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CHASING CARDBOARD

@chasingcardboard · 108.0K subscribers · 390 videos · 1 analyzed

REAL PEOPLE. REAL COLLECTIONS. REAL MONEY. Founded by Ty Wilson and Matt Coleman in 2022 , Chasing Cardboard began as a creative outlet to blend a love for the hobby with powerful, human stories. What started small quickly grew into a TV-ready series. To date, we've filmed 100+ episodes and generated over 20 million views , connecting collectors, resellers, and fans from all walks of life. Along the way, something bigger happened — a community formed . One built on trust, transparency, and a shared passion for collecting. (As an eBay Partner Network Affiliate, I earn from qualifying purchases.)

Share Influence Report

Communication Profile (across 1 videos)

Stated Purpose

REAL PEOPLE. REAL COLLECTIONS. REAL MONEY. Founded by Ty Wilson and Matt Coleman in 2022 , Chasing Cardboard began as a creative outlet to blend a love for the hobby with powerful, human stories. Wh...

Operative Pattern

Across 1 videos, this channel demonstrates moderate persuasion intensity, primarily through Performed Authenticity. Recurring themes suggest consistent operative goals beyond stated content.

Avg Intensity

Moderate 40%

Avg Transparency

Transparent 85%

Top Technique

Performed authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

Persuasion Dimensions

Emotional Appeal
50%
Engagement Mechanics
40%
Story Shaping
30%
Call to Action
30%
Implicit Claims
20%
Uses AI to group individual video agendas into recurring patterns
Viewer Guidance (3 tips)

Watch for emotional framing

This content frequently uses emotional appeal. Notice when feelings are being prioritized over evidence.

Notice retention tactics

Content structure prioritizes keeping you watching over informing you. Ask if the format serves understanding or attention.

Consider alternative frames

Information is consistently shaped from one angle. Seek out how other sources present the same facts.

Technique Fingerprint (from knowledge graph)

Performed authenticity

AI detected as: Manufactured Authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

Performed authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

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