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Tech Notice · 6.9K views · 162 likes Short
Analysis Summary
Performed authenticity
The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.
Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity
Worth Noting
Positive elements
- This video provides a concise summary of rumored technical specifications for the M5 Max, including chiplet architecture, SSD speeds, and core count changes.
Be Aware
Cautionary elements
- The use of 'revelation' framing (calling standard marketing rebrands 'sneaky') is designed to build an 'us-vs-them' bond between the creator and the viewer.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
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Transcript
I invented weapons. M4 Max versus M5 Max. Apple actually something super sneaky. >> Oh, come on. You got to admit this is cool. >> Firstly, the SOC has now changed. It's not a monolithic design. It's a chiplet design, which means that they can more configure CPUs, GPUs, and other bits on the SoC. >> And just when all hope is lost, SYNDROME WILL SAVE THE DAY. With that, we're actually getting 18 cores, which is up from the 16 on the previous M4 Max. But there's a big asterisk. Number one, the performance cores have actually gone down from 12 to six. And instead of making them performance and looks like you're getting a downgrade of your cores, Apple's calling them now supers. >> And with everyone super. So, the new 18 cores are now six performance cores or super cores and 12 efficiency cores or now performance cores. Efficiency course also got an update. >> Oh, I'm real. >> The GPU is still both 40 cores, but the new M5 Max has neural acceleration on each GPU core, which means that potentially for AI task and some of the more advanced things, you'll see a little bit of a performance. But regardless, they're expecting roughly around 30% performance increase on the GPU. >> Everyone can be super. >> Memory bandwidth has increased from 546 to 614 GB per second. So, running localms has just got faster. The SSD inside is now 14.5 GB per second. Finally, Gen 5 speeds, what we see on the PC, but you need 2 TB or higher in order to get that. So, don't expect that speed with your base model MacBook Pros. And finally, we have Wi-Fi 7 and Bluetooth 6. And while I think the good news is that the base storage level has been doubled from 1 TB to 2 TB on the M5 Max, there is also a $400 price hike. >> How do you think I got rich? So, the super sneaky thing is that even though there is a RAM crisis all around the world, Apple's kind of just gently disguised it into SSD storage upgrade force from you. Are you happy about that? Let me know. No one will
Video description
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