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Michael Girdley
10 appearances · 0 as guest · 10 topics
Influence Direction (across 10 analyzed appearances)
Avg Intensity
Avg Transparency
Top Technique
Character flattening
Technique Profile
Persuasion Dimensions
Topics
Narrative Themes
The content aims to establish the host's business credibility through a historical case study while directly funneling viewers toward his recruiting company, Near.
The rise and fall of IntelThe content aims to build the host's authority as a business strategist by deconstructing a famous brand's decline, while funneling viewers into his email newsletter and 'cheat sheet' ecosystem.
The rise and fall of TEDThe content aims to provide a business history of the auto industry while positioning the host as a savvy business mind to drive interest in his offshore hiring company, Near.
The rise and fall of Small CarsThe content aims to frame the decline of traditional media through a business and labor lens to promote the host's business-centric newsletter and the sponsor's financial management tool.
The rise and fall of The Washington PostThe content aims to provide a business case study on Wendy's to build the host's authority as a business expert and drive traffic to his newsletter and the sponsored relationship management tool.
The rise and fall of Wendy'sViewer Guidance (3 tips)
Consider alternative frames
Information is consistently shaped from one angle. Seek out how other sources present the same facts.
Evaluate the ask
Calls to action follow emotional buildup. Consider whether the ask would feel as urgent without the preceding framing.
Question unstated assumptions
Arguments rely on assumptions treated as obvious. Ask what you'd need to already believe for the claims to land.
Appearances
The rise, fall and comeback of SEGA: From 65% market share to $1.5B in losses?!
Michael Girdley · Presents the business breakdown and narrates the history of Sega's market fluctuations.
The rise and fall of Yeezy Gap
Michael Girdley · Presents the business breakdown and analyzes the failure of the Gap partnership.
The rise and fall of JCPenney
Michael Girdley · Presents the business breakdown and provides commentary on the retail industry.
The rise and fall of Intel
Michael Girdley · Presents the business breakdown of Intel and promotes his company, Near.
The rise and fall of TED
Michael Girdley · Presents the business breakdown of TED's history and current market position.
The rise and fall of Target Canada
Michael Girdley · The channel owner who narrates the business breakdown and provides management commentary.
The rise and fall of Small Cars
Michael Girdley · Presents the business breakdown of the auto industry and pitches his company, Near.
The rise and fall of The Washington Post
Michael Girdley · Presents the business history and analysis of The Washington Post.
The rise and fall of Xbox
Michael Girdley · Presents the business breakdown and analyzes Microsoft's strategic decisions.
The rise and fall of Wendy's
Michael Girdley · Presents the business breakdown and provides commentary on Wendy's history and financial state.