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Analysis Summary
Worth Noting
Positive elements
- This video provides a satirical critique of the overly dramatic marketing often used for international sporting events.
Be Aware
Cautionary elements
- The video is a form of 'synergy' or cross-promotion where comedy is used to mask a direct corporate advertisement for the parent company's (NBC) sports programming.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
Transcript
-The Winter Olympics are a week away. Now meet some of the athletes who pushed themselves to the limit of human endurance for the chance to compete at the Games in Milan. -No one said it would be easy, but it's all worth it when I'm out on the slopes with my board. -When I'm on the ice, I feel alive. It's my purpose. -I hate the luge. It's way too fast. It scares me to death, and I seriously hate it. -16 gripping winter sports. -I've been wanting this my whole life. I'm living my dream. -This is a nightmare. I hate the thing I'm good at. -Over 2,000 athletes, but only the best of the best will bring home the gold. -I've trained for this since I was 4 years old. -You just gotta want it. No one's born the best. -In luge, being the best is sort of just a height-and-weight-distribution thing. I honestly think a corpse that's my same shape could win. -Every athlete brings something different to the table. -What makes me unique? Definitely my slopestyle. I try to ride very clean. -My signature move is definitely my English triple axel. -I just go straight down like everyone, but I scream the whole time. [ Screaming ] -And behind every Olympian is an equally dedicated coach. -Coaching Claire has been one of the greatest gifts of my life. -Well, coaching Gertie, um, is -- is a battle. Okay. Whoa, whoa, whoa. Trying to get her on the sled, get her down the hill... -I don't want... -...get her to stop freaking out and pretending to be sick, et cetera. -I'm sick. -You're not sick. -I'm sick. -Go down the hill. -I can't. I don't want to. -Just go down. -I'm sick. -Oh, look at that spider! It's crazy. -Where? [ Screams ] The sport needs her. She's a once-in-a-generation... shape. -They're not just playing for themselves. They're playing for us all. -I'm doing this for you, mom. -I'm so proud of my little girl. I've been cheering her on since she won her very first event. -After years of preparation, it's go time for the athletes. -I'm locked in. No distractions. -Before a competition, the name of the game is focus. -The name of the game for me is to confuse and ultimately silence my survival instinct. -See if they have what it takes to win. -We'll see you in Milan. -Not me, though, 'cause I'm sick, I can't go. -You can. -No! [ Screams ] -The Winter Olympics in Milan. Go for the gold. -[ Screams ]
Video description
Athletes and coaches (Alexander Skarsgård, Mikey Day, Chloe Fineman, Sarah Sherman, Marcello Hernández, Ashley Padilla, Jane Wickline) talk about their sports for the Winter Olympics. Saturday Night Live. Stream now on Peacock: https://pck.tv/3n1IyzK Subscribe to SNL: https://goo.gl/tUsXwM Stream Current Full Episodes: http://www.nbc.com/saturday-night-live WATCH PAST SNL SEASONS Google Play - http://bit.ly/SNLGooglePlay iTunes - http://bit.ly/SNLiTunes SNL ON SOCIAL SNL Instagram: http://instagram.com/nbcsnl SNL Facebook: https://www.facebook.com/snl SNL Twitter: https://twitter.com/nbcsnl SNL TikTok: https://www.tiktok.com/@nbcsnl GET MORE NBC Like NBC: http://Facebook.com/NBC Follow NBC: https://x.com/NBC YouTube: http://www.youtube.com/nbc NBC Instagram: http://instagram.com/nbc #SNL #AlexanderSkarsgård #CardiB #SNL51