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Analysis Summary
Worth Noting
Positive elements
- This video provides a clear example of how political campaigns use storytelling and military imagery to build a brand identity centered on leadership and patriotism.
Be Aware
Cautionary elements
- The use of a soldier's personal reenlistment decision to suggest that military morale is tied to a specific individual rather than the office or the country.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
Transcript
it was Christmas Day we boarded Air Force One in complete and total darkness in the pitch black of n we landed in war torn Western Iraq no lights on the runway there were hundreds of troops packed into a dining hall they had absolutely no idea that the president and first lady were about to walk into that room and when they did it was a sight and a sound and a scene that I hope I never forget that room absolutely erupted that was the kind of patriotism president Trump brought back to our country one of the young soldiers yelled from the back of the room Mr President I reenlisted in the military because of you and without missing a beat the president said and son I am here because of you I'm Donald J Trump and I approve this message