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Sky News Australia · 3.1K views · 71 likes
Analysis Summary
Association
Pairing a new idea, product, or person with something you already feel positively or negatively about. The goal is to transfer your existing emotional response without any logical connection. It works below conscious awareness.
Evaluative conditioning (Pavlov); IPA 'Transfer' technique (1937)
Worth Noting
Positive elements
- This video provides insight into how the UK monarchy is perceived as a tool of soft power and cultural validation by international political figures.
Be Aware
Cautionary elements
- The use of 'admiration' for a non-political institution to imply political stability or traditionalist credentials.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
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Video description
Royal Journalist and Broadcaster Pandora Forsyth says US President Donald Trump has “admired” the UK Royal Family for many years. Ms Forsyth told Sky News host Jaimee Rogers that Donald Trump had praised the Royals “before” he even joined the political world. “And even more so now that he is in the White House.”