We can't find the internet
Attempting to reconnect
Something went wrong!
Attempting to reconnect
Bobby Tonelli · 13.0K views · 839 likes Short
Analysis Summary
Ask yourself: “If I turn the sound off, does this argument still hold up?”
Worth Noting
Positive elements
- Offers specific details on Apple's iPhone testing methods like drop/pressure simulations, equator climate trials, and user analytics integration in Singapore.
Be Aware
Cautionary elements
- Parasocial leveraging via the host's personal 'mind-blown' narrative to transfer enthusiasm for Apple without noting potential selection bias in invitation.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
Transcript
Last week, I was invited to a secret Apple facility, and after what I saw, it will change the way that I look at these iPhones going forward. Now, Apple and Singapore have had a long history together, 20, 30 plus years. Today, things have evolved. And what we found out is here in Singapore, they're involved with the camera development and the LAR system inside of our iPhones, as well as durability tests and so forth. And when people want to test hot, humid climates, they come to Singapore to see how these [music] devices fare in this weather because obviously we're on the equator. But one of the fascinating things that I found was the amount of hours and years that Apple puts into testing these devices to try to see how these phones handle drop after drop, angle after angle. What's [music] going to break? What's going to crack? What's going to withstand? Then they also work on the camera housing to make sure that those are secure as [music] well. And then they also do pressure tests to see how much pressure these can take, how hot these can go, how cold these can go. And two words they mentioned to us that was really important, reliability and repairability. Because those two words are really the ethos of what makes these phones special because they have to be robust. [music] They have to look good, of course, but they have to be repairable because Apple's thinking 10 years for phones. So when they make these devices, they spend years to make the device as durable and repairable as possible. Also, another thing I learned about was the analytics. But what they are taking is how we use the phone, how we set it down, how many times we flip it over, if we drop it, what's the force of drop, how does that interact with the device. All this information helps them make a better phone. Oh, and by the way, Ceramic Shield 2 is no joke. Not a scratch on the display thus far. And that is a testament to the engineering, the design, and also all the feedback that we give them. Now, I know you're probably thinking, "Well, my phone doesn't do this." and it doesn't do that. Look, no device is perfect. But the one thing that I came away with was how much passion they have for these devices we put in our hand. To make something so thin, so durable, and extremely powerful is no small feat. You may be a fan of Apple or not, but you got to give credit where credit's due. And with that, a big thank you to Apple for this opportunity. I like the inner workings of things. I like to figure out how things are made and how they're produced. And if you're like me, this is just an awesome experience. So with that, I'll see you guys in the next
Video description
#apple #iphone17promax #iphoneair Apple invited me to a secret facility here in Singapore where they brought us behind the scenes on how rigorous they test the iPhone cameras, LiDAR system and more. What we learned and the amount of details they put into their testing over years of development is impressive.