The anti-routine...[what billionaires use to win]

In this video, I'm going to walk you through the exact anti- routine that took me from broke to taking home over seven figures a month in income, not revenue, and income by the time I was 28 years old. And that may sound totally unbelievable to you. That's okay. You can Google me. My name is Alex Herozi. I'm a business investor. I own acquisition.com, which is a portfolio of companies. So, it's about $85 million a year. And the reason I'm making this video is because I see stuff on the internet all the time of people talking about their million- dollar routines and all this stuff. And all the guys that I know who are like me are like worth nine figures and up. Don't do it that way. All right? And so I'm going to walk you through what people actually do and the things that I had to go through uh in those seasons of building that are not commonly talked about. As additional note, there's uh for some reason there's like a half second uh freeze that happens like every so often on the video. Uh it's something we're fixing on our side. Uh but my audio continues to go throughout. So don't sweat it and we are fixing it. Either way, um welcome to Mosy Nation and enjoy the video. All right. So, what I want to do is actually walk you through the paradigm shift that happened in my life when I went from uh looking up bankruptcy lawyers to 18 months later taking home over a million dollar a month when I was 27 years old. All right, this is half a decade ago. But there was a very distinct process that happened that that transformed my life and it did have to do with a routine which is like the most fodder thing ever that most people uh ask me for which is like, "Hey, Alex, what's your routine?" But what I'm going to do in this video is break down to you why the questions that people are asking are wrong because they're asking them the wrong way. The first thing here is that most people have the assumption that when they say, "Hey, Alex, can you tell me your routines? Can you tell me your rituals that you do every day?" They think to themselves, "There's something that Alex is doing that I am not doing, and therefore, if I do those things, I will get that result." And I will tell you that you were wrong. And here's why. Most people, most champions do not have something that you do not have. They they lack something that you have. For a champion in the physical realm, a lot of times it's they don't have an off switch. They just keep going. You have an off switch. It is your lack their lack of it which is what drives their success. Right? And so to the same degree, you probably do things every single day that you should not be doing. And so what I want to introduce to you is a concept of the anti-ine as the most productive routine that is humanly possible for you to accomplish what you want. And so during this 18-month period of time when I went from almost bankrupt to taking home a million dollars a month when I was 27 years old was the following changes that ended up happening and mindset shifts. So I'll walk through the mindset shifts and then I'll walk through the tactics that actually changed my life in a real way. The things that I stopped doing rather than things that I started doing that ended up yielding the results that were outsized. So number one is obviously just shifting the perspective of I need to do more things and I need to add more things to my routine when in fact you need to stop doing things that you're currently doing. All that remains is the work to be done. And then you become very clear about why you are not being effective. So number one is that priorities mean two things cannot be equally important. And here's the mentally challenging thing about this is that when you work on something and let's say I spend 30 minutes on this thing and I spend 30 minutes on on on item B. If I spend 30 minutes on both things and I say this one's more important than this one, I can say that, but that's not reality because I basically just said they were both important, which means neither of them are, which is why most people cannot get done because they cannot say no. And so the theme of this entire video is the word no. All right? And so this is the this is the word that I will give you that you can tell yourself, you can plaster it on your wall is the season of no. And I'm not saying it's forever. I'm saying it's just for right now. A lot of people don't need a new things to add to the routine. You need to have a routine of saying no and an anti- routine and that is the thing that's going to yield those those outsized returns on productivity. You can't say yes to everything and therefore it means that you have you can't do two things with different levels of importance. It's either important or it's not important. If it's important it means you mean you say no to everything else. All right. So if you say this is the priority then it means you do not do other things besides that thing. That is how it is a priority. That is how you literally prioritize. Number two is that from a communication perspective, one of the things that I had to really understand, and I'm a pretty peopleleasing person. I enjoy I enjoy other people, like I'm social, is that when people communicate with you, when people reach out to you, when people text you, when people email you, they actually have an implied ask within the communication from you. It's actually a take. And what that take says is that there's a request to reply. All right? They're asking you to do something which is to reply to the message. And to illustrate why you can't do this at scale is because let me imagine right now that 500,000 people text you. Do you owe them all a reply? The answer is no. Because you couldn't literally do anything else in your life besides reply to those people if that's what you did. And so here's what's crazy. Most people have the time to reply and conflate the fact that they have time with the fact that they are obliged. They are obligated to reply. And so when I show you that 500,000 text example, it's to show you that if I can remove the time from your brain, that means it would be physically impossible for you to reply. You realize that the obligation to reply never existed to begin with. All right? And so during this season of no, during this this anti-rine period of time, what I did during that 18 months was I stopped replying to people. And not only that, and I'll get to the tactics of how I did that in a second, but I just stopped replying alltogether. And this was a huge thing for me. It was very very difficult for me and I'll give you the actual taxes around what I said. The next thing I realized that all of the events and masterminds and coaching programs mostly served other social they were mostly for social needs. They were not because I had a problem that needed to be solved. And so I ended up going to a mastermind getting what I needed and then I didn't show up to that same mastermind for the next 18 months. And then from there 18 months later I was like a huge success story in the mastermind. And it wasn't because I got what I needed and then I spent the rest of that time executing and there was no point to me going back cuz I knew what needed to be done and it needed doing and that was it. Here are some of the tactics that I ended up implementing during this period of time that massively changed my life because it got me to stop doing everything that I was doing so that all that remained was the work to be done. All right. So number one is that I changed my phone number. I've changed my phone number because all these people uh were always asking me to reply. And so there's the actual time of communication of the the constant texting back and forth, all the interruptions, but also the hey, you got a sex. Hey, can we hop on a meeting? Hey, can I bend your ear? Hey, can we talk about this thing? Hey, do you want to jam on this topic? Right? And as somebody who likes to give, I was always literally when I looked at my schedule, half my day was like one-off calls that I was like, "Well, maybe this is an important thing." But you would be amazed at how much blank space appears on your calendar when you say no to everything. Like I like I really want to like you would be amazed at how much blank space shows up on your calendar when you say no to everything. So number one is I changed my phone number. What I did is I actually gave my phone number to my EA and I got a new phone number and the only people that I would choose to communicate with were people that I realized that I needed to and then I would find their number rather than being responsive to every single person who had mine which over the years was a lot. So that's the first thing I did. The second, like I said, is I stopped going to all of these events because I knew what needed to be done. So I didn't need more information. I needed more execution. Right? And so if you look at your own self, it's like, do I need more information or do more execution? Now, if you're ignorant in terms of knowing what you need to do to succeed, you need to go like what needs to be done is you need to find out that information. But once you know what needs to be done, anything that is you not doing that thing is getting in the way of you accomplishing what you want. Number three is that I stopped taking meetings from 4:00 a.m. to noon every day. I worked for the first 8 hours completely uninterrupted. And it was because during that first season when you're, you know, zero to 1 million, 1 million to three million, sometimes even at 5 million. Sometimes you're still you don't have enough leverage because of your team or maybe the the the number the level of talent on your team that you need to still be doing a lot of doing. Like you can't look at what like my routine might be now because I have teams of people that if I if I say, "Hey, go do this and do this and do this." I have 20 people who can execute and those 20 people are going to amount to more work than I can do possibly on my own. And that's because I have leverage. But until you have leverage, leveraging your time appropriately is what is going to move the needle the most. And so from 4:00 a.m. to noon every single day, I accepted no meetings and only worked on the priority, which meant I did the thing and I said no to everything else. The next thing that I started saying no to was I said no to bedtimes that were different on weekends versus weekdays. I stopped treating weekends different than I treated weekdays. And I had the same bedtime, so I had the same wake up time. So that every single day, I could say no to everything during 4 to 12. All right. Now, once you say no to weekends as a different day to weekdays, the next thing is like, well, what are the other things that you changed about your life in terms of allocating your time? What about your health? Well, during this period of time, I only worked out about twice a week. And that was cuz that was my minimum effective dose for working out, right? Because that was all I needed just to maintain. I wasn't trying to make progress on multiple fronts because it was not the priority. And I'm saying this again because people always want to make, you know, progress on a 100 fronts. Sometimes like you have so much growth guju, you only have so much and you have to allocate it to the things that are highest priority. And if it's a priority, then it means saying no to everything else. The next piece is like what about what about food stuff? So for me, it was actually more productive for me to fast one or two days a week because then I could work and not be interrupted by the eating, preparation, thinking, cleaning of food. two days a week, I would just have caffeine and bone broth. And that was what I did for the day. And it was super easy. And that way, I stopped, you know, I started starting los lose a little bit of fat while I was at it. The next thing I did was I deleted all social media from my phone. And that is because I realized that I could have an accurate time on my calendar, which was just to post, and I could do most of the apps from my computer. So, if you're actually just going there to post, not to consume and interact, you can do most of the the the social media stuff from your computer. And that's what I ended up doing. So, I deleted all that stuff from my phone. And you'd be amazed at your like ghost thumb of how addicted you are because most people spend like three to five hours a day on their phone consuming social media. It's literally the new age of watching television. And we're like, I can't think about how I can get stuff done. It's like if you got those three hours back, you would have so much more stuff done, which goes back to the anti-ine. It's not what you are not doing, which is causing uh it's not like there's some secret magic routine that's going to get you there. It's just that most of the stuff you are doing, you need to stop and you need to enter into a season of no. Those were the the primary tactics that I changed during the 18 months of going from almost bankrupt to taking home over a million dollars a month when I was 27 years old. And um I know I just went straight into the rant here, but if you don't know who I am, my name's Alexi. I own acquisition.com. It's uh I'm a business investor. We do we have about uh six portfolio companies at this point. We do about $85 million a year. I make these videos because I too was once broke and I don't want other people to go through the same stuff that I did. And so if I can provide value to you and make sure that my pain was not in vain. All right, so uh enjoy the videos. I appreciate you Mosy Nation. If you're new, welcome. And I'll see you in the next videos.

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta176 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta176 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.