there that you can hire, but basically it's going to cost you around $100  or so to have someone go to the manufacturer and inspect the product. I'll put a link down  below. I believe the name is globalinsspect.com. That's the company that I've been told many times  is an amazing company. I actually personally have not used them yet, but I have a lot of friends  that have and they've all had great things to say about them. Alibaba.com even offers its own  inspection services and you can go under services into production monitoring and inspection services  to find out more information. And that's a really easy option if you don't want to hire a separate  company to do inspections for you. And it's around $118 for a full day's worth of inspection. And  what happens is they end up sending you a report of your product. They they check a bunch of the  different random products to see is the quality up to standards. You you want to make sh the the  barcode scans because if it's a a poor quality printing job, maybe the Amazon FN skew won't scan  and that could cause problems down the road. But really what you're doing here is making sure  that they actually produce the products that you said and it's up to the quality standards that  you need for your product. And once you get the, you know, go-ahad and you can start to arrange  to ship your products from your manufacturer over to your Amazon warehouse, whether that's in  the US or whatever country that you're in. And there's two main ways to ship your product  from your manufacturer over to the Amazon warehouse. And that is either by air or by  sea. And I recommend if it's your first time, often times you're just going to want to do it  by air. It's so much faster. It's so much easier, but it is more expensive. Sea shipping is going to  take so much longer. Usually air shipping is going to take five to 10 days. Sea shipping is going  to take four to six weeks, maybe even longer. There's a much higher likelihood that you're going  to have issues with sea shipping because what happens is the ship goes from your manufacturer  over to the US or whatever country you're in and it might get stuck in the port and there might be  customs issues. Sometimes that happens too. Also, keep in mind when you're thinking about shipping  your product that you're going to have to pay a customs or a duty fee. Now, I have heard about  people saying to their manufacturer, "You know what? I know I paid you $6 a unit, but can we just  say that I paid you a dollar a unit?" Now, I'm not advising to do this, but I've heard stories of  people doing this to lower their their customs and their duties fees. This won't work if you're doing  large volumes, but if you're only doing a 500 unit or a,000 unit run, it could be a tactic to save  you some money. Maybe not the most ethical thing out there, but I'm just saying it again. I do not  advise this, but it's something I've heard about people doing. Now, if you're going to ship by sea,  you're going to want to hire a freight forwarder 100%. It's going to make it so much easier. And  a freight forwarder is a company that arranges everything from you. They'll arrange a truck to go  to the warehouse in whatever country that you're manufacturing the product in, pick it up, send it  over to the docks or a ship and and load it onto a ship, get it from the ship to cross over into your  port, get it through customs, all those different things. And it's relatively inexpensive to do  this. And then they'll get from the port your wherever your home country is, your home port,  they'll organize a truck to come pick it up and get it to the Amazon warehouse. On the other hand,  if you're going to be doing air shipping, you can go with DHL. Usually, they're the cheapest option.  Um, I've also at times used FedEx, I believe, and there there's some other options as well,  but DHL is usually the one that I go with. So, at this point, I've given you a ton of techniques  for how to find a manufacturer. But, let me go into a story that's going to be very inspirational  and show you how to find a manufacturer, how to start your Amazon business. And the next  story is Calvin. Calvin is a young kid. He's super young. He was, I think, just out of college and  he wanted to start a business on the side. In his first year, he did over I think three or $400,000.  And in this next section, he's going to share all his startup costs, how he did his business,  what his product is, and exactly how much money he made, including revenue, all the costs  and profit. So pay attention now because again, I'm going to keep saying this, but if Brent can do  it, AJ can do it, I can do it, Calvin can do it, you can do it, too. But the best way to learn  how to do it is to watch people like Calvin and watch their story from beginning to end so you can  learn from them. How did you start this business? It cost me $14 to own a membership for Canva. Cost  me $30 to do a 3D render in in California. It cost me about $800. And I did 250 units, which cost me  $4,000. Shipping cost me $1,250. GS1 cost about $30. Legal Zoom cost me about $650. And we're  going to share with you step by step how Calvin built his $400,000 Amazon FBA business. But  Calvin, what do you sell on Amazon? I was working full-time as an engineer, but I realized I didn't  want to work uh 9 to5 for the rest of my life. I wanted to build a business that I could retire  young. So, I tried to make money drop shipping, but that didn't really work out for me. And I  realized that a lot of people were shopping on Amazon, but I was unsure if a beginner like me  could still make money on Amazon. So, I tested it out by selling uh print on demand t-shirts on  Amazon. And I made some money, but I didn't want to sell t-shirts because I didn't think there  was a lot of profitability moving forward. So, I needed another way to sell on Amazon. And that's  when I found Travis's videos on YouTube and his FBA program, which ultimately made me 400K in my  first year. here and we're going to share with you what Calvin sells on Amazon as well as step  by step everything he did to start this business including every cost he had all his startup costs  his design cost his shipping cost and his revenue as well as his final profit for his first year  selling on Amazon. But make sure you stay till the end of this video because at the end of this  video, Calvin is going to share the three biggest mistakes he made in his first year selling on  Amazon. And he made one mistake that cost him over $20,000. It's a very easy mistake to make. Almost  all sellers make this mistake. But by watching this video all the way till the end, you can  avoid making this mistake. Calvin, tell us how did you start this business? So, the first step was  actually sign up for Helium 10 using your discount code. And so, Helium 10 normally costs $99, but I  do have the hookup with them. There's a link down below that'll get you a discount. So, after you  signed up for Helium 10, how did you use it? Like, what was the next step? And for people at home,  Helium 10 helps you find products to sell on Amazon. So, I did research for about 3 months.  Uh, it took a while. Uh, I really focused on the numbers and data and then I realized there was  a gap in the market. I actually noticed another seller was doing about 500k a month, but I figured  I could do better than what he was doing and also uh do a better product. How did you know that you  could do a better product? I think it just came down to looking at his listing um seeing that I  could optimize on his his photos uh what the price he was selling at and everything and actually  just create a product that was differentiated from his own. And that's the key when selling on  Amazon. can find people that are already having success and just make better products than them  and make better Amazon listings than them. So, as far as your branding and all that, how did you  do your branding? I actually used AI uh to come up with my brand. I did some research on it. I  used AI and it it generated a name for me. I then cross-cheed that with the USPTO to figure out if  I could actually trademark it and it was actually available. And then now that you have your brand  name, how did you come up with like the design, the logo, all that kind of stuff? Yeah, again  I I kind of leveraged the AI. I typed in what would be a good design for this name and it kind  of gave me some feedback and then I I kind of used Canva and some other software tools to kind of  design it myself. How much did it cost you then to design your brand, design your logo, design all  that stuff? It cost me $14 to own a membership for Canva and it cost me $30 to do a 3D rendering  from someone on Fiverr. And we're going to talk about how Calvin found a manufacturer for his  product in just a minute. But before you did that, the next thing you did was you signed up for an  LLC. And LLC stands for limited liability company. It's how you legally are able to start a business  here in the United States. How much did that cost you? In California, it cost me about $800.  And you can get an LLC in different states for different amounts. But the problem is if you  live in California, you have to pay $800 for an LLC where how much is it in Florida? Uh I think  it's under 300. So it's a big difference. But you also don't need to sign up for an LLC when you're  starting a business. You can sign up for a DBA, which stands for doing business as. And that's  only going to cost you $99 for around 5 years. But the benefit of signing up for an LLC is it  does offer you legal protection where a DBA does not offer any legal protection. But at this point,  you're ready to do your first production run. How did you find a manufacturer for your product? Uh  using your course. Actually, you listed uh how to uh reach out to manufacturers. So I I used your  template and I reached out to a bunch of different manufacturers on Alibaba and I I took chose the  top three to decide who I would use my product with. And how much did you spend on your first  production run? Do you remember how many units you had produced? and I actually did 250 units  which cost me about $4,000. And I know at home that might sound like a lot of money, but keep  in mind this was the start of Calvin's $400,000 business. And we're going to be sharing month by  month how much money he made with this business. But there are still some other costs Calvin had  when starting his business. And the next cost he had was shipping the product from his manufacturer  over in China into the United States Amazon warehouse. And how much did that cost you? My  shipping cost me about $1,250. Uh I did it by sea. uh doing it by air was about three to four times  more expensive. And when shipping from overseas, you have two options. You can do sea shipping,  which is what Calvin did, which is going to be way more affordable, but it's also going to be a  lot slower. Or you can ship your products by air, which is going to be faster, but it's going  to be a lot more expensive. And this point, Calvin had his products produced and they were  shipped into the Amazon warehouse. But in order to sell a product on Amazon, you need to create a  title for your product. You need to upload images, bullet points, and a few other things. How did  you create the images for your product listing? I actually did that myself using Canva and also  using Photoshop. How much did that cost you then? Uh $0. Boom. Another cost that a lot of people  don't think about is you do need to get a UPC code for your product. UPC stands for universal  product code. And this is the barcode you see on all kinds of different products. Like when you go  to Walmart or Target and they scan a product, that is the barcode. How much did it cost you to get a  UPC code? Uh using GS1 cost about $30 to $40. And before we get into Calvin's first month selling  on Amazon, there was one other optional cost, and you don't have to do this, but Calvin decided  to get a trademark for his brand. How much did that cost you, and how'd you do it? Uh, it cost  me about $650. Uh, I reached out to Legal Zoom, and they they were able to get it for me. And  you don't need to use a lawyer or Legal Zoom in order to get a trademark. You can actually go  to uspto.gov yourself and file it. It's really easy. I actually have a lesson in my Amazon FBA  program showing you step by step how you can do it. And if you are interested in joining that  program like Calvin did, there is a link down below in the description. And before we share  the revenue and profit from that first month, at this point, you've spent over $7,000 to start  your business. How are you feeling? Were you nervous? Were you scared? Yeah, I was definitely  nervous. There's always a risk when it comes to starting a business. What did your family think  about this? Uh, I guess at first my parents were always thought I would lose my money. So did my  siblings. Uh, but it worked out. And it's finally time. Calvin launched his product on Amazon.  And in your first month selling on Amazon ever, how much money did you make? I made about $9,500.  Boom. Now, that is revenue, but not profit. But still over $9,000 in his first month ever selling  on Amazon. But as I mentioned, there are some costs associated with selling on Amazon. But the  first cost you had when selling on Amazon was paying for those products that you sold. How much  did you pay in product costs? So, in total, it cost me about $2,600 for all the products for my  first month. The next cost you have when selling on Amazon is the Amazon selling fee. And anytime  you sell a product on Amazon, you have to pay 15% to Amazon as their referral fee. And how much  money did you spend on that Amazon selling fee in your first month? That worked out about $1,400.  Another fee that a lot of people don't think about is the Amazon FBA pick and pack fee. And FBA in  Amazon FBA stands for fulfilled by Amazon. And the way it works when you sell a product on Amazon  is you ship all the products that you want to sell on Amazon's website into an Amazon warehouse.  And then when you get an order, Amazon will pick, pack, and ship your product out to the customer.  But they do charge you a fee every time they have to ship one of your products. How much money did  you spend in that first month on the Amazon FBA pick and pack fees? So my Amazon FBA fee was  about $1,200. And I know that might sound like a lot of money that you're having to pay Amazon,  but keep in mind Amazon has over 300 million Prime customers. And by using the FBA program, it makes  your product Prime eligible. Meaning that those Prime customers can buy your product and get it  shipped to them within 2 days. On top of that, by using the FBA program, you don't have to do any  of the shipping yourself. In fact, you can travel or live wherever you want, and your business  will keep running and keep making you money. So, in total, in your first month selling on Amazon,  how much profit did you actually make? I did about $4,000 in profit. Boom. In his first month,  $4,000 profit. How did you have so much success in your first month? Tell us all the secrets. Uh  I think it was just putting in the work early, doing the proper research, uh finding a product  that sells, and then also taking advantage of all the keywords and uh using PBC to leverage  that to make sales. You need to remember that Amazon is a search engine. People go to Amazon  to search for things that they want to buy. These are the key words and you want to make sure  that you take those search phrases, those keywords and put them in your title, put them in your  bullet points. And what were some of the keywords and search phrases you were targeting? Uh, at  the time it was like ziplockc bag organizer, bamboo organizers, just keywords that would  uh show me number one on the listing. And if you can find things that people are searching  for in Amazon where there's no good product, in this case he saw that people were searching for  bamboo organizers, but there was no white or black bamboo organizers, it makes a lot of sense to make  those products so that when people are searching for them, they'll buy your product instead of  the competition. That brings us to your second month selling on Amazon. How much money did you  make in your second month? I made about $4,000. What happened? How come the numbers went down?  Uh, I basically ran out of inventory. I didn't I wasn't prepared for the demand that the product  had. And we'll talk about that more later in this video. But after we subtract out the product cost,  the selling fee, the Amazon FBA pick and pack fee, what was your total profit for that second month?  I actually lost money that month. I lost about $2,000. Oh, no. So, is that because you ran out of  inven? What happened? Yeah, I basically just ran out of inventory and I couldn't fulfill any orders  that was being made. So, in your third month, you were completely out of inventory. So, you had  zero dollars in sales, $0 in profit, right? Yeah, basically nothing. And then finally in month four,  you got your inventory back. And how much did you do in revenue month four? Uh $23,000. $23,000.  That's amazing. And then after we subtract out the product costs, all the different fees,  the selling fee, the FBA pick and pack fee, how much profit did you do in month four? About  8,500. What happened this month that you had so much success? Uh actually my main competitor, his  listing got taken down. I don't I don't know why, but it just did and I just took advantage of it.  During this month, I also uh focused on PPC and I also focused on optimizing my listing more using  A+ content. And PPC, for those that don't know, stands for pay-per-click. This is a way for you  to advertise on Amazon where your product will show up at the top of the search results, but  you do need to pay a little bit of money every time someone clicks on your ad. How much money did  you spend in PPC in this month for? It was about $2,000 $3,000. And taking advantage of Amazon  advertising is a great way to reinvest your profit back into your business. And now let's get  into month five. How much in revenue did you do in month five? I did about $9,000. What happened? You  were making 20,000 and now it's down to $9,000. What What happened? Uh again, it came down to run  out of inventory. Uh I tried to scale. I tried to get more units, but uh the manufacturer just  couldn't keep up with the orders. And how much profit did you do in month five? In month five,  I did about $3,000 in profit. Okay. So, what happened in month six? What was the revenue for  month six? Uh the revenue was only about $3,000. I was just out of inventory and at that time I  was just trying to change manufacturer and see who could supply me with all these units because  I had the demand but I didn't have the product. And this is a huge mistake and this is something  we'll talk about in depth later in this video. But month seven, did you get back in inventory? How  much revenue did you do? Yeah, in month seven I actually did about 15,000. So if you would have  had inventory for 30 days, that would have been $45,000 plus of revenue. Yeah, right. Definitely.  And how much profit did you do in that month seven? About 5,500. So at this point, how are you  feeling? because $5,000 in profit is still really good, but it's, you know, you could be making a  lot more money if you stayed in inventory. Yeah, definitely. I think I needed to focus on  streamline the business and getting all the right uh people in place to make it happen.  So, that brings us to month eight. And finally, for month eight, you had inventory for the entire  month. How much money did you make in month eight? I did about 78,000. That's insane. So, how much  profit from $78,000 did you actually make once we subtract out all the costs? Uh, it was about  $26,000. $26,000 in profit in just one month. You haven't even been selling on Amazon for a full  year yet. How are you feeling at this point? Are you telling your parents like, "Hey, look at me  now." Yeah. I was basically like, "Look at me now. I'm making it work." So, what about in month nine?  How much did you do in revenue? In month nine, I was able to keep my revenue up. It was about  $66,000. And then after we subtract out all the costs, uh, how much in profit? About 22,000. Month  10, how much in revenue? Uh, 60,000. And then how much in profit after we subtract out all those  costs? 17,000. This is amazing. And this is his first Amazon business ever, his first year selling  on Amazon. And in total, uh, it hasn't quite been a year yet. You're only on month 10, but in this  first year, how much do you expect to make on Amazon? Uh, in revenue, about $400,000. And after  we subtract out all the costs for your first year, how much in profit do you think you'll do? About  $100,000. That is absolutely amazing. That's more money than most people make at their job. And you  did this all while having a full-time job. Do you think you're going to quit your job and and focus  on this? Yeah, I actually quit my job two weeks ago. And this is exactly why I tell people it's  not too late to start selling on Amazon. This is a beginner Amazon seller and he was able to make  $100,000 in his first year, be able to quit his job and he's going to probably make way more money  in his second, third, fourth year. On top of that, you have freedom. You were talking about you might  even move to South America. Uh yeah, I might go back home, help out all my parents business, but I  might also stay back and forth in Florida to send them this business more. And that's one of the key  reasons why you should start an Amazon business or some kind of an online business because it gives  you the freedom to live wherever you want to do whatever you want to do with your time to quit  your job so you can wake up whenever you want. But there are three big mistakes that Calvin made in  his first year. And the first mistake that Calvin made was the mistake you heard us talking about  throughout this entire video. He kept running out of inventory. How much do you think this  mistake cost you? Uh run out of inventory three times probably cost me about $100,000. That's  a lot of money. And this is a a key mistake a lot of beginner sellers make. What would you do  different? Any advice you would give to yourself? Uh just once you do the numbers and you feel more  confident in yourself, just put put in some more money and get more inventory. And that's the hard  part as a beginner. A lot of times you're nervous, you're scared, you don't know if Amazon FBA is  going to work. I even recently made this mistake with my new product, Carnivore Electrolytes.  This product is selling way better than I thought it would and we're probably going to run  out of inventory. So even more advanced sellers can still make this mistake. But I recommend  believing in yourself, investing in yourself, and buying enough inventory. And if you do run out  of inventory, make sure it doesn't happen again. The second mistake is something we haven't talked  about yet, and it cost Calvin at least $10,000, if not more. What was that second mistake? Uh, it  was quality control. Uh, I first I got my samples, I thought it was amazing, but I didn't  realize from your samples to bulk runs, it's quite different when it comes to quality. So,  I didn't take the time to hire a quality control agent to go over everything and my manufacturer  wasn't able to produce good qualities resulting in a lot of returns. And you can hire someone  in China that will go and check the quality of your products for around $100. And this will  make sure that the products that you receive are high quality that you're not paying for junk  products. And why was having bad quality products, why did that hurt you? I think ultimately it  caused me to get bad reviews, which in Amazon, uh, reviews are currency. And now let's talk  about the third mistake that Calvin made and that was around scalability and it cost him at  least $20,000. What was that mistake? So at the time uh when I was talking to my manufacturers  I always asked them about the MOQ. Stands for minimum order quantity. It's basically what's the  minimum amount that you can order and what is the question that you wish you would have asked them?  Uh what was the total quantity you could do in one month? So you had asked them what the minimum  was but you never said hey what's the max that you can do and why did that end up hurting you? Yeah,  that ended up hurting me because as my sales grew, uh, I tried to order more units. My manufacturer  is just going to keep up per month. Calvin did over $400,000 in his first year without any  experience, over $100,000 in profit. The cool thing about this is you can do it, too. When  you find the perfect manufacturer overseas, you need to protect yourself. You need to figure  out how to make sure that your manufacturer is not going to copy you. And this is exactly what  happened to one of my students, Leanne and Logan. and they had a product that was a really good  idea. And one of the big mistakes that they made is they didn't move quick enough. They didn't do a  big social media push. They kind of just launched the product and then a few months later they ended  up having manufacturers copy them. And now the key thing here I do want to stress, if they would  have done a big launch and got a bunch of reviews, it honestly wouldn't have mattered if the  manufacturers copied them because they would have been so far ahead of the curve. But in this  next section, I'm going to show you how you can protect yourself to make sure that you don't get  copied. I'm going to show you the five steps that you need to follow to start an online business  legally. Whether you're starting an Amazon business or a Shopify store or really any kind of  online business, this is the exact method that you need to follow so you can get all your business  paperwork in order and to make sure that you don't get in trouble with the IRS or the government. And  in this video, I'm going to show you all the steps that I did to launch this new online business that  I'm starting. And the first step is to apply for a legal business entity. This could be an LLC, a  DBA, or an ESCORP. And we're going to talk about the pros and the cons of all of these later in the  video. The next step is to get an EIN number. EIN stands for employer identification number. All  businesses in the United States need to have an EIN. This is like the social security number for  your business. It's quick and easy to do. A lot of places want to charge you money to do it. You  don't need to pay a dime. I'm going to show you the free way to do it later in this video. After  that, the third step is to get a seller's permit. And this does depend on what state you live in,  but this is also free and easy to get. And I'll talk about how to do that later in this video.  Step four, once you've completed all the legal paperwork, it's time to take that paperwork and  go start a business bank account. And by having a business bank account, it's going to allow you  to keep your business and your personal finances separated, which makes it so you're a lot less  likely to get audited by the IRS. When you start intermingling these two things, you're asking for  trouble. And step five is to get a business credit card. And this is one of the most fun parts of  this video. I've used business credit cards to get free flights, free hotel stays. Basically,  now when I travel, I travel for free. So, make sure you stay till the end of this video to  learn how I do it and how you can do it, too. And the first step to starting an online business is  deciding what kind of legal entity structure do you want to have. And you can do a DBA, LLC, or  escorp. And it just makes it so that you and your business are separate. And a DBA stands for doing  business as. This is the easiest and the cheapest way to start a business, but as a con, it doesn't  offer any kind of legal protection. Another con is you can't sell shares of your company if that's  something that you might be interested in down the road. And a DBA will cost you around $99 on  websites like legal zoom.com. It takes about 15 minutes to fill out the paperwork. It's extremely  easy. And I recommend a DBA for anyone that's new to starting a business where the chance of them  getting sued is pretty low. However, if for your online business, you do want some legal protection  to make sure that if someone sues your business, they can't come after your personal assets,  you're going to want to look at an LLC. LLC stands for limited liability company. And the  biggest pro to this, as I mentioned, is it gives you full legal protection, so people can't come  after your personal assets. And this only really makes sense if you're starting an online business  where you're selling something that's consumable or your product or service has a chance of hurting  your customers in some way. If you're just selling your services, you probably don't necessarily need  an LLC, though there are some advantages. But the biggest con with an LLC is it is expensive. It's  going to cost you around $180 all the way up to $800 depending on what state you live in as a  minimum. And for me being in California, it's $800 per year, even if my LLC makes zero  money. And as I start to make more money, the price of having an LLC increases. If you do  live overseas and you're looking to start an LLC in the United States, I recommend going with wy  registered agent.com. It's only going to cost you around $149. But if you want to save some  money on taxes, you should look at an escorp. And this stands for small business corporation.  Now, the pro of this is you're actually going to save money on taxes because you can pay yourself  a salary and if you have any extra profits in your business on top of that, you can take it out  as a shareholder distribution. And for that, you're not going to have to pay social security or  Medicare taxes on that, which means you're going to save money on taxes. However, for cons, there's  a lot of extra requirements, a lot of paperwork, a lot of things that you have to submit to the  government if you do want to have a escort. But there is a secret fourth option that almost no one  talks about. And this is what you should probably do. And that is start an LLC, but elect to be  taxed as an escorp. And when you're filing your LLC paperwork, there's a little box that you can  check and you'll get taxed as an escorp, but it makes it a lot easier because you don't have to  deal with all the paperwork. And this is what I did for Carnivore Electrolytes, the business that  I'm launching as part of this 7-day series. Now, in all honesty, since I already had an LLC for  my company, Passion Product LLC, I just used that LLC. I didn't need to start a new LLC. And  that's a pro tip. You don't need to start a new LLC every time you start a new business. You can  have an umbrella LLC and you can have little sub businesses under there, and you still have a lot  of the legal protection. And in my online program, the Passion Product Formula, I actually show in  depth a screen recording showing you how you can get an LLC and make sure that it's taxed as an  escorp. So, if you are looking to start your own online business and you want to get on the wait  list for this program, there is a link down below. The next step is to get an EIN. And to do this,  all you have to do is go to the IRS.gov website. There's a link down below in the description with  the full website URL and follow the step-by-step instructions to apply for your free EIN number.  It's simple and easy to do. It only takes around 10 to 15 minutes, and at the end, you'll get a  PDF with your EIN number. Step three is to get a seller's permit. And this is also free and easy  to do. Just Google your state name. For instance, I live in California and then space sellers permit  and go to the official.gov website and apply for your sellers permit. This will be free. So, if  anyone's trying to charge you money for this, it's a scam. Do not pay money to apply for your  sellers permit. You're going to need a seller's permit in your state for a few different reasons.  The first is it allows you to buy goods tax-free because the government knows that you're buying  those goods in order to resell them. For instance, with carnivore electrolytes, the packaging and all  the ingredients, I don't have to pay sales tax on that because I have a sellers permit and they know  that I'm going to be reselling this product to my customers. The other reason why you need a sellers  permit is because the government's going to want its money and you're going to use your sellers  permit number in order to file state sales tax. Now, if you're selling your product online, you  only need to collect state sales tax from people that are buying your product that live in the  same state as you. So, if I live in California and someone from New York buys my product, I don't  need to collect state sales tax from them. And I don't need to remit that to my state. Though, I'm  not a lawyer and I'm sure it's more complicated than this, but from what I understand, you only  have to collect state sales tax in the state that you or your business resides. So, if you're a big  company and you have lots of different locations, you're going to have to collect state sales  tax in every location that you actually have a physical building. The next step, step four, is  to open up a business bank account. And this is extremely easy if you live in the United States.  All you have to do is take all your paperwork from step one, two, and three and go into your local  bank. I usually go with US Bank when I'm opening up new business accounts. And when I was first  starting online businesses, I actually would go in person to my bank to open up the account and the  person working at the bank would walk me through step by step how to do it. But nowadays, I open up  business bank accounts online. It's the same exact process that you're going to go through at the  bank, but it's easier and quicker because you can do it from the comfort of your own home. If you're  not in the United States and you're looking to open up a business bank account, you can always go  with websites like Payaneer or World First Bank. But warning, it is important that you keep your  personal and your business spending separate. As I mentioned, it's a red flag for the IRS. If  they see that you're buying personal things with your business bank account, but also, if you  have an LLC and you get sued and the judge sees that you're using the LLC to buy personal things,  it could mean that whoever suing you could come after your personal assets as well. So, be very  careful. On top of that, it's important to keep these separate so that you can see how much  profit is your business actually making. Now, it's time for step five, which is the best part,  my favorite part of starting a new business. And this is the part of the video that's going to get  you free flights, free hotel stays. Basically, make it so you don't have to pay any money out of  your own pocket to travel the world. Because if you understand how to use credit cards properly,  you won't have to pay any money to the credit card company. When you sign up for a new credit  card, they have bonuses, 50,000, 100,000 miles or points that you can get. Now, a lot of times these  credit cards will have a minimum spend of around $3,000. And let me tell you, when you're starting  a new online business, spending $3,000 within three months is relatively easy. So, I highly  recommend signing up for a business credit card. The MX Gold, the Capital 1 Venture card, and  there's a Chase Inc. card. And all three of these I recommend link down below. If you're looking to  spend a lot of money on advertising, you're going to want to go with the MX Gold card because it'll  give you 5x points on all advertising spend. Plus, there is a bunch of other bonuses for the MX Gold  card. It does have a yearly fee of a little over $100, but let me tell you, it's worth it. You're  going to get so much money in points back, and I think they have a sign up bonus of around  50,000 to 100,000 points. If you want to find out more information about that, there is a link down  below. The Capital One Venture card, on the other hand, will give you 2x points on every dollar that  you spend. And there's no fee for the first year, but every year after that, there is a fee of $95.  But again, the points are so valuable that you're going to be getting that paying $95 a year, it it  doesn't really matter. For Carnivore Electrolytes, we've put everything on the credit card. We've  spent around $5,000 to start this business. And when you include the bonuses we got for signing  up for the credit card, that's enough miles for a roundtrip ticket to South America, to Europe, to  Asia, to about anywhere in the world that we want to go. But there are a couple other legal things  that you're going to want to think about, like, do you want to get a trademark or do you want  to get a patent? And these things can provide you with an extra level of legal protection  to make sure that no one's going to copy your business or come in and steal your customers.  and let's talk about the differences between a trademark and a patent and if you should get  both or which one is right for you. Let's start by talking about a patent. And there are two main  types of a patent. There is a utility patent and there is a design patent. And the utility patent  is only for someone that invents something new and it has to be relatively unique. However, a  utility patent can be pretty expensive to get. There's the patent search fee which is going to  cost you $540. There's also the examination fee, which is going to be another $220, as well as the  application filing fee, which is $330. And on top of that, you'll probably want to get a lawyer,  and that's going to cost you around $10,000. Now, you can do this work yourself. Jeremy, who's one  of the students in my online course where I teach people how to create unique physical products that  they can sell online, he was able to file his own utility patent. He did say that it took a lot  of work and if he were to do it over again, he might actually be willing to spend the money  on a patent lawyer. So, you don't need to hire a patent lawyer, but most people that I've spoke to  end up hiring that lawyer. If you have a unique idea or invention, I would say at a minimum file  for a provisional patent. It's only $75. It's very easy to do. And then later, if you decide  that you want to move forward with this product, you can file for a full utility patent. The other  option is to get a design patent. And you can get a design patent if your product has a unique  design to it. For example, the signature Coca-Cola bottle because there's nothing from a utility  standpoint that's unique about it. However, from a design standpoint, it's something that's unique  to that brand. And when you see it, you know that it's a Coca-Cola bottle. A design patent protects  the form of the product. And it's easier to get a design patent than it is a utility patent, but  it doesn't offer as much legal protection. And for carnivore electrolytes, we did not apply for  a patent because this isn't a brand new invention. There are other electrolyte powders out there. The  only thing that makes our product unique is the design itself. And that's where trademarks come  in. And a trademark allows you to either protect the graphical design. For instance, if you have a  special logo, a special font, something like that that's unique to your brand. Or you can actually  protect the words themselves. For instance, Coca-Cola has a word trademark, and that means  that nobody else can use the words Coca-Cola, no matter what font or design they're using. And  out of these two options, it's a lot easier to get a design mark than it is to get a word mark. So,  if you're filing for a trademark because you want to get brand registry when selling on Amazon, I  would generally go with a design mark. However, if you're looking for more protection for your brand,  I would go with a word mark. But keep in mind when applying for a word mark, it's a lot harder and  when the person's reviewing your application, they're going to be a lot more strict. For both  these options, you will not be approved if there's another business out there that has a similar  design or word mark. And in this next section, we're going to talk first about how to create the  listing for your product because this is a crucial part. As I mentioned, Amazon is a search engine,  which means that they don't really know what your product is unless you tell them. And the way that  they know what your product is is because of the title, the bullet points, the description, and  another key component we're going to talk about is how to make the perfect main image. Because when  people go to Amazon and they search for something, they all they can really see is the the title,  the main image, and and a couple other things like that, but they're really going to make  their decision whether or not they buy your product based on the main image. This is another  thing that I go into way more depth about in my Amazon FBA program. I show you a bunch of  different examples of different products and how I would create a listing for them. Also, if  you're interested in getting some help for this, I do have a company called FBA Creatives where  we design your entire listing for you. Link to both of those down below. The first thing you need  to do when listing a product on Amazon is to sign up for an Amazon seller account. And you can go  to sell.amazon.com and click sign up in order to register for your Amazon seller account. Once you  signed up for an account, you're going to log into that account and it'll take you to your Amazon  Seller Central backend. And this is what this looks like right here. Once you're in your Amazon  seller account, you're going to click on these three lines up here and you're going to go to  catalog and you're going to click on add products. This is how you add a product on Amazon. And when  you're adding a product that you want to sell on the Amazon website, there are two different  options. One is you can add a product that already has a listing that's already being sold  on Amazon. For instance, if I want to sell this product, I can see that it already has a listing  on Amazon. And in this case, what we're going to do is I'm just going to add this existing product  to the current listing that is already on Amazon. However, if you want to add a product for sale on  Amazon that is not already being sold on Amazon, what you're going to have to do is create your own  listing by clicking on this button, clicking on start, and later in this video, I'm going to show  you an in-depth tutorial on how to create your own Amazon listing and add a product onto Amazon  that's not already being sold on Amazon. First, I'm going to show you how to add a product onto an  existing listing. And I recommend first watching this section, even if you are planning on creating  your own listing from scratch. The things that I'm going to show you and explain in this next section  are going to be very helpful even if you're creating your own listing from scratch. And if you  are selling a product on Amazon that already has a listing, the first thing you're going to do is  type in what you're looking to sell. In this case, it's individual packets of Athletic Greens. You're  then going to click submit. You're then going to find a listing that corresponds to the product  you're selling. In this case, we're selling a single serving of Athletic Greens. And so what  we're going to do is we're going to select the condition. And since this is a food product, the  only option is new. However, if you were selling textbooks or other products like that, there would  be option for used. We're then going to click on sell this product. At this point, we're going to  fill out this information. And the first optional step is you can put in a skew if you want. You can  leave this blank. And for those that don't know, skew stands for stockkeeping unit. And it's a way  for you to keep track of your inventory in Amazon. And for this, you can put whatever you want.  So, I'm going to put Athletic Greens packets. Then we're going to put the quantity. And I have  five of these packets for sale. So I'm going to put five here. After that, we'll put the price.  And you can make the price whatever you want, but keep in mind, if it's too high, no one's  going to purchase it. And right now, this product's being sold for $749. So we could put  that. Or if we want our product to sell faster, we could put it for $6.99. The next step is we  already selected the condition type, which is new. After that, we're going to go down here and  we're going to select which fulfillment channel we want to use. And when selling on Amazon, there are  two different options. The first is you can select that I will ship this item out myself. Meaning,  when someone goes to Amazon and buys the product, Amazon will let you know that you just got a sale  and give you the buyer's address and information. You then have to package up the product and ship  it out to your customer. This is called FBM or fulfilled by merchant. And I do not recommend  this way of selling on Amazon. What I recommend you do instead is what's called FBA or fulfilled  by Amazon. And this is where you send all the products that you want to sell on Amazon's website  into Amazon's warehouse. And then anytime you get an order, Amazon will pick, pack, and ship out the  product for you. Now, the benefit of doing this is it's going to make your product Prime eligible.  And Amazon has over 300 million Prime customers worldwide. These are people that pay Amazon every  year in order to be able to get two-day shipping. And Prime customers prefer to buy Prime products.  In fact, when you're selling on Amazon, if your product is Prime eligible, you're going to get  more sales. And in order to use the FBA program, I'm going to select here and say that Amazon  will ship and provide customer service. Now, we're going to scroll down to the bottom and we're  going to click on save and finish. And after that, you're going to click on list as FBA and send  into Amazon. Now, at the end of this video, I'm going to show you how to actually send in  the products that you want to sell on Amazon so that you can take advantage of the FBA program.  But now, let me show you how to create your own unique listing. And if you're new to the channel,  my name is Travis and I teach people on this YouTube channel how to create their own unique  products and sell them on Amazon. And I think this is the best way to make money online right now.  If you're planning on selling on Amazon, I do not recommend just selling other people's products. I  recommend creating your own unique passion product and selling that. And in order to create your own  listing, we're going to click on blank form and start. Now, before I show you step by step how to  do that, I do want to make you aware of a couple other things. When searching for products, if you  are selling a product that already is being sold on Amazon, you can search by product ID. And you  can find the product ID for a product right here. This is the UPC code, which stands for universal  product code. It's every product in the world has a barcode. When you go into Walmart and you see  them scan a product, that is the UPC code. So, if you're selling an existing product and you want  to make it really easy to search for that product, you can type in the UPC code here or the EIN,  ISBN, or ASA number. And I'll talk about what all those different acronyms are later, but you  don't have to worry about that. Some other options when creating your own unique listing is if you're  already selling your product on your own website, let's say you have a Shopify website, you can  paste the URL in here and click on submit and Amazon will automatically use AI to create  a listing. However, if you're planning on selling a lot of items, another option is you  can use a bulk template. And this allows you to upload lots of different products into Amazon  using a CSV file. And this is a more advanced technique. It's something you don't need to worry  about. It's something I talk about in depth in my Amazon FBA program. And if you are looking for a  little bit more one-on-one help to starting your Amazon business, there's a link in the description  down below for you to join my Amazon FBA program, which comes with weekly Q&A calls as well as much  more in-depth information on step-by-step how to create your own Amazon FBA business. But now, let  me show you how to create your own listing. So, we're going to click on blank form, and we're  going to click on start. And if you haven't yet, make sure to smash the like button because this  is the most in-depth step-by-step tutorial showing you how to add a product onto Amazon. And today,  we're going to use a real example. We're going to be using a brand new product I'm going to be  launching soon called Bourberine Tea. And I'll do a future video showing you how I found this  product, as well as documenting every single step of launching this product. But the first question  Amazon is going to ask you when you're listing a new product is what is your item name? And this is  going to be the title of your product on Amazon. This is one of the most crucial parts of creating  an Amazon listing. This is what all your customers are going to see when they search for your product  and find your product on Amazon. In addition to that, we're going to want to make sure we include  a lot of search phrases and keywords in this title. And I'll explain what I mean by that. But  if you understand how to do that properly, you can game the Amazon system. You can get your product  to the top of the search results and make a ton of money by selling products on Amazon. But one  really important thing to know is that your title is one of the most important parts of your entire  listing. When someone searches for something on Amazon, all they see is a bunch of products.  And what do they see with those products? Well, they see the title, the main image, the price of  the product, and the number of reviews. That's it. So, that's your chance to convince people  to click on your product. And I would say, and I'll talk about this later, the main image is  probably most important thing, but the title is a close second or third most important thing. And  here is the item name or the title that we use for bourberine tea. And we put bourberine tea, supreme  herbal, advanced metabolic and immune support, antioxidant rich, all natural ingredients,  30 tea bags for holistic wellness. And I'm going to explain exactly how we came up with that  title and why we picked those specific keywords to go into the title later in this video. And  I've already talked about this a little bit, but let me explain in depth more why your title  is so important. And that's because the way people buy things from Amazon is they go to Amazon and  they search for products that they want to buy. Amazon then tries to figure out what products  on its giant platform are the most relevant to that search. But Amazon doesn't know what  your product is about unless you tell Amazon what your product is about. And the best way to  do that is by including keywords in your title, in your bullet points, and in your description.  And when I say keywords, I mean the things that people are searching for in Amazon. For instance,  I've seen that over a thousand people per month are searching exactly for bourberine tea. So  I want to make sure that the first thing in the title of my product is bourberine tea. That  way Amazon knows that I'm selling bourberine tea and if someone goes to amazon.com and searches  for bourberine tea that Amazon should show my product as the number one product in the search  results. And something important to know is the number one product that shows up is going to  get most the sales followed by the second place, third place, and fourth place product. And these  results are actually exponential. If your product is not on the first page of the Amazon search  results, you're not going to get any sales. Now, you might be wondering, how do you figure out what  people are searching in Amazon and there is a tool called Helium 10? And you can use this tool for  free or if you want to unlock more features, there is a paid plan. And I do have the hookup with  Helium 10. There's a link down below with a coupon code or you can use that link to sign up for the  free account. And I'm going to show you how to use that tool later in this video. Again, we're going  to do an in-depth analysis where I show you how I came up with that title later in this video. But  the next step when selling a product on Amazon is you're going to select what product type you're  selling, which is basically what category your product's going to be sold in. And Amazon has auto  selected herbal supplement. But that's not close enough to where we want our new tea to show up.  So, we'll click select other right here. And there are a ton of different categories, appliances,  baby products, beauty and personal care, all kinds of different categories. And we're selling  a tea. So, we type in tea and Amazon gives us the category that it thinks would be a good fit for  our product. After looking at them all, I decided to go with this category right here, tea, fruit,  and herbal tea, herbal, because I think it's the best fit of all the different categories that  Amazon has suggested that we might be a good fit for. Now, if you're not sure what the best option  is for you, you can look at similar products that are being sold on Amazon and figure out what  category they're being sold in. And the way to do this is if you scroll to the bottom of a product's  listing page, it'll show you what category they're in, and you can duplicate that. You can sell  your product in the same category. There are some secrets with this. Sometimes you might want  to list your product in a category that's a little bit not exactly perfect for your category if you  think that you can become the number one product in that subcategory. That's a more advanced topic.  That's something I talk about a lot more in depth in my Amazon FBA program. There is a link down  below for that if you're interested in getting some mentorship from me teaching you how to sell  on Amazon. But once you figure out your category, you're going to select that category. And under  that is a new box which is item type keyword. And it's got that searching direction automatically  here from home and kitchen down to herbal tea where bourberine tea can be found. Under that  is a box where you can select does this product have variations. As I mentioned earlier, if you  don't understand something, you can hover over the question marks here for more information on any  of these different fields. But basically, since we're only selling one flavor of this product,  the answer is going to be no. There are no product variations for this. A product variation  is if you have your product in different colors, different sizes, different flavors, anything  like that, you would select yes. For instance, let's say we were going to have bourberine tea,  lemongrass tea, and a bunch of other flavors or types of tea. Then we would select yes that  there are variations. But again, in this case, we're only selling one product. there's only one  skew, only one flavor, only one anything. So, we're going to select no. And then Amazon's  going to ask for your brand name. And if this is your product that you're selling, you should  put your brand name here. Even if you're using a different manufacturing company, or even if you  white labelled or private labelled a product, if you put your brand on it, you're going to put  the name of that brand in this section. However, if you don't have a brand name for your product,  you're going to select this product does not have a brand name. For now, we're just going to select  that. even though we do have a brand name for our product just to make this tutorial easy. The next  thing you'll need to fill out is the external product ID and you can select what kind of an ID  you want to use. This is important so your product is trackable throughout the selling process.  Do you want to use an EIN, a GTIN, a UPC code, or an AS. Now, most people watching this video,  you're going to select a UPC code. And UPC stands for universal product code. And just about every  product in the world has a UPC code as I mentioned earlier. Again, this is the barcode that they  scan at Walmart or Target. Now, if it you're selling your own unique product, you need to go  and buy a UPC code. And to get your own UPC code, you're going to go to gs1.org and select get your  barcode. And it used to be that you had to buy 10 barcodes at the same time, which was around $250,  which means that you could have a unique barcode for 10 different products. But recently, gs1.org  has allowed you to buy just one barcode for $30. And I highly recommend paying the $30 and getting  a legitimate barcode. Now, there are websites that offer fake or not so legitimate barcodes.  And sometimes those do work. There's I think websites like speedbarcodes.com or something like  that where you can save a little bit of money, but I don't think it's worth it because you may  end up having issues down the road. So, don't cheap out. Get a legitimate authentic barcode by  going to gs1.org. And once you get your barcode, you'll add those numbers in here. We'll copy it  directly from our purchase on GS1. If for some reason you're selling a product that does not  require a UPC code, you can select I don't have a product ID and Amazon will make you apply for an  exemption. If your product does have a brand name, you're going to have to go through the brand  registry process to let Amazon know that you actually own the brand that you are trying to list  on Amazon. And in order to go through Amazon's brand registry, you are going to need to file a  trademark. And to file a trademark is actually relatively easy. You can go to uspto.gov. It  is going to cost you 250 bucks and once you file your trademark, you can let Amazon know what  your case number is and Amazon will approve you for brand registry. Or on the other hand, you can  just select this box and it won't show the brand name of your product on your listing. But if you  are selling your own unique product, I recommend getting a trademark and adding your brand name to  your Amazon listing. Once you're done filling out this information, you're going to click on next.  The most important part of listing your product, in my opinion, is the next following things.  That's the product description, the bullet points, and the images. Your description is a perfect  place to write out a compelling reason why people should buy your product. For instance, for  bourberine tea, we wrote, "Elevate your health and well-being with our premium bourberine herbal  tea. Meticulously crafted to offer you harmonious blend of nature's most potent botanicals. Our  tea is not just a beverage. It's a rejuvenating experience designed to support your metabolic  health, immune system, and overall vitality. One, it talks about the benefits of our product.  And you can also see that we've put in some of the different keywords in the description. We put  in things like health, immune, herbal tea because we know customers are interested in these words  and they're going to be searching for immune tea, health tea, herbal tea in Amazon. So now I'm going  to show you how to create the perfect optimized title and bullet points for your listing. First  up, you need to figure out what people are searching for in Amazon that they would find your  product and want to actually buy your product. We're going to figure out what those keywords  are and we're going to want to include those words in our title and our bullet points. And  right now, I'm going to show you how to figure out what words people are searching for and how  to understand which of these phrases you should actually include in your title and in your  bullet points. And this tool, Helium 10, is a crucial tool to use if you're going to be selling  a product on Amazon because it's going to help you to figure out those exact search terms. It's going  to tell you exactly what people are searching for, how many times per month people are searching for  them, and when you figure out what keywords you should be targeting, you're going to add them into  your title in your description, and you're going to make a lot of money in sales. Again, I have the  hookup with Helium 10. There's a link down below in the description where you can either get a free  account or if you want to unlock all the features of this tool. There is a coupon code that will  get you a huge discount. And once you sign up for Helium 10, there's actually two different tools  here that are going to help you to figure out which keywords you should target for your listing.  Now, really quickly here, I'm using the term search phrase and keyword interchangeably. They  mean the same thing. Back in the day, we used to call it a keyword, but it just to make it easier,  a lot of times people will call it a search phrase because it is the phrase people are searching for  in Amazon. And one of my favorite tools to help figure out what keywords we should target is the  magnet tool. The other one is Cerebro. And the way that the magnet tool works is you type in what  things you think people would type into Amazon in order to buy your product. I think bourberine  and tea are the two main things that people are going to type into Amazon in order to find our  product because we are selling bourberine tea. So, we'll type that in here. And bourberine tea has  over 1,200 searches per month, which is a great sign. There's over a,000 people per month that are  searching exactly for our product. And what's even better is if we go over into Amazon and we search  for bourberine tea, there are no products being sold that are bourberine tea. There's a lot of  bourberine supplements, but there's no bourberine tea. So, if we create this product and sell it,  those thousand people per month are going to want to buy our product. So, we're going to want to  make sure that we put bourberine tea in our title, as well as we're going to also want to make sure  we include this in our bullet points. It also turns out that people are searching for bourberine  over 220,000 times per month. People search for tea over 130 times per month. And we can see  people are also searching for support here. So, let's see here. And immune support is searched for  over 9,700 times per month. So you can see that we have a good idea of a product that a lot of people  are searching for. But the other thing that this tool does is it actually gives us other ideas  that people might be typing into Amazon that we might want to include in our title and our bullet  points. Now, not all these keywords are relevant, but you can go through and you can try to figure  out which ones are the most relevant to your product that you're going to want to include in  that title and your bullet points. And by going through all the different options that Helium  10 gave us, we ended up coming up with this list here. And let's look over some of these keywords  here. And I actually had a member of a team, my assistant, go through and find some of these  keywords. And honestly, some of these are good and some of these aren't so good. So, I'm going  to show you which ones are good and which ones are bad. So, bourberine is obviously a good one.  And I would actually say bourberine tea. That's the main thing that we're targeting. Uh, next up  is herbal tea. That's also pretty good. It's very competitive. we'd probably want to get a little  bit more specific and try to figure out something that is not so competitive because there are  thousands of different companies trying to compete with herbal tea. Metabolism is too generic. Immune  support, antioxidant, organic is a good thing for us to include um because our product's going to  be organic. So, we're going to want to make sure we put that in there. Blood sugar. Now, now we're  getting to something. Now, see, here is why this is important. You have to understand your product.  This is why I always tell people if you're selling a product you're passionate about, you're going to  have more success. The big thing with bourberine tea is it actually is to help regulate your  blood sugar. And so we know that and we're going to want to figure out what else are people  searching for related to that. And supplement is one thing because people are typing in bourberine  supplement. We don't have that here. We should put supplement on the list. Cardiovascular is  so generic. Um that's not something that we're ever going to show up in the search results  for. Health, generic, wellness, generic. Now, these are cool buzzwords that we can use. Detox, I  mean, maybe weight management, maybe. I mean, it's still a little bit too generic. Glucose. There we  go. That is a keyword we're going to be targeting because if someone's searching for glucose in,  well, if they're searching for glucose, maybe glucose regulation would be a better thing here.  Digestion, energy, way too generic. Cholesterol, too generic. Caffeine-f free. Yeah, our product  is caffeine free. Are we gonna rank at the top of the search results for caffeine free? know, but  that is something we can include in our title. So, here's an idea of some of the different  keywords that we wanted to target. Now, some of these are better than others, obviously.  And now that we have our keywords that we're targeting, what we tried to do, and I had my  assistant do, was incorporate these keywords into a title. That's how we came up with this  title here. Now, originally for the title, my assistant had bourberine supreme herbal tea,  but that's not the best way to do it. If we're really trying to target bourberine tea, we want  to put that as the first two words in our title. That's why I changed it to bourberine tea, supreme  herbal supplement. Now, another trick that you can do when trying to figure out what keywords to  target is look at similar products to yours. Now, we're not a bourberine supplement, but let's  see what bourberine supplements are putting on their listing. For instance, this product, they  put high strength bourberine, so maybe that's something people are searching for. We could look  if high strength is important. They also have HCL. We should probably figure out what HCL means.  Maybe we should include that in our listing as well. And they have from the Himalayas.  Maybe maybe that's something that people are interested in. On the other hand, we see here  glucose support. So that's something people are searching for. They're searching for glucose  support. We're going to want to make sure we include that as a keyword. So you can get ideas  by looking at similar products. For example, these people aren't selling bourberine tea, but they're  selling bourberine products. They're selling something that our customers would be interested  in. Now that we've crafted our title, Amazon has an idea of what our product is all about. And if  someone searches for bourberine tea, they know that our product is obviously bourberine tea.  So, now that we've done the title, let me show you step by step how we're going to do the bullet  points because it's going to be a similar process, but it's going to be a lot more in-depth. But a  huge mistake that new Amazon sellers make when writing their bullet points is not highlighting  the benefits of their product. Let me show you now the bullet points that we're going to be using for  Bourberine Tea. And you can see here we included a specific formula that you can copy and use for  your own product. And these are the bullet points that my assistant came up with. And I'll show you  what's good about these and I'll also show you how I would improve them. So, first off, they start  with 100% natural and organic ingredients. That's great. I really like the fact that there's a  number here, 100% natural and organic ingredients. But for the first one, I think we need to include  bourberine tea as the main thing. Again, we want to hit Amazon over the head with the idea that  our product is bourberine tea. So, I would change this to make bourberine tea be the first two words  that are in our first bullet point. I do like that it says source from pristine environments, but  maybe we should say sourced from the Himalayas if that's true for our product. I need to double  check that that's actually true. Our breine tea is made with the highest quality all natural  ingredients ensuring purity and potency in every sip. So that's good. It's giving a strong  emotional feeling to the customer. It doesn't really talk about the benefits yet though. I think  we talk a little bit more about the benefits here. metabolic and immune support infused with the  power of bourberine known for its remarkable health benefits including supporting healthy blood  sugar levels, improving cardiovascular health, and bolstering the immune system. Again, this is  a very common beginner mistake right here. We kind of talked about the features. We didn't really  talk about the benefits. We should talk about it's going to give you more energy. It's going to help  you to maintain your weight. It's going to make it so you can eat more sweets without spiking your  blood sugar. But even there like we talk about supporting healthy blood sugar levels. That's  not really a benefit. Why? No one cares about supporting healthy blood sugar levels. What they  care about is the benefits of that. Now that is debatable because this is an example where a lot  of people are searching for something related to supporting their healthy blood sugar levels.  So that's okay. Antioxidant-rich blend. No one's really searching for antioxidant rich blend.  That's not a good keyword for us to put. I would say instead blood sugar support could be a good  starting keyword. Caffeine-free wellness, that's okay. Eco-friendly packaging, that's okay. One  thing that we didn't do here that I always like to do for my bullet points is include a bullet  point that says 100% money back guarantee. I like that to be my last bullet point so people know  that if they're not satisfied with the product, they can get 100% of their money back. Now, here's  a secret. Every product on Amazon has a 100% money back guarantee. That's one of the things when you  buy products on Amazon, you can always return the product. But by explicitly saying that, it's going  to make people feel better. So these keywords could use a lot of work, but you can see how  my assistant tried to include all the different keywords here that we're targeting. Let me show  you now instead improved bullet points. And you can use this formula for your own bullet points.  But once you have your bullet points finalized, you're going to paste them in here. And then  you'll click on add more. And you'll put the next bullet point in after that. And you'll do this for  all five of your bullet points. Once you're done with that, it's time for one of the most, if not  the most important section of your entire listing, and that is your product images. As I mentioned  earlier in this video, when people search on Amazon, the first thing they're going to see  is the image of your product. You really want to make sure you have a high quality image  that's going to stand out. For instance, when I search for Bourberine in Amazon, look at  all these different listings here. And to me, the one that stands out and it is the best seller  is this product. Look, all these other ones kind of look the same. They're kind of boring. They're  kind of generic. This looks premium. And that's why it's also one of the most actually that  one's a little bit more expensive, but it's one of the most expensive ones and it's one of  the bestselling ones. And so many people overlook this part of adding a listing onto Amazon. But  I promise you, you need to pay attention and get this right or your product could end up dead in  the water before it's even launched. And if you capture people's attention with your main image,  they're highly likely to click on your listing instead of your competitors. So, you want to make  sure that you have the perfect main image that's going to stand out. And to create a perfect main  image, the first thing you want to do is have an image that's going to perfectly match what people  are searching for. For instance, about a year ago, I launched a product that was targeting people  that want high caffeine tea. So, what I did is I took the product packaging and in big red  letters put high caffeine tea. I also made it so that this packaging stood out. If you look at  the competition, when you search for high caffeine tea, they're all pretty boring. This was the only  one that was premium. And I put black packaging since I knew the background of Amazon's white.  I put black packaging, red letters, and I really made it so it would pop. And for this brand new  bourberine tea product, we're going to do the same thing. We're going to put bourberine tea in big  letters right on the front of the packaging. We want when people are searching in Amazon for them  to see this and know exactly what our product is and know that our product is the perfect fit for  them. Also, when you search for bourberine tea, you can see that all the other products being sold  are more soft colors, whites and pale pinks and yellows. We can guarantee that our bourberine tea  packaging will stand out because it's big, bold package which will grab the customer's attention  and it stands out compared to our competition. So, for our main image, we're just going to  be showing the product packaging, the front of the product packaging. And to upload your main  image, you're going to click right here on upload, and you're going to select the image that you'd  like to use. In addition to your main image, you can also add up to eight other side images. And  you want to make sure you add as many images as possible for your product. Because when people are  buying something on Amazon, they can't pick it up. They can't physically hold it. And the only way  that they know what it's like to own your product is by looking at all these other images. So, this  is a chance for you to really sell your product and convince people to buy your product instead of  your competition. And some examples of photos that you should use for the other images is to always  show a graph or a chart showing how your product is better than the competition. When Mina first  launched his brand, he made a huge mistake with his images that cost him over $10,000 because he  posted some really lowquality images and he lost so many potential customers. So, I don't want you  to make the same mistake. Now, the next section here is the product details and we're going  to get into the nittygritty details here. So, really pay attention so you don't miss anything.  The first question Amazon asks in this section is who is your manufacturer? This is basically asking  you who is making your product and you can put almost anything here. So we're going to put treat  yourself tea. And even if you're using a different manufacturer, you can put the name of your brand  or yourself. After that, the next question is number of items. And if we hover over the question  mark here for more information, this question is basically asking us how many identical items the  customer is going to receive per unit. How many of the product are they going to get? In this case,  the customer is going to get one pouch of 30 tea bags. So, even though they're getting 30 teabags,  they're only getting one pouch. So, we're going to put one. Next, it asks for special ingredients.  And Amazon does prompt you with a limited list, but none of these here apply. So, we'll type in  bourberine. Pretty self-explanatory why that is a special ingredient in our tea. After that, it asks  us, is the item heat sensitive? No. In this case, our product is not heat sensitive, but if  you were selling something like chocolate, it is heat sensitive or a frozen item or something  like that. There's also temperature rating. We'll put ambient room temperature here. Then we've got  flavor. And from this list, we'll choose nutmeg. It's a limited list, but that's pretty close. Then  for the ingredients field, you'll just put in a list of what ingredients are in your product.  The next question is, is it caffeinated? Ours is caffeine-free. A lot of the questions that it's  asking us right here are specific for a consumable tea product, but you might get prompted with  a different series of questions depending on what type of product you are looking to sell on  Amazon. The next question asks is about the form factor. And the form factor refers to the physical  size and shape of your product. And for this, I'm just going to put bag because it's a bag of  tea bags. Next up, it asks for the unit count. And for unit count, it's basically a way for Amazon  to calculate how good of a deal your product is. So depending on how you measure your product, this  could be in ounces. If you're selling 16 ounces, you'd put 16 for this and you would indicate  ounces. In our case, we are selling 30 tea bags. So I'll put 30 and then tea bags. The  next question that you're asked to answer is, is your product expireable? And the answer is yes  in this case because there is a limited shelf life on a product like tea. It's a consumable product.  And by law, you do need to have an expiration date. However, if you were selling something that  isn't consumable, something that is shelf stable, you would put no for this. For instance, with AJ,  a student of mine, someone I partnered with on a product called cocktail cards, his product is made  from cardboard and paper. It never expires. So, in that case, he would put no here. Then, for  product expiration type, we'll put expiration date required. That one makes the most sense for us.  In this next section, for shelf life, we'll put 365. I actually think my expiration is longer than  that. So, we might actually do two years or over 700 days. But if your expiration was around one  year, you'd put 365 saying that your product can stay in the Amazon fulfillment center for about a  year before it needs to be thrown out or returned to you. After that, it asks for unit form and  we're going to click teabags. Next, we're going to answer some questions about our product. And  one of the first questions it asks is what is the skew? And skew stands for stockkeeping unit. And  you can put whatever you want here. This is just an internal identifier. Meaning, it's just a code  that you have that only you are going to see that if you imagine if you had thousands of different  items, you'd probably want to have code names for all those different items. You don't want to just  identify it by the title. So, you can put whatever you want here so that when you see that skew, that  code, you know what product it is. So, for now, we're just going to put Bourberine as the skew.  I actually don't think this would be optimal. it probably would be better to do something like  bourberine tea 30count or to even shorten that up a little bit. Next up, Amazon's going to ask you  how much quantity you have of the products that you're going to sell. And this is only relevant if  you plan on doing FBM or fulfilled by merchant. If you're going to be selling the product yourself,  because if you are going to be doing FBA and you're going to be sending the units that you have  into the Amazon warehouse, they're going to know how many units you have. However, let's say you  only have 100 units. Amazon's going to want to make sure and take down your listing once you sell  100 units cuz you're not going to have any more units to sell. So, they got to make sure that they  stop offering your product for sale. It's also going to ask you the condition type of the product  you're selling. And for most people selling products on Amazon, it's going to be new. However,  if you're selling used things like old textbooks, DVDs, or things like that, you are going to put  used or whatever condition your product's in. Amazon's also going to ask you what price you want  to sell your product for. Now, I recommend pricing your product at least three times more than it  cost you. Meaning, if you're paying $10 per unit to your manufacturer, I would sell that product  at a minimum for $30 because you're going to not only have to pay for the cost to manufacture your  product, you're also going to have to pay for all the Amazon fees. And that usually comes out to  be around a third of whatever your sale price is because there is the 15% fee just to sell on  Amazon platform plus the Amazon FBA pick and pack fee. Now, it's not always going to be a third.  Obviously, if you're selling a product for $100 and it's a light product, it's probably going to  be closer to 20 or 25%. But generally speaking, at a minimum, I like to price my product three  times higher than whatever it costs me. The higher you can price your product and still make sales,  the better because that's going to mean more profit margin for you. And I generally recommend  looking at other similar products, looking at what price point they're at, and try to price your  product a little bit higher than your competitors. And that's counterintuitive. A lot of times people  think that you should price your product lower, but the truth is most customers when buying  something on Amazon, they want the best product. They don't want to just save a couple bucks. Now,  it depends on what kind of product you're selling. In this case, we're selling a premium product.  We're selling the best product. And this is what I always recommend. I recommend selling a premium  product, a passion product when you're selling on Amazon. And if you're selling a premium passion  product, you can sell your product for more, which means more profit for you. And keep in  mind, a lot of people are always going to want to buy the cheapest thing, but there's a certain  percentage of the population that's always going to want to buy the most expensive thing because a  lot of people assume that the higher the price is, the higher the quality of the product's going to  be. So, we're going to put $28.99 as our price because this isn't a lowquality brand of Liptin  tea. This is a premium product that's going to be helping people out. There's also list price,  and this is how much the cost of your product usually is. Now, it doesn't mean exactly how much  you're selling it for. It's almost like the retail price. But now we get to an important question  and that is what is the fulfillment channel of this product? And fulfillment channel, we've  talked about this throughout this video. It's basically means, are you going to ship it out  yourself doing FBM or are you going to ship the products into the Amazon warehouse? And Amazon's  going to ship it to the final customer after they make the purchase. And that is, as I mentioned,  called FBA. It'll also ask you, is the package level orderable? What this basically means is is  the package that you're creating a listing for, is it something that people can order? And  for us and most people watching this video, we're going to go ahead and select yes. If you're  selling an ebook or some downloadable content, then you'd select no. Once you're done filling  out your bullet points, another question Amazon asks you is, is there any kind of a mandatory  cautionary statement? Look through these different examples here and see if any of these apply to  your product. If none of them apply, you can click on no warning applicable. But there is a secret  I want to share with you to help your listing get discovered by more customers. Before we click on  save and finish, there are some more options that are all hidden that a lot of new sellers miss.  All you have to do to get those other options, you can click on all attributes. Now, you don't  have to add all these attributes, but here are some of the secret hidden gems that I highly  recommend doing because by filling these out, it's a golden opportunity for you to help get more  sales for your product. And one of those fields is to always fill out the offer start date as  sometime in the future. Ideally, you're going to pick a specific day and you're going to make a big  launch for that. If you don't fill out this field, as soon as your listing gets approved, it's going  to go live on Amazon. And the problem with that is you're not going to get a lot of sales from  day one. You need to have a specific date in the future where you're launching it. And on that  day, you're going to send out a ton of emails. You're going to tell all your friends to go buy  it. Amazon's going to see this and see that you're getting a ton of sales from day one. and it's  going to put your product higher up in the search results. And the higher up it goes in the search  results, the more sales you're going to get, which is going to create a snowball effect where  you're going to get more and more sales. Another key thing that a lot of people skip is the keyword  section. And this is gold. You need to go in and you need to add keywords to your listing. These  are back-end keywords. You're basically telling Amazon exactly what searches you want your product  showing up for. But once you have your listing created, it's important to understand the backend  of Seller Central. And in this next section, I'm going to show you a little walkthrough of the  entire backend of Seller Central, including some little secret features that a lot of people don't  know about, like how to do reports and how to know exactly how much money you're making. So, now  that you have your listing set up, let me give you a quick overview of Amazon's Seller Central and  show you some things that you might find really useful. To start out, when you log in, you're  going to see a few different things here at the top. You're going to have how many marketplaces  are currently being sold in. And in this case, we're selling in United States, Canada, and  Mexico, but we're not actually actively selling in Canada or Mexico. There's also the total number  of open orders, which is 78 in this case. Today's sales, any messages, any buyer messages, and these  are messages that your customers might be sending to you. We have the number of buy box wins, which  should be close to 100% if you're selling your own unique product. Sometimes this number dips down  a little bit, but that's a more advanced topic. You're also going to see this, which is really  important, which is restock inventory. And it'll tell you how many days of supplies are left. And  in this case, it's only eight, which means that inventory is selling out really quickly, and we  probably need to restock as soon as possible. And it has the recommended number of quantity to  send in. And it says a little over a thousand. So, that is the basics of the home screen. But  then if you come over here to the three lines, you're going to see all the different things  that we are going to dive in deep to. Also over here there is the gear icon which has your  account info, login settings, shipping settings, user permissions and histories and a bunch of  other things and we'll go into that in more detail later. There's also here if you do get messages  from your customers or from technical support, it'll show up here and you can click on that and  you'll see any messages. There's no messages that require response. Now, it's very important  if you do get messages from your customers, you're going to want to try to respond to those  as soon as possible. Otherwise, sometimes Amazon will dock you some points. So, let's go over here  to the three lines. And one of the first things I like to look at is the inventory. So, under  inventory, you can go to manage FBA inventory. And this will show you the number of inventory  that you currently have available. And right now, we have no inventory left. I think we just  recently had a bunch of sales, which led to inventory going out of stock, which is not good.  good. You want to try to avoid that. You're also going to see the number of inbound inventory,  which is 96, and the number of unfulfillable, which is six, which is damaged inventory, and the  number of reserved, which reserved could be a few different reasons. Usually reserved is because  people purchased it, uh, but it's not fully left the Amazon building yet. So, they're going to be  sending this out. Sometimes it's under reserved as well when they're transferring inventory from one  Amazon warehouse to another. And I'll talk about later how to send in inventory to the Amazon  warehouse. The next thing I actually want to show you, one of the most common things I do in  Seller Central is I go and I look at the business reports. We can come in here and we can see what  the sales have look like so far. So let's look at the monthto-date sales. We're going to click apply  and we can see so far this month there's been over $17,000 worth of products sold and over $489  units of cocktail cards in this case that have been sold. And you can see that there was a huge  spike and that's probably part of the reason why we are about out of inventory. And so this also  these lines down here, you can see the red line is last month and the yellow line is the same month  last year. So you can see last month is around 13,000. This month is around 17,000. So this month  has been doing better than last month. And you can scroll up here. There's a lot more detailed  reports that you can look through. You can look at the sales in traffic for instance. And this  will show you the total number of sales. I always like to view by week or by month. So let's look by  week. So it'll show you the total number of sales, but it'll also show you things like total page  views. So we can see that last week or actually the first week of June, page views was at around  2,000 and then last week it was around 4,000. So there's a lot more page views last week. You can  also see things like the unit session percentage, which is basically your conversion rate, which  means what percentage of people that came to your listing on Amazon actually made a purchase. And  even though there was more traffic, the conversion rate was a little bit lower, but that's okay.  It still ended up leading to more sales for that week. In the seller menu, there's also pricing.  And this is really helpful if you're selling a wholesale product or if you're selling a retail  arbitrage product. If you're selling products that and you're competing with other people, the  pricing and this this whole thing is very helpful. But if you're selling your own unique product, you  don't really need that. Orders is something that I find very interesting. Especially if you're  doing fulfilled by merchant, it's going to be helpful for you. But if you're doing fulfilled  by Amazon, you don't really need to look at this. You can see that there's been zero orders. And  the reason there's been zero orders is because this is zero fulfilled by merchant orders. We  don't need to do anything. If we scroll over and we look at view FBA orders, we will see all the  different FBA orders. And you can go up here and if you have the order ID for a certain order that  you're looking for, you can paste it in. Sometimes customers will message you and they'll want some  kind of a help. They'll want a refund or something like that. You can paste it in there. The next  menu item is advertising. And I'm going to go into depth about this later in this video, but if  you want to do Amazon PPC, you're going to go into campaign manager and you're going to go through  and I'll share all the details with you about that later in this video on how to set up PPC.  The next item on the menu is stores and manage stores. And right now for cocktail cards, we don't  have a store set up. We're eventually going to go in here and click create store. There's a lot  of benefits to starting a store, but I mean, in my opinion, the most important thing to do is  just get your product on Amazon and get sales on Amazon. But there is some benefits to actually  starting a store. Under growth, it'll show growth opportunities and it'll show some advice  on some potential sales lift. For instance, one of the things it's saying right here is  that we have the potential to lift sales by over $5,000. And the way that we would do this is by  creating better A+ content. Again, I'll be talking about what A+ content is later in the video,  but it's basically a way for you to add images, videos, and other more rich content to your  product page, which is going to make people more likely to buy your product. Another piece of  advice it has for us is to set businessto business discounts. And it says it can lift sales by around  $200. We already talked about reports, but there's some other reports in here that are very helpful  as well, like advertising reports, fulfillment reports, other more advanced topics. I will say  though the advertising report is necessary if you're doing Amazon PPC. Once a month or so,  you're going to want to run some advertising reports. Here under performance, we can look at  the account health. So, let's take a look at that. And this will tell you the order defect rate. And  so far, it's been 0%. So, of the last 743 orders, there's been zero defects, which is good. No  negative feedback, no a toz guarantee claims, no chargeback claims. Overall, zero major issues.  So, this will show you if there is ever problems. It'll show you what the problems are and how to  solve them. You can also come in here and look at your feedback. And so far for this product,  it's been, you know, mostly fivestar reviews, all positive, except for this one person right here  that did have a negative review. So, we might want to try to find out who that person was, reach out  to them, and try to get them to fix their negative review. Under the menu, there's also the partner  network and B2B. And I don't really use these two, but if you are looking to set businessto business  discounts, you can go in here and mess around with it. I honestly don't think it's really  depending on what your product you're selling is, I don't think it's worth your time to really go  into depth about that, but I'm sure that there's people out there that have had a lot of success  with this. Another thing I'll point out is this brands tab. You can go under brands analytics, and  there's a bunch of different things in here that you can do. Manage experiments. You can do AB test  experiments, which is something we haven't really been doing that I want to start doing more of.  You can also look at the brand dashboard here. And one thing that I absolutely think everyone should  be doing that has a brand on Amazon is the brand referral bonus. This is a way that when you send  traffic to your Amazon listing page, they actually give you back around 10% right here. That's the  average bonus is 10%. So let's say you had a $50 item and you drove someone to your Amazon listing  page to buy that item, Amazon's going to give you a bonus of an extra $5, which helps to offset some  of the Amazon FBA fees. The last thing on the menu is resources and they have seller university forms  and news. I don't really go into these that often, but if you ever have questions, you can always go  into the forms and ask them. Now that you have an understanding of the seller central account,  let's talk about how to actually get your products from your manufacturer or from your  house into the Amazon FBA warehouse. And this is a crucial step because if you're selling  on Amazon, you want to make sure that your products are prime eligible. And the best way to  do that is to use the FBA program. FBA stands for filled by Amazon. And in this next section, I'm  going to show you how you can get your products shipped into the Amazon warehouse. It's time to  start the process of shipping your product into the Amazon FBA warehouse. But once you have your  seller account and your product is added to your manage inventory, you're going to click on manage  inventory and you're going to scroll down and find the product that you want to send to the Amazon  FBA warehouse and click on this little dropown next to the edit button. You'll then select  send/relenish inventory. Now, if you don't see this option, it may be because you currently  have your item set to be fulfilled by merchant, and you'll need to switch that. And the way to  change that is to click this button that says change to fulfilled by Amazon. And to show you how  to ship your products into the Amazon warehouse, I'm going to use a real example of a real product  I'm selling called carnivore electrolytes, which is listed here. And we're going to click  on send and replenish inventory. Now, warning, there are five huge mistakes I see new sellers  making that end up costing them thousands of dollars and delaying their shipments and delaying  when they actually start getting sales. But pay attention and I'll show you how to avoid the five  most common mistakes I see new sellers making when trying to ship their products into the Amazon  warehouse. And right here is the first mistake most people end up selecting the wrong ship from  address. Always double check this and make sure it's correct because I've actually made this  mistake before and it ended up costing me $5,000 in lost sales. And if your ship from address is  not correct, in order to change it, you're going to click here and you can ship from a different  address. You can then click add contact and put a new address here. This is really important because  if you're shipping from your manufacturer's address, you'll want to put their address instead  of your own personal address. It'll automatically default to your own personal address. But if  you have your product being manufactured at a warehouse in some other area and you want Amazon  to pick up your products from the manufacturer, you need to make sure that they have their  address. However, if you have the products shipped to your house first so you can inspect them,  then that's fine. Obviously, if you have your personal address. Now, here's one of my secret  hacks that's going to save you a lot of money. If you're shipping products from China, if your  manufacturer is overseas in a place like China and you want to ship it directly from them into  the Amazon warehouse, you might want to find an address that you can use as your ship from address  that's located in California. That way, Amazon is going to pick an Amazon FBA fulfillment center, a  storage warehouse that is located in California, and California is very close to China. And this  will save you money because if for instance you live on the east coast or in the middle of the  United States and you have that as your ship from address, Amazon's going to select a fulfillment  center in the middle of the United States or on the east coast. And that means if your product's  being shipped from China, it's going to have a lot further of a distance to travel. And it would  ultimately mean that you'd have to pay more money in shipping fees because you'd have to pay the  shipping fees from China to a port probably in California anyways. and then you'd have to pay  additional trucking fees and shipping fees from that port into whatever fulfillment center on  the other side of the country that you are being told to send your products into. Now, warning,  technically, I think this is against Amazon's rules. So, do this at your own risk, but pretty  much every Amazon seller I know ends up doing this, so it's not something that I'd be worried  about doing myself. The next step is to look at the marketplace destination. If you're looking  to sell products in Amazon United States, you're going to want to select United States. However,  if you're wanting to sell products in Canada, the UK, Europe, or some other marketplace, you're  going to want to select the correct marketplace here. After that, we can look at the fulfillment  capability. For most people, if you're planning on only selling on Amazon, click standard fulfillment  by Amazon. But this really depends on how you're selling your product. If you're looking to sell  products on your own website and you want Amazon to be able to ship out the products for you,  you're going to want to select a blank box. and you're going to have Amazon ship out products  both for when you sell a product on Amazon and on your website. You can do a mixture of both. But  because you're probably only selling on Amazon at this point, like we're currently doing with  Carnivore Electrolytes, you're going to select standard fulfillment. And then we're going to  scroll down here, and we've already got a template here for Carnivore Electrolytes. But if this is  your first time shipping a product on Amazon, you're going to need to create a new case pack  template. And I'll explain the definition of all the words that I'm using. And it's important  that you know all these different definitions because Amazon is really specific and it can  get confusing. And the first word that I want to define here is case pack template. And when I  say case pack, it means a container that's going to hold multiple of your units. And with Carnivore  Electrolytes, we don't just ship in one at a time. We have a big box where we put around 40 plus of  our tubs in. and we're going to be giving Amazon the dimensions of our case pack and creating  a template because we're probably going to send in the same number of units and the same size  every time we send in a shipment. However, if your product didn't already come in boxes and you need  boxes in order to ship your product into Amazon, you can go into your local Walmart, order them  from Amazon, or one of my favorite places to order boxes from at a discount is uline.com. And when  you're creating your new template, there are a few things that can mess up new sellers. There's some  big mistakes new sellers make. And here are some of the things to keep in mind. Because the Amazon  warehouse has some specific requirement. You need to make sure that the case that you're shipping  in has no side that is longer than 25 in. So every side needs to be under 25 in. And once you put  all your units, all your product into the box, you need to make sure that that box does not weigh  over 50 lbs. There are some other recommendations on Amazon's website. I'll put a link to all the  recommendations down below. And to get started, you're going to give this template a name.  So, I'm going to call this carnivore test. And then we're going to have to select the number  of units per box. And we put 45 tubs of carnivore electrolytes into every case that we send into  Amazon. And then you'll type in the dimensions down here. And our box was 11 in x 18 in by  10 in. And each case weighed 37.35 lb. You're then going to look at the prep category. And  for most products, there's no prep needed. But click on this and just look to see if there's  anything special about your product. For instance, is it an adult item? Is it baby products? Is  it fragile glass? Is there liquids or anything where Amazon might need to know that there's more  prep needed for your specific product? For us and for most of you watching, there's no prep needed  since we're selling a pretty simple product. So, we're going to click to save that. Now, I want to  tell you about the second big mistake that I see so many Amazon sellers making, and this causes  massive problems and delays down the road. So, please pay attention here. And this mistake  is not properly prepping your products. Now, how you prep your product is different from  category to category. So, if your product falls under one of the categories we talked about  where prep is needed, I recommend you do research and find out what you need to do to prep your  specific item. I'll put a link down below to an article that goes over how you need to prep your  product depending on which of the prep needed categories it falls into. But another huge mistake  I see new Amazon sellers make is labeling their product incorrectly. And I'm specifically talking  about labeling the individual units. And labeling your units just means adding on your FN skew  to every single unit, every single product that you're going to be selling. And FNQ stands for  fulfillment network stockkeeping unit. And this is just a way for Amazon and the Amazon FBA warehouse  to keep track of the stock of the products that you're selling. Now, this is different than a UPC  code. A UPC code is a barcode that all products have, and it stands for universal product code.  And every product being sold has a UPC code. This is the barcode that they scan at Walmart or when  you go into a store to identify what the product is. And this is different than an FNQ. And the  way you can think about this is every single product in the world has a UPC code. And that  UPC code identifies that specific product. Now, FN skew is different because let's say I bought  a tub of laundry detergent and I decided I want to sell this on Amazon and you bought a tub of  laundry detergent and let's say that you bought the same tub of laundry detergent and you also  wanted to sell it on Amazon. Both these products would have the same UPC code. However, Amazon  would give us both different FN SKs to identify which of the units are your units and which of the  units are my units. So, you're going to want to add on your FN SKQ to your product. If you're  selling a product that was created by someone else, let's say you're doing retail arbitrage or  wholesale, you're going to want to put your FN SQ sticker over top of the UPC code. However, if  you're selling your own private label or Passion product, you can print your FN SKQ directly on  your product, saving you the cost of having to create the stickers. And in just a minute, I'm  going to explain how to get your FN SKQ and how to print them out as stickers if you're not able to  print your FN skew directly on your product. And I'll give you my hack for this in just a second,  but I always recommend that you either put the stickers on yourself or you have the manufacturer  print the FN skew on. Just do not have Amazon label the units for you because they're going  to charge you 50 cents per unit just to put on the FN SKQ sticker. And in order to get your FN  skew, you're going to go here and you're going to print your FN skew labels. And you can put in  how many units you need labels for. For instance, let's say we needed 30. will click on print and  you'll get a paper that looks like this with a bunch of barcodes and you can buy sticker paper  that you can put into any printer, print out these barcodes and just slap it on your product. It is  easy, but it does take a lot of time because you have to do each one individually. So that's why  I usually recommend just having your manufacturer do it for you by either printing on the barcode or  you can even ask them, can you just print out the stickers and put it on the products? And they'll  usually do that for a small fee. And boom, you've just saved a lot of money and you've avoided  making a mistake that a lot of beginners make. And this is what we did for carnivore electrolytes.  We didn't want to have to deal with printing out, buying sticker paper, and labeling every single  unit. We just had our manufacturer print the FN skew directly on the packaging for us. Once we're  done with the template, we're going to click save, and we're going to come to this screen, and  we're going to let Amazon know how many boxes we're going to be sending in. And by boxes, they  mean cases here. And we're planning to send in nine cases. And each case has 45 units. So, that's  a total of 45 units that we're going to be sending in. and then we're going to click ready to send.  The next step is to click confirm and continue. You're then going to go into confirm shipping.  We're going to view this down here and we're going to select a ship date and I'm going to select  January 26th as the ship date. But if you look here, there are two different options that Amazon  gives you. They give you small parcel delivery, what we're selecting, but they also give you the  option of less than truckload. And for most people watching this video, you're going to want to  select small parcel delivery. And let me explain the difference between small parcel delivery and  less than truckload. With small parcel delivery, you're going to use this option if you're planning  on putting your units into boxes and then going to UPS and dropping off that those boxes or having  a UPS truck come to you to pick up those boxes. And this is most common if you're sending a small  amount of inventory. On the other hand, if you're sending in a whole pallet of your product into the  Amazon warehouse, you're going to select less than truckload. And this is where a truck is going  to come to your house or to your manufacturer and pick up an entire pallet or multiple pallets  of your product. Just make sure to confirm with your manufacturer if you go with this option that  they're willing to accept a truck to come pick up the products. You'll also need to let them  know to put your products on a pallet and to properly wrap it. And that's something I'll talk  about later in this video. Now, this is another mistake I see people making. If you're sending  in a lot of products into the Amazon warehouse, don't keep doing small parcel delivery. Start  doing less than truckload and start sending in an entire pallet or multiple pallets. And this method  of less than truckload is how I used to send my product performance nut butter into the Amazon  warehouse. We'd send in thousands of units at a time. And if you're sending in that many units,  you can actually schedule a truck to come to your house with a liftgate and pick up the entire  pallet right from your home. And boom. If you're sending in a lot of inventory, this will cut your  shipping cost in half. Another secret that not a lot of sellers know is that it's relatively  inexpensive to send your products into the Amazon warehouse. Because you're using Amazon's  discounted UPS shipping rates, we're sending in nine cases and it's only going to cost us $2662.  That's a total weight of $336. If you were to send the same number of boxes with the same weight  to just a friend in another city, it would cost you hundreds of dollars. But because Amazon has  negotiated down their shipping rates, it's pretty inexpensive to ship it into the Amazon warehouse.  And if you click on this button right here, you can use a different shipping service than UPS  to ship your products into the Amazon warehouse. But remember, it's going to be a lot more  expensive to do that. So, I don't recommend doing that. However, if you did want to do that, you  can click on which service you're going to use, DHL, FedEx, USPS, or another one. But generally  speaking, if you can, I recommend sticking with UPS if you're going to be doing the small parcel  delivery. Before I move on to the next section, I do also want to note that if you select  less than truckload as your shipping option, you're not going to be using UPS. Amazon's going  to connect you with a local trucking company. And that process is a little bit different. And that's  something that I talk about in a lot more depth in my Amazon FBA program, the Passion Products  Formula. There's a link down below to that. But since most people watching this video are  just going to be doing small partial delivery, you're going to select UPS as your carrier. And  once you've done that, you're going to click accept charges and confirm shipping. You're then  going to need to print out the box labels. And these are the labels that you're going to put on  the outside of the cases that you're sending into Amazon. And you're going to get two labels. The  first one is the UPS label here. And this is the label for UPS to scan in your package and to be  able to track your package. You'll attach this to the box. You'll also attach to the same box the  second label over here. And this is the Amazon FBA box ID label. The purpose of this label is  when you ship into the Amazon fulfillment center, Amazon will scan this label and know exactly where  your package is in their warehouse. And every time your package moves around the warehouse or goes  to a different warehouse, they're going to scan this so they can keep track of your individual  products. So, this is a very important label, and you're going to need to make sure that you leave  this label uncovered. Basically, make sure that you don't accidentally put any tape over the parts  that need to be scanned because sometimes that can cause some issues on this label. It'll make it so  it's not properly scanned in. And if Amazon has issues with this, they may lose your inventory or  they may end up just not accepting it or they may end up charging you a bunch of money in order to  properly fix it. Now, before we go any further, there are some really important details. You must  double check on these labels. Otherwise, there could be issues with your shipment. Amazon could  lose your products or a bunch of other things could happen. In fact, UPS might even charge you  more money if you have incorrect information on your labels. The first thing to check is that the  weight is correct for each individual box, each individual case. You'll also want to double check  that the dimensions are correct for each box. And it's really important to make sure that your  ship from and your ship to address are correct, and that your ship to over here matches the ship  to address over here as well. And you can see that I have nine pages here. And these nine pages  correspond to the nine boxes, the nine cases that I'm going to be shipping in. Another interesting  thing to note is the ship to address on these two labels are actually different. And that's because  Amazon in this case is sending my packages into different Amazon FBA warehouses. You can then  print out these labels using sticker paper. Or if you prefer instead, you can use regular paper  and then just cut out the labels and use tape to attach it to the cases to the boxes that will be  carrying your individual units. In this scenario, we have the case that holds 45 units of Carnivore  Electrolytes and we'll put all 45 units in that box and then we'll attach both these labels  to the box. We will have nine boxes in total, all with two labels on them. You can then take  your boxes to your local UPS store and drop them off. Or if you prefer, you can actually schedule  UPS to come pick up the boxes from your house, which can be really beneficial, especially if you  don't live close by to a UPS store. This next step is really important. So many new sellers overlook  this and end up having a really stressful time before they've even sold their first product.  So, make sure and pay attention to this next section. It's absolutely crucial. Once you've  sent your products into the Amazon warehouse, you need to track them and see the status of them  by going to inventory, manage FBA shipments. Here you'll see the status of your shipments in  the Amazon FBA warehouse. But in this case, because we're sending in such a large quantity  of nine boxes, Amazon automatically split it up into four different shipments. And they did this  so that the boxes could be sent into different warehouses throughout Amazon's fulfillment  network. We'll click on this one right here to give you an example of what I'm looking for.  And you can see the order delivery here. Shipment created January 26th. Then in transit, you can see  it was received on January 28th. Then it took from January 28th all the way to February 25th for  Amazon to check it in and for it to clear the shipment. And we can see that it says no shipping  problems found and that they received everything perfectly. And up here under track shipment,  it shows every step each of the four shipment processes. delivered, received, all of that.  You'll be able to come here and track exactly where your shipment is at every step of the way.  And it's really important that you make sure and stay on top of this and make sure that Amazon  isn't losing your inventory because sometimes Amazon can lose a package or lose a little bit  of your inventory. And if there are any errors, you need to jump on it immediately and make sure  that Amazon corrects the issue. And the good news is, if Amazon does lose some of your inventory,  they will pay you the full price of your products. But sometimes if you don't catch them, they won't  ever pay you. They'll they'll assume that you made a mistake. We can then click contents up here and  we're taken to a page that Amazon uses to double check that all your contents, all your units in  this case, all our carnivore electrolyte cases and tubs have been delivered. And they check how  many units we said we shipped versus how many they received. And in this case, it says your shipment  has been received in full. No discrepancies have been found, which is exactly what we want to hear.  Sometimes they will say, "Hey, you told us that you shipped 405, but we only received 400."  And at that point, this is where you want to make sure you document how many products that  you shipped into the warehouse because if you can't prove how many you shipped in, you're not  going to get paid by Amazon. And I'll show you that you can see that here there is a tab called  problems. This is where you'd see the notification of any shipment level problems like delays, box  level problems like missing or damaged boxes, and product level problems like a discrepancy in the  number of products delivered or if maybe some of your products were damaged. Another key thing to  remember is that it's very important to be patient here and to plan accordingly. You don't want to  wait until a week or two before you want to launch your product to ship your products into the Amazon  warehouse. It takes a few days to a few weeks for the products to get shipped into the Amazon  warehouse. And then even when they're at and they've been delivered to the warehouse. Sometimes  it takes weeks before they check in the products. As a general rule of thumb, at a minimum, I like  to ship my products in 3 weeks before I expect them to be checked in, but sometimes it'll  take as long as 6 weeks. That's why I always recommend if you're selling a product on Amazon  and you see you start running out of inventory, send in the shipment as soon as possible because  you don't want to run out of inventory on Amazon. And that's another big mistake I see new sellers  making. They run out of inventory on Amazon because they mistimed it. They see, "Oh, I've got  two weeks worth of inventory. I'm going to ship my replenishment of inventory to the warehouse and  it'll have plenty of time to get there and get checked in." It's not true. Amazon doesn't rush or  prioritize your products just because you're about to run out of inventory. It could still take up  to 6 weeks. So, you're going to want to make sure that you stay on top of that. You're also going to  want to be aware that during the holiday season, sometimes wait times are going to be even longer.  But usually 6 weeks is about the max I've ever heard of someone having to wait between shipping  their products into the warehouse and the products actually getting checked in. But every once in a  while, mistakes are made, inventories lost. So, you're going to want to be aware. And sometimes I  also recommend only sending in half your inventory and then sending in the other half a couple days  later. That way, it's two different shipments. So, if one gets lost, the other one's still going to  arrive. Okay. And under the status tab, there are a few different things that you might commonly  see, and Amazon has a list of them that I'll put in the link down below along with the definition  of what the different statuses mean. Some common ones that you're going to see for your status are  that your product is in transit, which means that it's going to the Amazon warehouse. There's also  delivered, which means it was delivered to the Amazon warehouse. But be careful. This sounds  like a good thing. It sounds like you're done. That just means that it's been delivered to the  Amazon warehouse, but no one's actually checked it in. meaning that they haven't even acknowledged  that they've received it. It just means that UPS or your trucking company has said, "Hey, we  dropped it off." The next stage is receiving, which means they've checked it in and they've  started opening up your products and checking into your inventory the individual units. Because  what'll happen is Amazon will acknowledge, "Hey, we have your cases." But receiving means that  they've actually started ripping up those case boxes and checking in the individual units.  And the last thing that you'll see is closed. And once all your units have been checked in and  all the cases and everything has been accounted for that you put in the shipping plan, your  shipping plan will be closed. This whole section is really helpful for tracking. In the  shipment summary, you're going to see shipment events. You'll actually see the entire timeline  of everything that is happening. But again, something you're going to want to be aware of  is sometimes there is going to be discrepancies. And if that does happen, you can actually upload  documents and follow up and show Amazon that you did send in all the units that you said you did.  And if you submit enough evidence, they will just pay you as if those units that went missing were  sold on Amazon. Another hack that I've actually had to learn the hard way is to keep track of  all your paperwork. Every receipt, every piece of paper that might seem unimportant, just trust me,  keep it somewhere. For instance, if you're sending in an entire pallet full of your product, you're  going to have to go to the individual shipment summary and print out the B. B stands for bill of  labing. It's a piece of paper that you're going to have to give to the truck driver when he comes  to your house to pick up the pallet. This verifies that he's picking up the correct pallet. If  you don't have all the paperwork you need, this can cause issues and you'll be charged a  fee. When the truck driver picks up the pallet, he will also give you a receipt. Make sure that  you put this receipt in a safe place because if your units get lost, you need that receipt. You  need that proof that you actually did send in that entire pallet. This happened to me. I sent  in an entire pallet and Amazon was like, "Hey, we never received it." And I had misplaced my  receipt. And this mistake would have cost me over $10,000 except for a couple months later, Amazon  ended up finding that entire pallet. So, luckily, they ended up putting all those units into my  inventory, but it did take a few months. So, be very careful about that and make sure you  keep all your receipts. Another important thing to note is on the bill of ladding, there will be  information about which trucking company is going to be coming to your house or your warehouse to  pick up your pallet. I highly recommend calling that trucking company the day before they come to  pick up the pallet because if they're picking up the pallet from your house, you're going to need  to let them know that it's a residential address, meaning they're going to send a smaller truck  because if they try to send a giant truck, that's not going to work. It's it's going to  cause a lot of issues. Also, if you don't have a forklift at your house, you're going to have to  let them know that they need to bring a truck that has a lift gate. A liftgate is a gate on the back  that goes up and down. It makes it easier to load pallets. If, however, you're sending the inventory  from your warehouse, you're going to want to call your warehouse and ask them, "Hey, do you guys  have a a dock that trucks can come or do you have a forklift or do I need to send a truck that has a  lift gate?" You'll also want to make sure you know what time they're going to be getting there. If  they're picking up the products from your house, you're going to want to make sure that you're  going to be home. And if they're picking up the pallets from your manufacturer, you're going  to want to make sure that your manufacturer or one of the employees is around to help load  the products onto the truck. There is one more huge mistake that new Amazon sellers make when  sending in inventory, and that's sending in too much or too little inventory. If you send in  too much inventory into the Amazon warehouse, your inventory just sits there and you're going to  be charged a fee every single month that you have inventory. So, you don't want to send in too much  because you're going to be paying extra money in storage fees. On top of that, they have what's  called LTSF or long-term storage fees. If your inventory is sitting in their warehouse for more  than 6 months, they start charging you even more money. So, I always recommend only sending in  about six months worth of inventory at a time. On the flip side, if you send in too little  inventory and start to have a lot of sales for your product on Amazon, you run the risk of  running out of inventory, running out of stock, and this could cause a ton of issues. Amazon could  even blacklist you or at a minimum lower the rank of your product, meaning that you're going to get  less sales. I've seen this happen to people where they run out of inventory and they never recover.  So, you want to be really careful that you don't run out of inventory, especially if you're in a  competitive market. So, you're always going to want to send in around 3 to six months worth of  inventory. And when you start to get around that three month or two month mark, it's time to start  sending in more inventory. This way, you don't run out of inventory, but you also don't have to pay  any of those long-term storage fees. Now, if you do have a question about how to get your product  shipped into the Amazon warehouse or anything else we've talked about here, remember that if you do  join my Amazon FBA program, there is a live weekly Q&A call and there is a Facebook mastermind where  you can constantly ask questions and get other students to give you feedback. But now we need to  talk about a crucial step of selling on Amazon. And that is launching your product. Because when  you launch your product properly, you're going to get more sales. If you get a ton of sales from  day one, Amazon is likely to promote your product, put you higher up in the search results, which  is going to lead to a snowball effect where you get more and more sales. And since Amazon is a  search engine, the product that's at the top of the search results gets most the sales. So that's  our goal. And in this next section, I'm going to show you how to properly launch your product using  these Amazon FBA launch strategies. You're going to get sales for your Amazon FBA product from  day one. And you're going to get your product to the top of the Amazon search results, which  is going to lead to more sales. And I've used these 10 techniques to launch a lot of products on  Amazon, including one product that I launched on Amazon that got over $11,000 in sales on the first  day of launching the product. And this is going to be a complete guide on how to actually launch  your product with Amazon FBA so that you're going to have massive amount of success from day one.  And the first technique I'm going to share with you is how to use social media to get a lot of  people following you, following your product, and ultimately getting them from social media to your  Amazon page so that they'll purchase your product. And it's important to know that the way that  Amazon works is ultimately it's a search engine. People go to Amazon to search for things that they  want to buy. And your goal when you're selling a product on Amazon is to try to get your product to  the top of the search results because the products that are on the top of the search results get the  most sales. In fact, here is a graph of how many sales every product gets depending on where it is  in the search results. And you can see products at the top of the search results get most the sales.  And then as you get to the second place product, you get less sales. Third place product, you get  less sales. And as products are lower on the page in the search results, they get less and less  sales. And this video is going to show you how to get your product to the top of the search results,  which is going to lead to the most money for you. The second secret to launching your product on  Amazon is to create an email list for people that are interested in buying your product  so that when you go to launch your product, you're going to email out all those people.  And I'm going to show you how to get people to join your email list and how to properly use your  email list. Because a lot of people, even if they have an email list of 100 or a thousand people  that are interested in buying their product, they don't know how to actually convert that  list into people that want to buy the product. And I'm going to show you all the secrets on how  to do that. The third launch secret is to use a Facebook group. This is something I haven't heard  anybody else talk about, and it's crazy because it's so powerful. Basically, you get people that  are interested in buying your product to join a Facebook group before you launch your product  on Amazon. You ask them questions. You engage with them, you get them really excited about the  product that you're going to launch so that when you do launch your product on Amazon, you're going  to post in that Facebook group and let them know that your product is live. They're going to go to  Amazon. They're going to buy it. Amazon's going to see that you're getting all these sales. And guess  what? Amazon's going to put you to the top of the search results. The fourth launch technique I'm  going to share with you is how to use influencers to help you to drive traffic to your Amazon  product. And there's a lot of people out there that have massive social media followings. And all  you have to do is send them one of your products for free and they'll post about it, share it with  their audience. Their audience is then going to go and purchase your product. One of the products  that I recently launched, I actually sent out 85 boxes of my product to influencers, and it had  a massive effect on the sales of my product, ended up leading to my product going to the top of  the search results, and ended up making a lot of money for me. And later in this video, I'm going  to show you how to find influencers that want to promote your product. I'm even going to show  you a brand new technique, secret number five, which is Amazon Live. So, this is a new thing that  just came out recently, and it's basically QVC on Amazon. Influencers go to the Amazon website.  They create a live stream where they talk about different products that they're excited about on  Amazon. And you can get influencers to talk about your product with Amazon live. And then there's  a link down below that people watching the live video can actually purchase your product. This is  an extremely powerful tool because the customers are watching an influencer live talk about how  amazing your product is and all they have to do is click a button and then they can purchase your  product. This is one of those secret techniques that only the experts are using right now that I'm  going to talk about how you can use this later in the video. And one of the best tools to find  influencers to promote your product is Rebate. It's a powerful tool that will help you to find  influencers that will talk about your product on Amazon Live, but you can also find influencers  and they'll talk about your product on YouTube, on Instagram, and a bunch of other platforms. This  tool makes it extremely easy to find influencers to promote your product. I'm going to do an  in-depth tutorial of rebate later in this video. Technique number seven is to do giveaways,  search find by, and ultimately just get as many people as possible buying your product and  leaving five-star reviews. And that's something we haven't talked about yet. One of the best  ways if you want to launch your product and get to the top of the search results, not only  do you want to get a lot of sales, but the other part of it is you want to get as many five-star  reviews as possible as quickly as possible. And I'm going to share all my techniques on how to  do that, including how you can get strangers, how you can walk around town and get people to  actually buy your product and leave five star reviews. I've seen a lot of very successful Amazon  sellers use these techniques that I'm going to be sharing with you later in this video on how to  actually not only get sales but get reviews as well. Launch technique number eight that I'm going  to be talking about is how to use Amazon PPC. And a lot of people right now they'll as soon as they  launch their product, they're going to use PPC to get a ton of sales to their product. And this  can work. There are some downsides to this though because if you're sending a lot of PPC traffic  to a product that doesn't have any reviews, your conversion rate is not going to be  as high. That being said, Amazon PPC is actually the easiest way to get to the top of the  search results right away. All you have to do is give Amazon a little bit of money because Amazon  PPC stands for payperclick and basically you pay every time someone clicks on your advertising. But  the benefit of Amazon PPC is immediately you can get to the top of the search results for whatever  search phrase that you want to appear at the top of the search results for. Secret number nine, I'm  going to share with you some of the best internet marketing principles out there. If you watch any  part of this video, this is going to be the most important part of this video because I'm going to  be sharing how to actually influence people to buy your product. There's six principles of influence  on how to actually convince people to click the buy button on your product. And I'm going to talk  about those in depth. And number 10, at the very end of this video, I'm going to share with you the  8020 of launching your product. If you only could do a couple of these different techniques, what  would they be and why? But the other thing that I want to share with you is how the Amazon algorithm  works. And a lot of people don't understand this, but as I mentioned, Amazon is a search engine.  People go there to search for something. Then Amazon shows what it thinks are the relevant  products. For instance, if someone goes to Amazon and types in cocktail flashcards, which  is one of the products that I've launched with a student of mine, Amazon's then going to figure out  which product most closely matches what the person searched for. In this case, cocktail flashcards.  Amazon wants to make money. So, it's going to put the product that it thinks people are most likely  to purchase at the top of the search results. So, how does it determine what products people are  most likely to purchase? Well, one factor is the click-through rate and the conversion rate. So,  the click-through rate is out of every hundred times Amazon shows your product for a given  search result, how often do people actually click on it and ultimately purchase it? So, how do  you increase your click-through rate? Well, I've talked about this in other videos, but basically,  when someone searches for something on Amazon, all they see in the product search results is your  main image, your title, the price, and the number of reviews. So, you want to optimize your main  image and you want to optimize your title. Now, a secret here is you want to make sure your title  contains the keywords, which are basically the same words that you're trying to rank for in  search results. So, with cocktail cards, since we're trying to rank for cocktail flashcards,  we have the word cocktail and flashcards in the title, which lets Amazon know that if someone's  searching for cocktail flashcards, you probably should show our product because it is relevant.  But just because you have an optimized title, an optimized main image, doesn't mean that  Amazon's going to put your product to the top of the search results. Another very important  factor is the number of reviews. Because Amazon knows that the more reviews you have and the  better the reviews are for your product, the more likely someone's going to purchase your product  and ultimately be happy with that purchase. The next factor that we're going to be talking about  in depth in this video is sales velocity. And that's how many sales has your product gotten  in the last week or so. And if Amazon sees that all of a sudden your product is selling like  crazy, meaning you have a high sales velocity, it's going to put your product towards the top  of the search results because it's going to say, "Wow, something crazy is happening with this  product right here." And here's the biggest thing to remember from this entire video is that you  want to get as many sales on day one as possible because Amazon's going to realize that you have  a very cool, legitimate product and it's going to want to put it at the top of the search results  because it sees that people are buying your product like crazy and so it's going to say, "Hey,  this product is hot right now. Let's put it at the top of the search results." And I bet you more  people are going to buy it as well. And in this video, I'm going to be sharing how to get as many  sales as possible from day one, which is going to lead to Amazon putting your product towards the  top of the search results, which is going to lead to even more sales, which is going to lead to a  snowball where you just get more and more sales. And this is the exact technique that I used to  launch my first passion product, where within two months of launching my product on Amazon, I was  doing $10,000 in profit per month, which if you do the math, that's over $100,000 in profit per  year to have success when launching your product on Amazon. And the first technique that so many  people forget about and so many people overlook is, as I mentioned, social media. And this is one  of the easiest ways to build an audience for your product before you launch it on Amazon. This is  one of the easiest ways to get a lot of people interested in your product so that they will  ultimately buy your product on Amazon. And we have a bunch of different social media platforms. We  have Facebook, we have Instagram, we have YouTube, we have Pinterest, we have Snapchat, we have Tik  Tok and podcasting and a bunch of other ones that I'm missing. But let me tell you what I think are  the best social media platforms. And right now, I personally think that Tik Tok is the easiest  thing I've ever seen to get a lot of views, a lot of marketing on your product. And it's ultimately  going to lead to a lot of sales. AJ used Tik Tok to market his product. And that ended up leading  to him doing over a $140,000 in sales just in his first three months launching cocktail cards on  Amazon. And if you're going to be using Tik Tok, I also recommend using Instagram. You can post  videos as Instagram reels which are still doing extremely well. There's also the option of doing  Facebook where you can also post videos. So you really what you can do is you can start posting  videos on Tik Tok, Instagram and Facebook or you can use any platform that you prefer. Maybe you  prefer to do YouTube videos which is another very powerful tool that you can use or if you want you  can do things like podcasting. Now, another option if you don't want to grow your own social media  is you can do collabs with other brands, with other businesses, or as I'll mention later in this  video, with influencers as well. Once you start getting a lot of people viewing your Tik Tok,  Instagram, YouTube, whatever it is, your goal is to get them to join an email list, which will be  a weight list for your product. And the way to do this is to add a link to your Instagram bio, your  Tik Tok bio, or if it's a YouTube, you can always put links down in the description. Podcast, same  thing. Just tell them what the link is to join the email list. Now, the reason this is so important  is because you're going to be hyping them up. You're going to be getting them excited. So, a  month, two months, three months before you launch your product, you're going to be engaging with  these people, sending out emails, letting them know that your product is coming. Just like when  they release a big movie in the movie theaters, they hype it up for months before they actually  launch the movie. You're going to be doing the same thing. And on the day that you actually  launch your product on Amazon, you're going to send out an email letting them know the product is  live with a link so that they can easily click on that link and go purchase your product. One of the  ways to get people to join your email list is let them know that when they join your list, they're  going to be entered for a chance to win a free item of whatever you're going to be selling. Let  me show you a powerful way to build an email list if you don't want to do social media. And that's  to use rebate.com. And what you can do is you can run a sweepstakes campaign. And this allows  you to grow your email list. And you're going to click right here. And let me show you what a live  example of what this looks like. So this is what your potential customers are going to see. They're  going to see when whatever your product is. And all they have to do is put in their email address.  So this is an extremely powerful way for you to grow your email list. And it's very easy to set  up. You just got to put the name, put the title, put an image right here of the product that  you're going to be giving away and some other information. Technique number three is to start a  Facebook group. And this is a hack that I learned because it's hard to get people to see your posts  in Facebook. But if they're part of a group and you post in that group, Facebook is much more  likely to recommend those posts in the Facebook group. Another thing that's really important  about this is you start to build a community. Because if you have a Facebook group where all the  different people that are interested in purchasing your product before you start selling it on  Amazon, if they're all these people are in this Facebook group, what's going to happen is they're  going to start to build a community. You can post questions in there. You can ask people, "Hey guys,  this is what my product looks like. What do you guys think?" And people are going to comment and  give you feedback and suggestions. And ultimately, it's going to lead to you creating a better  product. But the other thing is they're going to get to start to interact with each other and  they're going to see that there's other people that are excited about this product. And I think  a Facebook group is a lot more powerful than just an email list. The problem with an email list is  it's not interactive. It's not really a community. A Facebook group starts to have this feeling of  community. Secret technique number four is to use influencers. There's a lot of people online that  have built up really big social media followings. And I know a lot of people don't want to start  their own social media following from scratch, and that's okay. You don't have to. But there's  a reason they call people with large social media accounts influencers. It's because they can  influence people to do things like buy your product. So the first question is, how do you find  influencers? Well, I recommend going to Instagram, YouTube, and Tik Tok and searching for your  relevant niche, your relevant field. Then you can find a lot of people and start messaging them  and ask them, "Hey, if I sent you a free product, would you be willing to post a photo or a video  talking about my product?" and a lot of people will say yes. Now, the sweet spot with influencer  marketing if you're trying to do it for free is to find someone that has a following of around five  to 10,000 people because at that point they're still new to the game. They probably have a small  dedicated audience and they're small enough that they're not going to ask you to pay them. Now,  sometimes it is worth it to pay people to post about your product, especially if they have really  large audiences. And I use this technique to find 85 different influencers. I sent them all out  a box of my product for free and it ended up leading to some massive results for the first day  of launching one of my products on Amazon. Now, another secret to connecting with these  influencers is to use what I call spotlight marketing. You can create a podcast and you can  ask these people if they want to come on your podcast. Then you can develop a relationship with  these influencers and they're much more likely to promote your product for free if they actually  have a relationship with you. Now, I want to share with you one of the newest launch strategies  out there, and that's to use Amazon Live. And so, here's what Amazon Live looks like. You can see  that we have a person right here talking about the dresses that she loves, and she's talking about  how cool they are, how amazing they are. And as people are watching this, and right now there's  640 people watching this live stream. As people are watching this, they can click right down  here and they can buy the dress. It's that easy, and that's extremely powerful. Now, you can  have influencers talk about your product live on Instagram, Tik Tok, YouTube, but the thing that's  so powerful about using Amazon Live is that people can just in one click purchase your product. So,  this is an untapped marketing strategy right now. Technique number seven is just to do whatever you  can to get sales to your product and ultimately to get reviews. I know one person in particular  that would just go to bars and pubs and coffee shops and t start talking to people and say, "Hey,  if you buy my product, I will give it to you for free. I'll send you a PayPal or a Venmo right  now. Like, just buy it right now and I'll send you the money and just promise me that you're  actually going to leave a fivestar review." He then would get the people's phone number and  information and then follow up with them one, two, three weeks later to actually make sure that they  leave the five-star review. Another thing that a lot of people do, which is technically against  the terms of service, is they get friends or family members to leave reviews. Now, this can get  you banned if you're not careful. You need to make sure if someone's buying your product on Amazon  and leaving a review that you've never shared an internet connection with them. Meaning that you've  never logged on with your Amazon seller account to a Wi-Fi or a network that they have also logged  in with their Amazon buyer account. But I know a lot of people that will ask their friends to  buy it and leave a review. And usually this is absolutely fine. You can even go to your gym or  go to whatever local coffee shop, wherever you normally hang out, and just tell people, "Hey, I  launched this product on Amazon. If you buy it, I will give you a a Venmo or a PayPal, giving you  all the money back that you paid for the product. Just promise me that you're going to leave a  review." The ideal way to do this is to have them actually to search whatever keyword you want  to rank for. Have them search that in Amazon, and then buy the product. So, if we were trying to do  this for cocktail cards, we'd have people search cocktail flashcards, go through, buy the product,  leave a review, and then ultimately Amazon's going to see that a lot of people when they search for  cocktail flashcards go and they buy the cocktail cards product, and Amazon's going to say, "Hey, so  many people are buying this and leaving a fivestar review. We should put this product at the top of  the search results for that search phrase." So, get creative. I've heard of a ton of different  ways of people going out and getting people to buy the product and leave review. Again, this is a  little bit gray hat and Amazon kind of frowns upon it, but please be aware if you're going to use  this strategy that technically it is against the terms and service. So, Amazon could technically  shut down your account, but it it almost never happens for this kind of a thing. Technique number  eight is using Amazon PPC, but at a minimum when you're launching your product, you can set up the  Amazon automatic campaign. This allows Amazon to promote your product to who it thinks is likely  to buy your product, and it will pick what kind of search results that your product's going to show  up at the top of the search results for. Again, PPC stands for pay-per-click. You only  pay when someone clicks on your ad. So, just because someone's seeing your ad doesn't  mean anything. Unless they click on it, you're not going to pay. And if they click on it, chances  are that they're going to buy your product. So, that's going to lead to you getting sales. And  then Amazon's going to see that you're getting a bunch of sales. and put your product higher up  on the search results. And now let's talk about what I think is probably the most important  part of this entire video. And that is the six principles of influence. And this comes from  the book influence by Robert Chaldini. And he has studied how people can motivate people, how people  can influence people to do things for years and years. And he came up with these six principles.  And the first one is reciprocity. As humans, if someone does something nice for us, we feel  obligated. we feel compelled to do something nice for them. And you're going to want to use this  principle when you're launching your product. So think about what can you do? What's something nice  you can do for your customers? Something small you can give to them that's going to make them  want to ultimately buy your product. Another way of looking at this is maybe you can do something  nice for an influencer that's going to make them want to promote your product. And an example of  how you can use reciprocity to help your product launch do better is to have influencers on your  podcast. You can create a podcast, have them on your podcast, then the influencer is likely  to reciprocate by promoting your product. Now, be careful with influence. These principles can  be used for good or bad. So, make sure when you're using these principles that you're doing it from  a healthy and a good place. Principle number two is scarcity. As humans, we want things that are  scarce. If tomorrow there was a gold bar on every single person's front doorstep, gold wouldn't  seem so valuable. The reason gold is so valuable is because it's scarce. So when you're selling  your product on Amazon, one thing that you could do is make it so that only 200 are available at a  discounted rate. And you can tell your email list, you can tell your social media, you can tell  everybody there's only going to be 200 available at this discounted rate. And that once those sell  off, the price is going to go back to normal. The third principle is authority. And as humans, when  someone that's in a position of authority tells us that we should buy something, that we should do  something, we're much more likely to do it. This is another reason why you should hire or use  influencers to promote your product. Influence principle number four is consistency. As humans,  we're likely to do things that we have done before again and again. And if we make a commitment  saying that we're going to do something, we're much more likely to actually follow through. And  so one way to use this principle to your advantage is get people to join a Facebook group. Get people  to interact in the Facebook group because if they're interacting in the Facebook group, they're  much more likely to actually purchase your product when it comes out because they're going to feel  like that they need to stay consistent with their behavior. Principle number five is liking. We're  much more likely to buy something from someone we like. So one of the most powerful things you  can do is introduce yourself to your audience. Introduce yourself to your social media following,  to your email list, maybe even make an about us video. You can also post about us videos on your  Amazon page. Principle number six is consensus, also known as social proof. When a lot of other  people like something as humans, we automatically think that we should also like it. And one of the  ways that you can use this is to get influencers talking about your product. You can also get other  people in your Facebook group or on your email list talking about how cool your product is. you  can share real stories of people that have tried your product. And ultimately, if you utilize  all six of these principles, you're much more likely to have success with launching a product on  Amazon. But the question is, what is the 8020? If you could only do a few of these things, what are  the most powerful things? Well, I think no matter what, you want to get some kind of social media.  You can use influencers or you can do it yourself. Then you want to get people on an email list  and try to establish some kind of a connection. And lastly, when launching your product, you want  to make sure that there's some kind of scarcity. Let people know that there's only 200 products  available at the discounted rate, or say that the discount's only going to last one week. Warning,  theft can occur on Amazon. If you're not careful, if you don't follow the right steps, people are  going to copy your product, sell the same product, hijack your listing. There's a bunch of different  issues that can come up. But in this next section, I'm going to talk about how to avoid a ton of  these. And in this next section, we're going to talk about brand registry. And I'm going to show  you why you need brand registry, how to apply for brand registry, and what to do after you have been  approved for brand registry. And I'm going to be using my new Amazon FBA product, Rockete, as a  real example on how to apply for brand registry. And to sign up for brand registry, you're going  to go to brandservices.amazon.com. And you'll sign in to the account that you want to apply for  brand registry through. And the reason I say it's crucial to sign up for brand registry before  you start selling on Amazon is because all the features that this gives you. And we're going to  actually go down here. I'm going to show you all the different features that you get when signing  up for brand registry and show you why it's so important that you do it. And one of the first  things that you get is access to A+ content. So, let me show you what A+ content is. If you go  to an Amazon product page and scroll down to the bottom, most products on Amazon just have  a normal boring description that is text. But A+ content allows you to be able to put images, to  put infographics to really sell your customer. And when you have A+ content, it's going to make it so  that more people that go to your product listing are going to buy. And Amazon's going to see this  and it's going to put your product higher up in the search results because it knows that every  time someone clicks on one of your products, they're more likely to actually convert. A+  content also allows you to put videos on your product listing page, which again is going to  make it so people will watch your video and be even more likely to purchase your product. When  you have brand registry, you can also report a violation. If someone is copying your product, if  they're infringing on your intellectual property, you can report it to Amazon and Amazon will know  that you're the actual owner of that copyright. And if there's ever people that are listing your  product and it's a counterfeit of your product, you can remove those listings by letting Amazon  know about that. Another big reason to be part of Brand Registry. If we scroll up here, we  can actually see the new seller incentives and you'll get 5% back on the first million dollar  in branded sales that you do. That's literally $50,000 that you're going to get when you apply  for brand registry. You're also able to enroll in the Vine program for free. Usually, it costs $200,  but if you're brand registered, you can do that for free. And the way the Vine program works is it  allows you to get 30 trusted reviews. Basically, Amazon goes out and they find the people  that are giving reviews most often and very comprehensive reviews and they'll message them  and say, "Hey, do you guys mind reviewing this product?" And these people write out long detailed  reviews. Oftentimes, they include images. So, this is a great program that you're getting  absolutely for free. And then another feature is you can receive up to 2,000 free transparency  codes, another $100 value. This allows that when you send your product into Amazon, you can put a  special code on it, letting Amazon know that it's 100% authentic. And anyone that sends a product  in that doesn't have that transparency code, they might get flagged and if they're trying to  sell your product on Amazon, they won't be able to because it won't be an authentic version.  You also get access to sponsored brands, and this is a way to advertise on Amazon. It shows  up at the very, very top of the search results, and it's a banner style ad. And so, this is a  way to set your product apart from others. And another way to make more money when you get brand  registry, you can also set up an Amazon store. This is a way to set up your own storefront on  the Amazon website so that if people ever click on your name in your Amazon listing, they can go  to your storefront and it's a custom branded store where you can show only your products and people  can learn more about you as a seller. You can share your mission and about us and just some more  information on why people should buy from you. This will also help you to increase your sales and  get your customers to know a little bit more about you. The next feature is the customer engagement  and this is for brands who want to build better customer relationships. It allows you to increase  retention and drive engagement by sending targeted email marketing campaigns. And I'm going to show  you step by step how to sign up for brand registry in just a minute, but I want to go over all these  features first so you know why you're doing it and also more importantly that once you get brand  registry you know how to properly utilize it. So, we already talked about the video shopping and the  and the product videos. This also gives you access to the subscribe and save feature. This is where  you can offer a discount for anyone that buys your product and subscribes to your product so that  they maybe get it delivered every single month, every two months, every 3 months. They can pick  how often they want to purchase and receive your product. But this allows you to let customers buy  your product automatically. And this is especially important if you have a product that people are  going to eat or drink or somehow consume and you know that they're going to want to buy it again  and again. And it's a very helpful feature. You also get access to Amazon brand analytics. And  Amazon brand analytics allows you to get a lot more insights and get a lot more reports on  who you're selling to. This includes search term reports where you can see what people are  searching for in order to buy your products. It also allows you to see the demographics of  who's buying your product. And here's all the different reports that you get. You get item  comparison report, alternate purchase report, market basket report, all these different things.  And all this is going to help you to see not only who's buying your product, but how they're finding  you and why they're buying your product. When you sign up for Brain Registry, you're also going to  get Amazon attribution. And this is crucial if you're doing marketing off of Amazon itself. For  instance, if you're doing Facebook ads, Google ads, social media, you can use Amazon attribution  to track how many people are coming from Tik Tok to your actual Amazon listing and actually making  a purchase. And a lot of people use this to run paid ads from off of Amazon to their Amazon  listing and they can track and see how well are these actually doing. Is it actually resulting in  sales? And speaking about making sales, the brand referral bonus is one of the most important parts  of this entire program that a lot of people don't do. This is going to make you more money because  normally when you sell a product on Amazon, you have to pay a 15% referral fee. Meaning, if  you're selling a product on Amazon, that's a $100. Amazon is going to keep $15. But if you enroll in  this brand referral bonus program, the referral fee goes from 15% down to 5%. Meaning in the  example I just gave, instead of Amazon charging $15 as a referral fee, they would only charge $5,  which ultimately means more money for you, more money in your pocket. And this is a feature that's  only available if you're part of Brand Registry. But one of the most important benefits of joining  Brand Registry that they don't really mention is that by being part of Brand Registry, it's  going to help protect you from hijackers. And if you sell on Amazon, there's always a chance that  someone will come onto your listing, start messing with things, start changing things around. And if  you're part of brand registry, it allows you to escalate cases and show that you own this brand,  that you're the one that's in charge, and you basically have more proof that it's your product.  And it means that you're able to get all those kind of things fixed a lot faster. And so, in the  long run, it's going to stop hijackers from coming on your listing and making changes. And last year,  there was over 2.5 million seller accounts that were fraudulent that this program has stopped.  And when you join Brand Registry, there's a team at Amazon of over 12,000 people that are dedicated  to helping to protect you and basically give you an advantage over the competition. So again, if  you're going to be selling on Amazon, you need to make sure you sign up for brand registry.  So let me show you how to do this. And again, you're going to go to brandervices.amazon.com.  So we're going to click get started with brand registry. And then you're going to click on get  started. And to get started, there are three steps involved. And there's three things that you're  going to need. The first thing all brands signing up for brand registry must have are a pending or  registered textbased or image-based trademark. So there's two different types of trademarks that  you can get. One is imagebased. Basically this would be if you trademark a logo, a certain type  of design. On the other hand, there are textbased trademarks. This is where you would trademark a  word like Coca-Cola. No matter what font Coca-Cola is in, Coca-Cola has a trademark on the words  Coca-Cola. On the other hand, for Rocket Tea, we did not trademark the words Rocket Tea because  it was too competitive and there was other products out there that had similar style names.  But what we did do is we trademarked the logo. So, nobody in the world can use this logo except for  us. And generally speaking, it's easier to get an imagebased mark than it is a word mark. An example  of this is for my first passion product company, Performance Nut Butter. I decided to get  an imagebased mark because I knew that if I tried to get performance nut butter as a word  mark, it might cause some issues. Basically, the words performance nut butter are a little  bit too generic. But my logo is very specific and it's very unique. So, it was easier to  get that as a trademark than it was just a bunch of words. The second thing you're going to  need to be able to do is verify that you own the trademark. And this is easy. They're basically  just going to send you an email. You're gonna have a code and you're going to copy that code to  show them that you are the owner of the trademark. And the third thing that you're going to need  to do is have an Amazon seller account. Now, before I go into the next step, I know a  lot of people have questions about how do I even get a trademark? And there are multiple  different ways that you can get a trademark, but the most affordable way to get a trademark is  just to go to uspto.gov and you can file for your own trademark. And to do that, you'll go over  to trademarks and you'll click on apply online. You're then going to follow the step-by-step  instructions to apply for your trademark. It is so much easier than you would think it'd be.  They ask you very basic questions like what kind of category are you selling your products in? For  instance, with Rocket T, we said we're going to be selling it in beverages. Then they ask you to  upload your image as well as to write out the text that appears on your image. And it's going to cost  you around $275 if you apply online for your own trademark. However, if you don't want to do this  yourself, you can always hire a lawyer. And that's going to cost you an extra couple hundred dollar  depending on the lawyer that you hire. Sometimes lawyers are going to charge a,000 or $2,000.  Obviously, I think that's overpriced. But if it's helpful for you to pay an extra few hundred  to hire a lawyer, that is always an option. You can email me at traviseffectiveecommerce.com if  you want a lawyer that I would recommend. But you can always just go to Google, type in your city  followed by trademark lawyer, and it'll give you a list of people in your area who are good at doing  trademarks. give a bunch of them a call and see who's the most affordable that you think would be  a good fit for helping you to get your trademark. But once you've applied for your trademark and  it's processing, you can go ahead scroll down here and you can click to enroll now. You're then  going to pick which country you're located in. And if you haven't yet, make sure that you sign  in. You're then going to click on enroll a new brand. There's a few things you're going to need  when applying for brand registry. You're going to need the trademark number. You're also going to  need an image that clearly shows the branding of your product on the actual package that you're  going to be selling, which means that you need the finished product of the product that you are  enrolling in brand registry. Or here's a secret hint. You can always just create a mockup of that  product. And that's what I did for performance nut butter. I found some competitors products that  were relatively similar dimensions to my product and I printed out stickers. I put those stickers  on the packaging and I was able to fool Amazon into thinking that the product was already created  even though we had not yet created it. You're also going to need a few other things, but we'll talk  about those as we go. You're then going to put in your brand name. And it's important to note that  the brand name is the same name that appears on your trademark. It doesn't have to be the same  name that's your seller account, and it doesn't have to be the same name that your title is  for your Amazon product. So, in this case, we're going to put Rocket T. After that, you'll  select a trademark office. And if you're in the United States and you applied through the USPTO,  you're going to select United States. Then you'll enter your registration or serial number. After  that, you'll upload a photo of your product that clearly shows the brand on the product. Then  you'll hit next. Next up, they're going to ask you some information about your selling account.  And you'll select whether you are the seller, a vendor, or if you're neither. 99% of the people  watching this video, you're going to be a seller, meaning that you're selling your products directly  to customers using Amazon Seller Central. However, if you are a vendor, meaning you sell your  products to Amazon as a third-party using Amazon vendor central, you use this. And if for  any reason you're neither, then you can always select that. And you might select neither if you  don't want to sell on Amazon, but you still want to apply for brand registry just to protect your  products from being sold on Amazon. But again, for most of us, it's going to be seller that  you're going to select. You're then going to select the Amazon selling account that you want to  apply through. And you'll scroll down and you'll select what category best describes your product.  In this case, it's grocery and gourmet food. Then Amazon requires you to provide your top selling  asens for each product category where your brand is sold. So basically what they're looking for  is you to put in the AS number of a product that represents the brand that you're going to be  using this brand registry for. And AS stands for Amazon standard identification number. And  all products being sold on Amazon have a unique AS. And when you create a new listing on Amazon,  every single product will be assigned in as so one thing that you need to make sure that you do is  that you create your product listing before you apply for brand registry. Even if your product  listing isn't perfect, maybe you don't have the perfect main image or the perfect title. You need  to have some kind of a listing. You're then going to go into your Amazon seller account. You're  going to copy the AS number and you're going to paste it here. Amazon also says that you can  provide a URL to your brand's official website if you have a website. And this is optional, but if  you do have a website where you're already selling your product online, I highly recommend doing it.  It'll make the process of getting brand registry a little bit easier. The next step of applying  for brand registry is they're going to ask you some information about your distribution. So the  first question they ask you is, does your brand sell to distributors? And in our case, no, it  does not because we're creating our own product, Rocket Tea, and we're selling it directly on  Amazon. Then it asks, where are your brand's products distributed? In our case, it's only  in the United States, so we're only going to select that. If you have other places, you can add  those as well. And then the last question asks is information. Does your brand license trademarks  to others who manufacture products associated with your intellectual property? In our case, it's no.  The only people that are making our product are us. Now, on the other hand, if you're a company  like Disney who licenses out their trademarks, you would select yes. But for most of the people  watching this video, the answer is going to be no. If for any reason you have gone through the  contract and you've sold the licensing rights to your product, of course, you'll just select yes.  And it's a little bit different of a process. But now that we're done, we're going to go ahead and  click submit. And once you apply, it may take a couple weeks for you to be approved. And sometimes  you might need to apply more than once, but once you are approved, you're going to get access to  all kinds of new features here. For instance, there's A+ content manager. There's Vine, there's  deals, there's coupons, there's promotions, there's all these things that were locked before  that you now get access to. Top of that, if you go into brands, you'll see brand analytics, brand  protection. All this different stuff, including the brand referral bonus, which I highly recommend  that you apply for, has all been unlocked. Now that you've launched your product on Amazon and  you're making a ton of sales, the next thing that a lot of people wonder is, how do I make even more  money? How do I do even more sales? And one of the most powerful ways to do that is to use Amazon  advertising, also known as Amazon PPC. This is a way for you to advertise on Amazon. And if you do  it properly, for every dollar you spend, you could be making four or $5. And in this next section,  I'm going to show you exactly how to do that. There are five steps to setting up Amazon PPC. And  I'm going to show you how you can set up Amazon advertising for your business in just 4 minutes.  And I'm going to put a timer down below to show you how fast and easy setting up Amazon PPC is.  And Amazon PPC is so powerful because when people are searching for things on Amazon, you can show  up right at the top of the search results. And in fact, these sponsored products, the products that  are being advertised on Amazon show up at the top of the search results. And you can tell that  these products are sponsored products because it has the word sponsored right here. So people  are paying for these products to show up at the top of the search results versus our product right  here. It's not a sponsored product. This is the organic result. So, by using Amazon advertising,  it allows you to show up twice in the listings and it can guarantee that you show up at the top of  search results. And there are five things that I'm going to go over in this video tutorial. The first  thing we're going to talk about is setting up an automatic campaign, which is the easiest campaign  to set up. It's also one of the most powerful and profitable advertising campaigns that you can set  up, and it has some added bonuses that I'll talk about later in this video. Then after that, I'm  going to talk about how to do keyword research, how to figure out what search phrases people  are using in order to find your product. And the way that Amazon PPC works is people search for  different search phrases in Amazon. For instance, for my new product, people would be searching for  things like carnivore electrolytes. And you can target different search phrases and tell Amazon  that you want to show up at the top of the search results for that specific phrase. Now, keep in  mind that every time your ad shows up at the top of the search results and someone clicks on your  ad, you are going to pay money. And that's why it's called Amazon PPC or payperclick. You are  paying Amazon every time someone clicks on your ad. So, you want to be careful what search phrases  you show up for. You only want your product to show up on searches that are relevant to your  product. And I'll explain what I mean by that later in this video. Because if your product is  showing up in searches that aren't relevant and people are clicking on your product just because  that's what people do is people click on random things. If they're not interested in buying your  product and they're clicking on your product, you're going to spend a lot of money, but you're  not going to get a lot of sales. And after we do the keyword research, the third thing I'm going  to show you is how to set up the ads targeting the specific search phrases that we want our products  to show up for. Because the automatic campaigns, the campaigns I'm going to show you how to set  up at first, they automatically target different keywords. anything anything that Amazon thinks is  relevant to your product. Automatic campaigns are great when you're first getting started because  you probably don't really know what people are searching for and you want to use these automatic  campaigns to see what search phrases are actually resulting in money in your pocket. But in the long  run, it's going to be more profitable if you set up the manual keyword targeted campaigns. Another  secret that a lot of people don't know about, and this is the fourth thing I'm going to show you,  is you can actually target specific products. And this is called product targeting campaigns. And  it's really powerful as well because you actually show up on your competitor's listing. So, let's  click on this guy right here. This is one of our competitors. And if I scroll down to the bottom, I  can see that all these products here are sponsored products. People are paying money to show up on  this competitor listing. And the fifth and last thing I'm going to show you in this video is how  to set up negative keywords. And this is one of the most important things that most people aren't  teaching, most people aren't doing. This is a very important way for you to save money. And this  allows you to tell Amazon which searches you do not want your ad showing up for. But let's dive  in and let me show you how to start your first Amazon campaign. And let's start the clock. So the  first thing you're going to do is click on these three lines up here and you're going to go into  advertising and campaign manager. And you have three different options here. Sponsored products,  sponsored brands, and sponsored display. And what we're going to be focusing on in this video  today is sponsored products. This is the easiest Amazon advertising to set up. It's very beginner  friendly. Sponsored brands, on the other hand, is what you see at the top of search results here.  These are sponsored brands advertising. Really, you need three SKs in order to properly use this.  And this is what sponsored display ads look like. And I'll talk about both these in a future video.  So, make sure to subscribe if you haven't yet. But we're going to click on sponsored products  and click continue here. Now, the first thing we're going to do is create a name for this ad  group. And I'm going to call this close match for a reason that will become obvious later in the  video. Then we're going to decide which product we want to create ads for. And this is the new  product that I just launched. And we're going to click add. Now we have two options right here.  We can either do automatic targeting or manual targeting. And I'm going to show you how to do  both these. But since the first thing I'm showing you is how to set up an automatic campaign,  we're going to select automatic targeting. And we're going to scroll down here below. Now, a  big mistake that a lot of people make is they just click on this right here, set default bid. What  we're going to do is we're going to set bids by targeting group because there are four different  types of targeting groups. There's close match, loose match, substitutes, and compliments. And  each one of these should have a different bid price. So, what we're going to do is we're  going to turn off loose match, substitutes, and compliments. And let's quickly go over what  the difference here is. So, with close match, it's an automatic campaign. And Amazon says,  "We'll show your ad to shoppers who use search terms closely related to your products." If  your product is Doppler 400 count cotton sheets, we'll show an ad when shoppers are searching for  terms like cotton sheets and 400count sheets. So close match is the type of ad that you're going to  want to spend the most money for. They recommend here 92 cents per click. On the other hand, with  loose match, it's 72 cents. Substitutes is 13 cents and compliments is 71 cents. So just to show  you the difference, let's talk about what loose match is. With loose match, it says, "We'll show  your ad to shoppers who use search terms loosely related to your products." If your product is  Doppler 400 count cotton sheets, we'll show an ad when shoppers use search terms like bed  sheets or even bath sheets or bath towels. So, you can imagine if someone's searching for  bath towels and you're selling cotton sheets, it's not really that relevant. I I wouldn't want  to spend a ton of money on this, but to start off, I always recommend just going with the suggested  bids with substitutes. On the other hand, again, if our product is the cotton sheets,  it says, "We'll show your ad on detail pages that include 300count cotton sheets and  queen 400count sheets." So, that's relatively, you know, that's that's related. And then there's  compliments down below as well. It says that we'll show your ad on detail pages that include queen  comforter and feather pillows. So, we're just going to select close match for this one just to  keep things simple and allow us to have a little bit more control. We're not going to talk about  negative keyword targeting or negative product targeting yet. And we have a couple options here.  We have dynamic bids, dynamic bids down only, and fixed bids. It's up to you which one you want  to recommend. If you are a little bit tighter on cash, just go with fixed bids. It's going to make  it so you're only going to ever spend 92 cents per click in this case, whatever your max click is.  But remember, it could be lower as well. However, if you want to maximize for sales and potentially  even profit, dynamic bids up and down is really good. It will change your bid up by up to 100%.  It'll make it so if Amazon thinks someone's really likely to buy your product, it will make it so  that Amazon could potentially charge you over a $180 for that bid. This also allows Amazon to  lower your bid if it doesn't think that it's going to result in sales. Another option is you could  do dynamic bids down only. For now, we're going to stick with dynamic bids up and down. Right  here is a more advanced filter that allows you to adjust your bids placement. That's something  I'll talk about in a future video. We don't need to worry about that yet. And then for campaign  name for this first campaign, we're going to call it automatic campaign. And the start date would  be today with no end date. And for daily budget, I recommend putting whatever you're willing to lose.  Remember, in the short run with Amazon PPC, you're probably not going to be making a lot of money. So  maybe that's $5. They recommend a suggested daily budget of $14. That sounds fine to me. Let's start  with that. And down here, if we want to launch campaigns in other countries, we could do that as  well. But we're really not selling our product in Canada or Mexico, so I'm not going to worry about  that. And just like that, we've launched our first campaign. We've launched our first ad group. And  we're going to click here on sponsored ads and then campaign manager, just so you can see what  this looks like. So here's our first campaign, automatic campaign, and then within it is the  ad group close match. And the way this works is you have a campaign and then underneath that  you can have multiple ad groups. So, what we're going to do is we're going to create another ad  group. And this time, we're going to change what the automatic targeting is. I'm going to click  paste, and we're going to call this ad group substitutes. We're going to go through the same  process here. I'm going to click add. We're going to go to bidding strategy. We're going to get rid  of everything except for substitutes this time, and we're going to click add group. We'll do  the same thing again with compliments here, as well as with loose match. And now we've properly set up our automatic  campaigns and we have the close match, the compliments, loose match, and substitutes. And  that's how easy setting up Amazon PPC is. However, this is just the very beginner version. Let me  show you a little bit more of an advanced strategy that's still very easy to do and it's going to  make you a lot more money. Give me another 10 minutes and I'll show you an advanced way of  setting up your Amazon ads. It's actually very easy to do. So, I'm going to explain it in a very  step-by-step A throughz fashion. So, by the end of this video, you're going to know how to set up  your Amazon PPC in a way that's going to make you a ton of money. But now, let's start the timer  and let me show you how to set up your Amazon PPC. And as I mentioned, Amazon is just a search  engine. People go to Amazon to search for things that they want to buy. For instance, people might  search for carnivore electrolytes or carnivore electrolyte powders, pills, powder, no sugar.  All these different things people are searching for in Amazon. and we need to figure out what are  they searching for on Amazon that's related to our product and that's where this tool Helium 10 comes  in and I have the hookup with Helium 10. There is a link down below in the description. You can use  that link to sign up for a free account but if you do want to unlock all the features of Helium 10.  You are going to have to pay. As I mentioned, I do have the hookup with them. There is a discount  code down below in the description and I recommend signing up for this tool for at least one month to  figure out what are people searching for in Amazon in order to buy your product. Because if you can  figure that out, you can game the system. you can hack the algorithm, get your product to the top of  the search results, and make a ton of money. So, use that link down below to sign up for Helium  10 to get that discount code. But once you've signed up for Helium 10, there is a tool  called the magnet keyword research tool. We're going to click on that. And I know that  people are going to Amazon, they're searching for carnivore electrolytes, but what else might  they be searching for? I'm not really sure. So, I'm going to paste that in there. And we're going  to click on get keywords. And we can see that over 800 people per month are searching for carnivore  electrolytes. So, this is one of those phrases that we're going to want to make sure that we're  going to target. But our goal here is to figure out what else are people searching for in Amazon  that they would search for and want to buy our product. So, one of the first ones that shows up  here is electrolytes for water. And what's cool about Helium 10 is we can actually add this to  our list of keywords that we're targeting. So, I'm going to click here, create new folder. We're  going to call this carnivore electrolytes. Click save. Now, there are a lot of different results  here. We have hundreds if not thousands of different keyword results and we're going to want  to filter these so that it's actually somewhat relevant. What I recommend doing is sorting by  the magnet IQ score. And before we go any further, one thing that I like to do is go up here and  filter out some of the results. For instance, we don't want to target a search phrase  that has a search volume of more than 5,000. Meaning that if more than 5,000 people per month  are searching for that search phrase right now, I don't even want to target that because it's  probably going to be too competitive. I also want to set the word count to a minimum of two.  And this is how many words are in the search. So, if someone's just searching for a single word  like electrolytes, it's too competitive. I don't even want to try to compete with them. So,  we're going to click apply filters. And we still have over 5,000 keywords that we're competing on.  Next thing we're going to do is look at competing products. And let's put a max of 100 just to try  to get some lowhanging fruit here. And just to make sure we're not wasting our time, let's go to  keyword sales and put a minimum of two sales. That means at least two sales per month are coming from  those keywords. And after going through this list, I ended up coming up with these as some common  things that people would be searching for in order to find our product. So now that we have these  search phrases, let me show you how to properly set this up. So, we're going to go back to the  sponsored ads here, click on campaign manager, and we're going to create a new campaign. We're  going to click on continue, and we're going to call this ad group manual keyword targeting. We're  going to add the product that we're trying to sell on Amazon. Now, depending on how much control  you want, you could just create one ad group, or you could create multiple ad groups. For now,  just to make this easy, I'm going to show you this process by creating one ad group. We're going  to go down and we're going to click on manual targeting and keyword targeting. Now, something  that's really cool is Amazon actually suggests different keywords for you. It knows what our  product's about and it suggests a bunch of different keywords. And we're going to actually  add these keywords as well. Before we do that, we have to explain the difference between broad  phrase and exact match. And what's interesting is usually exact match is more expensive than  phrase or broad match. But in this case, it's actually reversed. So, let's explain what  broad match is first. Then I'll explain what phrase and exact is. So using this example here  of electrolyte powder, broad match means that we want to bid on any search that includes the  word electrolyte and powder even if there are other words in there. For instance, a search  could say watermelon electrolyte drink powder and our ad would still show up if we did broad  match. On the other hand, with phrase match, the phrase electrolyte powder needs to show up.  There can't be any words in between. So, it would not show up for someone searching watermelon  electrolyte drink powder. However, it would show up for watermelon electrolyte powder or even  watermelon electrolyte powder drink mix. As long as the phrase is intact of electrolyte and powder  and there's nothing in between those words, then our ad would show up if we did phrase match. The  last type is exact match. And with exact match, I actually think exact match is the most powerful.  Our ad is only going to show up if someone types in exactly electrolyte powder. Nothing more and  nothing less. Now, generally speaking, I recommend doing all three of these. But if you're going to  be doing broad match or phrase match, you need to add negative keywords. And that's something we'll  talk about later. So, what you're going to do is you're going to go through here and anything  that seems relevant to your product. Let's go ahead and add this. And you can scroll through  here and you could add. There's so many different options it gives you. However, since we already  have a list of keywords that we want to target, we're going to click on enter list and we're going  to paste our list in here. We're going to click on add keywords. And it says that three of our 24  keywords do not have a suggested bid. And so, we're just going to put a bid of 92 cents for now,  but we can look at these later and we can adjust these. But if it doesn't even have a suggested  bid, it probably means not a lot of people are searching for that anyways. So, this is a list of  all the keywords that we're going to be targeting. Meaning, every time someone searches for one of  these in Amazon, our ad is going to be showing up. And at this point, we could add negative keyword  targeting if we wanted to. Again, I'll talk about that later. But let's go down here. We can adjust  our bidding strategy if we want. And let's have a campaign name for this. And let's just call this  manual keyword targeting for now. And it says a daily budget of around $14 is recommended. We're  going to go ahead and click launch campaign. Now, I just showed you a very easy way of setting up  your campaign, but ideally, what you'd want to do is create multiple different ad groups for each  of the different topics that you're targeting. For instance, I'd have one ad group that was just  about the carnivore diet, and it would include all the different keywords about carnivore. Another  one that's just about flavorless electrolytes, and we would target things like flavorless  electrolytes, flavorless electrolyte powder, no flavor electrolyte powder. We could even do  another one about meat-based diet because that's a little bit different than carnivore diet. And  by having multiple different ad groups, we can more easily control them and we can see which  ones are actually creating a profit. But now, let me show you how to do product targeting  ads. And these are the ads that allow you to target your competitor's product. It allows you to  show up right here on your competitor's page. So, this is a very powerful type of ad for you to  run. And to do this, we're going to go back into our sponsored ads campaign manager. Then, we're  going to click on create campaign. We're going to go to sponsored products, click continue. We're  going to call this ad group product targeting. We're going to select the product that we want  to advertise. And then we're going to go to manual targeting. But this time instead of doing  keyword targeting, we're going to click on product targeting. And we have two different options  here. We can either target the entire category, which would be every product, every single  product that's in the category sports, nutrition, endurance, and energy powders, which  I probably don't recommend, but if you wanted to, you could actually refine that. However, if on the  other hand, you don't want to target the entire category, you can go into individual products, and  we can target all the individual products that we want to show our ad for. So, I'm going to get rid  of this for now. And we're going to go through here. We're gonna see which products do we think  that Carnivore Electrolytes is most similar to. And so we can add any one of these that we think  is a good mix. And I'd recommend taking some time and actually thinking through which one of these  do you want to have your product show up on their listing for. For now, I'm just going to do this.  And this is kind of expensive. I mean, these are very expensive bids, but it's interesting. You can  then also do negative product targeting. And this is really good if you're doing an entire category.  You could say, I want to target all the products in this category except for whatever certain ones.  We're going to scroll down here and we're going to put a daily budget of $14. We're going to change  the campaign name to product targeting. Again, right now, since this is just a very basic  overview, we only have one campaign and one ad group. My recommendation to you is to  actually do different ad groups for different types of products. For instance, I know there's  a competitor out there called Element. And what I would do is create a specific ad group just for  that company. and I would add all their products in that ad group. Then I would do a separate  ad group for another competitor like Liquid IV, add all their products in that ad group. That way  I could easily see that when I advertise on Liquid IV's products, I actually make money versus when  I advertise on LMNT, I don't make any money. But for now, we're going to go ahead and click launch  campaign. And at this point, you can see that we have three campaigns. The automatic campaign,  the manual keyword targeting campaign, and the product targeting campaign. And for all of these,  we could add what's called negative keywords. And what a negative keyword is is it tells Amazon  that you don't want your ad to show up anytime a certain phrase or keyword is being searched. For  instance, we could go to automatic campaigns. And since carnivore electrolytes comes in a tub  and it doesn't come in individual packets, I want to add that as a negative keyword. So  anytime someone types in packets, I don't want our product to show up. And first thing I'd recommend  doing is using your brain and think about all the things that someone might search for in Amazon  that's related to your product that you don't want your ad to show up for and add that into the  negative keywords. But another thing that you can do is use Helium 10, use the magnet tool, go down  this list and see everything that's relevant that people might be searching for that if they were to  search for that you don't want your ad to show up for. You can put that as the negative keywords.  And Amazon PPC is extremely important. This is one of those things that I go into much more depth  about in my Amazon FBA program. We actually show you real examples of a couple different products  and how I would set up PPC for them. And I think this is a really important thing when you're  learning something. Make sure that you see lots of different examples because then when you go to  do your own product, you'll be able to understand at a deeper level how to properly do it. But  I've made over $10 million in online sales. Yet, I could have made even more money if I would have  known these next five tips that I'm going to share with you. And these are five tips that I wish I  knew when I first started Amazon FBA. And I've worked with a ton of different students. I've had  over a thousand students join my program, launch products on Amazon, and I've seen that they make a  lot of the same mistakes over and over again. So, pay attention to this next section because these  are the five things I wish I would have known when I first started Amazon. The first thing I wish I  would have known when I first started selling on Amazon is that you should use tools. Using tools  will make your life easier in so many ways. And I'm going to show you all the tools that I  recommend you use. But one of the first tools that's going to make it a lot easier for you to  find a product to sell on Amazon is called Helium 10. And this tool is how I found this product  that's doing over $40,000 in sales every single month. And you can actually sign up for this tool  for free. And once you've signed up, you're going to use the magnet 2 tool. And this tool is so  amazing, so special. It shows you exactly what people are searching for in Amazon to find things  that they want to buy. And if you know what people are searching for in Amazon that they want to buy,  you can make a product that they're searching for, sell it to them, and make a lot of money. Because  using this tool, you can see that thousands of people are searching for this product every single  month. which means that people come to Amazon, search for the product, buy it, and then new  people keep coming and coming and again, you've made a machine that's going to print you money.  Another tool that you can use to find out how much any product on Amazon is making per month, is the  Jungle Scout free sales estimator. All you do is go to a product, you take the BSR number, which  stands for bestselling rank number. You copy it, you paste it into this tool, and it'll tell you  exactly how many units per month a product is selling. Then you multiply that by the amount that  the product costs and you can get the revenue. And you can see how I realized that this product is  making over $40,000 in sales every single month. And there are a lot of other tools that I've  used to grow my Amazon brands like Mailchimp, Lead Pages, Mandrel, Zapier, and a bunch of  others, and I'll talk more about these later in this video. But the problem is most of these tools  do cost money. And when I was first starting, I was so cheap. I don't want to spend any money  cuz in my head, well, if you're spending money, you're losing money. But the truth is, these tools  will make your life easier. And the real way that most people lose money on Amazon is by making  some of the common mistakes. And that brings me into the second thing I wish I would have known  when I first started, and that is to avoid the common mistakes. And I didn't know what the  common mistakes were when I first started, but I'm going to tell you right now in this video  all the most common mistakes. I've taught over a thousand people how to sell on Amazon. And yes,  there's been some crazy success stories like Jeremy, Troy, and Brent who made over a million  dollars in his first year. But some students, especially in the beginning when I was teaching  this, have failed. And what I did is I learned why these students failed and I learned the most  common mistakes that people are making. And I'm going to share what those mistakes are right now.  And I've also made a lot of mistakes myself. And if you can avoid the most common mistakes that  people make when starting to sell on Amazon, you can almost guarantee that you're going to  have success. And I've lost thousands of dollars due to manufacturing issues, tens of thousands of  dollars due to having too much inventory and that inventory expiring before I could sell it on  Amazon, and probably over a $100,000 because of the rest of these mistakes that I'm going  to share with you right now. Now, the biggest mistake that's going to cost you a lot of money  if you make is selling the wrong product. A lot of people go, they do a little bit of research, think  that they have a good product to sell on Amazon, they go buy a thousand units of this product,  and it turns out when they list it on Amazon, no one wants to buy it. So, you need to avoid  trying to sell a product that nobody wants to buy. But how do you know what people are going to buy  on Amazon? Again, that's where a tool like Helium 10 comes into play. You can actually see exactly  what people are searching for. But an even more advanced way to do it is to actually validate your  product before you sell it. And you can do that by running a Kickstarter or an Indiegogo before you  even sell your product. I did that with my first product, raised about $15,000. AJ did that with  cocktail cards, raised over $100,000. So, we knew that these products were going to do well before  we even sold it on Amazon because we had already pre-sold it on Kickstarter and Indiegogo. Another  mistake I see a lot of people making is they do FBM, which stands for fulfilled by merchant  instead of FBA because they think they're going to save a little bit of money. And it's true. With  FBA, there are extra fees. You have to pay Amazon a pick and pack fee, which is the price that  you have to pay every time Amazon picks, packs, and ships your product out from their warehouse  to a customer. But the truth is, when your product is FBA, it makes it so it's prime eligible. And  people on Amazon are much more likely to buy Prime products, which means that your sales are going  to be four or 5x higher than if your product is fulfilled by merchant. On top of that, usually  the fees for FBA aren't that much more than you would have to pay in shipping yourself. My first  Amazon brand was a dance clothing company, and it was FBM. We did all the shipping ourselves. But  when we started taking some of our best-selling products and converting them to FBA, our sales  for those products skyrocketed. The third thing I see is beginners trying to save money by paying  for lowquality designs. They go to Fiverr or some website like that, pay $5 for a logo and their  branding and their packaging. And what ends up happening is it looks absolutely terrible  and nobody buys their product. This is one of those things where people think that they're  saving money by not investing in the high-quality branding and packaging, but in the long run,  you'll make way more money if you have highquality branding. The third thing I wish I would have  known when I first started selling on Amazon is that you should follow a formula. You should  follow some kind of a stepbystep guide. Now, when I first quit my corporate job over 10 years  ago, I thought I was so smart that I was going to be able to figure everything out on my own and  that I didn't need anybody else's help. And boy, was I wrong. I spent years struggling trying  to make money online. I tried tons of different businesses and none of them really worked until  I found Amazon FBA. And the problem was I was trying to figure everything out by myself. What  I recommend doing instead is following a formula. Follow a step-by-step guide. Find someone that's  already done exactly what you want to do. And you need to know exactly what your goal is. When I  first quit my corporate job, my goal was to make a $100,000 per year passive income. That was it.  That's all I wanted. And it took me five years to do that because I was trying to figure out  everything on my own. Don't make the mistake I did. Find someone that's already hit your goal  and ask them how do they do it. Ask them to give you a step-by-step guide. Now, you might make  mistakes along the way and your first business might not be successful, but that's okay. People  say that four out of five businesses fail. Now, that's actually wrong. It's actually four out of  five businesses fail within the first 5 years. And when I was quitting my corporate job, people  would tell me that stat all the time, trying to discourage me from starting my own business. But  what I would say to them is, well, if four out of five businesses fail, then I'm going to try once,  and if that fails, I'll try again. And if that fails, I'll try again. and again and again. And  by my fifth business, statistically, I'll have a successful business. But another thing to keep in  mind is even if four out of five businesses fail, four out of five people whose businesses fail,  it's because they're probably not watching YouTube videos like you are right now. So understand that  you're already ahead of the curve. You're already doing better than most people. But that brings me  into the fourth thing I wish I would have known when I was first starting, and that is stack the  odds in your favor. Even if you have a chance of failing, how do you make it so you can pretty  much guarantee that you're going to succeed? And as I've already mentioned, yes, you want to  make sure that you learn about all the mistakes that other people make so you can avoid them. And  yes, if you can try to prevalidate your product by doing a Kickstarter or Indiegogo before you even  sell on Amazon, that's a no-brainer. But what else can you do to stack the odds in your favor?  And this brings up the idea of inevitability thinking. This is where you think about what you  want and you set up your entire life so that thing that you want is inevitable. For instance, if  you want to create a passive income business, you want to start making money online, you can  do some of these tricks I'm about to share with you to stack the odds in your favor. And one of  the most powerful ways to stack the odds in your favor and start using inevitability thinking  is by putting your money where your mouth is. And the best way to do this is to start spending  money on your business. to start spending money on your goal because as humans our brains are  afraid of change. We don't want to try things that are scary or unknown. And starting an online  business is scary. It's unknown. It's going to be hard work. So, what you need to do is to trick  your brain into thinking it's going to be easy and to trick your brain into already thinking  that it's committed to doing this. One of the best ways to do that is to start spending money on  your business. And you can do this in a number of different ways. You can start by paying for an LLC  or a DBA or paying money for a tool like Helium 10 that I mentioned before. And Helium 10 does  have a free plan. They also do have a paid plan that comes with some extra features. But the most  powerful way to put your money where your mouth is is by joining a program or hiring a coach to teach  you step by step how to create a successful online business. And the fifth thing I wish I would have  known before I started Amazon and that I think is very important for you to know is that most people  that fail fail because they never even try. They never even get started. So if you're serious about  selling on Amazon, take the leap. Congratulations. You followed the formula so far, but there are six  questions and these are the most common questions that I get from people who want to sell on Amazon.  And in this next section, I'm going to answer all of these questions. Product research is really  important and one question I get all the time is what tool should people use and there are two big  tools Helium 10 and Jungle Scout and I'm going to answer which of these tools is better and which  one you should use. The second thing I'm going to talk about is all the different Amazon FBA fees.  This is another one of those questions I get all the time. I'm going to go in detail and share with  you every single fee that you should expect to pay when selling on Amazon. Related to that, another  common question is how much is it going to cost you to start your Amazon business? So, there's  the Amazon fees, but then there's also other costs associated with starting an Amazon business.  Things like your production cost and a bunch of things that maybe you never have thought about.  And so, that is another question I'm going to talk about is how much it's going to cost for you to  start your Amazon business as well as how you can start an Amazon business with little to no money,  which is exactly what I'm going to talk about in the fourth question, which is can you start an  Amazon business with zero dollars? Spoiler alert, the answer is yes. And in this question, I'm going  to share with you exactly how you can start an Amazon business even if you have zero dollars. The  fifth question that I get is about mistakes. Like what are the most common mistakes that beginners  make? In the video in that section, I'm going to share with you all the mistakes that beginners  make and how you can avoid them. And related to that sixth, I'm going to share every single  mistake I've personally made and I'm going to share exactly how much each of those mistakes have  cost me, including some mistakes that cost me over $100,000. And really, this is one of the most  important parts of this video. If you watch any of this video, make sure to watch that section  because it could literally save you thousands of dollars. Both these tools will help you find a  product to sell on Amazon. Like this product that I found that's doing $60,000 in revenue every  single month. And here's a secret. You can actually find out how much any product on Amazon  is making using Jungle Scout or Helium 10. But you can do this for free. And here's the trick. You  go to the page of the product that you want to know how much it's making. You scroll down to the  bestselling rank number. You're going to copy that and then you'll go over into the free Jungle Scout  sales estimator tool. You're going to paste that number in. You're going to select your marketplace  and what category the products in. And then it's going to tell you how many units per month that  product is selling. You're then going to take that number and multiply it by the cost of the product.  And you can see that this product is making over $60,000 in revenue every single month. And the  Helium 10 actually has a free extension that you can click on for any product and it'll show  you how much that product is making in sales per month. Another tool that you can get for free is  the Amazon FBA fee calculator. And this will tell you how much profit a product is making. Because  just cuz that one product was making $60,000 in revenue, you have to remember when you're selling  on Amazon, revenue is not profit. There's going to be costs. For instance, you're going to have to  pay 15% for the Amazon selling fee. You're also going to have to pay for the Amazon FBA pick and  pack fee. and there's going to be other costs. And there is a free tool, the Amazon fee calculator  that will do the math for you and show you how much profit any product on Amazon is actually  making. Now, both Jungle Scout and Helium 10 have a lot of other features in their paid plans.  But here's a trick that you can use to get a free Helium 10 account. If you go to the link down  below for Helium 10, you click on the link, you click on get started today and you scroll  all the way to the bottom, you can actually click the button to get a free Helium 10 account.  And I'll share more details about that free Helium 10 account in just a minute. But now, let's get  into the pros and the cons of Jungle Scout versus Helium 10. And before I do that, I do want to let  you know that I have the hookup with both Jungle Scout and Helium 10. I have discounted prices.  It's the cheapest price you can find anywhere for both these platforms in the description down  below. So, if you do decide to sign up, make sure you check out that discounted pricing. But, let's  get started with the pros and the cons of Helium 10. And one of the biggest pros of Helium 10  is that it does have a free plan. And using the free plan, you can use a lot of the tools, a  lot of the features of the paid plans. There is some restrictions, but I actually had one student  that was able to find a $100,000 per month product using the free plan. So, don't think that you need  to pay for either one of these tools. Another pro of Helium 10 is that it does have a lot more tools  and in my opinion better, more in-depth tools than Jungle Scout, including a keyword research tool  called the Magnet tool and the Cerebro tool. And what these tools do is they allow you to figure  out exactly what people are searching for in Amazon. And if you can figure out what people  are searching for in Amazon, you can figure out what kind of products to sell them. And the magnet  keyword tool allows you to put in what you think someone might be searching for, and it'll tell you  how many people per month are searching for that keyword phrase. On top of that, it's going to give  you a list of a bunch of other related things, and you're going to end up finding a bunch of  different ideas for products and keywords that you could add to your Amazon listing. There's also  the cerebro tool and this is a reverse AS lookup. What that means is you take the AS which is the  Amazon standard identification number and every product on Amazon has this. You're going to copy  this and you're going to put it into the Cerebro tool and it's going to tell you exactly what  people are searching for in Amazon before they find and buy this product. And this allows you to  look into your competitors and figure out exactly how they're making so much money. There's other  tools also like Blackbox that'll help you find a product as well as X-ray and a profitability  calculator. But one of my favorite tools that Helium 10 has that Jungle Scout does not have is  the refund genie. And you need to be careful when you're selling on Amazon because at times Amazon  will screw you over. Amazon will not always send you the money that it owes you. Amazon makes a lot  of mistakes and it ends up costing you money. And this refund genie tool will go through and it'll  figure out exactly how much money Amazon owes you and it'll do all the work and it'll get you that  money from Amazon. There's also a ton of tools in Helium 10 that's going to make it so that your  Amazon listing is completely optimized and you know that it's very important if you want to have  success on Amazon to get to the top of the search results. And Helium 10 has a ton of different  tools that'll help you to do exactly that. Another powerful tool that's only available on the  platinum plan or higher is adtomic. And this is a way to completely automate all your Amazon PPC.  And for those that don't know, PPC stands for pay perclick. This is a way for you to advertise on  Amazon where you pay every time someone clicks on your ad. And this can be really tedious and this  can take a lot of work. And Atomic automates this entire process for you. And Jungle Scout does  not have an equivalent tool to Adtomic. So this is a huge feature of Helium 10. There's also an  inventory protector tool. And you know if you're selling on Amazon that you do not want to run out  of inventory. If you run out of inventory, Amazon might blacklist you because they're going to  think that maybe you're not a reliable business, that you're not actually a professional seller.  And this tool is going to help to make sure that you never run out of inventory. Another pro with  Helium 10 is they do offer monthly pricing or they offer discounted yearly pricing. And even though  I do recommend the yearly pricing, if you know you're going to have this tool for a year or  longer, for most you out there, if you're just starting out with Amazon and you're just looking  to do some product research, I'd recommend just sticking with the monthly plan. And I do have, as  I mentioned, discount codes if you click on the link down below. And they're constantly changing  what the discounts that they're offering are. So, I'll make sure in the link down below I have  the best and most updated discount codes for you. But there are three different paid plans with  Helium 10. There's the starter, the platinum, and the diamond. And for most beginners, I actually  recommend going with the platinum plan. Though, you can always try the starter plan. The problem  with the starter plan is it's a little bit limited in its features, and if you upgrade to platinum,  it unlocks everything, and it's going to make it a lot faster for you to do product research and  just use all the tools. But one of my favorite pros with Helium 10 is they do offer a 7-day  money back period. So, I recommend if you're on the fence to sign up for Helium 10, do all  your product research, and if you find a product in those seven days and you want to cancel it,  you can always cancel it. But wait a minute, Jungle Scout also does have some pretty big pros.  And in my opinion, the biggest pro of Jungle Scout is their supplier database tool. This tool will  allow you to figure out the manufacturer for your competitors. So you can go on and pretty much any  product on Amazon, you can plug into this tool and this tool will tell you who your competitor or who  any product on Amazon uses as a manufacturer. This tool is magic. If you're stuck trying to figure  out who you're going to use as your manufacturer, this tool can be extremely powerful because  not only can you go to your competitors, you can go to products that are kind of similar  to yours, even if it's not directly a competitor, put it in this tool, contact that manufacturer,  and see if they can produce your product. Jungle Scout also does have some great keyword research  tools and some great product research tools. I will say in my opinion, I like Helium 10's keyword  and product research tools a little bit better. I think the data is a little bit better and there's  more ways to filter the data. But that being said, Jungle Scout is still a very powerful tool.  Another pro is that Jungle Scout is actually per month a little bit less expensive than Helium  10. And if you click on the link down below, you can get 3 months of Jungle Scout for $149,  which if you divide it, that's $49 a month. And this plan is pretty much the same as Helium 10's  $79 per month plan. But the problem, of course, is that you do have to buy three months upfront.  So, it is more expensive upfront, even though per month you're actually saving money. Another pro  for Jungle Scout is the customer service and the team are extremely friendly. But I've also found  that to be true with Helium 10. But there are a lot of cons of both Helium 10 and Jungle Scout.  So, pay attention because this is where things get really interesting. The first real con of Helium  10 is that it is more expensive than Jungle Scout. Not by a lot, and I do think that it's worth  it, but it's something to be aware of. Another con with Helium 10 is because they have so many  tools and the tools have somewhat confusing names, it can be a little bit hard for beginners  to navigate. And the last time I checked, Helium 10 does not have a really good mobile  app. So, if you're doing a lot of work on mobile, it's a little bit clunky in my opinion. Now, for  the cons with Jungle Scout, one of the first big cons is there's no free plan for you to try it out  and see if it's a good fit for you. Another con is that it offers less features, including it does  not actually offer any features or tools to help you launch your Amazon product. And if you've ever  sold on Amazon, you know how important it is to launch a product on Amazon. When you launch your  product on Amazon, you want to try to get as many sales as possible from day one. What this does is  it lets Amazon know to put your Amazon listing at the top of the search results. And on Amazon, the  products that are at the top of the search results get the most clicks, followed by second place,  third place, and fourth place. and it's actually exponential. So, getting to the top of the search  results is extremely important. And in general, the biggest con with Jungle Scouts is I think the  tools just aren't as accurate in their data. And there's just not as many ways to filter the data  as there is with Helium 10. And before I announce the winner of which tool is best, Helium 10 or  Jungle Scout, let me show you behind the scenes what it looks like if you decide to pay for these  tools. And let me show you all the different tools that come with both Helium 10 and Jungle Scout.  Over here, we're going to go one by one. I'm going to explain what these tools do. And as you can  already see, Helium 10 has more tools than Jungle Scout does. And with Helium 10, the tools are  organized in a few different categories. Product research, these tools will all help you to find  a product to sell on Amazon. Keyword research, these tools will all help you to figure out what  keywords you should put in your title and in your bullet point. But here's a secret. Cerebro  and Magnet tool are actually how I do product research. Now, these are the most powerful product  research tools, and most people aren't even using them. There's also tools that will help you market  your product, like Adtomic and Amazon Attribution, as well as tools that'll help you optimize your  listing. There's also analytics tools, things like a keyword tracker and operation tools, things that  will help you avoid hijackers and refund Genie, plus the follow-up tool. With Jungle Scout,  things are organized by toolbox, product research, suppliers. is this will help you to find  suppliers for your product. Keywords, marketing, sales analytics, and advertising. So, let's look  at some of these different tools and I'll share with you what some of my favorite tools are with  both Helium 10 and Jungle Scout. But the first one we'll talk about is Blackbox. And Blackbox is  a product research tool. This is going to help you to find products to sell on Amazon. And the  way that this works is you can put in criteria of the kind of product that you're looking for.  And this tool will tell you exactly what products you should sell. For instance, let's say that you  want to make at least $10,000 per month. You'd put $10,000 minimum per month that these products are  making. And let's say you want to find products that aren't that competitive. So, you want to  say that they have under 400 reviews. And you can even pick which category you want to sell in.  Let's say you want to sell in baby, for instance, which is a pretty hot category to sell in. You  click search, and this tool will give you hundreds of different products that meet your criteria.  and you can go through and you can figure out what kind of products you want to sell. There's  also the trendster tool which will tell you what are the hot trends for selling on Amazon. Another  tool that I like to use is the Cerebro tool and this is one of the most powerful tools that most  people aren't using. What you can do is you can go to Amazon, find a product that you are curious  about. For instance, let's look at cocktail cards here. And for those that don't know, cocktail  cards is one of the products that I sell. I actually partnered with AJ on this product. And AJ  was a bartender. He ended up losing his job during the pandemic. He joined my Amazon FBA course.  And I saw that he had a passion for cocktails. And I actually found this product using the next  tool I'm going to be talking about, which is the magnet tool. But in his first year, he did over a  half a million dollars in sales on Amazon. And so the way the Cerebro tool works is if you go to any  product on Amazon, and you look for the AS number, and you can see the AS number down here. This is  the Amazon standard identification number. You take that and you can paste it into this Cerebro  tool. And what this tool will do is it'll tell you the exact keywords that people are searching for  in order to find and buy this product. And you can see right here, people are searching for recipe  card deck, recipe cards, and other keywords like that. This is a really powerful way for you to  find products to sell on Amazon. Another tool that I recommend from Helium 10 is the magnet tool. And  this is how I found cocktail cards in the first place. With this tool, you can put in any keyword  and it will tell you exactly how many searches per month that keyword is getting. So, for instance,  I see that cocktail cards is being searched over a thousand times per month. And when you do that,  it'll also tell you other ideas of keywords. For instance, you can see that over 200 people a  month are searching for easy cocktail recipe book. And there's other things like that. You can  actually put this in order of search volume. And we can see things like over 26,000 people per  month are searching for card shuffler. There's some other tools here that are also powerful, like  the misspellinator, and that's a tool that's going to help you to find common misspellings and put  them in your back-end keywords, which is going to make it so you make more sales for your product.  There's Atomic, which I mentioned earlier. Amazon attribution, which is going to help you figure  out how your off Amazon advertising is leading to sales. There's also portals, which will help  you build landing pages that'll allow you to collect emails and do things like that. The next  tools we're going to talk about are the listing optimization tools. There's Frankenstein, which  is going to help you to process your keywords. Scribbles, which is going to help you to optimize  your listing in general. An index checker, showing you how you index for different keywords.  So, basically seeing what rank are you and are you actually showing up on Amazon search for  your different keywords, a listing analyzer, and what you can do with this is you can put your  product into the listing analyzer, and it'll tell you how good your listing is. You can also put in  uh competitors and see how good they're doing. So, if we run the analysis here, you can see it tells  the sales for the last 7 days. In in addition to that, it gives some historic data as well as  giving the listing quality score, and we're only getting a 7.5. So, I see that there's room for  improvement. So, this is a very powerful tool. They even recently added an AI powered listing  optimizer. This is something I've not used yet, but it's pretty interesting. Some other tools  in the analytics section is the keyword tracker, which you can put in what keywords you want  to rank for, and it'll track week by week, day by day, and tell you where you're ranking for  that. There's the market tracker, which will show you how you compare to your competitors. Market  Tracker 360, which will actually give you some more new and improved competitor intelligence.  And there's a tool that'll help you to calculate your profits. There's also all these operation  tools. There's Refund Genie, which I talked about earlier. This is going to help you to get  all that money that Amazon owes you. There's the follow-up tool, and this is an automated email  tool. So, when someone buys a product from you, you can automatically follow up with them and say,  "Hey, make sure to leave us a review." There's also some more advanced tools like the inventory  management tool and the alerts tool, which will keep hijackers off of your listing. And you can  see overall there is a ton of very powerful tools here. But let's jump over to Jungle Scout and  quickly look over all their tools. There's the sales estimator tool, and this is the same as the  free tool. The difference is if you pay, you can use this multiple times a day. Okay, with the free  tool, it actually caps you. You can only use it so many times before it tells you, "Hey, nah, you're  done." There's also a listing grader, which is very similar to the listing grader from Helium 10,  except for, as you can see, this isn't nearly as powerful as the Helium 10 one. It doesn't give you  as much insights as Helium 10 does. There's also a bunch of different product research tools. There's  the product database, product tracker, opportunity finder, and all these tools are going to help you  to find products, category trends. Now, the most powerful tool with Jungle Scout and the one reason  why I would consider Jungle Scout over Helium 10 is the supplier database tool. And I know some  people that sign up for Helium 10 and use all the product research tools, all the different tools  over there, but then they come and they also sign up for Jungle Scout just because this supplier  database tool is so powerful. And I know I already explained this earlier, but again, you can put  in your competitor and it'll tell you who the manufacturer is for that competitor. There's also  keywords tool and all these tools are going to help you to find the keywords that you want to use  for your listing. And let's take a look at keyword scout. When I click on this and I put in a keyword  that I want to get more information about, let's say cocktail cards, and click search, you can see  that there's not as many filter possibilities with Jungle Scout as there is with Helium 10. If you  count it, there's about 11 different filters here, and there's 14 different filters over  here. In addition to that, with Helium 10, there's over 1,400 keyword ideas that it gives  you. With Jungle Scout, it only gives you 49 keywords. And if we look in the columns, there's  just not as many columns that you can filter with as there is with Helium 10. There's just way more  information with Helium 10. With Jungle Scout, there's also some different marketing tools like  promotions and review automation, which is similar to what you get with Helium 10. There's also  some sales analytic data like profit overview, P&L statements, and there's some advertising  functionality, but it's just ad analytics. They don't have the equivalent of Atomic, which  will automate your Amazon PPC. So, now it's time to announce the winner of Helium 10 versus Jungle  Scout. And if you're deciding between these tools, keep in mind that they both actually have a 7-day  money back guarantee period. So, you can try one tool out, see if it works for you, and if it  doesn't, you can try the other tool out, and you can always go back to whichever one you think  is best. And keep in mind that you don't actually need to pay for either one of these tools. I was  able to find my first Amazon FBA Passion product that made over a million dollars without using  either one of these tools. But if I had to go back and do it again, I would 100% pick one of these  tools, pay for it, because the thing about these and any tools is it's going to make your life  easier. The example I give is that you don't need a hammer. If you're building a doghouse, you could  always just use a rock and hammer in those nails. But if you're trying to build a mansion, it might  be worth investing in a tool. it's going to make the entire process easier. So many beginners make  the mistake of thinking that early on in their business that spending money means that they're  losing money. But what I actually see is the opposite. Most of the people that aren't willing  to spend money on their business in the early days end up making mistakes that end up losing them  thousands of dollars later down the line in their business. Drum roll, please. Let's announce the  winner of Helium 10 verse Jungle Scout. And in my opinion, I'd recommend that you sign up for Helium  10 because it has way more tools than Jungle Scout and the tools are better. The data is more  accurate. There's more way that you can filter the results and overall Helium 10 is a better tool for  beginners. That being said, there is nothing wrong with Jungle Scout. Jungle Scout is still a great  tool. Now you know which program to use and I've given you the hookup. I have the best possible  rate. Again, there's a link in the description for those discounts. And in this next section, I'm  going to talk about how much you should expect to pay once you found a product and you're selling on  Amazon's marketplace. Because Amazon lets you sell to their 310 million customers, but they do charge  you for their privilege. So, I'm going to tell you all the different Amazon fees and how you can get  lower fees in this next section. There's three big fees when selling on Amazon FBA. The first is the  Amazon referral fee, and this is a flat percentage just to sell on the Amazon platform. And this  fee will depend on the price of your product. For example, if your product costs $27.99, you  would pay a referral fee of $4.20 for every unit you sell. The second is the Amazon FBA pick and  pack fee. And this is the fee that you have to pay every time Amazon picks, packs, and ships your  product from its warehouse to your customer's door. And this fee depends on the size and the  weight of your product. And this fee is typically going to cost you around $216 per unit all the  way up to $5.68 per unit. And I'll show you in depth later in this video exactly how you can  calculate how much you will be paying for this fee as well as some secrets on how you can save a  lot of money on this fee. The third is the Amazon storage fee. And this is the fee that you have to  pay to store your inventory in Amazon's warehouse. There's also four other smaller Amazon FBA fees  that no one talks about. And I'm going to show you how to save money on all these different Amazon  FBA fees with a few hacks that I've learned, as well as show you in depth how much each of  these different Amazon FBA fees are going to cost you so that you're prepared to sell on Amazon. And  what I usually tell people is assume that you're going to spend 33% of your margin on your product  costs, 33% on Amazon FBA fees, and the other 33% is your profit. For example, in the last three and  a half years of selling this product on Amazon, I've done $1.2 million in sales. And the first fee  that I had to pay so that I could list my product on Amazon and make all these sales was $172,000  in Amazon referral fees. I also had to pay over $150,000 in Amazon FBA pick and pack fees. I  also spent another $23,000 in other Amazon fees, including storage fees and some other  things we'll go into later in this video. I also spent $319,000 on actually purchasing my  product that I was selling on Amazon and another $30,000 on just other random business expenses.  And in total selling this one product on Amazon, I did over $380,000 in profit over these last few  years. Now, let's break down all these different fees and show you exactly how much it's going  to cost you to sell on Amazon, as well as I'm going to show you a bunch of hacks on how you can  save money on all these different fees. The first small fee you're going to have to pay if you  want to sell on Amazon is the Amazon account fee. And there's two different options. There's  the individual selling plan and the professional selling plan. Now, the benefit of the individual  selling plan is that it's free, but every time you do sell an item on Amazon, you have to pay  a fee of 99. On the other hand, the professional selling plan costs $39.99 a month, and you can  sell unlimited products for free. There are also a lot of benefits to having a professional  selling plan. You get access to promotions, reports, and just a ton of other benefits. But  I'd recommend starting with the individual selling plan if you're planning on selling less than 40  items a month. But once you plan to get serious about your Amazon business, it's worth it to  upgrade to the Amazon Professional plan. The next fee is the Amazon referral fee, and it's a  flat 15% fee just to sell on the Amazon platform. But there is a trick that you can use to get that  percentage down to 5%, and I'm going to show you that hack in just a minute. And whether you're  using the Amazon FBA program or you're using FBM, which is fulfilled by merchant, which means  that you're actually packaging up the items yourself and shipping them out to your customer.  Either way, you're going to have to pay this 15% fee because this is the fee that allows you to  list your product on Amazon and it allows you to get access to Amazon's 140 plus million prime  customers. Now, a lot of people get upset about this 15% fee and think that it's too high and that  Amazon is taking too much of their earnings. But I actually think that paying Amazon this fee is 100%  worth it because they've spent billions of dollars marketing the website of Amazon. They spent  billions of dollars getting customers to their website and getting people to actually trust their  website. And by paying that relatively small fee of 15% gives you access to millions upon millions  of Amazon customers. Now, compare that with if you were to start your own website. You'd have to  spend a lot of money in marketing just to get people to your website. You'd also have to spend  a lot of time and energy trying to convince people once they're on your website to trust your website  and to actually put their credit card information into your website. Amazon already has built-in  customers and built-in trust. So, in my opinion, they've earned that 15% referral fee, but here's  a hack that you can use to get that referral fee down to 5%. And that's by using the brand referral  bonus program. By signing up for this program, you can create a special link that anytime you  send a customer to your Amazon store, Amazon will register it and realize that you actually  sent the traffic there and they'll lower that percentage from 15% down to 5%. Which again, it's  100% worth it just to pay the small 5% fee because the chance that someone's actually going to buy  your product if it's on Amazon is a lot higher than if you were to send those same customers to  your own website. I have a lot more secrets I'm going to share with you throughout this video on  how to save money on your Amazon FBA fees. But the next fee I want to talk about is the Amazon FBA  pick and pack fee. Now, before I get into that, I want to make it clear what Amazon FBA means.  FBA stands for fulfilled by Amazon. And it means that you're going to send your inventory into the  Amazon warehouse and that anytime you get a sale, Amazon is going to fulfill your order. The other  option that you can use when selling on Amazon is to be seller fulfilled, which basically means  that anytime you get an order that you have to fulfill the product yourself. This is called FBM  or fulfilled by merchant. Now, I don't recommend selling on Amazon using the FBM method because it  means that every time you get an order, you have to pack all those orders up. You have to go to  the post office, ship out all those orders. On top of that, by using the FBA program, it allows your  product to be Prime eligible, meaning that people can buy it on Amazon and receive it within two  days. On top of that, Amazon also ranks products higher up in the search results if they are FBA,  if they're Prime eligible. And I tested this out. I was selling some products that were fulfilled by  me and then we switched them over into FBA and the sales increased by four to 5x. The other benefit  of using the FBA program is you can travel and live wherever you want because Amazon's handling  fulfilling all your orders. The next fee we're going to talk about is the Amazon FBA pick and  pack fee. And again, this is the fee for Amazon basically to pack up your item in the warehouse  and ship it out to the customer. It includes the postage and all the handling, all the different  salaries of the Amazon employees, all that kind of stuff. And this fee is going to depend on the  size and weight of your product. And generally speaking, there's two different sizes. There's  small standard and there's large standard. To be considered small standard, on the longest side,  your package can't be longer than 15 in. On the medium side, it can't be longer than 12 in. And  on the smallest side, it can't be longer than 75 in. It also has to weigh under 1 lb. On the other  hand, for large standard, on the longest side, it can't be over 18 in. On the medium side, it can't  be longer than 14 in. And on the shortest side, it can't be longer than 8 in. And it also has to  weigh under 20 lb. Then depending on how much your product weighs, you can calculate your fees. For  instance, for small standard, there'd be one fee if your product's under 6 ounces, a different  fee if your product's 6 ounces to 12 ounces, and another fee if it's 12 oz to 16 ounces. The  same thing applies if your product's considered large standard. There'd be different charges  depending on how much your product weighs. Now, I will show you a really simple way to calculate  how much you're going to be paying in your Amazon FBA fees in just a minute. But another thing to  keep in mind is that this pricing tier applies to most products, but you'll have a different pricing  tier if you're in the category of apparel. It costs around 30 to 40 cents more per item that  Amazon ships for you if you're in the apparel category. Same thing if you're selling dangerous  goods. There is a different fee for that as well. Now, for 98% of people, they'll either be in  the small standard or the large standard tier, but there is also an oversized tier. Now, an  example of how much you would pay for your Amazon pick and pack fee is my product right  here. I have to pay a fee of $4.25 every time I get a sale so that Amazon can pick, pack, and  ship out my product to the customer. And that's because it's considered large standard, and it  weighs somewhere between 12 to 16 ounces. On the other hand, this product, Cocktail Cards, actually  weighs over one lb. It weighs between 1 to 2 lb, and it's still considered large standard. And we  have to pay a fee of $4.95 for the Amazon FBA pick and pack fee. Now, a really simple way to figure  out how much your Amazon FBA fees will be is to use this free Amazon FBA calculator. I'll put  a link down below to it. And what you're going to do is find a product that's a similar size and  dimension to your product, put in your item price, and click calculate. And this will tell you  how much your Amazon referral fee will be, as well as how much your Amazon FBA pick and pack  fee will be. It will even tell you how much your monthly storage cost per unit will be, which is  the next major fee that we're going to talk about, and that is the Amazon storage fee. And this  is something that a lot of people forget about, but it's very important because Amazon actually  charges you every month that you have inventory in their warehouse. And from January to September of  every year, they charge 70 per cubic foot worth of inventory that you have at the Amazon warehouse.  And from October to December, they actually charge you $2.40 for every cubic foot worth of inventory  that you have stored at their warehouse. Now, the reason that they do this is from October  to December, you're going to be making a lot of money in Q4 sales. People are buying things  for the holidays and generally speaking, people see a huge increase in sales during this month.  And so, what happens is a lot of people want to send in a lot of products into Amazon's warehouse.  And to discourage people from sending in too much, they raise the fee that they charge during this  time. And the way to calculate how much your Amazon FBA storage fees are going to be is to take  the product that you're going to sell on Amazon, measure the height, the width, and the depth  of your product. For example, let's say we were selling a product that is 3 in x 4 in x  5 in. That product would be 60 cubic in. Now, Amazon, as we mentioned, charges 75 for every  cubic foot. Now, a cubic foot is 12 in x 12 in x 12 in or 1,728 in. So, we'd simply divide the  cubic inches of our product, which is 60 cubic in, divided by the cubic in of 1 ft, which is 1,728,  and multiply that by the 75 cents per cubic foot that Amazon charges. And you can see that Amazon  will charge us around 2.6 cents per unit per month that we have this stored. So, if we knew that we  were going to store this product in Amazon for 4 months, that'd be 2.6 cents per month. It's going  to cost us around 10 cents in storage fees just to store this one product in Amazon's warehouse.  And of course, remember that it would cost a little bit more if the product was stored during  the months of October through December. Now, here's a way to save a lot of money, and  that's to avoid the long-term storage fee. And if you keep inventory in their warehouse for  longer than 365 days, they're going to charge you $6.90 per cubic foot or 15 cents per item,  whichever number is greater. Now, keep in mind, the long-term storage fee only applies if you send  a lot of inventory into the warehouse and your products just aren't selling. If for instance you  were to send in a hundred units into the Amazon warehouse and you sold 50 of them in one month,  so you sent in another 100 and you sold another 50 the next month, the clock has reset because  your original inventory is gone and you're into the new inventory. But on the other hand, let's  say you sent in 100 units into the warehouse and you were only selling about 10 a month. Then after  12 months, you'd still have 20 units in there and they'll start tacking on those long-term storage  fees. And one hack that you can use to avoid long-term storage fees is watch your inventory.  And if you see it's not selling and you see it's getting close to that one-year mark, ask Amazon to  send you back your inventory. Even if that means that you're just going to package it up again and  send it right back into the Amazon warehouse. But ideally, the best way to avoid long-term storage  fees is to figure out exactly how much inventory you should send into Amazon. And now I'm going  to get into the four Amazon FBA fees that no one talks about that you need to be aware of. the  first fee that no one talks about and that is the return fee. We've already talked about every  time Amazon ships a product to your customer, they're going to charge you the pick and pack fee.  But if your customer decides within 30 days that they want to return the product, you have to pay  another fee. And this fee again depends on the size and the weight of the product that you're  selling. But this fee basically covers the cost of the return shipping and the processing in the  Amazon warehouse. And if your product is in good condition, you can actually tell Amazon just to  put it back into your inventory, meaning that as soon as you get another order, that same product  will be shipped out to a new customer. Or you can ask Amazon to dispose of the product. And that's  going to cost around 50 cents per unit, which is another fee that a lot of people don't consider.  But both these fees are relatively small and it's relatively uncommon depending on what kind of  product that you're selling that you'll have to deal with these fees. But it is something to keep  in mind. Another optional fee and a way to save a lot of money is by avoiding the prepping fee.  When you send products into the Amazon warehouse, every product that you send needs to have an FN  skew barcode sticker on it. Now, usually you can have your manufacturer put these stickers on the  product for really inexpensive or you can even have your manufacturer print the barcode on the  actual box of your product. But if you don't do either one of those and you still want to send  in products into Amazon, what you need to do is either put on every single sticker on every  single unit that you're sending in yourself or you can pay Amazon 30 cents per unit to put  the FN skew sticker on the product. Now, I don't recommend doing this. Just pay your manufacturer  to do it or usually what I recommend is just print the actual barcode right on your product. There's  also other preparation that Amazon can do for you, like putting your products in plastic bags, but  I don't recommend having Amazon do either one of those. They're going to charge you between 50  cents to $2 to do things like this. Just read the requirements for your product and just make sure  that it's prepped correctly. Now, before I share with you some secrets that I've learned on how to  save money on all these different Amazon FBA fees from my years of experience, one other thing I do  want to point out is there's always just a lot of other fees associated with selling on Amazon,  associated with starting any kind of business. And these are things that you want to keep in  mind. For instance, you might have to pay for a DBA or an LLC to actually start your business.  You might have to pay for a trademark or samples of the product that you're going to sell. There's  always little random fees that people generally don't consider. But let's talk about how to save  money. And I've already mentioned a few. You want to avoid long-term storage fees. You want to use  the brand referral bonus program to send traffic to your listing so you can lower the referral  fee from 15% down to 5% on all that traffic and all those sales that you generate on your own.  You also want to make sure you start with the individual selling account and only upgrade  your account once you're ready to actually send inventory into Amazon and start selling. A  lot of people make the mistake of spending that $39.99 a month every single month and they're  not even selling a product on Amazon. They've just thought about starting to sell on Amazon, but  they're not even ready to send in their inventory yet. You want to wait to upgrade until you're  ready to actually start selling. Another thing that you'll want to do is make your product  packaging smaller. For instance, I recently started selling jars of my product on Amazon.  Now, most people would probably sell a 16oz jar on Amazon of the product, but I realized that  I'd have to pay a lot more in fees. So instead, we made a smaller jar and made it under 10 ounces  so we could save money on the Amazon FBA pick and pack fees. Another hack is if you're selling  a lowpriced lightweight product, you can use the Amazon FBA small and light program to save  a lot of money. And if your product qualifies, you would pay reduced fees. For example, you  might pay $216 per unit once your product is approved for the small and light program instead  of $2.70 per unit. That is a savings of 64 per unit. And Troy did this with his product and was  able to save hundreds if not thousands of dollars. There's also a lot of other ways to save money  on Amazon FBA fees, like removing undeliverable products from the Amazon warehouse. You'll also  want to make sure that Amazon has the correct size of your product. Sometimes what they do is  they put your product in a higher tier than it's supposed to be. You want to catch this as soon  as possible and contact them and let them know that they made a mistake. And sometimes they'll  even reimburse you for the charges that they've been charging to you. And if you like this section  where I'm answering some of the FAQ questions, you may really want to join my Amazon FBA program, the  Passion Product Formula, because we've collected over 200 of the most frequently asked questions  and we have them listed out there. As well as, as I mentioned, every single week there's a  Q&A call. So, anytime you have a question, you can go on and get it answered. But the FAQ  section we recently revamped is worth, I think, over $1,000 because all the value that's in there.  Again, link to that down below. But now that you know about the fees associated with selling on  Amazon, let's talk about exactly how much it's going to cost you to start your Amazon business.  It costs at least $3,500 to start selling on Amazon if you're going to be doing private label.  About $2,700 to start selling on Amazon if you're going to be doing wholesale, around $200 to start  selling on Amazon if you want to use the retail arbitrage model. and it'll cost you $0 if you're  willing to put in some hard work and create your own product. The first thing I'm going to do  is break down all the costs to start selling on Amazon with all the different business models  cuz each model has a different cost associated with starting. Then I'm going to give you a real  world example. I'm actually going to show you exactly how much it cost me to start selling  on Amazon. People that are interested in this topic are either going to start with wholesale or  private labeling. And let's break down the cost to start with both of these. And then later I'll talk  about my favorite way to sell on Amazon, which is creating your own product. When selling on Amazon,  no matter which method you pick, the first fee you're going to have to pay is a flat $39.99  a month to sell on Amazon. Now, this is only if you want the professional selling plan. And  chances are, especially if you're doing private labeling or wholesale, you're going to want the  professional selling plan because that allows you to send your products into the Amazon warehouse  and then when you get an order, Amazon will pick your product out from their warehouse and ship  it out to the customer. This is what Amazon FBA is. Amazon FBA means fulfilled by Amazon. One  of the big benefits of this is if you do this, your products will be Prime eligible, which means  that customers can buy it and get their product within 2 days. And most people on the Amazon  platform want to buy Prime products and your sales are going to increase a lot if you actually have  your product as Prime eligible in FBA. So this $40 fee is totally worth it. So after you do your  product research, and again, you don't have to pay for the tools. There's free ways to do this as  well. I'll explain later. You're going to have to design your product. Now, if you're doing private  labeling, you're going to have to design a logo and the actual label for your packaging. Because  again, remember, private labeling is taking an existing product and basically slapping your own  brand on it, slapping your own logo on it. And I highly recommend hiring a legitimate designer to  do this. And that's going to cost you about $150. It really depends. You can cheap out if you want.  You can go to Fiverr and get it done for really inexpensive. And maybe you'll get lucky and maybe  you'll find someone good. I've not had very good experiences with Fiverr. I think some things are  worth maybe spending less money on, like really trying to hunt for a good deal. But your design is  really important. and it's like it it represents your brand and you want to make sure that this is  really good. The next thing you're going to do is you need to go find a manufacturer in either China  or a US manufacturer or wherever you want to find your manufacturer and you're going to talk with  them back and forth and they're going to help you come up with the product. Now, one of the things  I recommend doing is getting samples sent over. And a sample to get it sent over, a lot of times  they'll give you the sample for free, but you have to pay for the shipping and it'll roughly cost  about $50 for shipping. And I recommend getting the first sample and you might want to look at  it and make any like changes or improvements and maybe get a second sample just to make sure  everything's okay. So, this is going to cost you about $100 to get samples of your product. Once  you've checked your samples and everything's good, it's time to actually buy your inventory. And this  is, in my opinion, the scariest part and it's also the most expensive part. It's going to cost you  about $2,400 to buy that inventory depending. Now, this is there's so many different variables. I  I'm saying at about $6 a unit to buy 400 units. And I'd recommend buying at least at least 3 to 6  months worth of inventory. Probably in my opinion closer to that 6 month mark. And the reason for  this is you do not want to run out of inventory on Amazon. What I mean by this is once you start  selling on Amazon, if all of a sudden your sales happen too quickly and you run out of inventory in  the Amazon warehouse, Amazon will ding you. They might even blacklist your product listing and it's  going to be a lot harder to like regain that sales velocity. So for me personally, I'd order closer  to that six-month mark. And the reason for this is your manufacturer will probably have some kind  of a lead time. And if you only order 3 months, by the time you realize that you're selling really  quickly, it might be too late to order inventory and you might run out of inventory. Now, the  other part of this equation is how much is your each unit of your product going to cost? So we  said probably around 400 units and that's just a ballpark. It depends on how fast your you expect  that your product's going to sell and all that kind of stuff. But then the other thing is I would  say it's probably on average going to cost about $6 per unit. Now this could depend. You might be  able to find a product that's cheaper per unit. Uh a lot of products are going to be more expensive  per unit, but for one of the companies I launched recently, it was about $6. And one other thing to  keep in mind is if you're importing products from China, there's going to be an import duty. And I  don't remember exactly the percentage on this. I think at the time I did it it was 10% but it might  have jumped up to 20% and I think it depends on what kind of a product you're importing and all  that kind of stuff. But just keep in mind I think expecting to pay at least $6 per unit is probably  realistic. Now the more units you buy the cheaper that's going to be. If you end up buying a,000  units it might be $5.50 a unit. If you buy 2,000 units it might be $5 a unit. You'll have to talk  to your manufacturer and figure out exactly how much it's going to cost you per unit. The next  fee is you're going to need to pay for photos of your product. This is what determines whether  or not someone buys your product, whether or not someone clicks on your listing. And I'd say the  title and the reviews are also very important, but the main image is probably one of the most  important things. And I don't recommend cheaping out on this. And I'd say at a minimum, it's  going to cost you about $50 to get a computer rendering. And a computer rendering is honestly  probably better than a real photo. You can pay someone to get a photo and it'll range. It'll  be maybe $50. I think is about fair as well to get a real photo. But the cool thing about a  computer rendering is you can get angles and you can do things that you can't do with a photo  and a computer rendering looks a little bit more perfect. Now $50 is pretty conservative because  not only is there the main image, but there's all the other other images as well. Now, for the sake  of this video, I'm going to say that you can do these yourself. These aren't quite as important.  All the products I've done, the main image I have a computer rendered like very I spend I spend a  decent amount of money on it like $50 to $100. But then all the other images I just do myself  personally. It's probably a mistake. It's probably worth spending money to hire someone to do it, but  you don't need to. Another fee if you're going to be selling on Amazon is you want to create  a DBA. A DBA means doing business as. Now, another option if you're going to be starting  a company is you could do an LLC, but an LLC is a lot more expensive. A DBA is going to cost  you about $150 or so. You can do that on Legal Zoom. Uh or you could do an LLC, which is going to  cost you about $350 to set up on Legal Zoom. Plus, in California, it's $800 every year just to  have an LLC. And you don't need an LLC unless you're nervous about people suing you. An LLC is  a limited liability company. It basically protects you. So, if anyone sues you and and wins a court  case, they can only take money from the company. They can't come after your assets. Where a DBA,  if someone technically sues your company as a DBA, they can come after your assets. But if you're  selling a product that people aren't going to sue you over, I would not waste the money on  an LLC. Now, my main company is a food product, so I have it as an LLC. But for most companies,  people aren't going to really be able to sue you, and a lot of people don't even have enough assets  that it makes worth paying that extra fee. So, for the average person, I would say just do  a DBA. Okay, we're almost done with all the mandatory fees, and then I'm going to give you my  real world example, like actually how much it cost for me to start an Amazon FBA company recently in  just a minute. But there's two more mandatory fees that we need to talk about. The first one is UPC  codes. So UPC codes are those little barcodes you see on products. And if you're going to be selling  a product on Amazon, Amazon now requires it. Now, I have seen people that get away with buying these  UPC codes from eBay for like 10 bucks. And I don't know if I necessarily recommend that. Basically,  the way it works is you can buy it from resellers. And it's kind of a gray area. I' I've had some  friends that have done this and they've gotten away with it. I for the purpose of this video, I  don't want to get you in trouble. I'm not going to recommend that. I recommend going to GS1. I  think it's gone.org. org. I'll put the real link down below. And buying legitimate barcodes. And  you could buy 10 of these UPC codes for $250. And I know it's a lot of money, but that's just that's  one of those costs that kind of sucks that you you probably need to do. If you want to take a chance  and go with one of the eBay barcodes, feel free to try it out and let me know in the comments down  below how that works out for you. But let's say $250 for UPC barcodes. And then the last mandatory  fee, and I'm going to be honest with you, is just other costs. There's going to be other costs  associated with selling on Amazon, things that you can't possibly think of. And I recommend having at  least a hundred bucks for that, for all the just in case things. This is going to be costs like  sticker paper, ink for your printer, uh maybe gas to go drop your products off at UPS or whatever.  There's just all these little things that do end up adding up that you don't think about. So, let's  say $100 in other mandatory fees. Now, another optional fee is getting a trademark for your logo.  And this is going to cost you about $225. Now, the benefit of this is it gets you access to brand  registry. And brand registry on Amazon does a few different things. One, it protects you. Basically,  it protects you so that if other sellers want to try to change your listing, they can. If other  sellers want to sell your product, it makes it very difficult for them. Not impossible, but very  difficult. And one of I think the best parts about this is it gives you access to enhanced brand  content, which means that in your description, you can add images, you can change the text, make  it bold. It makes your product listing look a lot better. It also allows you to upload videos to  your product listing page. So, I think it's worth the $225 to get a trademark, but it's definitely  not mandatory. Another thing I've seen in other videos when talking about the cost is hiring a  trademark lawyer. Don't waste your money. That that's going to cost you about $1,000. You don't  need to do that. You can go to uspto.gov, I think it is. I'll put the link down below. And just fill  out the form. Now, one important part about this is when doing a trademark, do it as a design mark.  Do not do it as a word mark in my opinion. And the reason for this is it's very easy to get a your  logo as a design mark. It's very hard to get the name of your company as a word mark. An example of  this would be for my company, Performance Nutter. I was able to trademark the logo because the logo  is relatively unique. The name is not that unique. It's it's basically an adjective with the name  of the product. Same thing with the company I'll give as an example in just a minute, Veno Cards.  We were able to trademark the logo because it's relatively unique, but the the name Veno Cards is  basically just wine in Italian. And the trademark office wouldn't trademark something that generic.  So, if you are doing this to get brand registry, then I highly recommend going with a design  mark. The chances of actually getting approved are a lot higher than it is with a word mark. I've  talked to trademark lawyers and they say that if someone does use your trademark, even if you have  a trademark and you want to go after them and sue them, it's going to cost tens if not hundreds  of thousands of dollars. And on the flip side, if if someone wants to try to come after you and  you want to try to fight them and maybe someone says that you're infringing on their trademark and  you want to try to fight them, that's also going to cost you like hundreds of thousands of dollars.  So, generally speaking, the trademarks are really meant more for like Coca-Cola and big companies  like that to be able to defend their intellectual property. For the purpose of this, it's just to  get you access to enhanced brand content. So, at a minimum, it's going to cost you about $3,500  in my opinion to start selling on Amazon. And this is pretty much assuming that everything goes  perfect, which it almost never does. And it's also assuming that you find a product that you can put  on Amazon and it'll start selling without any kind of marketing, which in my opinion is somewhat  unrealistic. I would recommend having at least $1,000 for Amazon PPC. Now, this is assuming  you're doing a private label style model or a wholesale model. I'd say $1,000 for Amazon PPC.  And Amazon PPC, it means pay-per-click. It's a way for you to advertise on the Amazon platform.  And what this does is it allows you to rank first or come up on other people's uh product pages and  it's a really good form of advertising. So again, using the example I gave earlier, if you wanted to  rank first for the term healthy snack, you can pay Amazon a set amount of money. Let's say $1 every  time someone clicks on your ad. Amazon then says, "Awesome, you pay us a dollar. We'll put you  at the top of the search results. Every time someone clicks on your ad, give us that dollar."  And the way this works is you say, let's say hypothetically that you know one out of every five  times someone clicks on your ad, you get a sale. And so it'll cost you $5 to get a sale. And let's  just make up some numbers here. If you had, if you were making $10 per sale, and it cost you $5 to do  the advertising for the PPC, it's a $5 profit. You would do that all day long. It's totally worth  the money. And I'm going to be honest with you, it's really hard to rank a product number one  on Amazon, at least with the private labeling model if you're not spending money on Amazon PPC.  Another thing you can do is product giveaways. A lot of people will give away products for free  in exchange for reviews and then that'll help get them ranked number one on the Amazon search  results. Now, it's kind of tricky on how you can do this. There's different things you can do. One  thing you can do is you can give people a coupon code. So, when they buy your product, they use  this coupon code. They get it either at a huge discount or they get it for free basically, more  or less, and then you ask them to leave a review for you. And then Amazon sees that your product's  getting a lot of reviews. It's getting a lot of sales and it's more likely to rank you high in  the search results. Another thing to do that I've heard of a lot of people doing is they'll go to  distant friends and maybe very distant family and they'll say, "Hey, I'll PayPal you or I'll Venmo  you uh $30 the cost of my product in exchange. will you go to my listing, buy a product, and  leave a review? Now, this is technically against the rules on Amazon, but it'd be very hard  for Amazon to catch you. So, that's another factor that you're going to want to keep in mind  because even if you spend all this money, all this mandatory fees to launch your product, unless  you have a really good product launch strategy, but unless you have a really good product launch  strategy, it's going to be hard to start getting sales for your product and you're probably going  to have to spend money either on Amazon PPC or on giving away products. So, in all honesty, I think  it takes about $5,000 for you to start selling on Amazon. If someone came up to me and they said  I, you know, they had anything less than $5,000 that they were willing to lose on Amazon FBA, I  would say do not start. Now, keep in mind, even if you spent all this money, even if you spent  all this money, there is a chance that you're still going to have a failing product. Maybe  you made a mistake early on. If you are doing a wholesale model, obviously, it's going to be a  little bit cheaper because you don't have to pay for designs. You don't have to pay for UPC codes.  You basically just have to pay for the inventory, a DBA, shipping the product from the manufacturer  to the Amazon warehouse, and of course the the monthly Amazon Professional selling plan. Now,  before I I talk about like my real world example, I do want to point out that I think that private  labeling and wholesale is dead or at least dying. Now, can you still make money from both these  models? Yes. But I don't think it's the best way to make money on Amazon. And that's because of  these four reasons. The first one is manufacturers are starting to go direct to Amazon. So a lot of  private label products, people manufacture them in China and then ship them over from China to the  US. China is now going directly to Amazon, cutting out you, the private labeler, the middleman. And  so I don't think private labeling is a sustainable model. Same thing's happening with a lot of  wholesale. A lot of wholesalers in the past would sell to wholesalers. Wholesalers would then  sell it on Amazon. Well, now these manufacturers, these wholesalers know how great of an opportunity  Amazon is, and again, they're cutting out the wholesaler. The next reason I think these models  are dead is because it's getting oversaturated. There's 5 million sellers on Amazon. 4,000  new sellers are joining Amazon every day, and the vast majority of them that I'm talking to  are focused on private labeling or wholesaling. And there's only so many products out there that  can be private labelled. Only so many products that can be wholesaliled. And basically, I see  a lot of people competing on the same products. And what happens is people are having to lower  their price and lower their price and then the competitors lower their price and it's just this  war and it ends up being a race to the bottom, like a race to who can survive on the least amount  of profit. And with private labeling, if you do find a winning product, there's Amazon basics.  So, Amazon will basically copy your product, make their own Amazon basics version of it, and that  product will rank first on the search results. And in my opinion, good luck competing with Amazon.  And that's that's the private label model. And then the last thing is the only people I do see  doing this really successful are people that have been in the private labeling or the wholesale  like world for years and years. And there's just these giants in the space. And it's very hard to  compete against them because they have more money to spend on these different products. They don't  care if there's small margins and they have better connections to the the manufacturers either maybe  in China or the the wholesale companies. And so what do I think you should do instead? I think  this is the biggest opportunity right now on Amazon is creating your own product. And this is  what I do. And I'll break down exactly how much it cost her to start selling on Amazon in just a  minute. But one of the big advantages of creating your own product is you can do a Kickstarter.  And this is what I did. I raised about $15,000 on Kickstarter. This is also what my friend did.  She raised about $5,000 on Kickstarter. And that can help pay for your initial production run, all  your initial startup costs. The other benefit of creating your own product is you don't have any  competition because you create something that does not yet exist. Ideally, you'd create something  that you wish exists in the world, something that you're really passionate about. So, her example  is she wanted to learn more about wine. So, she created a set of wine flashcards, and nothing  like that existed. And this isn't a revolutionary new product, but there's no competition because  she's the first one to do something like this. And it also makes her product unique, which means that  customers are more likely to buy. And here's the big thing. Amazon is a trillion dollar company.  Amazon has 33 million customers on its platform. Amazon FBA is not dead, but I believe that the way  that you sell on Amazon is evolving. And I think this is going to be the big trend. The more unique  and more interesting you can make a product, the easier it's going to be. And obviously,  the more interested you are in your product, the more you believe in your product, the more  passionate you are, the easier it's going to be. So, let's quickly break down exactly how much  it cost her to start selling on Amazon. So, first, she had to pay the $39.99 a month Amazon  FBA fee for the professional selling plan so she can be Prime eligible. Then there's the $152  DBA fee, which if anyone that starts a business, I'd recommend doing this. After that, her product  is very designheavy. I mean, the entire product is basically paper and design. So, we ended up  spending $2,000 on the design for this product. We hired a professional designer to do this.  Now, you don't have to do this. If we would have shopped around, we probably could have been  able to get the design for $1,000, which would have been a lot cheaper. She also hired a somale,  like a professional wine somaleier to go over the cards and review them. That was about $150. Now,  one thing we didn't do that we should have done is actually get samples sent over from China so we  could review them. That would have probably been, like I said, about $100, maybe $50 for the first  sample and $50 for the second one. And this was one of the big mistakes we made is not getting  those samples done. The cards ended up having some uh like very minor spelling mistakes and we would  have caught that if we would have had samples done. The next cost, and this is where we made  a really big mistake, is the cost of the product itself. Now, we spent $11,000 manufacturing the  product. And the reason for this is we did 2,000 units. And I'm still kicking myself to this day  that we manufactured so many products. I wish we would have only done 3 to 6 months worth  of inventory. Wish we would have done about 400 units. If we would have manufactured only 400  units, it would have cost us about $2,800 instead of the $11,000 we ended up spending. The reason  I did this though is I really believed in this product and it's shelf stable. like the product  doesn't go bad and Ariana's parents allowed us to store the excess product in their garage. So, in  my opinion, we let's order 2,000 units and she has the rest of her life to sell these products. The  the big reason why I did this though is because if we would have only ordered 400 units, it would  have been $7 a unit. At 1,000 units, it would have been about $6 per unit, but we ordered 2,000  units cuz it was about $5 a unit. So, in my head, we were saving money, but that was a big mistake  because it's taken us a lot longer to sell the products than I had initially anticipated. And on  top of this, there was some very minor mistakes that I wish we would have only ordered the 400  units. Then we would have fixed the mistakes and ordered more units. Another mistake we made is we  were in a rut. Like, we were behind and we wanted to get this product out in time for Christmas. So,  we had to end up doing air shipping for about 500 units, which cost us about $700. And then we ended  up doing C shipping for the rest, which cost us around $1,400. And of course, because we did the  C shipping, we ended up paying a $400 annual bond as well. And as you can already see, it's very  easy to make a lot of mistakes on Amazon. And that's why I say you should at least have $5,000  if you're starting out or around that amount. Now, again, if you are creating your own product,  you can launch your product as a Kickstarter, and I'll be talking about that in just a minute,  and that can make you enough to pay for all your initial startup costs. The next fee was $250 for  the UPC barcodes. Now, technically, I already had some UPC barcodes, so I let her use one of mine.  It really didn't she didn't have to actually pay for that, but let's say $250 for most people. Then  there is the cost of the photos. We spent about $100 getting a computer rendering done, and I I  think it was 100% worth it. And then all the other photos that we have on our product listing, we  just took ourselves. And the last fee for Ariana to get started, there's about $270 and just other  random fees. This is things like sticker paper, gas to go to the post office, just little  things that you might not think about, tape, all that kind of little random junk. It adds up.  So, in total, all the startup costs were around $16,000 to launch this product. But, of course,  we raised about $5,000 on Kickstarter. And after you calculate that in, it cost us about $12,000 to  start up. But here's the important thing. We made a lot of mistakes. We could have done this for a  lot cheaper. If, for instance, we would have only ordered 400 units. We would have saved a lot of  money on inventory. And if we would have properly planned ahead and not had to rush over a bunch  of the inventory, we could have just paid the air shipping. And of course, if we would have shopped  around and maybe tried to find a cheaper designer, we could have saved another $1,000. And so, if  we wouldn't have made so many mistakes, it would have been closer to $5,000 for us to start up.  Plus, we raised enough money on Kickstarter, like all that money coming in for inventory. We could  have started Amazon FBA creating our own product for only $1,000. And obviously if we would have  marketed a little bit harder for the Kickstarter, we could have started this company for $0. And in  my Amazon FBA program, I actually have a template that you can write down all your costs. It'll  help you to calculate how much it's going to cost you specifically for your product to create your  Amazon business. And so if you're worried about how much it's going to cost you, this worksheet  could really be helpful. But as I've mentioned, you don't need money to start your Amazon  business. You can start with $0. And in this next section, I'm going to show you exactly how  you can do it. But first, I want to show you the seven tactics that you can use to start your own  Amazon FBA business even if you have no money. And make sure to stay till the end because tactic  number seven is the most powerful tactic I've ever used that I've ever learned. And it works even if  you don't have any money. But the first thing I'll share with you is if you don't have the money  you need to start your own Amazon FBA business, look around your apartment and sell things. And  for instance, out there, I've got a surfboard. Now, I'm going to be completely honest with you.  I'm an absolute beginner at surfing. I'm I'm not good at all. I'm trying to learn. But if I needed  some money to start a business, I could sell that surfboard in a minute. Get a hundred bucks for  it. Another example is I got this hammock out here. Now, this hammock is one of the best things  I've purchased in a long time. It costs around $100. But the cool thing about it is I'll go out  there and I'll I'll read a book on the hammock and I'll I'll look out at the palm trees and it makes  me feel like I'm on vacation. And so I absolutely love this hammock, but if I needed some money  to start a business, I'd sell this hammock, make another hundred bucks. And look around your  house, look around your apartment, look for things that you could potentially sell to make a little  bit of money. And that's some a great way to get some capital to start your business. But here,  come with me. I'll show you another example. So, this coffee machine right here, I'll be honest  with you. I don't drink coffee. I actually I have I drink like herbal tea. I drink turmeric  tea sometimes in the morning. I can't have coffee. I've got too much energy as it is. So,  potentially, right, I could sell this. But the cool thing about this, and this is tactic number  two, is this coffee machine retails for $300, but we got it for $150. We got it on sale. We  got it at a discount. So, what we could do is we could sell this coffee machine that we got for 150  bucks for $300 on Amazon, get $150 in profit. Now, the truth is there are some Amazon fees, so it  would probably only be about $100 in profit, but that's absolutely amazing. Think about that.  You can go find things that are on a deep discount and be able to flip it on Amazon and and make the  difference. And this is called retail arbitrage. And that's where you go to retail stores, you  find things that are on discount and flip them on Amazon. There's also online arbitrage where  you use coupons and find things online that are a really good deal and then flip them on to Amazon.  Now, the third tactic I'm going to share with you, and this is a very powerful one, is you can  actually look at how you can start saving money. So, for instance, uh we actually just yesterday  we went to the farmers market. We got all this delicious food and the truth is this was kind of  pricey. you know, it's a it's a lot cheaper to just purchase food at Ralph's, but I, you know,  I'm starting to do pretty well financially, and I really enjoy supporting local farmers. I like,  you know, I enjoy trying local uh seasonal fruits. This is guava. It's actually pink on the inside.  It's really tasty. And I think it's pammens. And, you know, we got some some different organic  things. But when I was first, like when I had my corporate job, I was not eating, you know, $12 a  dozen eggs. These eggs are they're pasture-raised. they're ethical, all that kind of stuff. But when  I had my corporate job, I'll be honest with you, I wasn't spending this kind of money on food.  Now that I'm doing a little bit better, I enjoy spending the money on high quality fuel for my  body and I enjoy supporting local people. But when you're in that early phase, when you don't have  a lot of cash, look at how you can save money. Another example, actually, is this this entire  apartment. So, I absolutely love this apartment, but it's really expensive. And back when I  had my corporate job, even though I was making $80,000 a year at my corporate job, I was  living in a little studio. It was maybe like $800 a month in in downtown Chicago. And I knew  that I wanted to start a business. So, I was saving my money. And then when I quit my job, at  one point, I even moved back in with my parents. And to be honest with you, I was spending $400  a month in rent at my parents' place. And it it was kind of this is actually a personal thing. It  was a huge ego kick to me because all of a sudden I went from making really good money to having to  move back into my parents house. But it was worth it because I was saving money. Every month that  went by, I was saving a lot of money by living with my parents house. If you are going to splurge  in one area of your life, I do think rent is a good place to spend a little extra money because  for me, for instance, living in this apartment, it's not just about, you know, and obviously  $2,500 a month for such a small apartment, it's a little bit crazy, but the reason it's so  expensive is because it's really close to the beach. And for me to be able to go to the beach,  to be able to recharge my batteries when I'm when I'm stressed out or if I'm feeling really down,  I can go jump in the ocean. It's completely worth it for that reason. But then the other side of it  too is the people that can afford to live in this neighborhood are probably doing something really  cool, something really interesting. And I found a lot of my friends in this neighborhood.  It's cuz there other entrepreneurs that are really successful. And when I was living back home  with my parents, that wasn't the case. You know, the people that I was surrounded by in my suburb  neighborhood, they weren't really doing anything that interesting. They weren't other entrepreneurs  that I could learn from. Another tactic I want to give to you on how you can get the money you  need to start your business is you can get a second job. Now, I know that's not revolutionary,  but here is something that's I think a little bit more interesting. The second job you get, you  shouldn't just go flip burgers at McDonald's. You shouldn't become a barista at Starbucks. Instead,  what you should do is figure out how can you learn the skills that you're going to need when you do  start your Amazon business. So, what I recommend doing is contacting different people that have  physical products and tell them that you're going to help them sell that product on Amazon. A lot of  local shops, they sell really cool, unique things, but they're not selling on Amazon yet. You can  help them sell on Amazon and either charge them a little bit of money or just take a percentage  of the profits. And most companies, if they have any common sense, they're absolutely going to  want to work with you on that. And so, that way, not only are you making some side cash, you're  learning the skills you're going to need. Now, some other examples, you can use Upwork, you  can use a there's a bunch of different online job marketplaces that you can go to offer your  services, or you can learn different internet marketing skills. But whatever you do, if you do  get a second job, make sure that it's something that is actually going to help you learn the  skills that you're going to need. So, now I I do want to share what's in this box. And as I  mentioned, number tip number seven is actually going to be the most powerful tip, but this is  a this is a pretty powerful tip as well. So, my fifth tip is find someone to invest in your  product. So this is Veno cards. It's her product and we had this idea for a product, but she didn't  have a lot of money to start her business. So I went to her and I was talking to her about it and  I'm like, "Hey, why don't I give you the money you need to start your business and some of the  best money I ever spent." I gave her, you know, a few thousand dollars to start her business.  But in exchange, not only have I been paid back my money, on top of that, I was able to help her  create her own passion product, her own product that she absolutely loves, and she was able to  sell it on Amazon and start creating passive income. And and each one of these units, it costs  us, you know, maybe seven, $8 to produce the unit. And then we sell it on Amazon. We have to pay all  the different Amazon fees and we have to pay some other, you know, just random fees for owning a  business. But in total profit, it's like around $15$20 per unit. And we're selling $50 to 100  units of this product per month. And like I said, it's completely passive. It it did take some work  to initially design the product, to initially get the customer base to launch the product. But now  that it's up and running, all we got to do is buy these boxes of inventory, send it into Amazon, and  Amazon ships it out to the customers. And that is so powerful. So what I recommend doing is looking  around your life. Who could you get to invest in your product? And I am starting to invest in more  students products, specifically people that are in my course, the passion product formula. But if you  have an idea for a business and you're looking for an investor, leave it in the comments down below.  I am looking to start networking and and investing into lots of different Amazon businesses. Tip  number six is you can actually get a loan. You I mean, I don't recommend this in most situations.  You can go to family and friends again, ask for loans. You can also go to banks and there's also  a lot of online services that will give you money to start your business. So, with that out of the  way, finally, the most powerful tip I got for you, tactic number seven here, do a Kickstarter. Do an  Indiegogo. Crowdfund your product. And I actually did this. I raised $15,000, which paid for  most of my initial production run. And the cool thing about a Kickstarter, the cool thing about  Indiegogo or any of those crowdfunding campaigns is it doesn't take any money to start. You will  have to put in a little bit of time and energy to get your marketing out there to get your campaign  up and running, but you don't have to pay for the product. The way that crowdfunding works is you  do the marketing, you launch your crowdfunding, people give you money. In my case, it was $15,000.  I take that money, I go produce the inventory, and then I send the inventory that I produce  back to the people. So, people are giving you money in exchange for a hopeful promise that  you'll eventually send them a product. And this is so powerful. I raised $15,000. Ariana  raised over $5,000. I recently invested in one of the students in my course. He made close to  $5,000. And you don't really need to, like I said, you don't need to spend a lot of money to raise  that money on Kickstarter. I've had a lot of other students that have had a ton of success. And the  good thing is after your Kickstarter, you produce the inventory and you could be once you start  selling on Amazon, you can start making a lot of money. And Tik Tok was the key factor that  led to success with AJ being able to start his business for zero dollars. And as I mentioned, he  did a full hour-long talk at Passion Product Live, which is an event that I hold every year. He did  it a couple years ago. We recorded that talk, and you can get that for free when you join the  Passion Product formula. But next up, I'm going to talk about the biggest mistake that new Amazon  sellers make. And pay attention, please, because I've seen so many people make these mistakes  and end up failing when they don't need to fail. There's five main reasons why 99% of people fail  on Amazon. And if you can avoid these five things, you can pretty much guarantee your success  on Amazon. And I'm going to start with some of the more technical reasons why people fail. But  number four and number five are by far the biggest reasons why people fail once they get started  with Amazon. But number one, let's start with the biggest reason why I think so many people fail on  Amazon is they never get started. Now, this might sound obvious, but a lot of people get stuck  in analysis paralysis. I've even got stuck in analysis paralysis. And I'm going to show you how  to get out of that and why it's so important that you at least try, especially if you're interested  in Amazon. And one of the biggest examples I have is a lot of people, including myself, are scared  to make mistakes. They're scared to lose money. But I honestly believe if you do Amazon right, it  can be so profitable that it almost doesn't matter if you make some early mistakes. For instance,  my product does about $10,000 a month profit. And what that means is for every month I delayed  launching my product, it actually cost me $10,000. So let's say I wanted to save $1,000, but it would  take me an extra month to make a decision. That was a waste of money. So, an example would be  even if I made a ridiculous amount of mistakes, let's say $30,000 worth of mistakes, which would  almost be impossible, but in exchange I was able to get my product out 6 months earlier because,  you know, I was doing things fast and I was actually trying, I still would have made a profit  of $30,000 as opposed to if I would have not if I would have waited and and and waited those 6  months, then I would have made $0. So, obviously $30,000 is better than $0. And a lot of people  don't get started because they want to know how to do everything perfectly. you're going to figure  it out. Like once you get started, you will figure it out as you go. And don't get me wrong, there  are some really big technical mistakes that people make. And I'm going to share all of them with you  in this video. But the last thing I want to say on this is a lot of people I see, they're not really  sure how they want to make money online. They're not really sure what the best route is. So they  try a little bit over here and a little bit over there, and they're dabblers. Most people when it  comes to making money are dabblers. Don't be one of those people. You have to have laser focus.  You have to focus on this. So for the next 3 to 6 months, focus on this one way of making money,  do it like 100%. And then once you launch your product, you're going to figure out how things  go. Now there are two different big technical mistakes. And one is selecting a bad product. And  then the other one is having a bad listing. And I've done a lot of consulting. I've worked with a  lot of people. And these two mistakes are probably of the people that get started, two of the biggest  ones that people make. And let's start with a bad product. A lot of people select a product to sell  and from the start they've selected a terrible product. It's a product that as soon as they  show it to me, I look at them and I say, "You're you're never going to have success with this."  For a few different reasons. Sometimes people pick products that are just way too competitive.  Other times, people just really don't understand how how their margins will work and all the costs  associated with selling on Amazon. But by far the most common problem I see is people are selling  junk. People are private labeling from Alibaba. They're just taking, you know, standard private  label products, slapping their brand on it, and maybe they're not even doing a good job  on branding it, which is another thing. Like, if you think you can just take a product from  Alibaba, slap a sticker on it that's your brand, and throw it on Amazon in 2020, 2021 and beyond,  I think you're crazy. Honestly, in my opinion, private labeling, at least the old school way of  doing it is dead. It used to be extremely easy. It used to be you could just go to Alibaba, grab  any random product, and throw it onto Amazon, and you would make money. I think that's dead  for at least three reasons. And it's China, it's oversaturated, and Amazon basics. But I think  nowadays, you need to have something special about your product, something that makes it stand out  from the competition. And the more unique it is, the more likely you are going to be to succeed.  Don't get me wrong, I think you can still, there is still opportunity to make money off  private labeling. It's just it's not what it used to be. And so, you're going to have to start  thinking about how can you make your product stand out? And maybe that is by just making a really  killer brand. Maybe it is by you have a better way to get a ton of reviews. Maybe there's a lot  of different little things. But keep in mind, the easier it is for you to do this, the easier  it's going to be for someone else to copy your product and and do it just as well, if not better  than you. So, the more unique you can make the product that you're selling, the better. But then  there is an issue with that. You want to make sure that your product's going to sell. And I highly  recommend before you sell a product on Amazon, test it out. Start an Instagram. Start some kind  of social media. See if people are interested in your product there. maybe even do what I did.  I did a Kickstarter. I raised $15,000 for my product before I ever launched on Amazon. And the  whole point of doing this was to test the market, see are people actually interested in this. And my  product was relatively unique. So, I had to like I couldn't just jungle scout and and figure out what  the sales numbers were for an existing product. I had to actually test the market by doing a  Kickstarter. But in exchange, that $15,000 helped me pay for my first production run. But even if  you have a perfect product, you found the perfect product, it's really an amazing product. It shocks  me how many people show me listings of their product and it's just terrible. One of the first  things you want to look at is keyword research. Really try to figure out what are people searching  in Amazon to find your product. Like what are the perfect keywords that you want to rank for? Like  that's the foundation. And there are tools Helium 10, Jungle Scout. You can also try using the  Google keyword tool. It's it's not perfect, but what it basically allows you to do is figure out  what what is the search volume. How many people are searching for certain keywords on Google. So,  it's not how many people are searching for those keywords on Amazon, but it can still be helpful.  Some other ideas for doing keyword research is figure out what your competitors, figure out what  similar products, what keywords are they going after, look at their title, look at their their  bullet points everywhere, maybe even talk to some customers, find some people that would buy your  product and ask them what would you search for in Amazon and keep asking them questions until  you get every single keyword that you can think of. Then once you have these keywords, and this is  the next big mistake people make is in the title. Make sure you put those keywords in the title.  And now that might sound obvious, but let me tell you this as well. The closer to the front of the  title they are, the better. Also, something very important is your title needs to be something that  people want to click on when they're searching for those keywords. Your title needs to reflect what  people are searching for. A lot of people make the mistake of putting their brand at the beginning of  their title. Nobody cares about your brand unless you are Nike or some majorly established brand.  But even then, if you're Nike, what what does Nike do? They put the product first, like what is the  product? Now, technically, this might be against the rules for Amazon. Amazon has weird rules on  how you're supposed to format your title, but I'm going to tell you from experience, they don't  really care that much as long as you're not being totally scammy about it. So, don't start with your  brand. Think about what is the main keyword you're trying to go after and put that at the beginning  of your title. Because think about this first off, Amazon weighs that more heavily. But from the  user perspective, if they're searching for rustic wooden table and the first three words  of your product title are rustic wooden table, then they know that it's a good match. Like if  they have to search through your title to try to figure out what your product's about,  they're not going to be as interested in clicking it. One of the big principles of online  marketing is don't make your users think. Don't make other people think. The more obvious things  can be, the more likely they are to purchase your product. Related to that is your main image.  Your main image should be as clean, as clear, as big as possible. You want to make sure there's  not too much white space on the outside. I see so many people do this. You want to also make sure  that your product image is going to pop. Remember that your product is going to be shown on a white  background. So, as little white space as possible is going to help make your product pop. And you  want to make it very clear from your product image. What is it? Don't show your branding in  your logos, like at least predominantly like that could be a small subset of it, but that shouldn't  be the main thing. I've seen a lot of people that they have their their brand logo or the box as  the big thing and then the product really small. Nobody cares about what your box looks like.  I I mean, they do, but that's not as important as what's inside the box. It's the product that  they're going to buy. The third biggest thing is reviews. So many people So many people come to me  and they've got three reviews and they're like, "Hey, why is my product not selling?" I'm like,  it's got three reviews. You can't find some people that can review your product. Now, this is against  terms and service, but can't you find someone at your gym, someone that maybe you're a co-orker or  or someone that you know loosely that can review your product? I know a lot of people that do this,  and I've never seen anyone get in trouble. Amazon can crack down on reviews in certain situations,  but honestly, as long as they're not sharing the same internet you log in to log into Seller  Central, it really shouldn't be a problem. Now, a lot of people might disagree with me on this  one, so go for it at your own risk. But if you can only get three people to review your product  or four or five, then honestly, I don't believe I wouldn't believe in that product. And most  customers feel the same way. So, you need to get a ton of reviews. There's a lot of different ways to  do it. My favorite way in the world to get a lot of reviews from day one. It's how I got 75 reviews  from day one, or actually probably the first week I got 75 reviews, is a product launch group. Get  a lot of people into a Facebook group. It could be Instagram. Get a long email list. get people  really excited about your product before you ever launch it. So that when you go to launch it,  you'll get a spike of sales from day one. You'll get a spike of reviews from day one or it might  take a few days for them to receive the product, but from at least the first week. Amazon's going  to see this and it's going to shoot your ranking. It's going to shoot your product to page one,  maybe even the first result because it sees that, oh wow, this product just came out and so many  people have already bought it. So many people have already left reviews. So there's really no excuse  not to be able to get reviews. Some other things I've seen people do is talk to maybe influencers  in your space. So go on to Instagram or wherever YouTube and ask people ask those influencers to  buy it and then reimburse them via Venmo. Again, technically against Amazon's terms of service, but  you know what's the the chance that Amazon could find out about it in worst case I' the worst case  I've ever seen is if Amazon does find out about something like this, they remove the review and  it's it would be very difficult for them to find out about it. Now again, proceed at your own risk,  but this is a huge reason why people don't fail. Look, the title, the main image, and the amount  of reviews you have. Those are the three most important things other than of course selecting a  good product. Those are the three most important things. And if you can do those right, people  will click on your product, and the chance that they will buy is really high. Amazon's conversion  rates really high. But to guarantee that you have a a high conversion rate, some other things you  might want to consider are bullet points. So, what are the bullet points that represent  your product? Now, in these bullet points, try to integrate your keywords. But remember, it's  not don't write your bullet points for the search algorithm. Write them for the customer. Write them  so that when customers look at your product page, that they're like, "Wow, this is an amazing  product." Make sure to highlight the benefits. What are the benefits, not the features, what  are the benefits of your product? For instance, this product, like my product, I might say it  will give you energy all day long, sustainable, long-lasting energy. The feature would be 19 g of  fat. 19. No one cares about 19 grams of fat. What they care about is that that 19 gram of fat is  going to lead into sustained long lasting energy. So, make sure you hit the bullet points. Make  sure your bullet points stand out. You can use things like 100% money back guarantee if they're  not satisfied. Here's a hint. All products on Amazon have a 100% money back guarantee if they're  not satisfied. So, by putting in that guarantee as one of your bullet points, you're going to make  customers feel more at ease to buy your product. But here's the truth. I've had that on my product  for a year. I've only ever had one person say, "Hey, I wasn't satisfied with this. I want my  money back. And honestly, that person was a just kind of a scammer anyways. He probably would have  found some other way to get money. It's very rare that people take you up on this guarantee, but it  makes them feel better about buying your product. Some other things to help sell your product are  the other images. This is probably the next most important thing is all the other images. You  want to show people what it's going to be like to own your product. Remember, they're buying  your product online. They have no idea. They never held it in their hands. They don't know what  it's going to be like. You have to convince them so they can mentally in their head imagine what  it would be like to own the product that you're selling. And you do this through the other images.  Again, try to highlight the the benefits of your product. Show them what it would look like in the  real world. Show real humans interacting with it. Show all the different benefits and try to try to  highlight it in image form. For instance, for my product, I tried to show people how you could  eat this, like all the different ways because that's a big question people have. I try to show  people like being active and fun recipes that they could make with it. The last element that I see  people making is a description. You know what? Descriptions aren't as important as everything  else we've talked about, but just put a little bit of effort into it. You know, maybe spend a few  hours and think, how can you make your description unique and stand out? But 99% of people are  going to be buying based on the main image, the reviews, and the title, and maybe the bullet  points or the other images as well. Those five things are what 99% of people, that's how they  make their decision. Next time you're on Amazon, try to figure out like why do you buy the products  you buy? For me, I've noticed all these things. reviews are so important. The main image is so  important. Like all these things determine which product I buy when I'm searching around on Amazon.  Now, the next two reasons I'm going to talk about are by far the biggest reasons why I see people  fail on Amazon. And really quick before before I jump into that, I do want to note that there are  other technical reasons why people fail, such as Amazon PPC. Maybe their Amazon PPC is not dialed  in. But honestly, if you have all the principles down, you have a good product, and you have a good  listing, you're going to have success with Amazon. as long as you follow these these next two rules  I'm going to talk about. And one of the other reasons why I see so many people fail with Amazon.  It's honestly one of the reasons I haven't been as successful on Amazon as I probably should have  been is fear. Fear cripples new Amazon FBA sellers for so many reasons. And I see this so often  in the comment section of my YouTube videos. So many people that have this negative mindset. But  the truth is I I've even been guilty of this at times. And I've talked about this before on this  channel, but I've waited probably a year to launch my my second Amazon FBA product, which is going  to be a cacao version of my original product. And the reason that the reason I've been holding back  for so long, honestly, it was fear. I was nervous I was going to waste money. I was nervous  that if it messed up and it didn't do well, I'd look bad because I'm very public. Like, I  share everything. But recently on this channel, I've been getting a lot more negativity, a lot  more negative comments, a lot more haters. And it it really hurts me because when I see that, I know  that those kind of people are are never going to succeed. They're they're going to fail. And I know  that from firsthand experience because when you have that mindset of everything everyone's out to  get you and everything's going against you, it's almost guaranteed that you're going to fail. And  I'm going to talk about at the end of this video how to guarantee success. But one of the biggest  things is if in life you constantly think about, wow, like this is amazing that this happened  because it's going to open up some other door. If you have the theory that the entire universe is  conspiring to help you achieve your dreams, it's almost guaranteed that you're going to succeed.  And I want to point out something really quick. If you're watching this video, you're already  successful. Like, you've got running water, you've got food for 99% of human history, you're  living in paradise. And I want there's going to be some hard times with selling on Amazon, which  leads into the last point I want to talk about. Amazon is not a get-rich quick scheme. You're  not going to become a millionaire overnight, but it is the easiest way to make money online.  It's the easy I've tried a lot of different ways to make money online in my opinion. It's the  easiest way to start a legitimate business that you could sell, that you could go travel and  be on vacation, and it would still keep making money. It's like one of the only ways I found that  actually works to make passive income. And they say that four out of five businesses fail. But  this is another mindset shift I want you to have. When I was quitting my corporate job, it was about  7 years ago. I had a corporate job. I got really depressed. I was hating life and I was going to  do anything I could to quit so I could, you know, get my own freedom. Because the truth is, in  my opinion, if you're in the corporate world, if someone's telling you when to wake up, when to  go to work, you're a slave. And I wanted to get my freedom. And when I would tell people that, when  I would tell my co-workers that, they would all say the same thing. Four out of five businesses  fail. And my response was, "Cool. I'll start five. By the fifth one, statistically, I'm going to be  successful." And obviously I was joking by that, but that's the kind of mindset I think you need  to have to be successful on any kind of business. Because the truth is, the first time you do  something, it very well might be successful. But you know what? The second time you're going  to do it better, the third time you're going to do it better. If you keep going and you start five  businesses, I would bet a million dollars on you if if you were willing to start five businesses  and that one of those five would eventually be successful. And let's talk about how to guarantee  success on Amazon. How to guarantee success on business. And I I do have some principles I  want to share with you that if you follow these, I can guarantee that you'll be successful on  Amazon. But really quick before I do that, I do want to ask a favor. If in my future videos,  if you see people like leaving negative comments, be nice to them. But just let them know in a in  a nice of a way as you can that, hey, that's a a failure mindset. Like that's a negative mindset.  Because I firmly believe when you are willing to waste your time to leave negative comments,  when you're willing to waste your time to try to put someone else down, the chances of you being  successful or I should say of that other person being successful are almost zero. But if you're  the kind of person that's willing to, you know, let people know and and be gentle and remind them  about that and you're trying to build other people up, the chances of you being successful are almost  100%. Because there's just this thing in your in your mind that switches when when you're trying  to help other people. It helps you be successful. And that's I think one of the first principles.  If you want to guarantee success on Amazon, you need to have a bigger purpose than just making  money. Maybe maybe it's like you're trying to help the world out by releasing a really cool product  or or maybe maybe the bigger purpose is you really are enjoying it. You're really loving it. But if  your only goal is to purely just make the money, it's going to be hell. It's going to be hard.  And the truth is, if your only goal is just make money, you're a slave again. like  you know I was a slave to the corporate world and then for the next five years I was a  slave to myself. I was a slave to my business. But if you can have a bigger reason why you're  trying to do it, you will you'll be successful. Another thing is that starting a business  on Amazon, starting a business in general, and again even though Amazon is way easier than  typical businesses like brick-andmortar business or any other business model I found, it's like  climbing to the top of Mount Everest. It's not easy. And you don't want to be the first one  to try to do that. You're not you're not the first one to try to do that. But one thing I  would highly advise is get a mentor. Again, if you're going to climb to the top of Mount  Everest, you might want to talk to someone that's done it before. You might want to get some  feedback along the way. And related to that is you don't want to try to do this by yourself. Like you  want a community around you. My biggest success started happening when I started getting mentors  and when I had started surrounding myself with a community of people that were all doing the same  thing. But I think the biggest way to guarantee success on Amazon is to get a good map. And I  was too stubborn to do this. I was my most my entire entrepreneurial career. I thought I could  do everything myself. I wanted to be the first one to blaze the trail. And that was so silly. One  of my biggest regrets was not investing in in some kind of course. Like other people have already  done it. I should have learned from them. Again, don't think that you need to necessarily invest  in a course or spend a ton of money, but what you should do is figure out someone else's method  and just if it's your first time doing it, copy it step by step. And along the way, maybe try  to make it your own, maybe try to make it better, but for the most part, you should follow the map.  And my last piece of advice for you is it's going to be a struggle, but remember to enjoy it. Enjoy  the journey. Now, at the end of this video, I will talk about how you can guarantee success. I talked  about some of the biggest mistakes people made. And to be completely honest, one of the biggest  mistakes I see people making is they don't ask for help. They're not getting help. And I'll talk  about that more at the end of this video. But now, let me share with you something very vulnerable,  very personal. I'm going to go down the list and share every single Amazon FBA mistake that I've  personally made. And this has cost me well over $100,000. Probably cost me closer to three, four,  $500,000. But at a minimum, it's cost me over $100,000 all these mistakes that I've made. So  pay attention to this next section. We're going to learn how to avoid all these mistakes and  save a lot of money. Let's start with number one. And this is the biggest mistake I made and  it is the most common mistake I see beginner Amazon sellers making. And that's waiting. Every  month you wait to start your business. You're losing money. For instance, my first real Amazon  business made about $360,000 in revenue in its first year or around $120,000 in profit once you  subtract out all the expenses, which is around $10,000 of profit per month. So, if I would  have launched my business a month earlier, I would have made an extra $10,000. If I would  have launched my business a year earlier, it would have been an extra $120,000. And the problem is  people are so afraid of making mistakes that they delay the start of their business. And the thing  about Amazon is if you do it right, it can be so profitable that it doesn't even really matter if  you make mistakes. For example, let's say I was deciding between two different manufacturers and  I took a month in deciding that I lost out on a potential profit of $10,000. So even if I picked  the wrong manufacturer and the manufacturer I picked ended up costing me $5,000 and if I would  have spent a month researching it, I would have been able to figure that out, it doesn't matter  because I launched my business a month earlier, which was $10,000 in profit. subtract the $5,000  mistake and I still made $5,000 more than if I would have spent a month in analysis paralysis  mode and eventually pick the correct manufacturer. Mistake number two is another mistake I made  and probably the second most common mistake I see new Amazon sellers making and that's selling  the wrong product. The first e-commerce business I ever started was a dance clothing company and  originally we were only selling our products on our own website. When I saw the opportunity that  is and was Amazon, I started selling the products on Amazon and ended up making a decent amount of  money. But the problem is this wasn't the right kind of product to sell on Amazon for a number  of reasons. I'm going to give you a checklist on everything you should look at when deciding on  what kind of product you're going to sell. But one of them was it's a product that's so easy for  Chinese manufacturers to copy pretty much exactly and sell for a lot cheaper on Amazon. There was  another reason that's even more important why this was a bad product to sell on Amazon that  I'll get to in just a minute. Another product that was a mistake to sell on Amazon was jars  of my product PNB. And the reason that this was a mistake is because the jars were glass jars  that would break during shipping. On top of that, the seal on the lid in the bottom wasn't tight  enough and so sometimes the jars would leak. Because the jars were leaking, I ended up having  to throw away half of my production line. I had to throw away a,000 units of this product. So, I lost  around five or $6 thousand of product that I had to throw away. But the crazy thing about this is  even though I threw away a thousand units, I did a total production run of around 2,000 units. And  since I was able to sell the first thousand units for around $18 a piece after all the different  Amazon FBA fees and everything, with those first thousand, I made a profit of around $67,000. So,  even though I lost money on all that product I had to throw away, in total, I actually didn't lose  any money by pursuing this product. Even though I made a major mistake and had a product that  was leaking, I still broke even and I learned a very valuable lesson. So, if you're selling an  item on Amazon, make sure that it's easy to ship, that it's not going to break, that it's not going  to leak, that it's going to be easy for Amazon to ship this product to your customers. And there's  a number of other things that you're going to want to look for when finding a product to sell on  Amazon. But a few things that you want to make sure that your product has when finding a product  to sell on Amazon is make sure that it's a product that you can sell for $15 or more. At a minimum  $15. The problem is if it's $15 or less, you're going to have to pay all the Amazon fees, all the  shipping, all the other stuff. And it's very hard to find a profitable product under $15. You also  ideally want to sell a product that's under 20 because if it's over 20, the shipping expenses,  the Amazon FBA fees start to get really high. I also recommend selling a premium product. You want  your product to be the best product on the market because if your product's the best product on the  market, that means that you can charge the most, which means more profit for you. But in my  opinion, the most important thing to look for in a product that you're going to sell on Amazon. And  the reason why the first products I sold on Amazon kind of failed is I highly recommend selling a  product that you're actually passionate about. Because if you're passionate about the product,  you understand the product and it's something that you would buy yourself. It's going to be a  lot easier to market. And here's the truth about starting an Amazon business. It's hard. There's  ups and downs. And when you're in the down phase, if it's something that you're really excited  about, it's going to be a lot easier to overcome those obstacles and get your product launched on  Amazon. I have a complete checklist of everything you should look for in a product that you're  going to be selling on Amazon in my free Amazon FBA course that I'll link down below. The third  mistake I made and a mistake that probably cost me over $100,000 is selling my products using  FBM instead of FBA because I had a warehouse for the dance clothing company and we already  had people that could ship things out and I didn't want to pay the FBA fees. I also didn't  want to send product into the warehouse because I was nervous that they would charge storage  fees and things like that. And that was a huge mistake because the thing is when you send your  products into the Amazon warehouse and you take advantage of the FBA program, your products all  become Prime eligible. Meaning that people that buy your products on Amazon can get that product  shipped to them in 2 days. And most people that shop on Amazon are Prime members. And most people  that are Prime members only want to buy Prime eligible products. So eventually we stopped doing  FBM and we switched over a lot of our products to FBA. and our sales for those products increased  by four to five times. And the truth is the Amazon FBA fees were actually less than we were paying in  postage. So, we actually saved money by switching to FBA. Mistake number four is manufacturing  issues. And I've lost a lot of money with different issues with manufacturing my product  and working with manufacturers. And I'm going to share all the most common ways that people end  up running into issues with manufacturers and how you can avoid them. For instance, with PNB, the  first production run that my manufacturer did, there was no tear notch. That cost me $2,000 cuz  I had to hire people to come in and individually cut tear notches on every single pouch. They also  sent me pouches that were leaking, which meant I had to throw away a lot of my product. And on  top of that, I had to hire people to come in and clean the other pouches. I had another $5,000 I  lost on the leaky jars. I also had the film that my product goes in damaged during shipping, which  cost me $2,000. I also picked a manufacturer that ended up having long lead times and I ended up  running out of inventory and I lost out on around $5,000 in sales because my manufacturer was  taking so long to manufacture my product. But probably the biggest way that I lost out on a lot  of money with the manufacturer is I got scammed by a manufacturer for $10,000. But keep in mind,  it's actually not that common for a manufacturer to scam someone. And the manufacturer that scammed  me was actually located in the United States. Now, to their credit, they didn't completely scam me  in their eyes, but what they did have is a long, complicated contract, and it turned out that there  were some fees buried in that contract that they didn't really make that clear to me. I even hired  a lawyer to look over this contract, and even the lawyer didn't see that this was a potential  issue. So, some things to consider when finding a manufacturer is you want to make sure that they  have simple pricing. Most manufacturers that you're going to work with, they're going to tell  you how much it's going to cost per unit. I at one point picked a manufacturer that told me, "Well,  it depends on how long it's going to take us to make this product. We think it's going to take  about a day, but you pay per day." And then later they said, "No, it took like 5 days." You're also  going to want to find a manufacturer with as short of a lead time as possible because as soon as you  see that you're about to run out of inventory, you want to place an order and know that you can  get it as quickly as possible. But no matter what, if you're looking to find a manufacturer, it's  actually a lot easier than you would think. I also have a complete checklist on everything that you  should look for when working with a manufacturer. Now, I know that this is a lot, but trust  me, you're going to want to finish this video because I've made a lot of mistakes that you can  avoid. Mistake number five is inventory issues. Specifically, at times, I've ordered too much  inventory and had to pay a lot of fees. Or on the other side, I have not ordered enough inventory  and lost out on a lot of sales. And one of the big things is if you run out of inventory, that's  usually really bad. Amazon's not happy if you run out of inventory. and sometimes they can even  blacklist you or make it so you show up lower on the search results which leads to less sales  for your product. Now, the first mistake I made in this category is ordering too much inventory.  The bad thing about this is if you send in too much inventory into the Amazon warehouse, you're  having to pay storage fees every single month that your inventory is in their warehouse. And those  fees depend on a few factors, but it costs around 75 cents per cubic foot per month that you have  inventory in Amazon. But another thing that's very important that you want to watch out for is  if you have inventory in the Amazon warehouse for too long, you start getting long-term storage  fees. And these long-term storage fees are a lot more expensive. We're talking around $6 per  cubic foot. Now, that only applies if you have the same products, the actual same units in the Amazon  warehouse for over a year. If, however, let's say you sell out of some of them and then you replace  them and you keep selling out, you will never incur that long-term storage fee. It's only if  you send in more units than you sell within that next year. And I've spent a few thousand dollars  by mistake on these long-term storage fees. What you want to do is if you see that you have product  that's been in the Amazon warehouse for too long, and you can easily check this in Amazon seller  central, you want to contact Amazon, have them ship the products back to you, and then just send  them right back into the Amazon warehouse. That way, you can avoid the long-term storage fee.  And the truth is, the cost of the shipping back and forth is usually going to be less than the  long-term storage fee would have been anyways. So, even though there's a little extra cost in the  shipping, you're going to save money in the long run. I also had a product that I had to throw  away a bunch of units because they expired. It's actually this product right back here. I ordered  too much. I didn't sell them fast enough. And what ended up happening was I had to throw away a few  hundred units. But the interesting thing is again, even though I made a mistake and ordered  a little bit too much of this product, I still ended up doing $80,000 in revenue from  the production run of this product. And once you subtract out all the fees and the startup costs,  I still made a profit of close to $10,000 even though I had to throw some away. So, it's another  example of how you can make mistakes with Amazon and still end up making money. So, obviously,  it's bad if you order too much inventory. But the other really common problem that people run  into is they actually order too little inventory. And the first time this happened to me was with  my first real Amazon product, PNB. It ended up selling way better than I thought it would have.  And I ended up selling out of all my inventory within about 2 months. I thought that inventory  was going to last me six months. And selling out of all your inventory a lot faster than you think  you were going to is a good problem to have, but it's still a problem. You see, my product was out  of stock for about a week. And during that week, I lost out on at least $3,000 worth of sales.  But another example and an even bigger example of this is AJ and I partnered on this product  called Cocktail Cards. And he crushed it. He did such an amazing job marketing this product that  in his first month alone, he ended up doing over $50,000 in sales and $20,000 in profit after you  subtract all the expenses. But the problem is he ended up running out of inventory. In fact, he's  ran out of inventory multiple times. And again, that sounds really cool that the product  sold faster than he thought it would, but every time he runs out of inventory, he ends  up losing out on a ton of sales. So, you want to make sure that you order around six months worth  of inventory because if you see that it's selling really fast, you have enough time to go to your  manufacturer and place another order. All right, we got two more common mistakes and stay with  me because trust me, I spent a lot of sleepless nights because of these mistakes and I'm going  to show you how to avoid all of them. Mistake number six is issues working with Amazon. And  trust me, anyone that's ever worked with Amazon, ever sold something on Amazon knows that sometimes  you can run into some issues, especially if you don't read the terms of service, if you don't  know all the different rules and regulations. But I'm going to break it down for you right here.  A very common issue that people have when selling on Amazon is that Amazon will overcharge them  for all kinds of different fees. Storage fees, FBA fees, you name it. You have to watch Amazon.  And I probably lost over $3,000 on Amazon overcharging me for fees. Now, the good news  is usually if you catch them overcharging you, you can call them out and send them an email and  they'll usually fix it for you. But if you wait too long, sometimes they won't reimburse you for  the overcharge of fees. And there are software programs that will go through your account and try  to figure out where Amazon's overcharging you or where Amazon owes you money and handle it for you.  And sadly, when I was first selling on Amazon, I didn't know about these software programs. So,  I ended up losing out on thousands of dollars of Amazon overcharging me. But this tool and  other tools like it go through your account and make sure that Amazon's not overcharging you.  Another issue I had with Amazon is I sent them a pallet of my product into their warehouse and  they claimed that they never got it. They lost this pallet and they asked me for the B, which  stands for bill of ladding, which is the piece of paper that the truck driver gives to you when  he picks up the pallet from your warehouse. Now, the problem is I actually wasn't there when the  pallet was picked up. I had someone else that was handling this for me because I was out of the  country and sadly they weren't sure where they put this paper. And this is a big warning. Anytime  you have any kind of paper or receipt or anything like that for your business, make sure that you  keep it safe. And I know that this sounds obvious, but this is just a reminder that you want  to keep every single scrap of paper that you ever get associated with your business.  And finally, mistake number seven, and this is probably the most expensive, biggest mistake  that I've ever made in my life, at least when it comes to business. In my first year selling  this product on Amazon, as I mentioned, I did over $360,000 in sales, $120,000 in profit. But  in my second year selling this exact same product, I did over $400,000 in sales, $150,000 in profit.  But something interesting happened. By year three, my sales actually went down. I did around $200,000  in sales, around $60,000 in profit. The big question is why? And the reason is I had always  dreamed about making a $100,000 per year passive income because I figured if I could make $100,000  per year, but I had the freedom to spend my time doing whatever I wanted to do, I could travel  and really enjoy life. And after launching this product on Amazon, I pretty much automated and  systematized my entire business. And as I said, I did $120,000 in profit. And even though I wasn't  actively working on my business in my second year, my profit actually went up. So instead of working  on my business and trying to increase my revenue, increase my profit every single year, I coasted  and I enjoyed life. And that is the benefit of Amazon. Once you launch your product, once you  get the sales going and get everything automated, you can spend your time traveling, enjoying  life and and doing whatever you want to do. But the key thing here is eventually your sales are  going to drop. That's not going to last forever. And for me, it led to me having three years where  on average I was making over $100,000 profit per year, and I wasn't really having to work that  hard. But the truth is, if I would have doubled down on my business, I probably could have blown  this up to a multi-million dollar company. So, even though I had a lot of success with this  business, it was kind of a failure because it could have been a lot bigger. Those mistakes I  made cost me hundreds of thousands of dollars and I made them so you don't have to. But I get asked  the same question from new sellers every day. Is it too late to start selling on Amazon? And I'm  here to tell you, spoiler alert, no. Not only have I seen unemployed people go from being unemployed  to earning a half a million dollars in 12 months, but as I've talked about throughout this video,  I wanted to prove to you and the entire YouTube audience that it was possible. So, I launched  a brand new business in just 7 days. And within 6 months, it was making six figures in passive  income. But let's talk about some of the major reasons why people think that it's too late to get  started to sell on Amazon. And I'm going to talk about the truth of some of these as well as show  you how to overcome some of these barriers. The first reason why people say it's too late to sell  on Amazon is because Amazon is oversaturated. And we've talked about that a lot in this video.  As I've mentioned, over 9 million sellers, but there's only really 1 million active sellers.  And considering that over 43% of all sellers have made at least $100,000, I don't really think  that Amazon is oversaturated. The problem is it's not that Amazon's oversaturated. it's that  certain products, certain product categories are oversaturated and everyone's trying to sell  the same thing. And if everyone's zigging, you need to zag. And the way to do that is to  find a unique product, an interesting product that no one else is selling. Ideally, you want  to create what I call a passion product. This is a product that's better than the competition.  It's not just the same product as everyone else with your own brand on it. This is where you make  a product that's better than everyone else. Now, you might be wondering, how do you find these  products? And there's a tool called Helium 10. And you need to understand that the key to success  on Amazon is to understand that Amazon.com is just a search engine that people go to and they type  in what they want to buy. If you can find out what people are typing into the search bar in Amazon,  you can find out what they want to buy. And if you know what they want to buy, you can sell them that  exact same product. And that's what this tool, Helium 10, does. I do have the hookup with Helium  10. There is a link down below with a discount code. You can also use that link to sign up for  the free version of Helium 10. And let me show you how to use Helium 10 to find a profitable product  to sell on Amazon. And AJ was an outof work bartender. He lost his job during the pandemic. He  didn't know how he was going to pay the rent. So, he ended up joining my Amazon FBA program. And  I helped him find a product to sell on Amazon that he was actually passionate about. He knew  that people were interested in learning how to make cocktails. And we went to the Helium 10 tool  and we typed in cocktails and it gave us a bunch of ideas for products related to cocktails.  And one of the ideas that it came up with was cocktail flashcards. And we saw that thousands of  people per month were searching for things like cocktail recipe cards, bartender flashcards, and  other related phrases. So we took the idea that we found using Helium 10 and turned it into a  real product. And the key here was there was no other product like this on the market. There was  a lot of other cocktail recipe books, but people were specifically searching for cocktail recipe  flashcards. So, we created the product for them, sold it on Amazon, and in his first year, AJ ended  up making over $500,000 in sales. And I've since repeated this process over and over again. So,  how worried should you actually be that Amazon is oversaturated? And I would say that this is about  a 4 out of 10. If you follow all the advice that I give to you on this YouTube channel and in my  Amazon FBA program, you don't really need to be that worried about people copying you because  your product and brand are going to be better than theirs. Plus, because you are the first to  market, it doesn't really matter if competitors come in. For instance, with my first real Amazon  FBA passion product, in my first year, I did over $300,000 in sales, over $120,000 in profit. The  next year I had a bunch of competitors come in and it actually increased my sales. That next year  I did over $400,000 in sales, over $150,000 in profit. And that's because when you're the first  to market, when competitors come in, they don't steal your market share. They actually grow the  entire pie. My product was the first keto nut butter on Amazon. And when other people started  marketing their keto nut butters on Amazon, it actually made it so that there was more customers  and that everyone ended up winning. The next fear people have when selling on Amazon is China. And  this is a 10 out of 10 thing that you should be concerned about. But I'll share with you some tips  on how you can get this down to a two out of 10 about how concerned you should be. And the problem  with China is if you have a successful product, they will copy your product. They will sell it for  cheaper. And sometimes your own manufacturer will even rip off your product idea and sell it on  Amazon for a discounted price, making it so you will pretty much go out of business. But there are  solutions to stopping your manufacturer or anyone in China from copying your product. The first  option is to get a patent on your product. And you can actually get a provisional patent, which gives  you protection for up to a year for just $75. Another option is you can have your manufacturer  sign an NN. An NN stands for non-disclosure, non-use, and non-ircumvention. This is basically  like an NDA, but NDAs don't actually work in China, where the NN will effectively stop your  manufacturer from copying your product. You can even go as far as getting your product patented  in China. But the real secret here and the reason that in the long run China won't win is because  you are better at branding and social media than China will ever be. When you're selling your  passion product on Amazon, you will understand the market. You'll understand the customers  better than China will, which means that you can create better branding. And if you want to,  you can create better marketing using things like social media that'll promote your product. And so  even though you should be worried about China when you're selling on Amazon, if you follow all the  steps I talk about, you really shouldn't be that worried. Not to mention that you can use sites  like thomasminet.com to find a manufacturer here in the United States. But I know a lot of people  are concerned that there's going to be a recession and that inflation is getting out of control.  And it's true, the stock market was crashing, crypto was crashing, but a lot of those things are  starting to rebound. Though according to experts, we're still not out of the woods yet. But  one thing you should understand is that 50% of all Fortune 500 companies, these are the  500 most successful companies in the world, 50% of them were started during a recession. So  just because there's a recession doesn't mean that you can't start a successful business. In fact,  when we look at how the stock market performs compared to how Amazon sales have been, it doesn't  matter. Whether it's good times or bad times, Amazon sales have been going up every single  year. And that's because even if people are buying things less, every year they're buying more  and more things online. So, it ends up balancing out and making it so that right now is the perfect  time to start selling your products online. Now, inflation is a whole another thing. Shipping costs  have been going up like crazy. They're up 23%. On top of that, a lot of raw materials and goods  have been going up in price as well. And this is one of the best parts about being a business owner  because if you have a salary job and prices go up, tough luck. You're probably not going to get a  raise. But if you're a business owner and prices are going up, guess what? You get to also raise  your prices, which means that your profit margins are going to be about the same. And this is why  I always tell people it's better to be a business owner than work for a business. And I would  rate this a five out of 10 as far as concerns because there are certain categories that during  a recession will go down in sales. But there are certain products that you can sell that even  during a recession, people are still going to want to buy. Things like groceries or items for  their babies or pets. And during a recession, people still want pleasure. So they'll buy things  like candy. So if you really think that there's going to be a recession, create products that will  thrive during a recession. The truth about this is none of us actually know. Every single year  people are saying the economy is going to collapse and then it continues to go up. So don't focus on  the worst case scenario. That's what most people do. They get stuck in analysis paralysis and they  never actually start their online business because they're too afraid that it might fail. And I  understand that it's scary because there are a lot of costs involved. And this is the fourth reason  why a lot of people say that it's too late to sell on Amazon. And yes, when you're starting an Amazon  business, it does cost money. Though, I will share with you in just a minute a technique that you can  use to start your Amazon business even if you have zero dollars. And that's actually what AJ did when  he was starting this business. He didn't have any money, but he was able to raise all that money in  pre-sales before he ever did his first production run. But the question is, how much do you actually  need to start selling on Amazon? And around 11% of people were able to start on Amazon for less  than $500. 13% of people were able to start their Amazon business with between $500 to $1,000.  15% were able to start it with between $1,000 to $2500. 18% with between 2500 to 5,000. 19% between  5,000 and 10,000 and around 22% of Amazon sellers started their business with more than $10,000. And  when selling on Amazon, not only do you have the startup cost, you also have the 15% Amazon selling  fee. When you sell on Amazon's platform, they charge you 15% of the total cost of your product  as a fee. Though, there is a trick. You can use the brand referral program to get that percentage  from 15% down to 5%. There's also the optional Amazon FBA fee. And FBA stands for fulfilled by  Amazon. If you're selling on Amazon, you want to take advantage of the FBA program because when you  use the FBA program, it allows the products that you're selling to be Primeeligible. And Amazon  is more likely to promote Prime eligible products because people love buying Prime products because  they can get the products shipped to them within two days. And prime products end up getting five  times as many sales as non-prime products. And the way that the FBA program works is you have the  products that you want to sell on Amazon's website that you want to be Prime eligible. You send those  products to Amazon's warehouse. And when you get an order, Amazon will pick, pack, and ship that  product out to the customer. But of course, this is not free. You're going to have to pay the FBA  fee. And the cost for the FBA fee depends on the size of your product. For instance, for my first  Passion product, it was around $4 per unit that I sold. And the Amazon FBA fee covers the cost that  Amazon has to pay for an employee to go and pick your product off from the shelves, wrap it up,  get it ready to be shipped out. It also covers the cost of postage. A lot of people think that Amazon  is ripping them off because they're charging so much money. But let me tell you right now, I used  to send all my products myself to customers and it was a lot of work. Plus, you still had to  pay for postage. So, yes, even though Amazon does charge a fee for this, it makes your life so  much better. I would send all my products directly from my manufacturer into the Amazon warehouse,  which meant that I didn't even need to live in the United States. I actually spent the first few  years of my Amazon business traveling the world, living in a bunch of different locations. I even  with the money that I made from my Amazon business bought a beach house down in Mexico, lived there  for about 6 months and my business kept running. And so overall, I would give this concern of  costs a rating of three out of 10 because a lot of people tell me Amazon is taking so much  money. But last year alone, Amazon spent over $40 billion getting new customers. So they spend  a lot of money to get those customers. They make it easy for you to sell on their website. Think  about that 15% Amazon selling fee as a cost of marketing. And trust me, that's a lot less money  than most people spend on their marketing. The fifth common reason why people say it's too late  to sell on Amazon is because it used to be easier. And it's true. 5 6 7 years ago, it was easier to  sell on Amazon than it is now. But 66% of Amazon sellers say that they wish they would have started  sooner. And every year for the last four years, people have asked me this question. Is it too  late to sell on Amazon? And every year I say, "No, get started now." And most of those same people  end up coming back to me the next year and say, "Oh, I wish I would have started last year. What  about now? Now is it too late?" And the truth is, it's not too late to start selling on Amazon. But  every single moment, every single year that you wait to start your journey, it's going to get a  little bit harder. Most people, including myself, struggle with analysis paralysis. You hear about a  great opportunity and you think to yourself, "Oh, this must be too good to be true." So, you wait  and you analyze and you try to figure out, do you want to jump into the deep end? And I want to let  you know that this mistake is costing you hundreds of thousands of dollars. I did this with my first  Amazon FBA product. I had the idea a year before I ever launched it. And when I launched my product,  I made over a $100,000 in profit in my first year. which means that if I would have actually taken  action and launched my product a year earlier, I would have an extra $100,000 in my bank account  today. But I was scared because I didn't know if my product was going to be successful. And I was  so focused on the small amount of money that I had to spend to start my business. And I was afraid  that I was going to lose it that I didn't think about the possibility about how much money I  could actually make. As I mentioned to you, I started an Amazon business in just 7 days  and turned it into a six-figure passive income business. And I recorded the entire time of me  doing this. And this next video is showing you day by day for seven days how I was able to  start a six-figure business. And this video, if if you're still unsure about how to do  it and you want proof that it can be done, watch this next video. It's extremely helpful  because not only is it going to show you step by step how it's done, I'm also going to show  you some of the mistakes I made along the way. Can you start a successful online business in  just 7 days? Well, I'm going to try to do just that by creating my own Amazon FBA business.  And I'm going to share everything with you, including how I find a product to sell on Amazon,  how much it cost me to manufacture my product, and my honest results after I launch this product  on Amazon, if hopefully I can do this within 7 days. It's day one, and today we're going to try  to find a product to sell on Amazon. We only have 7 days. So, if we can't find a product today, we  might not be able to start this business in time. But luckily, I have a secret tool that helps me  to find products to sell on Amazon. And I'm going to show you step by step how to use this tool and  how to find products to sell on Amazon in just a minute. But my assistant said to me the other day,  you haven't launched a new Amazon business in a couple years now. So, how do we know that Amazon  FBA is still a good opportunity? And if I can't start a profitable Amazon FBA business during this  7-day challenge, I'm going to stop teaching people to sell on Amazon. And I might even delete my  entire YouTube channel. So, we better find a product to sell on Amazon today so that we can  get this done before the 7 days are up. So, let me show you how to find a product to sell on  Amazon. And hopefully, I find something good. And there are five secrets to selling on Amazon that  I've learned over the last 10 years of selling online. And the first secret is understanding that  Amazon is just a search engine. And people go onto Amazon to search for things that they want to buy.  And the tool I'm going to share with you in just a minute will show you exactly what people are  searching for in Amazon. And if you can find out what people are searching for in Amazon, you can  make that product and sell it to them and make a ton of money. But before I show you my secret  tool for finding products to sell on Amazon, let's find out how much people are actually  making by selling products on Amazon. And Amazon actually tells you what the bestselling  products on their website are. All you have to do is click on this bestseller tab right here. And  you can see the bestselling products in a bunch of different categories. And let's take a look at  this product. Here's the secret. You can find out how much any product on Amazon is making every  single month. All you have to do is scroll down to the bestselling ranked number right here. And  this product is the number one bestselling product in its category. Then you're going to go to the  free Jungle Scout sales estimator. You're going to select the marketplace, select the category,  which is beauty in this case, and put in the sales rank number here, click calculate, and  we can see that this product is selling over 170,000 units every month. Then what you need to  do is multiply that by the cost of the product, which is $10.77. And we can see that this product  is making over $1.9 million every month, which means that you can make a lot of money selling on  Amazon. But I don't want to sell a pimple patch. I want to find something to sell on Amazon that I'm  passionate about. So, let's look at some of the other categories right here. And something that I  am very passionate about is health. So, I'm going to click on health. And I would love to create my  own supplement. So, I'm going to click on sports nutrition. And let's take a look at the number  one bestselling product in sports nutrition. Using the same method we did before, we're going  to take the bestselling rank number and paste that in the Jungle Scout sales estimator. Click  calculate. We can see that this is doing over 145,000 sales per month. And when we do the math,  this product is making over $3 million a month, which means you can make a lot of money selling  supplements on Amazon. But we need to find our own passion product to sell on Amazon's website.  This is my secret weapon for finding products to sell. It's called Helium 10. And there's a link  in the description down below where you can sign up for a free Helium 10 account. But if you do  want to unlock all the features, I do have the hookup with Helium 10. There are discount codes  in the description, but once you've signed up for your Helium 10 account, click to log in and you're  going to go to the magnet tool here. You're then going to type in something you're interested in.  And I recently tried out the carnivore diet. So, we're going to type that in and we're going  to click on get keywords. And we can see that over 11,000 people per month are searching for  carnivore diet, which means there's a lot of people that are interested on Amazon in buying  things related to this diet. And what makes this tool so special is it gives you a bunch of related  ideas of products that you can sell. And the first step that I do is I click on the magnet IQ score  here. And this will rank products in order of how good of an opportunity Helium 10 thinks that a  product is. And the first one that comes up is air fryer. But when we search air fryer in Amazon,  we can see that there is a lot of competition. There's already a lot of other air fryers. I  don't want to create and sell another air fryer. What we're trying to do is we're trying to find  something that a lot of people are searching for, but that when you go to Amazon, there isn't any  product that perfectly matches that search. So, I'm going to go through this list one by one and  see if we can come up with a good idea. I've been searching through here for about 30 minutes,  and I think I found our product. Right here, we can see that over 2,000 people per month are  searching for carnivore electrolytes on Amazon. And when we search on Amazon, there's no product  that perfectly matches that search. Yes, there are a lot of different electrolyte products, but  a lot of these have sugar. They have artificial flavors and things that are not allowed on the  carnivore diet. So, what we're going to do in the next seven days is create a product that is  electrolytes that are perfect for the carnivore diet. And what's really amazing is if we go  back and look at the best-selling supplements, four out of the top eight best-selling  supplements are electrolyte powders. This one's doing $3 million a month in sales. This one  is doing another $3 million a month in sales. This one's doing $2 million in sales per month. And  this one is doing over a million in sales every single month. So, we might have just found a  product that's going to do really well. But there's already a lot of electrolyte products  out there. So, why would someone choose ours? There's 2,000 people per month that are searching  exactly for carnivore electrolytes on Amazon. If we can make a product that's perfect for them and  sell it on Amazon, those people will buy it. Okay, 2,000 people searching. How much do you think we  could actually make? If we don't make at least $3,000 in our first month, I think I need to  stop teaching people how to sell on Amazon, maybe even quit YouTube. It's day two, and here's  the second secret to making money with Amazon. You need to make sure that your product stands out.  When people search on Amazon for something they want to buy, they get shown a ton of different  images of different products. So, if we want to have any success on Amazon, we're going to need  to create a brand that will pop, that will stand out so that when people see our product next to  our competitors, they will click on our product and ultimately buy our product. And since people  are already searching for carnivore electrolytes, let's just name our product carnivore  electrolytes. This way, when people search for carnivore electrolytes and they see our product,  they're going to know that it's the perfect product for them. So, in order to do that today,  we're going to work on our branding, creating our logo, and the packaging for our product. Looking  at the other electrolyte products that come up when we search for carnivore electrolytes, we see  a lot of blues, whites, a lot of greens, which are all calming colors. And when you're designing a  brand, blue is more of a relaxing color. Think about insurance companies. On the other hand, red  is heartp pumping. Think of car companies or fast food. And red really stands out. So, I'm thinking  for this product, we're going to do all black packaging with the words carnivore electrolytes  in red because that's really going to contrast all the other products here and it's going to make  it so that your eye gets drawn to our product instead of the competitors. And the first thing  we're going to do is design our logo and then we're going to design our packaging. And to design  your logo or your packaging, there are a couple different options. The first one is Canva. And if  you want to do it yourself for free, you can use Canva. However, if you want to hire someone for  very inexpensive, there's a website called Fiverr where you can hire a graphic designer for as  little as $5. But be careful because you usually get what you pay for. And here's an example of a  logo I had designed on Fiverr for just $5. If you want to spend a little bit more money, you can use  Upwork and this allows you to hire freelancers. I spent around $50 for this logo. You can also  crowdsource your design by going to 99designs.com. And this is going to cost you around $300, but  you're going to get hundreds of different designs and you can pick the one that's a winner. But if  you are specifically creating products for Amazon, I recommend going with FBA Creatives. And we  actually use this for all our products. And I'm going to write out a quick thing explaining what  we want our logo to look like and send this to a designer at FBA Creatives. And I have the hookup  with FBA Creatives. Use code Travis to get 50% off your purchase. And while the designers  are working on our logos and our packaging, since we only have 7 days to launch this business,  I'm going to go and I'm going to sign up for an Amazon seller account because time is running out  faster than I thought. It's already day two. We only have five more days to launch this business.  And to sign up for an Amazon seller account, you're going to go to sell.amazon.com. And  there are actually two different types of accounts that you can sign up for when selling on  Amazon. There is the professional selling account which is going to be $39.99 a month. But there's  also the individual seller account which is free, but they hide this from you. It's all the way down  at the bottom. You have to click on sign up to become an individual seller. Now, the problem with  selling as an individual seller is you have to pay an additional 99 cents for every item you sell if  you're an individual seller. So, if you plan on selling more than 40 units a month, it makes sense  to sign up for the professional selling plan. And my goal is to sell way more than 40 units a month.  So, I'm going to go ahead and click up on the sign up button. From there, the process of signing  up is pretty easy, but there are a few things that you're going to want to have before you sign  up for your seller account. You'll need a valid ID or passport, a recent bank account or credit  card statement, a credit card, and a mobile phone number. I'm now going to go through and fill out  all the information that I need. They're going to ask some different questions about my business as  well as I need to give them a credit card in order to pay that $39.99 a month fee. And I have to give  them a bank account where they're going to send me the money that I make off Amazon. They're also  going to ask for some kind of proof of identity. A driver's license or a passport is all you need for  this section. It's day three and today we're going to find a manufacturer to create our product.  There are four main ways to find a manufacturer for your Amazon product. The first one is to go  to alibaba.com and this is the number one website for finding manufacturers overseas. The second way  to find a manufacturer is to use thomasnet.com and this is a great website if you're looking to find  a manufacturer in the United States. The third way that you can find your manufacturer is just to  go to Google and all you have to do is type in whatever you're looking for space manufacturer or  private labeler and you'll get a list of a ton of different companies that can make your product.  Now, since I'm looking to make a consumable product, I would not get it manufactured overseas  in a place like China. So, I'm not going to use Alibaba to find a manufacturer. I would recommend  in this case to either use Google or ThomasNet to find your manufacturer. Since we only have  seven days to find a manufacturer, I'm going to use the fourth way that I recommend for finding  manufacturers for Amazon products. And that is to ask a friend to find someone that's already made  a similar product to you and ask them who they use as a manufacturer. Now, if you don't have any  friends that have sold products on Amazon before, don't worry. I actually have a complete Amazon  FBA training program where when you join, you get connected with over a thousand other Amazon  sellers. And one of the big features of this program is we have a list of manufacturers that  I've worked with and other students have worked with. And one of my students, Mina, launched an  electrolyte powder a couple years ago. And I asked him, "Who did you use as your manufacturer?" And  he ended up hooking me up with his manufacturer, which is good because we only have four more days  to create and launch this Amazon business. And this is one of the reasons why I always recommend  to people that are trying to create a new business to find other people that have already done it and  learn from their successes and their failures. So, I'm going to email the manufacturer that I found  from Mina and I'm going to see how much this manufacturer is going to charge us. All right, the  manufacturer just got back and they said the price per unit would be $8 if we do 500 units and 7 if  we do 2,000. So, how many should we order? I think we should order 3 months worth of inventory.  I only think that we're going to be selling like 3 to four units per day. So, I think if we  start with the 500 units just to test things out, that's probably the way to go. It's day four  and we ran into a huge problem. I talked with our manufacturer and it's going to take four to  6 weeks for them to make our product carnivore electrolytes. This means it's going to take more  than seven consecutive days for us to start our Amazon business. But to make this an honest test,  I'm still only going to work on this business for 7 days. Even though those days are not going to  be in a row, this still is going to answer the question, can you start an Amazon business with  only 7 days worth of work? And this is extra scary because the fact that it's going to take so long  to manufacture our product might mean that we're not going to be able to launch in time for New  Year's resolutions. We're hoping to launch this product by January because that is the biggest  month for supplement sales because everyone has their new diet that they're trying out. If we  can't get this product launched before January, this may end up being a total failure. So,  this doesn't give us a lot of time to be able to launch this product. But, we did just get  back our initial designs. And to be honest, the designs aren't great. So, I'm going to work on the  designs today, as well as work on the third secret for having success on Amazon, which is to grow  a tribe. When launching a new product on Amazon, you want to get as many sales as possible from  the first day that you launch your product. And in order to do this, before you launch, you  want to start social media for your brand. so you can get followers. And I'm going to use  the exact same technique that I teach in my Amazon FBA training program in order to create the  social media for this brand. First, we're going to start on Instagram and then a Tik Tok account for  carnivore electrolytes and we're going to work on some videos. And to make this as easy as possible,  we're going to take existing viral videos about the carnivore diet and just splice in our product.  For example, here's a video talking about what someone eats daily on the carnivore diet. Well,  let's just add in there carnivore electrolytes and we'll post it on our own account. It's day five  and I have good news and I have bad news. I woke up this morning and checked our social media and  we're already starting to get views and followers, but the bad news is I just heard back again from  the manufacturer and they said that there is more delays. He originally said it was going to take  around four to six weeks for manufacturing. But now he's saying it's actually going to be closer  to 6 to 8 weeks before the production run is done. And once the production run is done, we still  have to ship it into the Amazon warehouse. And they need time to be able to process it, which  takes another couple weeks. So it's going to be really close whether or not we're going to be able  to make it in time for our January launch. So, if we're going to have any chance of creating this  Amazon business in 7 days, we're going to have to create the Amazon listing today. And in order to  create the Amazon listing, we're going to have to upload all the photos that we had created with  FBA Creatives, as well as create a title, bullet points, a description, and fill in a few other  details. In order to add this product onto Amazon, we're going to log into our Amazon seller account.  We're going to click on these three lines at the top of the screen and click on add a product. Then  you're going to click on I'm adding a product not sold on Amazon and you're going to select what  category you want your product to be in. You're then going to fill in the title, the brand name,  the description, as well as the bullet points. And then you'll upload all your images and add  some other information like the price. And boom, just like that, our listing is ready to go on  Amazon. All we need is our product. And Joe said that our production run should be done by December  13th. So, if that happens, we should be able to get the product into the Amazon warehouse and up  for sale by January 1st. So, now all we have to do is wait and see what happens. It's already the  end of December. Our production run is still not complete. And Joe said that it's going to be at  least another couple weeks, which means we're not going to be able to launch Carnivore Electrolytes  for the beginning of January, which is the biggest month. We may not even be able to launch this in  time for February. It might not be until March that we're able to launch this product, which  means this may end up being a huge failure. I am going to share with you though when we do launch  this product, the actual honest results to see how much money you can make if you work on an Amazon  business for just 7 days. So, keep watching and hopefully we'll have some good news soon. Just  got off the phone with Joe. Our production run is finished. I'm going to have Connor go to the  manufacturer and pick up the boxes. And now that we have the boxes, we need to ship our product  into the Amazon warehouse. To do that, we're going to go to Amazon seller central account. We're  going to find the product, click on send/repenish inventory, and enter in the dimensions of our  boxes, as well as tell them how many units we will send in. We then have to print out the labels  for each box and tape the labels onto the boxes. We then take the boxes to UPS and UPS will ship  them into the Amazon warehouse. And from there, it will take a couple weeks for Amazon to process  everything in their warehouse before we're ready to launch this product on Amazon. We're finally  ready to launch carnivore electrolytes tomorrow. Except for Amazon just banned our product. They  mistakenly thought that this product is a diet product. It's not a diet product. It's just an  electrolyte product. But because it was flagged in the system because it's related to the carnivore  diet, we now have to submit a certificate of analysis, a COA. And what this basically is is  it's verifying that what we say the ingredients are in the product are the actual ingredients  because Amazon is scared if it's a diet product that maybe we're sneaking some weird chemicals  in there. We're not. It's just all natural electrolytes and vitamins, but we need to get a  COA. And in order to do that, I have to contact Joe. And Joe told me it's going to take about  a week to get us that certificate of analysis. And the truth is, I don't trust him. Everything  that he said, it's taken longer than he said. So, we'll see how long it takes. And I'll give you an  update in just a second. It's been 3 weeks since my last update. Joe finally got us this COA. And  now I'm going to submit it to Amazon and see how long it takes for them to approve us. Once they  do, we're going to launch on Amazon. Today is finally launch day for Carnivore Electrolytes, and  I'm going to share with you exactly how many sales we get for this product at the end of the day. But  when launching a new product on Amazon, your goal is to get as many sales as possible from day one.  Because Amazon is just a search engine and your goal is to show up at the top of the search  results. So, when someone types in carnivore electrolytes or electrolytes for carnivore diet, I  want to make sure that our product shows up at the top of the search results. And the way to do that  is to get as many sales as possible from early on because Amazon's going to see that. They're going  to see that you have a legitimate product and put you up to the top of the search results. The other  thing in the long term that you want to do is get as many five-star reviews as possible. And there  is a link to Carnivore Electrolytes down below if you want to buy it. support the channel and make  sure to leave that review. Ideally, five stars, but technically you're not allowed to ask for a  fivestar review on Amazon, so I'm not asking for that. But hey, it helps out the channel, so you  decide. But because of all the issues we've had and how many times we've had to delay the launch  of this product, we actually aren't doing a huge launch for this. I did find some people that said  that they were down to buy the product and leave a review. Normally what I like to do is do a  big social media campaign and collect a bunch of emails and email everybody leading up to the  launch and on the day of the launch, but I didn't really do that. I did actually message a bunch  of people that are part of my Amazon FBA program, the Passion Product Formula. I let them know  that I'm going to be launching this product. So, I'm hoping that a lot of the students in my  program decide to support this product because the truth is for students that are in my Amazon  FBA program, I always support their products. I always buy their products. I always leave  reviews. And that's one of the reasons why I highly recommend people join my Amazon FBA program  is because we're a family. We all support each other. When a student in that program launches  a product, all the other students like to also support them. At least all the nice ones do. And  one of the things I recommend you do for the first week of selling a product on Amazon is to discount  it. And that's why I know that a lot of the people that I told about this product are going to buy  it now and on the first day because I told them there's going to be a discount for the first week.  So, let's see how many sales we get on day one. It's been six months since we launched Carnivore  Electrolytes and I'm going to give you the real honest results right now. I'm going to talk  about how much money we made in revenue as well as all the costs in the final profit. And  in the first day selling on Amazon, we did over $500 in sales. Obviously, that's revenue, not  profit. We're going to break down all the costs and the final profit in just a minute. And in  our first month, we did over $6,000 in sales. But what's crazy is the amount of money we've been  making with Carnivore Electrolytes has actually gone up every single month. And in total in the  last 6 months of selling this product on Amazon, we've done over $100,000 in sales in just 6  months. And this is a business that only took us 7 days to set up. Again, that is revenue. It's  not profit. I'm going to break down all the costs and go month by month and share with you the  honest results for this business right now. And I'm going to talk about how our sales continued  to increase as well as some mistakes we made along the way. So, let's start with the first day.  And on the first day, as I mentioned, we did over $500 in sales. But like I said, that's revenue  and not profit. The first cost we had was paying for the products that we sold. And we sold over 33  units on that day, which is a total cost to us of $264. The next fee is the Amazon selling fee, also  known as the Amazon referral fee. And this is a flat 15% that you need to pay to Amazon just for  the ability to sell on their website. And I know that sounds like a lot of money that you have  to give to Amazon. But when you think about it, it's really worth it because Amazon has spent  billions of dollars in marketing to get people to come to their website and buy products. Plus,  they've had to spend a lot of money building their website and everything. So, when you think about  15% in order to sell on the world's number one e-commerce platform, that's really not a bad  deal. The next fee is the Amazon FBA pick and pack fee. And this is the fee that you have to  pay to Amazon every time Amazon picks, packs, and ships your product to one of your customers.  And even if you were to sell on Amazon and you didn't want to use FBA, which stands for fulfilled  by Amazon, you could instead use FBM, which stands for fulfilled by merchant. This is where you ship  the products out yourself, but you're still going to have to pay for shipping, and you're going to  have to waste your time actually packaging the product and going to the post office. So, spending  the money for the FBA fee is well worth it. It's a little over $4 per unit to use the FBA program  for Carnivore Electrolytes. And the price will depend on the size of your product. Obviously,  if it's a heavier product, you're going to have to pay more in the FBA fee. But for about $4 per  unit, it's 100% worth it because that's about how much it would cost me to ship it myself. And that  doesn't even include the time that it would take for me to ship it myself. On top of that, by using  the FBA program, it makes it so that the products that you're selling on Amazon are prime eligible,  meaning that Prime customers can get the product delivered to them in 2 days or less. And if your  product is prime eligible, you're going to get way more sales. In fact, I used to sell products  that were FBM and were not Prime eligible, and then I transitioned those products to being FBA,  and my sales went up by five times. So, if you're planning on selling on Amazon, I highly recommend  taking advantage of the FBA program. And once we subtract out all the fees, we were only left with  $75 in profit in our first day, which is actually really good because I discounted the price of  carnivore electrolytes all the way down to $16.99. Normally, I had planned to sell this product for  around $24.99, but we discounted it for the first week so that we could get a ton of sales from day  one because that's a really important thing when you're selling on Amazon. You want to get as  many sales as possible within the first day, within the first week. This lets Amazon know that  you have a cool product and it's going to make it so that your product goes to the top of the search  results. And if your product's at the top of the search results on Amazon, then a lot of people  are going to click and buy your product. And it creates a snowball effect where you're going to  get more and more sales. And it worked because in month one, we ended up doing over $6,900 in  sales. Again, that's revenue and not profit. We spent around $2,000 on the products we sold, about  $1,000 on the Amazon selling fee, another $1,000 on the Amazon FBA pick and pack fee. Plus, after  the first week, after we had gotten some reviews, we spent around $300 on Amazon PPC. This is a way  for you to advertise your product on the Amazon platform, and it makes it so that your product is  at the top of the search results automatically, and you only have to pay when someone clicks on  your ad. That's why it's called pay per click because you're only paying for clicks. Now, just  because someone clicks on your product doesn't guarantee that you're going to make a sale. So,  it's your job to figure out what searches you want your product to show up on. And if you do a good  job of this, it's basically like printing money. And in total, in our first month ever selling  this product on Amazon, we did a profit of almost $2,000, which is pretty good, but that's nothing  compared to the next few months. But something really scary happened during the first month.  We realized that we had already sold 288 units and that we only had 500 units in stock and that  we're selling a lot faster than we thought we were going to, which meant that we were going to run  out of inventory. So, we scrambled and we talked to Joe and we said, "Hey, we have to order another  production run, but based on how long it took him in the past, we were pretty sure that we were not  going to get the production run in time." And at the beginning of month two, Joe actually got back  to us and said that he completed the production run, which meant that we still had to send it  into the Amazon warehouse. We got it sent in and literally the day before we were about to run  out of inventory, they checked in our inventory, which was great news because one thing you do not  want to do is run out of inventory when you have a product that's growing like crazy. And Carnivore  Electrolytes has been growing like crazy. In month two, we did over $10,000 in sales. And once you  subtract out all the costs, we did over $3,800 in profit. And when we saw that our inventory was  running out, we actually increased the price from $24.99 up to $29.99. And sales stayed the same.  In month three, we did over $15,000 in revenue. And once you subtract out all the costs, we did  over $5,000 in profit. But again, we had another problem. because our sales were increasing even  faster, we were going to run out of inventory again. I freaked out. I'm like, "How does this  keep happening?" And the reason it kept happening was because we didn't order enough inventory.  We didn't believe in our product enough. And so I called Joe up and I said, "We need to order  more inventory. Whatever we can do to rush it, please rush it." Again, we were going to run out  of inventory and our price was at $29.99. So I thought, you know what? What if we put it at  $34.99? that might slow down sales, which will make it so that we don't run out of inventory. And  what ended up happening was sales stayed the same, which meant even more profit. And sales kept  increasing. In month four, we did over $20,000 in revenue, almost $8,000 in profit, which is crazy.  That's more money than most people make at their full-time job. And honestly, I know people hate to  hear this, but this has been passive income. Yes, it did take some hard work to get this business  set up, even though it really only took me 7 days. But running this business has been pretty passive.  The only thing that I've been doing work-wise is calling up Joe when we need to order more  inventory and getting it shipped into the Amazon warehouse. We've been doing a little bit of PPC,  but really not that much. And again, we ended up getting in our inventory checked into the Amazon  warehouse literally the day before we ran out of inventory. Now, this is a mistake that we're not  going to keep making. I'll I'll talk more about this mistake later and how I'm going to fix this.  And in month five, we did over $28,000 in sales. Once you subtract out all the costs, it was over  $12,000 in profit. And in month six, we did over $28,000 in sales, over $14,000 in profit. And  the reason in month six, we had more profit was I wanted to test out what would happen if we turned  off PPC. And you can see sales were about the same. They did dip a little bit, but our profit  was actually higher. So, warning, be careful with Amazon advertising and PPC because if you're not  careful, it could actually lower your profit. And in total, in just the first six months, we've done  over $110,000 in revenue, over $46,000 in profit. And I fully believe by the end of the first year  selling this product, we're going to do over $200,000 revenue, over $100,000 profit. But there  are three really big mistakes that I made that I want to let you know about so you can avoid these  mistakes. The first was not pricing our product high enough. I thought a fair price for this was  $24.99 based on my cost. However, when I looked at all the other electrolyte supplements out there,  they were selling for closer to $34.99. And when I raised the price, it didn't hurt sales at all.  And that's one thing to keep in mind is by raising your price a few dollars, you could double or  triple your profit. The second mistake was almost running out of inventory. Luckily, I did not.  But the truth is, I didn't really think that this product was going to do that well. I just thought  this would be a fun example to use in a video tutorial for YouTube. I didn't actually think that  this was going to be a business that was going to be making me six figures. And because of that,  I didn't order enough inventory. And the third mistake, and the biggest mistake I made, this is  a mistake that easily cost me over a $100,000, is I wish I would have launched this business  and other Amazon businesses earlier. And yes, I started my first e-commerce store over 10 years  ago. We launched on Amazon around 8 years ago. I launched my first real passion product on Amazon  around 6 years ago. And since then, I partnered with a couple of my students that are in my Amazon  FBA program on different Amazon products. But this is the first product that I've launched on my own  in about 6 years. And honestly, I've been putting a lot of energy and effort into this YouTube  channel and into my coaching students. But when I see the results of this product that in just 7  days I was able to create a six-figure business, I wish I would have been launching more Amazon  businesses all along the way. And if I would have, I would have easily been making an extra few  hundred,000 per year. So now I've shown you how you can start an Amazon business in just 7  days. And I think at this point in the video, I'm hoping that I've gotten rid of all the reasons  that you might be afraid cuz I know when I had a corporate job, I was afraid of starting my first  online business. I had all these thoughts come up. I don't have enough money. That's obviously  not true if you follow my method because AJ had zero dollars. I don't have enough time. Obviously  not true because Brent had a full-time job and had two beautiful children. He was still able to start  an Amazon business. In fact, I just showed you you can do it in seven days. But maybe you're thinking  that sure, all these other people have done it. But maybe you don't believe that you can do it,  too. Well, Edgar took his family business from not even being on Amazon to doing over $6 million  a year on Amazon. Jeremy quit his nineto-ive job, made over $100,000 in sales in just his first six  months by selling slim caddies on Amazon. He he joined my program. He followed it step by step  and he was also able to have success. Andrew is another student that's done hundreds of thousands  of dollars. Will able to make enough money that he moved to Thailand living on the beach with the  money he's making from Amazon. But one of the big things to keep in mind when selling on Amazon is  when you learn how to start an online business, it's going to open up doors for you. Next, I'm  going to share with you Connor's story about his first passion product. And what's cool about  Connor's story is his business didn't make a ton of money, but because he learned a bunch of skills  there, I actually hired him and I'm paying him over six figures a year working for me because  I know that he has those skills. For instance, there's a couple that created the product  Smoothie Cards. And I actually didn't think that this was going to be that good of an idea  and I was really worried that they were going to fail. But what she told me is that she started  this business and ended up getting a job that was paying her an extra $45,000 a year because  of the skills that she learned creating this business. And that's one of the big things I want  to share with you. When you invest in yourself, it's going to pay dividends in the long run. I  have a coaching program passionproformmula.com. You can click the link down below to learn more  about that. And in this program, when you join it, you're investing in yourself. And I guarantee  this program will work for you. I actually have a 100% money back guarantee where if you follow  the steps and you don't make at least $1,000, I will refund you and give you $1,000 out of my  own pocket. That's how much I believe in what I'm teaching here on this channel. So, definitely  if you haven't yet, click the link down below to learn more about this program. But now, I  want to share with you Connor's story. It cost me over $15,000 to start my Amazon FBA business.  The first cost was paying $150 for Helium 10 so that I could find my product. Then I spent $200  buying competitors products to see how I could start developing my premium version. After that,  I paid another $499 for my package design using a competition with 99 designs. I spent $150 setting  up my LLC and $250 filing a trademark myself. The next step to selling on Amazon is to get my  barcodes, and I spent $20 on my UPC barcodes with GS1 and $49 on the Amazon seller account fee.  Then I had a $5,000 fee for a unique formulation process. And then manufacturing and shipping  of my product for the first production run was $16,000 plus another $150 to ship my product into  the Amazon warehouse. I did raise over $2,000 on the Kickstarter to help the production cost. And  in total, I spent over $22,000 starting my Amazon business. And in just the first 9 months, I made  over $20,000 selling that product on Amazon. And in this video, I'm going to share with you step  by step how I started my Amazon FBA business, as well as what exactly my product is. And at the end  of this video, I'm going to share with you the top three mistakes I made, including one mistake that  cost me over $10,000. So, pay attention so you don't make the same mistakes. My name is Connor  and I always wanted to be an entrepreneur. So, as a college student, I entered an entrepreneurial  program to learn how to make money online because I knew I always wanted to make my own money.  But while I was studying, I needed to work a summer job. I took a position as a commercial  fisherman in Alaska to save money. And I worked out there for 3 months in extremely hard working  conditions, working 16 to 18 hours a day doing backbreaking work. Um, and it built a lot of work  ethic in me and I saved up a lot of money. Now, I knew the commercial fishing life wasn't for me. I  needed a life free to travel and work forever and not tied down to a corporate job either. I really  love the job as it built up some strong motivation in me and I saved up some money. I really wanted  to take that motivation and that willpower and that money that I'd saved up and put it to build  towards something better. And I'd heard about Amazon FBA for a while, the idea of selling my own  product on Amazon. But it was many years ago and I thought by now that it was way too competitive  and saturated. I thought that China had completely dominated the market. So I wasn't going to give it  a second thought. But then I saw a YouTube video from Travis and he had real products. He shared  honest numbers and I realized that it was still possible to sell on Amazon and it wasn't saturated  if I created a product the right way and created a passion product. Now Amazon is a $ 1.8 8 trillion  company and there are 310 million Amazon customers worldwide. So, I knew I had a huge opportunity.  I knew my passion was in health and wellness. So, I signed up for Travis's FBA program and he  helped me find a product that would make my dreams of financial freedom a reality. So, the  product I made was a caffeinated gum for athletes to take on the go. Now, make sure to smash that  like button because I'm going to share my secrets for exactly how I found my new product and how I  started my Amazon FBA business. I've always been super induced sports and working out and going to  the gym. And for a long time, I relied on energy drinks like Celsius to do that. After drinking  them for a while, I kind of got sick of actually drinking them and just wanted the effects.  They would spill over and often times it was just drinking the drink just to get the effects  afterwards. And I thought there had to be a better way. And I started to think about how I could take  those same things that were in the energy drink and put in another format that would be easier to  take, easier to bring on the go, and that would affect me quicker rather than waiting 30 minutes  after drinking a drink. And so I started by ordering about $200 of competitor products to test  the market and see how we can improve the product over the rest to test the market and see how I  can improve and make a product that's better. And what I quickly found is most of the caffeinated  gums on the market tasted terrible. And this was a problem across all of my competitors. I knew  if I could create a product that tasted better, that was targeted towards people that went  to the gym like me, we could create a winning product that would sell well. I then spent $150 on  Helium 10. Now, Helium 10 is a research tool that you can use to guarantee your product idea will  make you money. If there's customer demand for the keywords you use in the product title, then  you've got a chance to build a big business. And if you want to unlock all the premium features to  help find your new product, there's a link in the description with my discount code. And when you  use that code, you'll get the biggest discount anywhere for Helium 10. I used Helium 10 to lock  in the fact that there were over 2,000 people a month searching for caffeinated gum. And luckily  for me, since I first did my research, that number actually spiked at over $15,000. I was also able  to see that while there was some competition, there wasn't a ton. And I was able to find smaller  keywords, too, like gym gum and workout gum that had even less competition than that that I could  use as core keywords to center my product around. And through all this research, I was able to lock  in the keywords that I wanted to use and I was able to put that directly into our Amazon title.  The name of the product ended up being performance scum and this was the full title on Amazon. Now  in Helium 10, I used a tool called the magnet tool which lets me put in keywords or interest I have  and see how much search volume they have and how much competition they have as well as the trend  lines and other insights that can be very helpful. So, knowing I wanted to create a product in the  sports and fitness space, something for wellness, I bounced around a couple ideas before I finally  saw that there was a big opportunity to create a caffeinated gum, and not just a caffeinated  gum, a caffeinated gum that was targeted at athletes for peak performance, that had more than  caffeine, that had vitamins and electrolytes. And that's what I set out to do with this product. I  ended up spending $150 on an LLC. and an LLC or limited liability company gives your business  legal protection if you ever get sued because it keeps your personal assets and your business  assets separate. The next thing I filed for was a trademark. I paid $250 to file the trademark  myself. And I did this because I knew that all I needed to do to get brand registry was to get  a trademark pending. And after a year after, if the trademark got rejected, I could always  hire a lawyer to pay at that point. But there was no point in paying the lawyer upfront. I might  as well just pay 250 and hope that my application gets accepted. Then I turned to doing the design  of the logo and the packaging. And I actually paid $499 to 99 designs to get my logo and packaging  designed. And the way that 99 designs works is you submit your design request and you tell a  bunch of designers what they want and a bunch of designers will submit their versions of  the logo in a competition where you can vote on which logo you like best and also send it to  your friends, family or pre-launch supporters so that they can give their perspective and you  get a market analysis and finally choose the one that you like best from there. Now, I actually  had a major issue happen with my 99 designs logo where the logo that I selected actually got  complaints of brand infringement of a much larger brand and I had to go about changing  the logo that I had just paid $499 for. Now, 99 designs was actually no help and I had to turn  to FBA Creatives in order to make a version of my logo that did not infringe on another brand's  trademark. If you're looking to make your logo, I would 100% recommend FBA Creatives. We're giving  out 50% off codes to anyone who gets their first design on FBA Creatives. You can check out  the link down there. They make creatives. They do logos, brand design, packaging design,  designed specifically for selling on Amazon. So, if you are looking to launch your Amazon product  or make your brands and logos, I highly recommend checking out FBA Creatives as they will get it  done for you. Next, we turn to doing the photos and the listing images. And I actually did most of  these myself. I have some experience in Photoshop, so I just downloaded some templates and put  performance gum on there. Um, at a later date, I paid a company to revise the photos for  $100, but for startup cost, it just cost me $20 and my listing was looking pretty smooth.  Then for my first production run, I had to pay $5,000 for a formulation process. And basically,  because I wanted to do a custom formula that included things like electrolytes and caffeine  and vitamins and zinc all in one piece of gum, this is something that didn't exist before. So, I  had to pay a manufacturer to do several production runs to not only figure out what we're putting  in there, but also gum. You're working with a limited space. We also have to consider things  like the flavor and sweetness to use in the gum. And I didn't want to use things like aspartame  that had a bad reputation. And I also cared very deeply about having a great flavor. As I mentioned  before, the big issue with all the other caffeine gums was they didn't taste good. So, I wanted to  not only include a lot of ingredients, but create a product that tasted great. So, the formulation  was a big thing. I focused on keeping the aspartame out of it, but still creating a great  flavor in a limited amount of space where I also want to put a large amount of caffeine. This was  quite a process, but my manufacturer helped out a lot. And so, this process, this $5,000 process  was very worth it. Then, once we had a product, I also sent out about a 100 units to my pre-launch  supporters, people that were following along on my pre-launch journey to get feedback from them,  to get their ideas of not just my taste buds, but is it too sweet? Is the flavor too strong?  what needs to be changed and I used their feedback to help shape what became the final product and  which is why in my opinion I was able to create a product that tasted a lot better than the  competition. Then I paid $16,000 for the first production run. There are a few different ways to  manufacture your product like Alibaba.com where there are hundreds of manufacturers across Asia,  Europe, and India. You can use thomasmin.com to find manufacturers exclusively in the US or you  can even try typing in Google by typing in the product that you want plus manufacturer. And  I found my manufacturer just by searching on Google. For my type of product, there were only  so many manufacturers. I couldn't turn to China because I'm making a consumable. So, I had to  look just in the US and a lot of manufacturers wanted large quantities. So, after talking on the  phone with a few manufacturers, I found mine via Google. This was much more expensive than I  thought it would be. But luckily, Travis has an in-depth tutorial that explains how to partner  with the right manufacturer and get the best deal possible. And I actually was able to negotiate my  manufacturer down a lot thanks to this information in the passion product formula, Travis's full  course, and there's a link down below in the description. The shipping cost was included in  that cost for the first production run. And then I had to ship items into the Amazon warehouse. I  had a lot of gum. I didn't want to ship it all to Amazon at the same time. So I had it come to me  first. That way I could quality check first. My product was just shipping across the US. We're  shipping from Maryland to Los Angeles. So air shipping wasn't really a reasonable option because  it's going to come in just a few days anyways and it's a whole lot cheaper to move via freight. We  just FedEx it across the country in one pallet and it worked very well. I imagine most people working  with a US-based manufacturer will do something similar. Next, I paid $20 for a UPC code from GS1.  Now UPC stands for universal product code. It's the barcode on the back of the product that you  scan at checkout. If you need one, you can just go to gs1.org and buy one for $ 20, $30, whatever  they sell for now. It's best to do it the official way and get it from the real website. Then I paid  my Amazon account fee of $39.99. And an Amazon account fee is what you pay to be able to list  and sell your products on Amazon and have access to the Amazon seller central where you can collect  reports on your expenses, your profits, and your sales. All throughout this, I ran a pre-launch  campaign. I posted Tik Toks. I sent out hundreds of samples of formulation runs of the gum. And  I got feedback to implement on its creation with each round and built an email list of over 1,000.  And then finally, I launched a Kickstarter where I was able to raise $2,000 in 2 weeks. These are  people that are basically pre-ordering my product before I put a single cost down because I've been  taking them behind the scenes on the product. And this is only possible with a new product, like a  passion product that doesn't exist yet. So far, I had spent over $22,000 starting my business.  I'm excited, but a bit nervous. I committed a lot towards this launch, but also had done a lot  of work and research, especially with the support of the one-on-one coaching calls in the passion  product formula. Now, Travis says that there are over 230 million customers in the United States  alone, and 56 of them start their product search on Amazon. So, even though I was nervous, I knew  if anyone was searching for caffeine chewing gum, they'd find me on Amazon. So, now let's turn  to my month one results. It took me a while to launch this product. So, let's look how did  it do that first month. Now, that first month, I did $1,149 in revenue. Sold 46 units. The  product cost was $334. The Amazon selling fee was $172. The Amazon FBA fee was $177 for a total  of about $419 in profit. My revenue for the first 30 days selling on Amazon was $1,149.54, but  it's important that you know this was revenue and not profit. I sold 46 units and the cost to  produce was $334. Then there are the fees you need to pay when selling on Amazon. There's the  Amazon referral fee of 15% which is the fee you pay just to sell on the Amazon platform. This cost  me $172 which was worth it because Amazon has over 310 million customers and no other marketplace  has that type of opportunity for sellers. Then there's the Amazon FBA fee to pick, pack, and ship  your products out for you because FBA stands for fulfilled by Amazon. For me, that was $177. But  it's really worth it because it's so much easier than having to spend the time and money packing  the products and having to go back and forth with the post office every day. So, for my first month  selling on Amazon, I made $418 of profit. To be honest, I had expected more sales. I thought if  I list it, they will come, which can be true, but I could have been so much more successful  if I learned about Amazon and how to use the system from the start. I was shocked to only see  $400, but it was too late to back out. I already invested $22,000 and I needed to make this work.  I had no other option. I wasn't about to go back to the fishing boat. My revenue for the second  month on Amazon was $599. I only sold 24 units, which cost me $174. Then there was the 15%  Amazon referral fee of $89 and my Amazon FBA fee of $9264. And in my second month selling  on Amazon, I made $218 of profit. I felt worse. I still hadn't sat down and learned Amazon PPC  and how to make the most of it. I was still in college at the time, so I was pretty distracted  and I wasn't putting my full effort into it. PPC is pay-per-click where you can pay to have your  listing at the top of the search results and you pay just a small fee every time someone clicks on  your listing. Travis had a lot of tips and tricks for harnessing PPC in his Amazon FBA course. And I  should have paid more attention and I was going to throw in the towel, but I decided to double down  on my business and keep going. And it started to work. And in month three, I started to turn the  ship around. My revenue for month three was the same as month one, $1,149. I sold 46 units, which  cost $334. The 15% referral fee was $172. And the Amazon FBA fee cost me $177. I still didn't spend  any money on PPC. So, in that third month selling on Amazon, we made $418. I started managing my  reviews better, focusing on customer service, and doing Tik Toks, which built the audience  and customer base and figured out how I can rank higher and use deals on the system. My issue was  I did everything backwards. I launched a product, then tried to build a tribe. I wish I'd done it  the right way, but once I'd gotten control of everything in the business, the profit speaks  for itself. Those results continued, and in month four, we made $1674 and after expense, we  made $610 profit. And in month five, we did the same with $1,774. And after expense, we made $646  profit. This was the biggest month yet. The best thing is I was still improving every day. I took  these lessons into month six. And in month six, I realized I needed to tap into my resources,  which I had a lot on my college campus. Lots of feedback from fellow students and peers and  resources that my college was offering. Because I was engaged with the growth and advertising thanks  to some great coaching, I received the Amazon Choice badge for caffeine gum and energy gum. I  continued to build the tribe on social media and really learn how to rank my product on Amazon. I  had learned from my mistakes and had been working for three plus months at this point to make my  listing shine. And Amazon was finally recognizing that. In month six, we made $4,48. And after  expense, we made $1,621 of profit. And success continued into month 7. Product was still selling,  numbers slightly dipped, but we had a really high volume of sales. That's something new sellers need  to know. When you're successful, the figures can fluctuate from month to month. Just make sure  to keep an eye on your data in sell.amazon.com, where are all the business report. In month  seven, we made $4,323. And after expense, we made $1,575 of profit. So, in my first seven months,  we made over $15,000 in revenue. But remember, revenue is not profit. After taking out all  the expenses, advertising, and other fees, we're left with $5,510. But I could have earned so  much more if I had avoided these three mistakes. So pay attention. Now, mistake number one is I  ordered a lot of inventory. Now, there's not too much I could do about this one. I was limited  in terms of manufacturers. This mistake cost me $8,000. I would have loved to order less  product, but there were only so many people who could manufacture my product, so they were  able to set highoQS or minimum order quantities. I was handcuffed by the manufacturers, but it  also lit a fire under me to keep my advertising and marketing to make sure it sold. Mistake number  two was I didn't manage my reviews well at first. This mistake cost me at least $4,000. I let my  reviews sink down to a 3.6 average after doing an Amazon Vine campaign that got my product in the  hands of people that weren't my target audience. But I learned from my mistake and really worked on  improving reviews. I asked people who would order it to leave a review and they came through. Now,  my biggest mistake of all was mistake number three and that was not starting earlier. This mistake  cost me $10,000. If id started a year earlier, I could have made double what I've made so far.  And although my product continues to do well, there are lots of competitors always jumping in  the market, especially in the last year. If I could have started earlier, I could have been more  established and avoided the heavy competition. So, I learned a lot in those seven months, and  the product sales are climbing. I built my passive income business, and I know you can  be a success if you do as well. Honestly, joining Travis's Amazon FBA program, the Passion  Product Formula, changed my life. If you join it, you won't regret it. There's a link in the  description to join. Now that we've talked about Connor's story, let me share another one  of Cam's stories. Cam has launched multiple Amazon businesses. Some that have succeeded, some  that have failed. And I believe this next one was a little bit of a failure. And that's something  that's really important. It's important to watch the success stories, but it's also important to  watch failure stories and learn from the mistakes of other people. That's one of the best parts  about being a human is that we can learn from other people's mistakes. We don't actually need  to make the mistakes ourselves. So pay attention during Cam Story so you can learn what not to  do. My first Amazon FBA business went bankrupt. And I'm going to share with you what my product  was and step by step how I started my business, including how much it cost. And at the end of  the video, I am going to share with you the three biggest mistakes I made that cost me over $11,000  and led to my first Amazon FBA business going bankrupt. So, make sure you watch till the end of  this video so you can avoid your Amazon business failing like mine did. The first mistake I made  with my Amazon business, I paid $5,000 for an Amazon FBA course. Now, there's nothing wrong with  Amazon FBA courses, but you don't need to spend $5,000 for an Amazon course. In fact, in the end  of this video, I'm going to give you a free 8hour Amazon course that's better than the one I paid  for. Anyway, the first step to starting my Amazon FBA business was signing up for the Amazon course  so I could learn how to find a product and how to put it and launch it on Amazon. And that cost me  $5,000. My first cost was $0. after that for the product research tool which is called MBS or  manage by stats which was included as part of the course that I signed up for so I could find  my product and sell it on Amazon. After that I paid another $400 for my package and graphic  design for my listing photos. I spent $300 for registering my business and $275 on a trademark in  the US. The next step to selling on Amazon was to get barcodes and I spent $120 on that. And then I  spent $39.99 on the Amazon seller account fee. I then found a manufacturer using Alibaba and spent  $350 on samples. And once I received the samples and approved the ones that I liked, I spent $3,500  to manufacture my product and another $1,200 on shipping my product to Amazon. Plus, there was a  few other fees. And in total, I spent over $11,300 starting my Amazon FBA business. And in 10 months,  my Amazon business went bankrupt. My name is Cam, and I decided to start an Amazon FBA business  because I was tired of my boring 9-ive job. I felt like my soul was getting sucked out of my  body and I craved something more, a business of my own that I could build, run, and truly enjoy  doing every day. The reason I chose to start an Amazon business was because of how convenient it  is, especially for someone with a full-time job. Amazon has over 160 million prime customers in the  US alone that go to Amazon to buy products every single day. and I found out that I could sell on  Amazon. In fact, 40% of Amazon sellers make over $100,000. And the coolest part is selling on  Amazon is passive income because Amazon does the marketing for you. There is 2.4 billion people  going to Amazon every single month looking to buy products. And so you can list your product on  Amazon. And the best part is is that you can take advantage of the Amazon FBA program, which  stands for fulfilled by Amazon. This means Amazon will pick, pack, and ship your products for you.  So you can spend time doing whatever you want to do. At least that's what I thought. Now, I'm going  to share with you step by step how I started my Amazon business, including how much every step  cost. So, make sure to smash the like button because I am going to share the massive mistakes  I made that led to my business going bankrupt. My first cost was $5,000 for a private label course  back in 2020. I found a course online that seemed very popular and they said private labeling was a  great way to make money. And private labeling is when you find a product sold on Alibaba and you  buy the product and stamp your own logo on it, then sell it on Amazon for a higher price and  you can keep all the profit. It seemed like a great idea and an easy way to make money. So, I  needed to find a product. But this was my first biggest mistake. I did not invest in the right  research tool or better, I did not invest in the right research method. But I'll talk more about  that in a minute. I used the research tool called manage by stats that helps you analyze the sales  of a specific product being sold on Amazon and I found prong collar that seemed perfect at the  time. It was high in demand and low in competition according to the numbers. There weren't a whole  bunch of other collars. So if I could get my own private label of that collar out there, I was  sure I would get many sales. But I wish I would have spent more time researching the right way so  I could have guaranteed success with my product. That's what I saw when I found that YouTube coach  Travis. He didn't use private label at all. And actually, he had a method to guarantee success  on Amazon using the passion product formula, but it all starts with an in-depth tutorial on  product research with Helium 10. Helium 10 is a research tool that helps you find your product  idea. But the key to making money on Amazon is to understand that Amazon is a search engine. And  people go to Amazon to search for things they want to buy. The search terms people type into Amazon  are called keywords. And Helium 10 can show you how popular a specific keyword can be. So, you're  able to figure out how much customer demand there is for your product. If you want to unlock all  the premium features to help you find your new product, there's a link in the description with  a discount code. And when you use that code, you will get the biggest discount anywhere for  Helium 10. My next cost was 3,500 for my purchase of my first inventory order of the collars. I went  on Alibaba.com and searched for the right collar. And after sourcing through different manufacturers  and suppliers, I contacted three manufacturers in China. I did have to spend $350 on samples from  all of them. Deciding on a manufacturer on Alibaba can be hard because there are so many to choose  from. But here's a pro tip. Always click verified supplier, which means someone from Alibaba has  checked out their warehouse and factory to make sure they are a legit manufacturer. But there are  a few different ways to find your manufacturer. You can use alibaba.com like I did where there  are hundreds of manufacturers across Asia, Europe, and India. And you can use thomasnet.com to find  manufacturers exclusively in the US. Or you can even just use Google by typing in the product you  want plus manufacturer. I needed four different color sizes in order for it to make sense on  Amazon, which was a big issue. When you're first launching on Amazon, you should launch with  one type of product. So, it's simple as possible. But I made the mistake by selecting a product that  required four different sizes and I had to spend more time and more energy and more money than I  wanted to because I had to buy more SKs and manage four listings. In Travis's in-depth course, The  Passion Product Formula, he explains how to find more competitive products and walks you through  the whole process of starting an Amazon business to avoid big mistakes like these. There is a link  below in the description. But after that, I spent $456 on my logo and package design. I started a  project on a design website called 48hour logo where I submitted my logo design request and 48  hours later I received around 50 different designs from multiple designers. I think it's a great way  if you have no idea how you want your logo to look or even to get you started with different ideas  in order to figure out who you want to work with or what you want your logo to look like or what  you want your brand identity to look like. Then I paid a little extra for my chosen designer  to help me with the packaging design as well. To get your logo and packaging designed,  you can use 48hour logo or you can also use Fiverr or even Upwork or 99 Designs. And the  way 99 designs works is similar. You submit your design request and a bunch of designers send  you their version of your logo or package and you just choose one and go from there. And once  I had my package and logo design completed, I spent $200 on photos from a local photographer  that I found on Instagram. And I sent my samples that I initially received to get the photos done.  And then it cost me $200 to get my graphic design and Amazon listing photos done from a person  that I hired on Fiverr. They were both good, but it was a lot of work and it took a lot of  time to find them. And sometimes you don't like the work they do and you have to hire someone else  to redo the work. But I actually just found this company called FBA Creatives that will do the hard  work for you. They can build your entire listing, product description, and bullet points. Plus,  they can create your product images, your logo, and branding, and even your packaging. There's  a link down below in the description. And my next cost was $289 to set up my LLC, which is  a limited liability company. I hired Better Legal to create my LLC. An LLC will cost you  $249 from Legal Zoom, or you can use Better Legal like I did. And I recommend getting an LLC  for your business because if you ever get sued, an LLC means there is a separation between your  business and your personal assets. You could also get a DBA for $99 with the help of Legal Zoom. DBA  means doing business ads, and it's the business name you use to operate under for tax purposes.  It's great for marketing and branding, but won't offer any legal protection if you're ever getting  sued. And then I spend $139 for a city license, which I filed myself on my city website. It is not  required for everyone, but the city that I live in requires that I do have a license in order to run  a business. Make sure to check with an accountant if your city requires a city license for more  accurate advice. But I've already spent about $9,000, and that was before the product had even  arrived. That made me a bit nervous for sure. But that YouTube Amazon coach Travis said there  are over 310 million Amazon customers worldwide and I knew this was an opportunity that was  too good to miss. So then I spent $1,200 for shipping my product by sea. I actually found my  free forwarding company through a member in the community that I was part. The company is called  samplecheckers.com. I used their service not only to ship my product, but they also checked my  inventory and they made sure that everything with my production is good and is good to ship as well.  And they shipped all my product by sea. Typically, when you ship by air, it is way faster, but it's  much more expensive. If you ship by sea on an ocean freak, it will be a lot cheaper, but it will  take a little bit longer. My next expense actually cost me $120 and this was my UPC codes from  GS1. Now, because I had four sizes of my collar, I had to spend $30 each for a barcode on each  collar. But I couldn't sell on Amazon without spending $39.99 on my Amazon account fee. An  Amazon account fee is what you pay to be able to list and sell your products on Amazon. And  you get to have access to Amazon Seller Central where you collect reports on all your expenses.  And you get to see your profits and track all your sales. But you don't have to pay $39.99  to sell on Amazon because there is actually two types of accounts. There's a professional  seller account and there's an individual seller account. A professional seller account costs about  $39.99 a month and the individual account is free, but you have to pay 99 cents per item sold. My  goal was and is to make as much money from selling on Amazon as possible. So, I recommend signing up  for the professional if you're planning to sell more than 40 units per month. And I did want to  make sure my collars were protected. So, I spent $275 to apply for a trademark. And I applied for a  trademark straight from the USPTO website. It was really straightforward and didn't have any issues  doing it. Plus, there is actually a video where Travis shows you step by step how to apply, and  it will only take you about 30 minutes. It's very quick and easy. There's a link in the description  for that, too. And now, I'm ready to launch, and I'm going to share how much I made in my  first month in just a minute. But so far, I have spent over $11,300 to start my Amazon. I felt very  nervous. But that YouTube coach Travis said in the US alone there are over 230 million customers  and 56% of them start their product search on Amazon. So I knew if anyone was searching for  prong callers, I thought they would be able to find me on Amazon. But there were some massive  problems with my Amazon listing that stopped me doing some crucial marketing. And I'll reveal that  in just a minute. But in my first month on Amazon, I made $35 in revenue. But it's important that  you know this was revenue and not profits. I spent about $94 producing the units sold in the  first month. The next fee I had was spent is $43 on the Amazon selling fee. And the Amazon  selling fee is 15% that Amazon charges for the opportunity to sell on the Amazon platform. I  know it sounds like a lot, but Amazon earns this fee because they bring so many customers that are  coming and going to come and buy your product. So, think of it as a marketing fee. The next fee  was $99 on the Amazon pick and pack fee. This is the fee that you pay to Amazon every time  you get an order. So, Amazon can pick, pack, and ship your product from the warehouse to the  customer. Honestly, even though I did it wrong by trying private label, this FBA program is what  makes Amazon such an amazing opportunity because you don't have to do the shipping of your product  to your customer yourself. It's all automated, but you have to pay Amazon for the shipping and  handling. Now, you don't need to pay this fee. You can choose to sell on Amazon using FBM, which  stands for fulfillment by merchant, which you ship out the product yourself, but it ends up being  the same cost. So that $99 in my opinion is well worth it. Then I paid $0 on PPC or pay-per-click  and I'll explain that in just a minute. But for my first month selling on Amazon and after all my  expenses, I made $68 in profit. It felt exciting to have made any profit at all. I felt really  proud and knowing that customers were interested in my product and that was very validating. And  after all that putting on all that hard work, it felt really good to see some sales come  through. But I knew if I wanted to see more sales, I would need to start marketing. But that was  a part of a massive problem that I was having on Amazon. So in month two, I only made $422. It  cost me $147 to make 28 units for my second month. Then $67 was the 15% Amazon selling fee and $154  for my Amazon FBA fee. Again, I spent $0 on PPC and in the second month selling on Amazon, I made  $53 in profit. This was tough because I made even less profits, which was a huge red flag. On top  of that, Amazon is not allowing me to market my prong collar. Amazon flagged my prong collar as  a controversial product which blocked me from PPC campaigns. Now PPC stands for payperclick where  you can pay to have your listing at the top of the search results and you pay a small fee every time  someone clicks on your listing. But I couldn't access that program. I couldn't use it to market  my product. Imagine having a launchpad but no fuel to launch your product. I was stuck watching  other similar callers selling through sponsored ads and getting higher and higher in the Amazon  listing, but my similar listing with the prong collar wasn't eligible for advertising. I was  very frustrated and Amazon just kept denying my appeals and they couldn't exactly tell me what's  going on or what's happening. That wasn't allowing my listing to be eligible for PPC marketing.  I learned a hard lesson in my second month. If you don't have advertising, it is impossible  to compete against other sellers who are also private labeling and selling other products  that are similar to yours because there are nothing that can make you stand out. And Amazon  wouldn't tell me exactly what the problem was. So, I had to find out how to resolve it the hard  way, which cost me even more time and more money. Success on Amazon comes down to choosing  the right method of selling. I wish I would have seen Travis's videos sooner because using a  private label is like shooting myself in the foot. There is way too much competition and I have  no control over anything. Especially when Amazon came along and kicked my legs from under me. It's  really important to be a part of a community and have a mentor who can guide you to avoid mistakes  like this. This is why it's important to have a unique product that you're passionate about, which  is what Travis teaches in his Amazon FBA course, which I've linked down below. But choosing the  sales method wasn't my only mistake. I made a huge mistake that cost me over $4,500, which I will  reveal in a second, so pay attention. But I made $186 in month three. It cost me $63 to make these  units. $28 for the 15% Amazon selling fee and $66 for the Amazon FBA fee. And so in the third month  selling on Amazon, I made $28 in profit. It was crushing to see my sales dropping every month.  And because I tried to sell with private label, I couldn't control it. And it's just kept  getting worse and worse. In month four, I made $179 in revenue. But after all expenses, I lost  $56 in profits. my first month in red and and it's not my last. In month five, I made $189 in revenue  and lost $60 in net profits. Again, I made $149 in revenue in month six and lost $47 in net profits.  I tried everything that was within my control to fix this. I had lowered my price on Amazon, hoping  that it would offset the cost of my PPC marketing and boost my sales. But unfortunately, it didn't  work. Things didn't play out as I had planned. Instead of moving more units, I was hemorrhaging  money. My strategy wasn't working and I lost control. In month seven, I only made $125 in  revenue and lost $58 in profit. In month eight, I made $0 and I actually lost $85 in net  profits. And I'll explain why in a second, so pay attention. But in month nine was the worst  month by far. I only made $19 in revenue and lost $180. My losses started piling up even more due  to long-term storage fees, which is what Amazon hits you with after 180 days if your inventory  hasn't sold. It's all based on the cubic feet your products are taken up in the warehouse. And  unfortunately, my unsold inventory was just taking up space. collecting spiderw webs in the Amazon  warehouse. And so I was racking up these fees and it was just my situation getting worse. So I  made a really difficult decision. I had requested Amazon to send back all my inventory because my  sales had pretty much stopped and I was sitting on way too much stock. But even that didn't take me  out of the nose dive that I was in. In month 10, we still had some sales, but I only made $143 in  revenue, but I lost $66. And it takes time for Amazon to take out your inventory. So, I was still  selling. In month 11, I made $62 in revenue and lost $30 in net profits. As I was closing in on  a year of selling, I had a tough choice to make. I either keep selling, keep trying, or I cut my  losses and try to figure out the right way of selling. My goal was to make my own money and  control my own life. And it was proving that this was just a sinkhole because in just 11  months, I made $913 in revenue. But remember, revenue is not profits. After taking all my  expenses, cost of goods, and all the other fees, I was left with only $150 in net profits. Before  I share my three biggest mistakes, I want to say that every mistake has lessons to learn from,  and that's why I am sharing this story. I learned from them and turned my online business around,  which I'll reveal in just a second. But you need to make sure you don't make these mistakes, so pay  attention. My first mistake was not understanding PPC. This mistake cost me $1,400 because Amazon  flagged my product as a controversial product. And I couldn't understand why because I can  see other similar products being sponsored without any issues. It wasn't until I attended an  e-commerce mastermind that I learned that it could have been a keyword or an image that was causing  this problem. Don't try to do this on your own. Having a community and mentors is really important  because we all learn from each other's mistakes. This is why I am creating this YouTube video to  share with you all the mistakes and lessons that I've learned along the way. Having said that, if  your listing is not eligible for PPC marketing, make sure to delete all your listing description,  remove all the photos to see if any of those is causing the issue. Maybe you want to start with  removing all your description and leaving the photos to see if it's a keyword that's causing  you to be illegible. At the end of the day, Amazon uses algorithms that triggers certain keywords to  stop you from marketing your listing. So, if this doesn't stop the problem, start removing images  from your listing images to see if this solves the problem. The second mistake that I made, it  cost me $4,500 and it had to do with my inventory. I didn't order way too much inventory at the  beginning, but the mistake that I made was sending all my inventory into the Amazon warehouse before  testing how my sales and how I'm turning inventory around at the Amazon warehouse. After eight months  of inventory setting in the Amazon warehouse, Amazon start charging me about $80 every month for  stocking fee. At the end, I wanted to stop Amazon from charging me this long-term storage fee. When  I requested Amazon to ship it back so I can avoid the charges, it cost me $1,300 for Amazon to ship  my product back from all the various warehouses across the country. The biggest lesson here is  even if you have a large amount of inventory, don't ship it all to Amazon right away. Ship a  small portion and if you're seeing your product moving and selling in a healthy way, start sending  more inventory to avoid long-term storage fee. The third and biggest mistake by far was selling  the wrong method. And that cost me over $11,000. I put all my time and money into a private label  program, which is an outdated way of selling. If you want to start an e-commerce business  today, you have to learn how to think like an entrepreneur. Amazon is still a great way for  ordinary and or busy people who would like to start a passive income with an online business.  But if you want to stand out from the crowd, there is a better way. That's why following a  real Amazon FBA course can change your life. I made thousands of dollars worth of mistakes,  but armed with good lessons. I actually ended up launching a new product on Amazon that did okay.  And I'm going to release two more videos that I'm going to talk in details about these products and  some of the mistakes that I learned from. So you can learn what selling on Amazon is really like.  But the biggest success I had was when I partner up with the passion product team and we launched  the Carnivore Electrolytes and that blew me away because we've made six figures in less than a  year. We've spent zero dollars on marketing and this is all because of the art of finding a good  product to sell. All thanks to joining Travis Amazon FBA program, the passion product formula.  Honestly, it changed my life. If you join it, you won't regret it. There's a link in the  description to join. Next up is Juliana. And this is the definition of a passion product. She saw  that there was a hole in the market. She had this idea for a product that no one else was selling.  and she did it and boom, in her first year she did around $100,000 in sales. Here's Juliana's story  and how she was able to start such a successful business. I've made over $100,000 selling my  passion product on Amazon. Hey, I'm Juliana and like most people, I was stuck doing a job that  I hated. And when I got pregnant four years ago with my son, I knew that I had to create a massive  change in my life so I could provide an income for my family and be available for my family. Then I  saw one of Travis's videos and I joined Travis's Amazon FBA program, the Passion Product Formula,  because it would take me step by step on how to start from zero and launch to $100,000 business.  And here's how I found my passion product. Back whenever I was a teenager, I would wear sports  bras and I hated the removable padding. It just doesn't make any sense. So, I created a sports  bra with sewnin pads, which means no coming out in the wash, no lumpy breast. And that's what I came  up with, Ryle, my six figure Amazon product. So, I took my new idea and I went to Helium 10, which  is a tool to see what others are searching for on Amazon. And I paid $49 for one month of Helium  10. And then I just decided to cancel it because I didn't need anything else from that. So, the  next step was getting my logo done. and I went to 99 designs and paid $516. What I did was I  ran a contest and I had over 300 submissions of different graphic designers submitting their  logos. And then I just chose the best one. And next I got on my state's website and applied for  an LLC, which is a limited liability company. And it cost me $350 to do that. And the process was  super simple. I got an LLC because what it does is it protects you from liabilities in case somebody  tries to sue you. I paid $15 to get my domain name so I can have an online store if I choose to  ever get away from Amazon. And next on my list was to find a manufacturer who could produce my  passion product. So I got on Alibaba. I reached out to a few different factories that specialized  in women's apparel. And I got super lucky and one of the very first companies I talked to could do  exactly what I needed to do. And she sent me a sample within a week. So that first sample cost  me about $20. But there was some changes that I needed to make to improve the bra. One being the  sizing. Next, I gave her all new dimensions off of my own sizing for American women. And I spent  about $400 to get a bunch of different samples. Then I took those samples and I spent $250 to ship  them to my tribe so I could have all different shapes and sizes of women try them out. And after  I got all the feedback from my tribe, I had to make just a couple more adjustments to the bra.  And once that was done, I was ready to place a bulk order. I ended up ordering 2,000 black sports  bras, and it cost me $6,325. After the 2,000 bras were made, I then had to get them shipped to my  house, which cost $923 via C shipping. I looked at the air shipping, but it was thousands of  dollars and it would just eat up my profit. So, I figured I could wait a little extra longer and  get it delivered via sea. The bras arrived at my house and I inspected them and everything looked  great. I was very thrilled with the quality of them and the sizing and everything was wonderful.  And I decided the one reason that I did want to ship them to my house was so that I could inspect  them before they went to Amazon to be sold. After I inspected them and made sure everything was  great, I then shipped them to Amazon and it cost $97 to ship them to Amazon. Before you can sell  something on Amazon, you have to create an Amazon listing. One of the things that you need for  your Amazon listing is good quality photos. But sometimes you have a strict budget and you  don't want to pay thousands of dollars for a professional photographer. So what I did was I  found two or three different people on Fiverr and had them produce a video and edit some photos  for me to make the infographics for my listing. And I ended up spending about $200 on those photos  from Fiverr, which I thought was super affordable. And then you need to create a title for your  Amazon listing with bullet points that highlight all of the features of your product. And it's  really important to put keywords into the bullet points and the title. Because what that does is  when people are searching on Google or Amazon, if you do it right and use those great keywords,  your product is going to pop up and which means more eyes on your product, which means more sales.  And then I spent $150 on UPC codes, which stands for universal product code. Basically, what that  is is it's the barcode on every single product. Kind of like when you scan your items at the  register, you're scanning the UPC code. And Amazon requires that in order to sell a product so they  can make sure that your product is a legitimate product. And UPC codes are $30 each. And it cost  me $150 because I needed five UPC codes because I had five separate sizes of the bra. And I was just  about ready to launch my product on Amazon, but I had two more expenses. The first one was my Amazon  professional seller account, which is $39.99 a month. Next up, I had to get the trademark, which  cost me $250. And I wanted to get a trademark because it's essential to be a brand name on  Amazon. You don't want just a generic listing. And with the trademark, I made a huge mistake that  I will tell you all about later on. Altogether, I spent about $10,000 to get my passion product  going. And that initial investment from my savings account was a huge risk, but it was a bargain for  chasing my dreams. And in my first month, I was able to do over $15,000 in revenue. Now, remember,  revenue is not profit. In that first month, I sold 657 units, which was a total cost of $2,500 to  produce. And the next cost was the Amazon selling fee, which ran me $2,300, and they take 15% of the  total sales. Next, I spent $4,400 on the Amazon FBA fee. FBA stands for fulfilled by Amazon. And  more or less, this is what makes Amazon so great to sell on because they handle everything for  you. And I also spent over $2,000 on other fees. Part of that fee was Facebook ads. And I'll  tell you later why that was a mistake. And in my first month, I made over $3,000 in profit.  However, it would have been $5,000 if I didn't make that mistake with the Facebook ads. There's  two reasons that I had such a successful first month. The first reason being that I had a winning  product. I did my research. I knew the market and I knew how to improve something that was already  out there. And secondly, I built a tribe of women who were ready to buy and ready to support me and  followed along in the whole process. and they were even included in on the entire process and they  loved it. Now, the key to having great success on Amazon is getting an influx of sales as soon  as you launch because Amazon is a search engine and the more sales you get, the more that Amazon  will organically boost your product to the top. And the products that hit the top on Amazon get  most of the sales. In month two selling on Amazon, I did over $9,000 in sales. Product cost was  $1,200. The selling fee was $1,300 and the Amazon FBA fee was $2,100. And I spent $50 on PPC, which  is pay-per-click ads. And basically what they do is Amazon will put your product at the top of  the search, and anytime somebody clicks on it, you pay. And in total, I did $3,900 in profit  in month two. So in month two, we actually had less revenue, but we gained more profit, which was  super exciting. Month two, I was still ecstatic. I didn't know what was going to happen in month two  after my whole tribe and everybody got over the excitement of the new launch in month one. I was  happy enough with that profit because it showed me that I had a great product that strangers want to  buy. In month three, we had a revenue of 9,700 and after we deduct all the costs, we had a profit of  2,700. After month three, we were selling so much I actually had to raise the price so I would slow  down sales so I didn't run out of inventory. And in month four, we did 5,300 in revenue and $1,500  in profit. And in month five, I had a revenue of $5,900 and a profit of $2,900. But month six  actually turned out to be my biggest month yet. I did 7,500 in revenue and over 4,000 in profit. And  over the next few months, we did about 6 to7,000 in revenue and about $3,000 in profit every month.  And in month 11, something amazing happened. We had a revenue of over $11,000 and a profit of  $4,500. Now, not quite sure why we had the jump in sales. It could have been because I lowered  the price a little bit, or it could be because new year, new me, everybody's wanting to work out,  so all the women are out buying sports bras. And in month 12, we had another amazing month. We  did about $11,000 in revenue and almost $4,800 in profit. And in my first year of doing business  on Amazon, I had a total revenue of over $101,000 with a profit of over 40,000. But I did make three  really big mistakes and I'm going to share them with you now. The first mistake that I had cost  me over $2,500 and it was because I wasn't paying attention to my Facebook ads. I thought they were  working, but I didn't really know how to track it. And in the end, once I figured out how to track  it, I realized that we weren't making very much sales at all. Now, mistake number two, cost me  over $100,000. And it was a trademark issue. I just got super excited and rushed the process and  just wanted to go go even though I was pretty sure my trademark was not going to be approved. And  in the end, it was denied. So, I have to rename, rebrand, and launch new products under a new name.  And since I knew that my trademark had a good chance of being declined, I didn't launch more  products last year. I just had that one product. And looking back, I could have made probably  $400 or $500,000 in revenue had I picked a good trademark from the start. And this mistake costed  me at least $100,000. And I say that because I missed out on at least $100,000 in sales from  having other products launched. And the third mistake is the biggest mistake of all. I wish I  would have started this 15 years ago. I would be in a totally different position than I am now. But  I am glad that I started now. If you are thinking that you want a freedom lifestyle and make passive  income so you can spend time with your family and travel the world and just do things that set your  soul on fire, then go now. Believe in yourself. Bet on yourself. You can do it. Next up is one of  my most popular videos. It's with Daryl and his wife, and they created a really unique product.  And what's cool in this next video, he's going to share exactly how they came up with the idea for  their product, as well as what their product is, and they're going to share all the cost, how much  profit they made, everything that you're going to want to know. So, pay attention to this next  video. The first step to starting our Amazon FBA business was spending $40 on Helium 10 to research  our product. After that, we spent another $40 on Canva to design our product. The next step was to  spend $60 to register our business and over $1,000 on trademarks in the US and Canada. The next  step to selling on Amazon is getting barcodes, which we spent $30 on. And after that was $39.99  for the Amazon seller account fee. We then found a manufacturer on Alibaba and spent $350 to  get samples. Once we received and approved the samples, we spent another $918 to manufacture  the product and another $1,713 on shipping. Plus, there were a few other fees. And in total,  we spent over $5,800 to start our Amazon FBA business. And in just 6 months, we made over  $16,500 selling on Amazon. And in this video, we're going to share with you step by step how we  started our Amazon FBA business and what exactly our product is. And at the end of the video, we're  going to share with you our top three mistakes, including one mistake that cost us over  $50,000. So, pay attention as you don't want to make the same mistakes. My name is  Daryl. I work full-time. I'm a father of two, and we wanted to build a passive income to be able  to take the kids on more vacations and experience the world and travel as a family. And my name is  Amanda. I'm a special education teacher in Canada. And I have spent many years teaching the power of  affirmations and positive thinking to my students. The brand we created is called Brightpark  and the first product that we launched were affirmation mirror and window clings for  kids. They can say their affirmations daily to improve their self-esteem and self-confidence.  It was Amanda that took the front seat, my wife, in terms of the design and the creative side. But  now we're going to share with you step by step how we started our business. And the first step that  we wanted to do was to join an FBA program, but to also ensure that we learned from somebody who's  already done it. At first, we ended up joining an FBA program that ended up being terrible and we  didn't like it. And as we struggled with them, we found a channel talking about Amazon by a guy  named Travis. We ended up joining his program and we highly recommend it. After we joined, he  said the first thing he recommends for people who want to succeed on Amazon is to sign up for  Helium 10. Helium 10 helps you find products to sell on Amazon. The good thing about Helium 10 is  that it also allows you to find out exactly what people are searching for. And ultimately, Amazon  is one big search engine. And if you can find out what products people are searching for and what  keywords they're using, then you can craft a product for them. We saw 2,200 people a month were  searching for affirmation stickers and another 1500 people were searching for affirmations and  1,200 people were searching for motivational. There had to be something to it. In terms of  fees, we started out with a $40 subscription to Helium 10. Next cost was design packaging and  logo. We used Fiverr for our logo which cost $95. Brightpark was designheavy. It took about a  month to design our packaging. The packaging I did myself using Canva, which cost $40 a month, which  saved us money, but did take a while. Our next cost was to register our business, and that was  $45 for the Canadian business registration. The next step was finding the right manufacturer for  our product. You can go to alibaba.com, type in the product you want to create, and find hundreds  of manufacturers worldwide. But if you're looking to find a manufacturer locally, you can always  use thomasnet.com for US suppliers or simply type in the product in Google and add the word  manufacturer and you'll find the perfect partner. For Brightpark, we ended up using Alibaba.com. And  after an exhaustive search, we narrowed it down to about half a dozen different manufacturers. And  after a couple different conversations back and forth, we narrowed it down to the one that we  thought was going to be our perfect partner. The samples were $360. We ended up ordering  a,000 units for our first production run, which was $918. At this point, we were scared. We had  already spent over $1,500 on our Amazon business, but we did learn that over 43% of Amazon sellers  make over $100,000, so we decided to stick with it. But we did make one big mistake with our next  expense, and that was shipping. We shipped by air, and it cost us $1,713. Additionally, there  was also an inspection fee of $185. We found our inspector through a company called Tonsent and  they happened to be the same partner we were using for our first shipment. The reason we went with  an inspector for our first product and our first shipment was because it gave us peace of mind  that because we were overseas, we had somebody looking at our product for us. And because we  were sending directly to Amazon, it allowed us to ensure that when we were sending our customers  the product, we didn't have any defect rates. We used Canva for our initial product photos, which  didn't cost us any additional money. We also spent $30 on UPC codes with GS1. The next thing was  the Amazon account fee, which cost us $39.99. From a trademark perspective, we spent $1,139 for  trademarks in Canada and the US. While getting a trademark on Amazon isn't essential or required,  it does allow you to unlock the A+ content. And the great thing about the A+ content is it can  help add and drive additional sales. We ended up getting the trademark for Brightpark through  trademarkia.com. We're ready to launch and we're going to share how much we made in our first month  in just a minute. But so far, we spent over $5,800 starting our business. And while some aspects of  the business were more expensive, we certainly did learn a lot. We took a leap of faith, and it  was all worth it. We launched in November of 2023, and in our first month, we made $18.65. We sold  16 units that month. Our product cost was $5647. Our Amazon selling fees were $18.17. The Amazon  FBA fees were $38.39. The monthly Amazon fee was $39.99. Finally, we had storage fees of $19.40 for  our first month. In month one, we actually lost $61.75, but it wasn't a full month and we weren't  very bothered by it. Mainly because we achieved our first sale and that feeling was great and we  knew that we had a product that people wanted and so we knew the business would hopefully grow from  there. In the beginning, the sales were light, but they did improve and it certainly resonated  with teachers and parents alike. We continued to do more research to improve the product for  kids and for parents and teachers. As we began to receive more orders, that not only increased  our confidence, but allowed us to continue to search for additional suppliers, which allowed  us to purchase more and increase our margins. In month two, our revenue shot up to $2,624. We  sold 197 units. Our product cost was $742. The Amazon selling fee was $559. Our Amazon FBA fee  was $619. We still had the monthly Amazon selling fee at $39.99. This month, we did have a PPC cost  which was $35. We also had some storage fees at $2542 that month. Overall, we profited $331 in  month two. In month two, we started spending more on PPC. And because it had such a large impact on  sales, we really wanted to dial in and fine-tune the keywords to make sure we weren't outspending  our profits. PPC stands for pay-per-click and is the program in which you have to pay to be at the  top of the search results where every click costs you money. While our PPC investment certainly  helped and it did account for about 10% of our sales, luckily the remaining portion were organic  sales. The biggest amount of help that we had from the PPC standpoint was in Travis's course. It  certainly laid out all the details and allowed us to go forward and understand the concept  behind PPC. In month two, right around Christmas, we marketed our product as a gift for the holidays  for teachers and for parents, and we certainly saw a spike in sales, which was wonderful. In month  three, our revenue grew again. This time, we were able to bring in $3,818 in sales. We sold $276  units that month. Our product costs were $551. The Amazon selling fee was $488. Our Amazon FBA fee  was $938. We still had the monthly Amazon selling fee at $39 per month. Our PPC cost came down a  little bit at $281. We had very small storage costs of $546 that month. Overall, that resulted  in $1,511 of profit in month three because we saw the increase in sales in month three. We  really knew that we were on the right track. We knew that we had a product that people were  interested in and that people wanted to purchase. And that gave us even more confidence to continue  to refine the product, do more research, look at additional product lines, and expand the business.  And because our sales were improving so quickly, we had to get more inventory. And while we ran  the risk of running out of inventory, something that Travis talks about in his videos, running out  of inventory is probably the number one thing you don't want to do. Not only can you lose sales, but  you drop to the bottom of Amazon search results, and they can even blacklist you for not having  enough inventory or running out of inventory. All this led us to call our manufacturer and put a  rush on the next order. But along with that rush, we had to make sure that we had shipping to  go along with it because we needed to get that inventory into Amazon's warehouse ASAP. The only  issue with all this new inventory was getting that into the Amazon warehouse. And because of their  new fees, we couldn't send too much, but we didn't want to risk sending too little. The only thing  that we knew for sure is that we simply couldn't run out of inventory because that would undo all  the work that we had put in. While we were getting additional inventory, we decided to create another  variation. And what we ended up doing for our Canadian customers was create a French affirmation  cling. And with all this new product coming in, we knew now was the time to make a change to  how we shipped the product. We decided to change from air shipping to sea shipping. And although it  increased the time that it took for us to actually receive the product, it ended up being about a  third of the cost, which really helped with our margins. In months four and five, business kept  growing and we had a combined revenue of $5,650. We sold over 400 units. Our production cost was  $690. Our Amazon selling fee was $590. Our Amazon FBA fee was $1,365. Our monthly Amazon selling fee  was $79.98 for the two months. Our PPC costs was $510. We had a few storage fees at $16 for those  two months, and the result was a profit of $2,610. It certainly was inspiring to see the consistency  and the continued growth. We also experienced a spike in sales where one day we had a business  customer purchase 90 units in one order. As always, we continue to listen to feedback and  we continue to make small tweaks to the product to make sure that we can try and get that star  rating as high as possible. In our sixth month, our biggest to date, we sold $4,365 worth of  inventory. We were able to sell 275 units. Our production costs were $360. Our Amazon selling fee  was $439. Our Amazon FBA fee was $858. We again had the $39 monthly Amazon selling fee. Our PPC  costs actually went down a little bit at $214. We had a $35 fee for an inbound transportation cost,  which was one of the new Amazon fees. Overall, we sold $4,365 worth of product, and we profited  $2,358. And it just meant that people were loving our product which made us even more happy and  confident to continue on. A further validation that customers loved our product was the fact that  Amazon awarded us two different badges. The Amazon overall choice and the Amazon choice badge.  And that really helped drive organic sales. So overall, in our first 6 months in business,  we made $16,560 in revenue. But revenue is not profit. After taking out all of our advertising,  Amazon fees, and other expenses, we're left with $6,746 in profit. But overall, revenue aside and  profit aside, the most important thing to us was to spread the message of positivity out into the  world. But we could have earned so much more money and our business would have been so much further  ahead if we have avoided these three mistakes. So pay attention. Our first mistake was shipping  and it was a big one and it cost us $1,700. We contacted multiple shipping companies and we  ultimately went with a freight forwarder and while they did tick all the boxes, we didn't really have  time to do a lot of research. So we ended up going with the one that felt the most comfortable to us  and gave us the confidence, but was certainly the most expensive. And now further down the road,  months into building our business. We certainly know better and we've made multiple partnerships  with other companies and shipping costs have come down drastically. So it's certainly something to  keep an eye on. Our second mistake was photos and that cost us $5,000 in loss sales. In Travis's  program, he talks a lot about paying for the right photos to make sure that your listing has  that premium look and feel. And we didn't quite heed that message. So, we ended up creating our  own photos in Canva. And while they looked okay, they certainly weren't up to par in terms of, you  know, having that premium look and feel. And while it's tough to measure, we're certain that a lot  of people would look at the listing and see that the photos weren't either authentic or genuine.  And you could tell that they were manipulated online or through a program. and we figured that  that probably lost us some sales. With so many competitors on Amazon, it's important to try and  differentiate yourself any way you can. And having a premium set of photos will certainly help do  that. And our third mistake costing us at least $50,000 was simply not starting sooner. I  sometimes think back and you know, I speak to Amanda about if we had started this business  two or 3 years ago where we would have been, right? the number of products that we've already  launched in our first year and the amount of revenue that we're doing. We certainly could have  been much further ahead. But I'm glad that we did start and I'm glad we're here. But I can't stress  enough, you know, the sooner you can get started, the sooner you can take that leap of faith. You  know, it it definitely was worth it for us and I'm sure it'll be worth it for you. Jeremy did  over $100,000 in sales in just his first 6 months selling this product. And in this next video,  we're going to show you exactly how he was able to do it. I made $100,000 selling my passion product  on Amazon in under 6 months. And we're going to share with you what Jeremy sells on Amazon,  how he did it, and every single cost he had, including startup costs, design costs, and all  the other costs. Because you can start an Amazon business with little to no money if you know the  secret that Jeremy used to launch his product. Jeremy, how did you start this business? I had a  9 to5 job and had a passion for inventing things and trying to pitch products to companies and not  having success with it. did that for for several years and I saw how big of an opportunity Amazon  was because of their infrastructure and Amazon has over 300 million prime customers. They're a1  trillion dollar company. Last year alone they did over $500 billion in sales and they allow people  like you, me, Jeremy to sell our products on their website. It's a huge opportunity. There's  over 200,000 sellers that are making over $100,000 per year. And Jeremy is one of So when  I found out this trend on Amazon, I actually had a few ideas at that point and basically filtered  out which ones I was passionate about that also could potentially generate a lot of income for me  at the beginning. Um it had a lot of potential and that's how I landed on Slim Caddies. Slim Caddy is  an organizer that basically doesn't take up shelf space in your cabinets. I basically created it  because I had a lot of tumbler lids, drink lids, all these a lot of lids, frankly, and then have a  way to actually store them. And I found that all the organizers on the market were just a little  bit too big. This was something that did not exist that you wish existed so you created it. It's the  perfect product. Exactly. But you had a full-time job and I know you weren't ready to quit your job  yet. What made you decide to pursue Slim Caddy? I actually was a PA in elective spine surgery.  So eventually work was slow. Um found Travis's YouTube video and then eventually I let go from my  job because of how slow it was during that time. Needed a way to pay the bills and found of course  was watching Travis's course and uh just found everything with Amazon and that's kind of when I  jumped right in. Jeremy, share with us how you did it and all your cost and what was your first cost.  So, it started with design the product cost $0 for me to do that. Just some research and design at  my own house, believe it or not. Was able to, you know, a kitchen product. Was able to use my  own home as testing facility, if you will. For that was finding someone on Alibaba. Talk about  how did you find your manufacturer on Alibaba? And obviously for those at home that don't know,  finding someone on Alibaba is free. You don't have to pay anything from it. You can just go to  Alibaba.com and start searching. How did you find your first manufacturer? basically going to  Alibaba, looking through the manufacturers and found ones that had great reviews, were on there  for a little bit longer than the rest of them, had great expertise in their their field. Some of  them I even valued because of the input they had on my product itself for design. And then the next  step was you got a sample. How much did that cost and what was that process like? So the samples  actually it was more than one sample. It was about uh 20 samples because I strategically made it so I  could send some to influencers for the launch and that it was about $250. So, $250 for 20 samples  and that wasn't dead money. That was actually used as marketing and we'll we'll talk about that  later. But there was an issue with your first factory. What happened? So, I found out the first  production run was going to cost about $17,000 and I didn't have that kind of money. And if you don't  have enough money to start an Amazon business, you can use the secret that Jeremy used that  I'll explain in just a second to crowdfund your product. Jeremy, how'd you do it? Yeah, so  I raised about $11,000 doing the Kickstarter. And tell me like how much did it cost you to actually  run your Kickstarter? So kind of being scrapping hungry, you know, not a lot of funds available.  Basically used influencer marketing, didn't cost $0 right there. And then you shot the video for  the Kickstarter yourself. Shot on my phone using the InShot app. So another $0 for that. But there  was an issue after your first week on Kickstarter. You had only raised $3,000. And the way the  Kickstarter works is you had a goal of $10,000. And if Jeremy didn't hit that $10,000 mark, he  would get nothing. And usually the first week of a Kickstarter is when you make most the money.  So, how are you feeling at that point? Yeah, not good at all. Frankly, you know, I kind of knew  that it was going to be tough because I didn't have uh I kind of jumped in, you know, literally  was this is now or never. Didn't build a massive email list. Use Facebook groups like Travis will  talk about in his in his passion product formula course. That really helped. That was actually like  kind of my bedrock for making funds on my first couple days, but it wasn't enough. So, then what  did you do after that? I basically uh did a lot of cross promotions with other Kickstarters, try to  get that Kickstarter fan base behind my product. And then even, you know, just being a kitchen  product, decided to go around my own neighborhood knocking on doors and literally giving them  little pamphlets about it. Even Christmas time, put a candy cane on the actual thing, just  generate that emotional connection with them. And when Jeremy told me that he'd only raised $3,000  in the first week, I was nervous. But then when he told me that he's knocking on doors, he's getting  scrappy, it got me excited. And he ended up raising the $10,000 he needed two days before the  end of his Kickstarter and finished with $11,000. And at this point, you took that money, you went  to your manufacturer to get the product made. And what happened? The manufacturer I had the samples  made for the influencers, that same manufacturer kind of bailed on me. They actually were scheduled  out too far in advance, couldn't get me in. So, I instantly was back at ground zero trying to find  another manufacturer. And then from there, you did find a second manufacturer, but there was another  issue. I basically uh did a factory audit just to assess this factory in China because I want to  work with them long term. Didn't know a whole lot about them beyond Alibaba. They got like a near F  on the factory audit. So that really terrified me, you know, especially being new into this business.  I didn't want to work with someone who failed that bad at a factory audit. So then again, back at  square one. So what'd you do next? I basically found this other manufacturer was really good.  Decided to move forward with them based on their camaraderie I had with them and uh they were the  ones who ended up making the first production run. And when you found this third manufacturer, it  was time to send them the money. Were you nervous? Were you scared about sending $17,000 overseas?  So most manufacturers actually take 30%. So that's a huge thing. So you don't have to sweat it so  hard, right? Because you can only you'll only have to give them 30% of the funding up front.  Um, and then that gives you time to develop your packaging, right? And get on whatever else you  need to do to start your business. And then after your product is manufactured, the next step is to  get your product sent from overseas into an Amazon warehouse, and you have to do shipping. There's  two types of shipping you can do. There's air shipping and sea shipping. Air shipping is going  to be faster but more expensive. Sea shipping, on the other hand, is slower, but it's going  to be a lot cheaper. And you ended up doing both. At first, you did air shipping to send it  to your Kickstarter backers. How much money did you spend on the air shipping? Air shipping cost  me about $3,000. And that was to send a,000 units from your manufacturer to your house so that  you could send out to the Kickstarter backers. The rest of the other 2,000 plus units you did  via shipping. And how much did that cost you? $2,000. And I really wanted to do the air  shipping up front because I needed to get these backers their orders. You know, they're,  you know, having all these backers, you know, they're kind of waiting for their products,  right? So, you want to get those down as quickly as possible. So that's why I split it. And now  it's finally time for Jeremy to launch his product on Amazon. And we're going to share with you his  first month honest results. But before we do that, there were a couple other costs in order for you  to launch on Amazon. The first was getting photos for your product. How much did you spend on the  photos for your Amazon listing? Absolutely $0. I used my own phone in my own home using some of the  samples that I had from my original manufacturer. did some work with Canva and InShot on u on my  phone, these applications, and basically was able to create the whole listing through my phone  and the apps on the computer. Another cost you're going to have when launching a product on Amazon  is a UPC barcode. And you spent $250 on this, but you can actually get a UPC barcode if you just  have one product for $30. And another optional fee you may want to consider is a trademark. And how  much did it cost you for your trademark? $250 was really easy to file. Took me a couple minutes.  You don't need to hire a lawyer. You can do it yourself. And now, let's talk about Jeremy's  first month results selling on Amazon. And in his first month, he did over $17,000 in sales.  Bam. Jeremy, explain how did you do this. So, you have to understand Amazon's a search engine.  And you need to have people be able to find your product. And people go to Amazon, they search  for products that they want to buy. And when they search for products, what do they see? They see  the photo, they see the title, they click on it, they might see your actual bullet points and  things like that. We already talked about how Jeremy optimized all those things. Another thing  you have to keep in mind is you want to drive traffic from outside of Amazon to your listing.  How did you get people to go to your Amazon listing and start buying? So, basically have these  influencer relationships that I had cultivated through the Kickstarter and had new influencer  relationships basically that helped me build a substantial audience that we generated our traffic  on day one. So, you got those influencers to post about your product. People saw this on Instagram  and on all the different apps. They went to Amazon to buy the product. And that leads us to the third  step. If you want to have success on Amazon, you need to get reviews. How did you go about getting  as many reviews as possible? I use this Amazon buy program to help generate some really great reviews  and showed a little bit more social proof to give people the confidence to buy my product. Now,  keep in mind that $17,000 is revenue and not profit. Let's break down some of the costs. So,  first off, you had the cost to manufacture and produce all these products that you sold. How  much money did you spend to produce the products that you sold in that first month? was about  5,700 or so. The next fee you have when selling on Amazon is the 15% Amazon referral fee. And  anytime you sell a product on Amazon's website, they charge you a little bit of money. They charge  you 15%. How much money did you spend on that fee? 2500 or so. Another fee that you have to think  about is the Amazon FBA pick and pack fee. For those that don't know, FBA stands for fulfilled  by Amazon. This is where you send in the products that you want to sell on Amazon's website to  their warehouse. And when you get an order, Amazon picks, packs, and ships out the product  for you. Also, keep in mind when you do this, it makes your product Prime eligible, but you do  have to pay a little bit of money because you have to pay for their handling and their shipping. How  much money did you pay for Amazon FBA? I think it was about $4,000. It's about 364 a unit. Jeremy  also spent $215 in other Amazon fees. These are fees that nobody tells you about, but it's  things like receiving fees, storage fees, and other random things like that. Another thing  that people don't consider is you actually paid for Amazon PPC. And PPC stands for pay-per-click.  This is a way for you to advertise your product on Amazon where you pay a little bit of money every  time someone clicks on your ad. How much did you spend in PPC in your first month? About 3,700.  And on top of all these other costs in your first month, you also spent another $2,000 in other  fees. Definitely adds up. Yeah. How much money in profit did you make your first month? So, it  ended up being negative almost a negative $1,000. How did you feel about that? Not good. I knew that  a lot of those other fees were actually going to intellectual property that was going to benefit in  the long run. And we're going to talk about later in this video how Jeremy got a patent for his  product without spending any money on legal fees. But keep in mind in your first month with a new  business, you might lose money. But what happened in your second month? How much money in revenue  did you do? Almost 27,000. And let's break down all the costs from month two and talk about the  product. After we subtract out the product cost, Amazon selling fee, all the different fees, how  much profit did you make? Almost 5,500. Bam. In his second month already, he was profitable. I  know in your first month you were a little bit nervous. How did it feel in your second month to  already be profitable? Really good. Really good. Especially going through everything at that point.  Uh to hit 5500 or so in profit was was major. Felt great. So at this point, how did your wife feel  about the business? She was a little hesitant, you know, up to this point. But after started  seeing this revenue come in, she was a little bit more for everything started opening up. In  month three, revenue went down a little bit. You were at $18,000 revenue. How much profit did you  do in month three? About almost two 2500 or so. Were you nervous that the numbers had gone down?  Good question. No, I wasn't because I knew that this product, the uh peak season was when I first  launched and just knew that I was starting to get into this mindset of a steady flow of learning  more from a business standpoint of how to run an Amazon business. And one thing we didn't mention  actually is in your first month selling on Amazon, that's when your patent got approved. And we'll  talk in depth about that in just a minute. But let's talk about month four numbers. In month  four, you made $13,000 in revenue. How much money in profit? Almost $1,000. How about in month  five? How did you do in sales? Yeah, about 16,500. How much in profit was that? About 1,700. So, at  this point, you're seeing steady numbers. You're seeing good profit margins. How are you feeling  now? Pretty good. Pretty good about it. Um, and knowing that my my first or inventory order  was a little bit more than I knew that I could get it down to over time. And in month six, you  went back up to $17,000. How much money in profit did you do? About 1,900 or so. And in total, in  Jeremy's first six months, he made over $100,000 in revenue, over $10,000 in profit. But he did  make two really big mistakes. So pay attention, including one mistake that cost him over $10,000.  And the first mistake you made was about patents. You want to talk a little bit about how you did  your patent and what you would do if you had to do it over again? That's a good question. wasn't  really a mistake more than if I had to do it over again. I would uh actually hire an attorney  to do it because I did it, but it takes a lot of time. A a lot of time, but this is a key  point. It is possible to do it on your own. And how much money did it cost you to get a patent?  About $800 for the grant and everything. Um but with that came a lot of time of working with a  patent examiner, a lot of prosecution over years, frankly. And usually if you want to get a patent,  it's going to cost you 10, if not $20,000 with a lawyer. But this is a key insight. You don't  need to hire a lawyer. You can do it yourself. The second and the real big mistake that Jerry  made and almost everybody makes this mistake was waiting to launch the business. Talk a little bit  about that. I guess it wasn't really waiting. It was just this issue with my factories and it taken  months of my time to uh finding manufacturers that could actually make it for me. And here's the  key insight. Jeremy made over $10,000 profit in his first six months. If he would have been  able to launch his business six months earlier, he could have made an extra $10,000 profit. And  most people get stuck in analysis paralysis, they never start their business. But what they don't  realize is every minute that you're waiting to start your Amazon business, your online business,  you're losing money because you could have been making so much money. So, I've been sharing a lot  of success stories, but now let me share with you Cynthia. And Cynthia actually quit Amazon. And  again, you can learn a lot from people that quit. She talks about some mistakes she made, but one  of the biggest mistakes she made is she didn't join some kind of a coaching program. She didn't  learn from a mentor. A lot of people want to start online businesses without talking to mentors,  without talking to people that have already done it. And look, you can do that. I know people that  have done that, but you will make more mistakes. Obviously, again, as humans, we learn from other  people. And that's why I have a coaching program is because I want to share with you and I want  to help you to have success. I've seen so many people that watch my free YouTube videos like this  one and they make mistakes and they end up losing tens of thousands of dollars and when they tell  me about the mistake, I'm like, why would you do that? You should have just asked me and I could  have told you not to do that thing. So again, check out my coaching program link down below.  But now let's get into Cynthia's story and talk about why she quit Amazon and let's learn what  we can learn from this so you don't make the same mistakes. The first reason I quit Amazon FBA is  because it cost me over $26,000 to start my Amazon business. There are two other big reasons why I  quit Amazon. I'll reveal my three big reasons why I quit in just a second. But the first cost  I had in setting up my business was paying $595 for Helium 10 so I could find my product.  After that, I paid another $529 for my package design using Canva. I spent $300 registering  my business and over $440 on the trademark. The next step to selling on Amazon is to get  barcodes, and I spent about $70 on that. Then the $39.99 on the Amazon seller account fee. Then  I found a manufacturer using Alibaba and spent $750 on samples. Once I received and approved the  samples, I spent $4,800 to manufacture my product and another $600 on shipping and then $1,500 for  photos of my product. So, in total, I spent over $9,624 to start my Amazon FBA business. And that's  not including over $10,000 worth of mistakes. And in this video, I'm going to share with you how  much it cost me to start my Amazon business, as well as step by step how I created this business.  and step by step how I lost it. I'll even share what my product is. And at the end of the video,  I'm going to tell you the top three mistakes I made that you need to avoid if you don't want your  Amazon business to go bankrupt like mine did. Now, I'm going to share with you what my product is  and step by step how I started my Amazon FBA business. My name is Cynthia and for 20 years,  I was a marketer for big technology startups. But a few years ago, I was starting to get drained  from the everyday grind. I wanted more free time, but I still needed to make money. I just didn't  want to work nineto-ive anymore. I wanted to make my own money on my own time. And for as long as  I can remember, I always wanted to start my own business. So, in my free time from work, I found  this YouTuber and Amazon seller named Travis who teaches you every single thing you need to know to  sell on Amazon. It was the moment that I needed to understand that I could actually do this myself.  I decided to build my own Amazon business. I saw that he had an Amazon FBA training program, but I  didn't join that and instead I just learned from his free videos. And I did find out that 40% of  Amazon sellers make over $100,000. And there's 160 million Prime customers in the US alone that  go to Amazon to buy products every day. So, you can list your product on Amazon to build a  passive income business if you take advantage of the Amazon FBA program, which stands for  fulfilled by Amazon. This means Amazon will pick, pack, and ship your products for you. So, you can  spend time doing whatever you want to do. At least that's what I thought. Make sure to smash that  like button because I'm going to share my massive mistakes that I made that led to my business going  bankrupt and to me quitting Amazon. The first step to starting my Amazon business was spending  $595 on Helium 10. For Amazon keyword research, I decided to hire an Amazon SEO expert from Upwork.  So, I hired somebody overseas in India. So, it cost me $595 to do my Amazon keyword research  because I hired a contractor over in India to do the keyword research for me. In addition, I used  Helium 10 to do keyword research. Now, Helium 10 is a research tool that can help you with your  keyword research. It costs a lot less money. You don't have to hire somebody from overseas to do  your keyword research. You could just use Helium 10. But the key to making money on Amazon is to  understand that Amazon is a search engine. And people go to Amazon to search for things that they  want to buy. The search terms people type into Amazon are called keywords. And Helium 10 can show  you how popular specific keywords are. So you're able to figure out how much customer demand there  is for your product. I used Helium 10 and found a lot of people were searching for CF tans. So if  you want to unlock all of the premium features to help find your new product, there's a link in the  description with a discount code for Helium 10. For my design and logo, I spent $529 and I used a  designer on Upwork. You can use Fiverr, you could use Upwork, you could also use 99 designs. And  the way 99 designs works is you submit your design request and then a bunch of designers send you  their version of your logo or package and you just choose one and go from there. The next step was  designing uh the polyag packaging for my product. I spent $529 on designing that specific package.  I wanted compostable packaging and an insert to go inside that package. Let's talk about photos and  marketing. I'm a marketer. I knew this was one part of the business I knew very well. I knew that  to sell apparel, I needed to have really beautiful photos. So, I invested in great photography. You  know, I'm based here in LA and I was lucky enough to get connected with a social media photographer  of Kim Kardashians. I found him on Upwork. He shot all of the product. We shot it in my backyard one  afternoon. It was beautiful. We had this great model and that cost about $1,500. So, I actually  heard about this company called FBA Creatives that will do all of that hard work for you. Because for  me, what happened is I hired somebody to do SEO. I did my own logo through Canva, which took way  too long and never was quite right if I'm really honest with you. I hired another Amazon expert.  Maybe they were an expert. I don't know. If you want to not have three or four different people  that you have to oversee and pay out to, just use FBA Creatives. Have it all done in one under one  roof. And you're going to save a lot of time and a lot of money, and you're going to work with a  group that knows Amazon. If id used FBA Creatives and saved some money in the design process and  had a better Amazon listing, I might still be running my Amazon business. So, don't make the  same mistake. There's a link down below. Then, I spent about $300 on my LLC. An LLC is a limited  liability company. You need to separate your own expenses from your business expenses, and an LLC  gives you business protection in case you ever get sued. So, I use Legal Zoom. It cost about $300.  You can also get a DBA for $99 from Legal Zoom. DBA means doing business as and it's a separate  business name that you use to operate under for your tax purposes. It's great for marketing  and branding. Uh but it doesn't offer any legal protection if you do get sued. Then I had to get  my trademarks so I could get brand registry with Amazon. I did a German tradeback mark for $440.  And I thought you could get it faster this way, but it's actually the same speed as if you go  through the USPTO. And make sure you pay attention because I'm going to share with you a huge  mistake that cost me over $7,000. If I'm honest, that's a big part of why I quit Amazon.  So, the next step to creating my product was manufacturing the product. And here is where  I made a big mistake. My first production run, like Travis talks about in his YouTube videos,  when you're first looking for your product, you go to Alibaba. I went looking all through Alibaba and  I tried to use a Chinese manufacturer. I couldn't find cotton. And even now, when you go on Amazon  and you search for cotton clothing, it's really hard to find. So, I decided to use a factory in  India and they have Amazon textiles industry with high quality products. I got test samples from  four different factories which cost about $750. I settled with two manufacturers to create a total  of seven products. The reason I went with the first manufacturer was because of their supposed  flexibility. They claimed they worked with designer brands and they worked on Amazon and they  had factories all over India. But as I'm going to reveal more about later in the video, this was  not the truth. I had to work with the second manufacturer because of their product quality  of the first manufacturer. That mistake cost me $7,800. After producing the actual product and the  packaging, there was also uh QA testing which cost $750. And I had to bring in a sourcer that then  went to the factories with the QA testers and made sure unit by unit everything was okay, which it  wasn't. So the $750 was actually money well spent, but it took two days to go through piece by piece  two different manufacturers all of the product. So then for the second manufacturer, I spent  $4,800. Then the packaging was $650. QA testing was $750 and that was covered for both factories,  the first and second factory. That was money well spent. They had to go through them unit by unit  and they did find a lot of QA issues. So, got all of that sorted. But, as you're going to see at the  end of this video, after I gave them my money, my second manufacturer got very sketchy because I'm  in LA and my manufacturer is in India. I decided to hire a sorcerer. This saved me a lot of money  in the end, but it did cost me $22.99. You know, that might seem like a lot of money that's not  going into production or manufacturing, but investing in a sorcerer if you're working in India  is absolutely critical because the relationships and the supply chain dynamics in India are very  different than China. In total, I've produced now 1,400 units and it's cost me a total of $12,600.  So, my first production run ended up being way more expensive than I thought it would be. Lucky  for you, the YouTube coach Travis has an in-depth tutorial that explains how to find the right  manufacturer way cheaper, faster, easier in his Amazon FBA course, The Passion Product Formula.  The link for that is also down in the description. But I'd found out about that only after I had  gotten started on my own. And I'd already spent $19,970. Uh, and that was before actually  getting the product to Amazon. So, at this point, I was really nervous. That's a lot of money, and  I wasn't expecting it to cost so much. But I saw Travis on YouTube, and he said that there are 310  million Amazon customers worldwide. 200 million of them are in the US alone. So, I knew this was a  massive opportunity that was too good to miss. And I just wish I had taken all the right steps.  If I had, I might still be in business today instead of needing to shut down my Amazon SBA  business. Let's talk about shipping. I wanted my product to get to Amazon as quickly as possible,  so I chose air shipping. Air shipping cost about $600. And typically, shipping via air is  faster, but it's also a lot more expensive. You can absolutely ship via C on an ocean freight  and it's way cheaper, but it'll take a lot longer to arrive. Then I spent $70 for UPC codes. UPC  codes stands for universal product code. It's the barcode on the back of any product you scan at  checkout. So I bought seven UPC's at UPC's.com. I also paid $39.99 for the Amazon account fee. An  Amazon account fee is what you pay to be able to list and sell your products on Amazon and have  access to your Amazon seller central account where you can collect all your reports and all your  expenses, profits, sales, etc. But you don't have to pay $39.99 to sell on Amazon because there's  two types of accounts. There's the professional seller account and an individual seller account.  A professional seller account costs $39.99 a month and the individual account is free, but  you pay Amazon 99 cents per item sold. My goal is to make as much money from selling on Amazon  as possible. So, I recommend signing up for the professional if you're planning to sell more than  40 units per month. It just makes sense. So, now I'm ready to launch. I'm going to share with you  how much I made my first month in just a minute, but there was one final fee. In Travis's videos on  YouTube, he talks about needing to build a tribe so you can sell on the first day of your launch.  And I actually hired a social media manager from overseas. She set up the brand's Instagram  and created content for the launch and grew the following that cost about $250. Selling  resort wear and pool wear, which is what my product is. The social platform had very breezy,  relaxed holiday vibe. So, in total, I'd spent over $26,524 to start my business. When you include  all the mistakes, the freelancers and consultants, my revenue for the first month was $4,260.  But this was revenue and not profits. I sold 146 units and the cost to build these units was  $1,584. Amazon fees were about 15% of my revenue, which came out to be about $684, which is the fee  you pay just to sell on the Amazon platform. Next, I also had to pay the Amazon FBA pick and  pack fee. FBA stands for fulfilled by Amazon, which means Amazon will pick, pack, and ship  your product to your customers. This came out to a total of $896. And the last fee I paid was for  PPC. That's pay-per-click. And it came to $3,387 where you can pay to have your listing  at the very top of search results when people search for selected keywords  or phrases. And you pay a small fee every time someone clicks on your listing. In  one month, we actually lost over $2,393.33. Now, you might be questioning why I would  spend so much that first month on PPC, but this was strategic. I've been a marketer for  a long time. You have to pay to play. Amazon is first and foremost a search engine. I knew that I  had to overspend in that first month to get higher in rankings. I paid to get the position that  I got, but we did make a big mistake with PPC, and I'll get to that in just a minute. My revenue  for the second month was $3,552. And again, this is revenue, not profits. I sold 120 units, and  the cost to build these units was $1,32. Amazon fees were 15% of that revenue, which came out to  about $532. I had to pay the Amazon FBA pick and pack fee, which was a total of $736. And then that  PPC again was $1,776. So my net profits were minus $916 in my second month. So we're headed in the  right direction. Now, the one thing that I did learn is you didn't have to rely solely on PPC  to get sales. So even though I still lost money, I felt really good because I was cutting my  losses by almost 80%. and also cutting a ton in marketing. So, that was a huge confidence booster.  Travis has a lot of tips and tricks for harnessing Amazon PPC in the Amazon FBA course. There's a  link in the description. My change going into my third month was to spend even less on PPC and  to optimize my entire marketing. This was my best month yet. My revenue was $2,54. And after cutting  out all the product cost, Amazon selling fee, FBA fee, PPC, my net profit was minus $522. I  learned that you really have to know what you're doing when it comes to PPC. Otherwise, you are  just burning cash. It's why I made a big decision later after month four, five, and six, which  I'm going to talk about in just a second. So, month four, I made $1,193 in revenue and my  net profits were minus $352. Month five, I made $1,197 in revenue and my net profits were $101.  Ding, ding, ding. This was my first net positive month. It was so exciting. Month six, my revenue  was $1,263 with a net profit of $45. However, these three months were exciting. I was finally  getting some profitability and getting to net positive was huge and I use Travis's videos a lot  to do this. I definitely had some frustration with PPC and it's where I watched one of Travis's most  successful students, a guy by the name of Mina who optimizes PPC. So, I hired Trivia, that's Mina's  company, and I hired one of their consultants, and it was such a gamecher because the  truth is, I didn't know enough about PPC, to be really spending the kind of money on  it that I was. So, getting help from some professionals that that's all they do all day  long is work on PPC, it was a huge help. So, the cost for this in total was $2,35 for both  his consulting and the recommended software. I installed a program called Scale Insights to  help me with keywords and PP spend, too. So, month seven, I made $2,359 in revenue and $347 in  net profits. Month eight, I made $2,960 in revenue and negative83 in net profits. Month n was $1,937  and I made a net profit of $432. After set months seven, eight, and nine, I felt amazing because  I was making more profit than I'd ever made. And the reason was seasonality. Again, remember, I'm  selling resort wear, pool wear. I didn't have to spend quite as much money on PPC. There was just  naturally more traffic and more demand because it was swimsuit season. Month 10, my revenue was  $2,131 with a net profit of $592. And for my last month, month 11, I made $2,542 and my net profit  was negative $123. Now, even though I had some of the highest sales in months 10 and 11, I ended  up being negative because I was starting to get hit with a lot of Amazon storage fees and they  were hurting my profit margins big time. Also, I started to increase my PPC spend and it didn't  help me make back my money. That's after month 11. I decided to get out of the PPC game and  actually close my Amazon business. I could have made so much more money and might still be running  my company if I didn't make this huge mistake that I'm going to share with you in just a second. In  my first year selling on Amazon, I made $25,45141 cents in revenue. But remember, revenue is  not profit. After taking out all my expenses, advertising, startup costs, and other fees,  I actually ended up losing about $20,000. So, right then and there, I knew this business  wasn't sustainable. So, that's after month 11, I decided to get out of the PPC game and actually  close my Amazon business. I really didn't have a choice. I had to quit Amazon FBA. and I could have  made so much more money and might still be running the company today if I had avoided these three  mistakes. So, please pay attention. Hopefully, your business succeeds on Amazon. My first big  mistake was not doing my due diligence. This mistake cost me $2,300. The first manufacturer  that I hired in India lied to me. He wasn't even a manufacturer. He was a dress shop owner and he  knew other manufacturers that he worked with in India. So he was acting as a middleman. He was  actually posing on Alibaba as a factory and he is not a factory owner. The actual manufacturer  who was making the products were then doing it incorrectly. The second manufacturer who I went  with I later found out was mistreating workers. My sorcerer went to the factory and when the manager  went to go out for tea, he actually interviewed some of the factory workers. The worker said that  they hadn't been paid in months and the guy was just a jerk. And that's why having a sorcerer  is so important. If you care about the factory conditions of where your products are being made  or the process of how things are being produced and sent to Amazon, get a sourcer for India. It's  really key. Hire a sourcer who's local to your manufacturer and is familiar with your industry.  Just invest the money. In the end, it's going to save you thousands of dollars. My second mistake  was not doing PPC research correctly. This mistake cost me $3,000. I thought based on my experience  that I could learn PPC easily. I thought, "Oh, I know SEO. I'm a marketer from tech and I've  worked in the beauty industry." I was so wrong. Amazon is its own search engine. It's its own  animal. Keyword phrases, the way it ranks, the algorithm, it's completely different.  So, not only did I lose money paying for PPC, but also hiring agencies trying to figure out  how to fix my mistakes for me. The lesson here, just do your research. Spend the time to learn  properly how to use PPC. And Travis has a lot of in-depth information about PPC in his Amazon  FBA course. My third mistake, and this was by far my biggest mistake, was not having a mentor.  This cost me $20,000. I'm being conservative. You can find so much free content on YouTube. Travis  has free videos. You're investing your money. You need to have somebody that will take you through  the steps of doing this correctly. And when you get in-depth guidance on launching on Amazon, an  expert is absolutely key. And I know that I should have joined Travis's course now. It would have  saved me so much money from the mistakes I made launching so many products, figuring out how  to pick my product. And look, I like fashion. I like apparel. I wasn't super passionate about  the specific products that I was selling, though. And the passion product formula teaches you how to  pick a product you're actually passionate about. Honestly, I know you can be a success. Just join  a program like the passion product formula. It'll keep you from making these really costly mistakes.  There's a link in the description to join. Now that we know why Cynthia quit Amazon FBA, let's  talk about one of the mistakes she made, I think, was not hiring the proper people overseas. And  you can hire assistants in the Philippines for 2, three, four, $5 an hour. Like, you can get an  amazing virtual assistant for $5 an hour in the Philippines. And to them, that is a lot  of money because the cost of everything in the Philippines is a lot lower. In fact, a lot of  times, professors at universities are making like $5 an hour. And I recommend always treating your  virtual assistants very good, always making sure that they're happy, but it's a win-win situation.  You get to hire someone and save yourself time and they get a full-time income. You get to support  someone overseas. Congratulations for making it this far in the video. Most people never get  this far. So, the fact that you've gotten this far means that you're way more likely to  succeed than the average person. But now, let me show you how you can guarantee success  when selling on Amazon. I've been an e-commerce entrepreneur for about 10 years and on top of that  I've taught about a thousand students this method for selling on Amazon FBA and I've seen what  works and what doesn't work and what are the patterns the principles that people use to make  sure and guarantee that they're going to have success. There's five principles that people use  to guarantee having success with entrepreneurship. The first principle is to follow a plan. A mistake  that a lot of beginner entrepreneurs make is they try out all kinds of different stuff. They take  one step forward and then one step backwards and two steps to the right and three steps to the  left and they end up going in circles. And the reason this is so common is because most people  don't follow a stepby-step plan. They end up maybe watching a bunch of different random YouTube  videos about all kinds of different topics. They say, "Well, maybe I want to do drop shipping.  Maybe I want to do affiliate marketing. maybe I want to do social media marketing. They're not  really sure what they want to do. But the key here is to pick one thing and follow that plan. And  that's part of the reason why I made this YouTube video right here is because now you'll have a  little bit more of a solid plan to follow step by step. The next key to having success with  entrepreneurship and specifically Amazon FBA is find a mentor. Find someone that's already  done what you're trying to do. If your goal is to make a $100,000 in profit per year with your  Amazon business, find someone that's already done that and learn from that person. Now, it doesn't  need to be me. Even though I've got a ton of free material on YouTube, I'd still recommend hiring  someone either for one-on-one coaching or doing some kind of a group program. Now, as I mentioned,  you don't necessarily need to pay for this. There are a ton of free YouTube videos out there. The  problem with just watching free videos like the one that you've been watching is even though  there's a ton of information in this video and all the videos online, the reason you want a  mentor is because anytime you have a question, you want to be able to ask them that question and get  a response. Now, if you do have questions, leave it in the comments down below and I'm going to try  to answer every single one of them. But obviously, if you find a mentor and you hire that person,  you're going to be able to ask much more in-depth questions and you're going to be able to get much  more in-depth answers. The next secret is to find a group of people because not only do you want  a mentor that knows more than you do about the topic. It's very helpful if you find a group of  people that are at the same level as you, peers, people that are going through the same problems.  That way you can ask them questions and maybe they know something that you don't know. Or if nothing  else, this is another very important point. It's good just to have other people to talk about. Most  people that are starting out being entrepreneurs, they don't know any other entrepreneurs. it's just  themselves and maybe a few people that they've watched on YouTube. Most entrepreneurs, this is a  huge mistake that they make is they don't know any other entrepreneurs. I started having massive  success when I actually joined a mastermind, which a mastermind in this case is a group of five  other people that were also entrepreneurs and I was able to ask them questions. They were asking  me questions. We were all learning together, which made it so we learned how to do e-commerce  so much faster. So try to find a group of people that you can learn from. Now there's a lot  of different ways to do this. You can go to meetups using meetup.com. That's a a great way  to do it. As humans, we're tribal creatures. We like being part of a tribe. We like engaging with  other humans. So you want to find that mentor and you want to find a group of other people that you  can learn with. The fourth secret is to commit. As I mentioned, most people that watch this  video, they're thinking maybe I want to do this, maybe I want to do this, and they get stuck in  analysis paralysis. they get stuck trying to figure out what direction they want. If you commit  to any method, and this isn't just for Amazon FBA, but any method of making money online, as long  as it's a legitimate method, you'll eventually be able to figure it out and you'll eventually be  able to have success. Now, again, in my opinion, Amazon FBA and specifically selling a passion  product using Amazon FBA is by far the best way I've ever found to make a legitimate passive  income business. And honestly, even if you're not doing a passion product, even if you're doing  private label, as long as you have a strong brand, Amazon FBA is still a really great opportunity.  Obviously, you can do retail arbitrage or wholesale. But here's the key. Whatever method you  decide to do, commit to that. Spend six months, a year committed to that one thing. And if you  keep going down that path, you will end up having success. I can pretty much guarantee it. But the  fifth secret, and probably the most important one out of this entire list, is you need to  take action. You could commit to something, but until you actually take your first step, it's  not going to be very easy to have success. So, now that you've watched this entire video, you  know how to start an Amazon FBA business. You need to take action, make a commitment, and do  all the other things that it takes to actually be successful. And I actually have a special  offer for you. And first off, congratulations for watching this entire video. More than 90% of  people that started this video did not finish it. I guarantee it. I've seen my YouTube analytics  for longer videos like this. You're one of those rare people that you actually watch this entire  thing and that's a really big deal and I want to congratulate you on that because that means  that you're actually committed and because you're committed I want to share this special offer with  you. As I mentioned, there's five principles if you want to guarantee success with Amazon FBA.  The first is you need to follow a plan. Well, in the passion product formula, which is my  Amazon FBA course, it's a stepbystep program. There's over a hundred step-by-step video  recorded, a lot of them are screen recorded lessons showing you how to start your Amazon FBA  business. So, if you're looking to follow a plan, the Passion Product Formula is a great option.  That alone, I could easily charge $1,000. I've seen a lot of other Amazon FBA courses and they  don't provide nearly as much value as the passion product formula my Amazon FBA course provides.  But the passion product formula is more than just a bunch of video lessons. It also comes with  mentorship from me. This is the only way to get my mentorship. I do sell actually occasionally  I sell onehour sessions, but I charge a lot of money for that. I charge $750 for one hour. But  for people that join the Passion Project Formula, not only do you get access to weekly Q&A calls  with me where you can ask me questions and I'm going to answer them every single week. But in  addition to that, you get two private one-on-one sessions with me. And the weekly Q&A calls, you're  going to get lifetime access, which is easily worth at least $1,000 because weekly access to Q&A  calls with me. Plus, in addition to that is the two one-on-one calls with me. That's also worth at  least, if you were to buy that alone, around $750, if not more. But with the Passion Product Formula,  I also give you lifetime access to a Facebook group where all the members of the Passion Product  Formula are a part of, and you can ask questions in the group. You can get feedback from all these  different members. And as you go to launch your product on Amazon, you can let people know. People  have raised thousands and if not tens of thousands of dollars from Kickstarter, just from posting  their product in the Facebook group, in our private Facebook group, because other members of  this course support you. Now, of course, hopefully you'll support them as well. And that's what  I'm trying to do here is I'm trying to build a community of Amazon FBA sellers of people selling  products that they're actually passionate about. And that's what I'm doing here is I'm inviting you  to join this community. again, lifetime access to this Facebook group. I could easily charge at  least $1,000 for that. In addition to that, I'm also offering $1,000 in bonus courses, a  course on how to do YouTube if you're interested in marketing your business or creating a personal  brand with YouTube, a Facebook ads course, and a Google Ads course as well. I'm bundling all that  in. Again, at least another $1,000 in value right there. In addition to all this, I also have a ton  of step-by-step checklists. Checklist for starting your Amazon seller account, checklist for product  research so you can find an Amazon FBA product, checklist for finding a manufacturer for  your product. Really, with this program, I broke down everything step by step, created  checklist, made it as easy as possible for you to start your Amazon FBA business. Now, with my  Amazon FBA program, the Passion Product Formula, I only open up a limited number of spots, and I  only open it up every once in a while. If you're watching this video when it first came out, it  is open right now, but there is a chance that if you're watching this in the future that it's not  open right now, it doesn't matter. I do have a link down below to join the wait list and you can  click on that link and find out if it's open right now. As I mentioned, I usually only let in 20 or  maybe at times 50 people in for each session. And I keep it limited because I like to have small  group class sizes. And the reason for this is it allows me to pay more attention to every single  student. So, there is limited space available. And Take action, commit. Click the link down below to  find out more information about my in-depth Amazon FBA program, The Passion Product Formula. and  I'm excited to hopefully have you be part of the

I teach the complete STEP-BY-STEP system for building a profitable Amazon business from absolute beginner to first sale. This comprehensive tutorial covers product research strategies, supplier sourcing, listing optimization, PPC advertising campaigns, inventory management, and scaling techniques for maximum profitability. ▶️Book Your 1-1 FREE Strategy Call Here: https://start.travismarziani.com/?utm_source=youtube&utm_campaign=12hrcourse 🔔 Subscribe for the latest e-commerce updates on Trump’s tariffs, Temu, and much more!🔔 https://www.youtube.com/@TravisMarziani?sub_confirmation=1 Connect with me! https://www.instagram.com/travismarziani/ My favorite Amazon FBA & E-commerce tools: 🎨Design your Amazon listing with FBA Creatives: https://fbacreatives.com (Get 40% OFF with code TRAVIS) 👥Hire reliable VAs with Onlinejobs.ph: http://travismarziani.com/onlinejobs 🌐Get a free domain name with Hostinger: http://www.hostinger.com/travis 🔍Find profitable Amazon FBA products with Helium 10: http://travismarziani.com/helium10 🏗️Find competitor’s manufacturers with Jungle Scout: http://travismarziani.com/junglescout 🛍️ Build online stores fast with Shopify: http://travismarziani.com/shopify 💻Hire freelancers easily with Fiverr: http://travismarziani.com/gofiverr Assume all links in the video & description are affiliate links and that by using them you are supporting the channel and helping us negotiate better deals and bring bigger guests, so thank you! Thank you for watching, and I hope you have a wonderful rest of your day! – Travis ⏰ Timecodes ⏰ 0:00 Intro 13:11 How to Start Your Amazon Seller Account 42:36 Brent's Story 50:10 Retail Arbitrage 1:19:20 Kam's Story 1 1:37:40 Product Research 2:42:00 Perfect Products to Sell 2:55:08 Branding Your Amazon FBA Product / Logo etc. 3:04:49 AJ's Story 3:38:19 Find a Manufacturer 4:39:24 Calvin's Story 4:56:17 All Legal Things For Your Amazon FBA Product 5:09:46 How To Create Your Product Listing 5:47:02 Seller Central Overview 5:55:22 How To Ship To The Amazon FBA Warehouse 6:20:44 How To Launch A Product 6:44:07 Brand Registry and Trademark 6:59:25 Amazon PPC 7:19:20 5 Amazon FBA Tips I wish I knew Before I started 7:29:08 FAQ 7:30:51 Helium 10 vs. Jungle Scout 7:49:36 Amazon FBA Fees Explained 8:06:11 How Much Will It Cost? 8:29:04 How to Start With Zero Dollars 8:38:59 The Biggest Mistake New Amazon Sellers Make 8:58:47 All My Mistakes Exposed 9:14:05 Is it too late to sell on Amazon? 9:27:50 Carnivore Electrolytes 7 DAY COMPILATION 9:59:23 Connor's Story 10:19:09 Kam's Story 2 10:45:21 Julianna's Story 10:56:35 Daryl's Story 11:10:18 Jeremy's Story 11:24:04 Cynthia's Story 11:47:50 How to Hire VA About: I'm breaking down everything you need to start and scale an Amazon FBA business in this complete FREE course for beginners: • Amazon Seller Account Setup - Creating your FBA seller account and choosing individual vs professional plans • Retail Arbitrage & Product Research - Sourcing profitable products and finding winning items to sell on Amazon • Branding and Manufacturers - Creating your brand identity and sourcing suppliers for private label products • Legal Requirements - Business licenses, LLCs, and legal setup for Amazon sellers • Amazon Product Listings - Writing optimized titles, bullet points, and descriptions for Amazon SEO • Seller Central & FBA Warehouse - Managing your business and shipping inventory to Amazon fulfillment centers • Product Launch Strategies - Launching new products and getting initial reviews and sales • Amazon Brand Registry - Protecting your brand and accessing enhanced content features • Amazon PPC Advertising - Running profitable sponsored product ads and advertising campaigns • Amazon FBA Fees and Costs - Understanding fulfillment fees, referral fees, storage costs, and startup requirements • Common Amazon FBA Mistakes - Avoiding costly errors new sellers make • Scaling with Virtual Assistants - Growing your Amazon business with outsourced help I'm sharing real success stories from my Amazon FBA students including Brent, Kam, AJ, Calvin, Connor, Julianna, Daryl, Jeremy, and Cynthia who built profitable Amazon businesses using these strategies. This complete Amazon FBA tutorial covers private label selling, product sourcing, listing optimization, PPC management, and scaling from beginner to advanced seller. Whether you're starting Amazon FBA in 2026 or improving your existing seller account, I'm providing the step-by-step training you need to succeed with fulfillment by Amazon.