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Analysis Summary
Worth Noting
Positive elements
- This video provides a psychological perspective on maintaining morale during business downturns by using humor as a coping mechanism.
Be Aware
Cautionary elements
- The use of extreme personal hardship stories (homelessness) to create an emotional 'hook' for business coaching services.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
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Because it's the same thing as when I was sleeping on the floor of the San Francisco airport and I didn't know when I was going to eat and I was a horrible drunk and I everything was everything was bad. Humor. >> Yeah. >> Humor got me through. It's like let me laugh at this situation. Let me laugh at it because it's like if I don't laugh, what am I going to do? >> Exactly. I'm cry. Let me laugh at it. And it just got me through. And it's like it's so absurd. But hey, you know, uh I was paid $300,000 to write this. So >> it's worth about what, $30,000 story. And ultimately, you know, we dodged a bullet cuz what if we had gotten into that? I wouldn't be sitting here if we had. I would have been like, "Yes, boss. What am I supposed to do next?" >> It's so funny. I've just thought of um a story. I think we haven't got time for it, but my my wife in the audience, she knows about that story. Very similar. Um, but yeah, if I did do that deal, >> then my business wouldn't be here today. So sometimes Yeah. >> I'm like, "Oh, I wish we could have gotten acquired. I wish we could have gotten saved. We want to be saved." >> Yeah. >> In that moment. And then I look back on it, I'm like, "Oh, >> no. That's actually not >> Yeah. >> a good idea, you know, because you just It's the can go right back to what we talked about in a minute. It's about what can we do? Can we can we change our number? Can we change what is success so that we have we're closer to it than we think we are basically. >> Um and this maybe a bit not too controversial. Um but I want to talk about the cost of you know you being the one who opens the doors and I I feel like you know you've carried a lot of responsibility you know as someone creating access for so so many people. What has that required from you you know personally and how do you protect your your peace now?