We can't find the internet
Attempting to reconnect
Something went wrong!
Attempting to reconnect
Danny Phantump · 11.7K views · 578 likes
Analysis Summary
Ask yourself: “What would I have to already believe for this argument to make sense?”
Strategic ambiguity
Leaving claims vague enough that different audiences each hear what they want. By never committing to a specific, falsifiable position, the speaker avoids accountability while supporters project their own preferred meaning.
Eisenberg (1984); dog whistling research (Mendelberg, 2001)
Worth Noting
Positive elements
- This video provides a detailed historical breakdown of specific Pokémon set prices and the impact of reprints on long-term value.
Be Aware
Cautionary elements
- The host uses a 'relatable hobbyist' persona to distance himself from the 'investor' label while simultaneously running a business that profits from the investment-driven price surges he highlights.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
Related content covering similar topics.
The Pokemon Card Release Schedule is...WACKY!
Danny Phantump
How to Buy Pokémon Cards in 2026 (Beginner Friendly)
Collector's Corner TCG
Why Vintage Cards Are Cheaper Than Modern
Sleeve No Card Behind
THE SKY IS THE LIMIT For Evolving Skies Pokemon Cards!
Danny Phantump
Transcript
What if you would have kept one booster box of every set from the Sword and Shield era. One booster box and then one of each elite trainer box. We're not talking about like crazy amounts of money or anything like that. Back then, product was much more available. Even though there was a lot of people who were interested in Pokemon booster boxes, elite trainer boxes, they never got to MSRP. You would never find them for $140. You would never really find Elite Trainer Boxes for $40. And you could buy them for relatively inexpensive. In today's video, we're going to look at what that would look like now if you would have just purchased one of each one and then put it away in a closet or something like that. Uh, and how how much it has appreciated over the last five, six years. The the original Sword and Shield base set came out in February of 2020. There were several main series set releases since then. Uh, and then we graduated into the Scarlet and Violet generation, which was Gen 9, and pretty soon we'll be moving into Gen 10. Before we jump into the actual data, I do want to remind everybody we're giving this away. I know it seems crazy, but this is an entire master set of Ascended Heroes. We give away a master set every single set release. Uh because it's just a way to kind of give back and show a little bit of support to you guys for all the support that you've given me. This will have everything in it. Uh we are very close on the reverse hollowos. We have almost every reverse holo in here. The rest are hopefully on their way. Uh, and then we've got all the special illustration rares on their way. The illustration rares on their way. This is it is going to be finished hopefully by some point this week and then we're going to give it to one of you guys next week, Friday. So, we announced the winner on March 13th. All you have to do if you want to win is just comment on this video right up here. I'll put the thumbnail image right up here. I'll link it in the description. All you got to do is just leave a comment. Don't worry about subscribing or liking or anything like that. You can do those things if you enjoy the content, but don't bother doing that if you just want to win a giveaway and that's the only reason you're here. So, uh yeah, just uh go watch that video, leave a comment, boom, you're entered. We're going to announce the winner Friday, March 13th. Good luck. Now, I am not a Pokemon card investor. I've never pretended to be. I don't understand it too well, and I I really worry about the volatility of it. I'm a business owner. So, uh together, myself and my business partner, Papa Blastoise, we own the Card Coliseum. Uh we stock English product. We have a Japanese/foreign language store called carrosioshop.com where we stock Japanese booster boxes, uh, Chinese booster boxes, Korean booster boxes, things like that. And we run a business. We've been doing this for a a very long time. It's an online LGS. We got in back in 2015 when you were an online store that could still get product from distribution. The idea of Pokemon card investing has been around for a long time, but it's nothing that I really like dabbled in because it was just not really appealing to me. But there's no denying that a lot of people do it. Uh, a lot of people also do sealed collecting. That's not me either. I like to collect master sets. I like to build competitive decks. I like to build retro decks. Uh, that's the kind of uh, cards that I like to collect. I like collecting cards that tell a story. I like cards from specific artists. I like there's a lot of singles that I really enjoy collecting, but from a sealed aspect, it's not really my thing. You might see like booster boxes of stuff, vintage stuff on the walls back here. Those are all open. Those have already been open. Those are just empty boxes now at this point. Uh, and it's just I'm just not a sealed collector. I never have been. But I understand the concept and I also understand the concept of Pokemon card investing. There's no fighting it. It's not a new concept. It's just something that's more popularized because of what we're going to look at in uh in in today's data set. Like there's a lot of profit that can be made from Pokemon card investing when it comes to uh business strategy and running your own LGS. And I've talked to you guys before about why I think it's important for you to even if you're just a collector to start selling cards and to utilize that to grow your Pokemon card collection. I think it's really important. At the end of today's video, I'm going to explain to you why I don't invest in Pokemon cards and why I go a different route instead running a business. Uh just I'm I'm a lot more passionate about doing that. I get to interact with people a lot differently. Uh I'm always like on the lookout for you guys. Like that's what's important to me. I want the community to grow. I want you guys to find success. And I'm hoping, you know, that I can continue to grow and be able to provide product at decent price points. But the growth that we've experienced from Sword and Shield is absurd. It's nothing we ever really experienced before. And in this data set, we're going to be looking at what would what happened over the last 5, six years. And then compare it to other successful investing platforms, whether it be the S&P 500 or whether it be uh a specific uh cryptocurrency. What what is it that makes Pokemon so desirable for a lot of people? And I think the information is really going to be a little bit eye opening for a lot of people. And we're not talking, like I said, about crazy amounts of money. We're talking about a lot of sealed collectors have the mentality of buying two of every single set release. Buying two booster boxes, opening one, and keeping one sealed. Buying two Elite Trainer boxes, opening one, and keeping one sealed. And you see people all the time with this wall of elite trainer boxes and this wall of booster boxes that they've collected from every single set. And as Pokemon continues to grow in demand and continue to grow in popularity, the values on those booster boxes and elite trainer boxes also uh continue to grow. So, we're looking at what would have happened if you would have purchased one of each. Uh and back then, we're using numbers that are a lot different than maybe you're used to seeing if you would have gotten into Pokemon recently. Like booster boxes back then you could comfortably get for $110. That is the example that we're using throughout the Sword and Shield era. And you probably could have gotten them for significantly less than that. I remember selling Sword and Shield base. I remember selling Rebel Clash booster boxes for under $500 per case. You could have bought them for 80ish $85 per booster box. Uh for those sets, even sets like Evolving Skies, for example, when they had their third print run of Evolving Skies, it was right before uh Christmas hit. They coupled it with a lot of other booster box reprints. And at that point in time, Evolving Skies, one of the most popular sets we've ever had, dipped down to about $90 per booster box. So $110 for a booster box is actually kind of expensive for the Sword and Shield era. As it got a little bit later in the Sword and Shield era, Brilliant Stars, Lost Origin, Silver Tempest, Astro Radiance, 110 was pretty much the norm. And it continued to be around that price point until we really got to Surging Sparks. Surging Sparks, you could even buy for $110 per booster box as long as you pre-ordered a few weeks prior to release. Once release date hit, that's when things just lost their mind. Uh not necessarily because of Surging Sparks, but just because of everything that was going on at that time. Uh Surging Sparks ballooned and then every other booster box ballooned as well. But we're using $110 as like the purchase price. And then we're using $35 for an elite trainer box price. Back then MSRP was different. Scarlet and Violet introduced a new MSRP. MSRP for booster boxes was $144 back then. Uh, and Elite Trainer Boxes, MSRP was $39.99. Uh, so we're using a price point to $35 and looking at data to see where you would be uh, if you bought one of each and just kept them sealed. So, here's things how things are laid out. We're going to go through this fairly quickly because I think the more important information is near the end of the video. Uh, but basically the Storm Shield base has two different styles of Elite Trainer Box. So, we're saying that you purchased one booster box at $110 and then each Elite Trainer Box at $35 a piece. Unfortunately, TCG Player doesn't give you the option to go back further than a year for the the historical data. Uh so, we're only looking at a year's worth of data here, but you can see some pretty insane growth margins just over the past year. Uh, and if you factor in $110 initial purchase for a booster box, which again was probably pretty high, and you look at where it is now, $665.98, that means your growth on that booster box alone is $555.98. If you look at the elite trainer box, you put $35 into each of them. Each of them selling right now for about $130. That means your ETB profit is looking at like $18857. So, Sword and Shield base uh definitely has grown a lot. And that's one of the more expensive or one of the most more profitable sets right now when it comes to Sword and Shield. You're looking at about $745 total profit or how much more your collection is worth. I don't really like saying the word profit when it comes to collecting Pokemon cards. Like, that's something that I usually use uh when it comes to business terminology. I I guess investing terminology as well. Uh Rebel Clash not doing as well. Uh, Rebel Clash, not quite as popular as what we experienced with Sword and Shield base, but we did see some pretty strong growth. And you can see areas of like buyout movement and things like that. But again, a set where there's about $110. You only had one Elite Trainer Box in the set. Booster Box is right now up to $49763. That means your booster box profit is about $38,763. Your elite trainer box profit is a little bit higher. you're looking at $2555 for just the Elite Trainer Box when the Sword and Shield base were selling for about half that each. So that makes up for the fact that it didn't have two different styles. Uh your total profit on this set is about $68.18. It does go down after that. So like Darkness of Blaze, for example, not doing as well. And you get this with every single new generation. And there is something that we need to make sure that we discuss when it comes to the Sword and Shield era. If you take Evolving Skies out, your profit margin and your growth is nowhere near what you should typically expect for a generation of Pokemon card releases. Darkness of Blaze got printed multiple times, including a reprint that was well past its reprint window. Uh, this is a set that did get reprinted right around the time of that Evolving Skies third print run. So, uh, I think that was around 2021 after the the craze of Darkness of Blaze already kind of died down and people were focusing more on Chilling Rain and Evolving Skies and getting ready for Fusion Strike. Darkness of Blaze got a a a reprint. Uh, booster boxes and Elite Trainer Boxes, which really hit the value hard, and it's never super recovered from it. You can see it's done pretty well over the past year, up about 59%, uh, sitting at $324.69. But when you compare that to the booster boxes we just saw with Rebel Clash and Sword and Shield Base, it's not nearly as profitable. Still looking at about $215 of growth over the past four or five years. The Darkness of Blaze Elite Trainer Box, that one has stalled as well. So that one's still seeing about $39% growth over the past year, which is incredible. Uh but back in March of 2025, it was only sitting at about $65. That's about $25 above MSRP for a set that has about four years of age to it at that time. Your ETB profit on this set looking like about $60. That means your total profit if you would have kept one of each of these sealed you're looking at about $2747. Vivid Voltage pretty much the same thing. This is actually the worst set uh it looks like from Sword and Shield as far as growth pattern has gone. And again that's because we did get large reprints of the set really late in the game. This is kind of when the initial like craze started with Pokemon. You had Logan Paul enter the hobby. Uh you had Logic kind of enter the hobby. You had all these box breaks. You had low supply. You had uh COVID kind of shutting everything down. The pandemic was making people go nuts. rise in popularity. Vivid Voltage was very difficult to get right out of the gates, especially when it came to those build-in battle boxes because everybody wanted pre-release kits with Charizard in it. Uh 45 and a half% growth over the past year, which is still incredible. Uh but sitting at about $279.37 right now, which means your booster box profit is about $169 37. If you look at where it was in March 2025 for a set that was four years old, you're only looking at about $50 higher than that MSRP price point. But if you bought it at $110 or even lower than that, you're feeling pretty good. Total profit on this after you look at the Elite Trender Box, which is down a little bit over the past few months, still up about 21% on the year, which again is incredible. Uh $2248. The thing about these lower percentage gains when you look at 21% growth. 21% growth over anything over the course of a year is insane. Like that's super super strong growth, but it doesn't feel like that, right? When you look at Pokemon numbers and you're constantly seeing growth in the triple digits year-over-year and then you see something about 21% growth, uh, that's where I think a lot of people get blinded when it comes to Pokemon. Here, Battle Styles right here. You can see Booster Box is actually took a pretty big hit over the past 6 months. It did just recently get bought up like crazy. So, I would expect the price point to climb higher, but currently sitting at $238.91, still up about 27% on the year, but it was closing in on three at $300 in October of 2025. So, it got hit really hard. two different styles of Elite Trainer Box for this one as well. Uh selling for about double MSRP right now. So the the rapid or single strike one is at $8146. The rapid strike one is at $8223. You're looking at about $93.69 uh profit for the ETB. Uh total profit on this set $222.60. So I guess this is the worst set right now of Sword and Shield. They just barely uh makes uh just barely below Vivid Voltage. Then you start getting into some of the bigger sets. So, starting with Chilling Rain right now, which has gone down quite a bit. It's gone through a lot of peaks and valleys when it comes to growth over the past year. It's currently up about 57%, but you can see a lot of that damage happening over the past few months, and it's gone through a couple of phases of buyouts because there is a lot of money in Pokemon and a lot of money that just gets thrown around all the time for random reasons, whatever reason it might be. Chilling Rain currently sitting at $49847. At one point in time, it was knocking on the door of $600. That was in September of 2025. So, it has retraced considerably, uh, but still up about 57% your total box profit. Uh, if you would have just purchased one, it's worth about $38,88.50 more than what it was in 2021 or 2022 whenever it originally came out. Then you have two different variants of this one as well. The Shadow Rider and the Ice Rider Calorix Elite Trainer Box. So, the Shadow Rider sitting there at $110 currently, up about 41% on the year. The the Ice Rider one is doing the same thing, sitting at $110, up about 41.5% on the year. Your ETB profit looking like $150. Your booster box profit 38847. That means your total profit in the set if you would have just kept one sealed uh 53875. Then here's the big one right here. This is the outlier. This is what a lot of people focus on when it comes to the idea of Pokemon card investing. But this is very rare. What you see with Evolving Skies, what it has done over the past four or five years, ever since it's released, is crazy and not like any set that we may ever see again. Destined Rivals is a comparable example of something that a lot of people think from the Scarlet and Violet era will have similar traction. I don't know if I see that because you have a lot of alternate arts in the set, a lot of alternate art V-Maxes which are very difficult to pull. Pull rates which are more than one in one case. Uh and the special illustration rares that you experience in a set like Destined Rivals, you're actually looking at one every two boxes. So, a lot easier to pull like the the Mewtwo special illustration rare in a set like Destined Rivals. a lot of demand in Scarlet and Violet still and arguably more demand in the Scarlet and Violet era. Uh this especially over this past year than what we experienced during the evolving skies era, but this is definitely an outlier. And you can see again, Booster Box is getting bought up like crazy lately. Uh currently selling for $2,453.92. It's still up 86% which is insane. Evolving Skies continues to grow at that rate. We'll talk on Friday about the potential of evolving skies because we're not even we're not even close to being there yet. At least from my opinion. Uh two different variants again of the elite trainer box. These are really expensive. 77.5% growth with the one with Leafeon, Umbreon, Jolon, and Flareon currently sitting at $442. And then the one with Sylveon, Espeon, Glacion, and Vaporeon up about 72% sitting at $42934. Your booster box profit if you would have just bought one of these and kept it sealed, you're looking at $2,343.92. Uh, and you could definitely have bought it at $110. You could have bought it at $90. Uh, ETB profit about $8147. That means your grand total profit, it makes up about 33 35% of what your total profit is going to look like at the end when we look at the numbers. $3,145.39, which is crazy. Fusion Strike, the second most profitable set in the Sword and Shield block. Uh, booster box is up about 17%. You can see a little bit higher of purchases again over the past couple weeks, but they've gotten to the point where it is getting pretty expensive. The Fusion Strike currently sitting at $1,524, up about 17% over the past 3 months. Uh booster box profit on that one, $8.95 24. You could have bought Fusion Strike booster boxes upon release if you were lucky enough to be in the hobby at that time for like 90 bucks. It was not a love set at the time of release. Uh Elite Trainer Box and there was a ton of Elite Trainer Boxes selling for 25 $30. I remember selling these at one point in time for $28 because we had so many of them that we just could not get rid of. Up about 123% over the past year. currently sitting at 26315. So you're looking at $228 of profit on that one means your total profit on this one. $1,123.39. Brilliant Stars backs off a lot. Uh Brilliant Stars over the past year still looking at about 95% growth on the booster box itself. Uh seems a little bit more sporadic. Uh seems a little bit more flat over the past few months as well. It's currently sitting at 57871. Uh your profit on the Brilliant Stars booster box is about 46871 on the Elite Trainer Box. Not quite as good, but still very profitable. Selling for $129.45 right now. Uh your profit margin on that is about $9445. That means if you would have kept one of each of these sealed, you're looking at about $563 worth of profit. Astral Radiance also doing really well. When it comes to the Elite Trainer Box, booster box has been extremely flat over the past 8 n months. Uh so all of its like growth happened in March uh of 2025 and then into April and May. You can see one period of time in May where all of a sudden out of nowhere pretty much all the booster boxes on TCG player sold which spiked the price up really high hasn't really recovered since then it's just been sitting flat over the past 8 n months up about 45% over the past year again all that happening in March April and May of 2025 so over the past 8 n months it's very flat down a little bit but still sitting at 39083 there means your booster box profit on that set is about $28083 uh Astro Radiance elite trainer box uh up about $68 since release since release. So, uh 53.35% growth over the past year. Currently selling uh at $1032. Uh like I said, ETB profit on that one $68. That means your total profit on Astral Radiance is about $348.85. We got two more sets to go. And this is again just the main series set. We're not even looking at the specialty set. So, we're not looking at Crown Zenith. We're not looking at Pokémon Go. Uh we're not looking at even celebrations. Like all of those sets, if you would have just kept one of those sealed, your profit number goes even higher. We're just looking at main series sets right now. Lost Origin has seen a bit of a dip over the past 6 months. You can see in September of 2025, it was sitting at that high point of almost $850. It's down to $73359 right now. So, still up about 85% over the past year. Uh but your booster box profit on that if you would have bought it at release for that $110 price point. You're looking at about $62359. Uh ETB profit, that one continues to go up about up about 83% over the past year, selling for 16235 right now. Now, if you would have just kept one of them sealed, it's worth about $127 more than what it was when you initially purchased it. That means your total profit if you would have kept one of each sealed, $750.94. Then, Silver Tempest is the last set we're going to look at. This was the last main series set of the Sword and Shield block. Booster Box has leveled out a lot over the last 6 months. It's still up about 80.5% over the past year, uh, sitting at 471.81. If you would have bought it upon release, you'd be looking at about 361.81 as far as profit goes. there were other opportunities to purchase it even later uh because it did get reprinted multiple times just like Lost Origin, just like Astro Radiance, and just like Brilliant Stars. All those booster boxes were selling right around $100 uh months after release because they did get restocked. But even if you would have bought these all at MSRP, you would still be sitting pretty well. Uh Elite Trainer Box is up about 75% over the past year, sitting at $117.91. So higher than Astro Radiance, uh just a bit lower than Brilliant Stars, up like I said, 75%. and your ETB profit looks to be about $83, that means your total profit on the set is $444.72. So, if you would have taken $1,180 back in February of 2020 when the original Sword and Shield base set released and you set it aside and you said, "Okay, for the Sword and Shield block, I am going to put away or I'm going to buy one of every booster box and one of every elite trainer box." That means your total investment looks to be about $1,180. If you add up all the profit numbers, your collection is worth about $8,9898 higher than what it was. So basically, I added up all the profit numbers, all the numbers, the total value numbers of what every seal product is worth from the Sword and Shield era, just focusing on booster boxes and elite trainer boxes from main series sets. And then I subtracted that initial investment of $1,180. And your profit margin is pretty insane. $8,9898. Again, it is worth noting that Evolving Skies makes up over 33% of that total. And if you factor in Fusion Strike as well, you're looking at almost half the evol half the profit is just from those two sets. Uh but if you look at this is why so many people talk about Pokemon card investing right now and why it's such a big deal. If you look at what would have happened if you would have taken $1,180 and put it all in one of these next five things in February of 2020. So, if you would have invested uh $1,180 in the S&P 500 in February of 2020, your profit off of that initial investment is $1,319.39. I forget what the S&P price point was in February 20, but I looked it up, found it, subtracted the initial investment of $1,180, and you're looking at $1,319.39. It's also worth noting that that $1,180 investment that you put in the Sword and Shield boxes wasn't all at once. It was spread out over the course of a couple years. So, you took $110 for a booster box, you took 35 or 70 uh for the elite trainer boxes, and every few months, that's what you put into a Pokemon Seal product. So, people are looking at this and they're realizing this data and they're like, "Wow, if I would have just purchased one of each of these booster boxes and elite trainer boxes instead of put my money in the S&P, I would have gained a ton more profit." If you would have invested in gold, you hear a lot of people talk about gold. Gold is very, very popular right now. uh profit margin if you would have invested in gold is about $3,300 for gold. Uh so about a third of the profit that you would have gotten if you would have just taken it and invested it in Pokemon cards. Silver has gone nuts over the past year if you would have taken $1,180 in February of 2020 and put it into silver. You would have made about $5,300 in profit at that time. If you would have done it in Bitcoin, obviously cryptocurrency is very popular. It goes all over the place. I can't handle the swings of cryptocurrency. I know nothing about it. I've never invested in it. I probably never will because it scares the living uh heck out of me. It's just not my thing. Investing really in general just isn't my thing because it scares me too much. Uh but if you would have taken $1,180 and put it in Bitcoin in February of 2020 uh and then looked at it now, you would be up about $8,313 uh on Bitcoin, which still doesn't equal the profit that you would have gained uh in Pokemon. Uh and then finally, Nvidia. like I I wanted to look at I wanted to add one in there where it's just a lot different. Uh obviously there are instances out there and this is why Pokemon is very important when it comes to a collecting uh and investing standpoint, but there are people who are investors uh who know a lot more, who study a lot more, who learn a lot more, and who have a lot better understanding of the market and trends and things like that and know where to put their money. The one of the uh one of the um appeals of Pokemon is that it's easy. Uh just holding one booster box and one elite trainer box. Well, anybody can basically do that. You don't really have to study that much as far as trends go. Uh Nvidia, your profit point would be at about $24,6841. If you would have taken $1,180 and invested in a Nvidia back in February of 2020, uh your profit margin would be way way higher. About three times the amount is what it would have been in Pokemon. The other important thing to realize, and this is part of the reason that I don't uh invest in Pokemon cards, not the main reason, but part of the reason, uh, if your market value for all these booster boxes when it comes to selling those, you're not getting that. Obviously, this profit is based off of how much the boxes are worth now compared to how much they worth when you bought it. But there's expenses that are going to add up after you sell or when you sell. First of all, getting $9,000 for all those booster boxes and elite trainer boxes is going to be difficult. You might find a collector who gives you like 90% maybe. Uh but more than likely, you're going to have to sell them to a local game show or a local card shop or at a game or a card show. Uh so you go to a vendor at a card show, you might be able to get 80% value on it. You go to a card shop, you might be able to get 60 or 70% value on it. So you're not looking at getting full market value usually. Now, that's not really going to be that big of a deal because you're profiting $9,000. Uh the other thing is if you have shipping expenses or things like that, that's going to tack on uh especially because you're going to want to make sure to protect them properly. And the final thing is taxes. Like you are looking at short-term growth. You're looking at short-term value. So, you are going to have to pay taxes on all those things. A lot of people forget about that. When they create investing content, they're not mentioning anything when it comes to taxes. Now, you can reallocate those funds. You can do different things with it. You can put it in an IRA. You can do a lot of different things with it uh to help that out. But it's definitely a conversation that you should at least be having with yourself or with a professional to determine what the best route is to go with that investment. And then also when do you sell, when do you move off of it? If you get out of S&P, if you get out of gold, if you get out of silver, if you get out of Bitcoin, if you get out of Nvidia, you're getting full market value basically for all of that stuff. Obviously, you have to subtract your tax expense. Uh but you might have a trade fee and that's pretty much it. Uh so that's why there there's a huge difference there. Also, you have the volatility of it all. So, we talked about fusion strike, we talked about evolving skies taking up half of the value. I haven't done this uh example for a scarlet and violet. Uh but you also when I talk about volatility and why I talk about my reasoning behind not investing in Pokemon cards, it's because I have seen so many years uh where Pokemon hasn't been this popular. Uh so, I've been involved in Pokemon basically since the get-go. I have watched Pokemon go in like this huge huge bubble right out of the gates and then crash down to booster boxes selling for 8070. uh base booster boxes, fossil booster boxes, jungle booster boxes selling for around that price point. Skyidge booster boxes in the early 2000s, 2003, 2004, 2005, like you couldn't buy like you couldn't sell Skyidge packs for $3 a piece because nobody wanted them. And it stayed that way until 2010, 2011 when we got a little bit of an increase and then crashed again, then went back down and then stayed that way until about 2015 when Pokémon Go came out, 2016, then went up a little bit again and then crashed again. And it wasn't until we saw the pandemic where really things started popping off as far as popularity goes, but even at that point, price points weren't getting that high. They were hard to find and you could buy booster packs to rip at $89 a piece and people were really upset about that. But like I said, we weren't selling booster boxes for MSRP even at that price point because you couldn't get them. They would just sit on the shelves. So what we've experienced over the past couple years, year and a half, this is the first that we've ever been through anything like this in the 30-year history of Pokémon. So, uh, understanding the fact that I've seen 28 and 1/2 years of never really having this kind of growth and now we're seeing 1 and 1/2 years of this growth, uh, that's where I I get very scared. I get very nervous about the potential long term because if this does back off and a lot of people do exit the hobby because let's face it, a lot of people are getting sick of it. What happens then? What happens with all the boxes that I purchased from Scarlet and Violet? What happens with all the boxes that I purchased from Mega Evolution? Yeah, they may continue to go up, but probably not at the rates that you're seeing from these lower categories here. So, that's why you got to be really careful when you do it. I don't think there's anything wrong with buying one uh booster box and one ETB to keep sealed. It doesn't take up a whole lot of space. You're uh you're at least diversified, I think is the terminology, in different areas. So, I think that makes things a little bit easier. But, I was focused on the in the the business side of things. And I've been doing this uh like I said, for the last 10 11 years. Uh I think the business side of things where you're just kind of burning and turning. A lot of people uh contrary to popular belief, I don't really hold anything back. Like once we get our products in, like we sell them right away. Once we buy collections, we put them up. We're not holding anything to try and get uh a little bit extra, you know, extra 5% or 10% that it might mature over the next month or anything like that. We are a very old school business mindset where we're trying to burn and turn inventory and take those funds and allocate them into another product that we might be able to get from distribution or from another collection or something like that. Then we we can continue to get, you know, 15 to 20% margins on a monthly basis. If you would have taken $1,180 in 2020, February of 2020, and started a business, and you invested $1,180 in 2020, uh just turning 4% monthly. The idea of turning your entire inventory every month uh at 15 to 20% margin is impossible. It's not going to happen. But let's say you uh you take your entire $1,180 collection in February of 2020 uh and every single month you're just getting 4% margin every single month. So, you buy stuff, you sell it the next month, or at the beginning of the month, you buy stuff throughout the month, you sell it. You keep doing that every month, and you're just turning 4% profit monthly with your entire collection. Your profit on that, turning 4% every single month, uh, is $18,693.87. So, it's a lot different if you're just continuing to re uh repurchase. Like, I don't want to say investing because it's not investing. It's just buying more inventory. you're constantly cycling through your inventory. And yeah, there's additional expenses that have to go and factoring into everything. So, there's shipping expenses that aren't being calculated in here, labor expenses that aren't being calculated in here, a lot of different expenses that aren't being calculated in here as a business. Uh, but you just kind of keep going through the motions. And again, this is 4% on a monthly basis. So, if you have a new set release, if you have collection boxes that release, if you're doing things right, you get an LLC, you go in, you work with distribution, you get approved, all that good stuff, and you can consistently turn your entire inventory. Like I said, not really possible, but 4% on a monthly basis, you're looking at making double what you would make if you would have just put it away. And like a huge argument is the work. Like the work that goes into running a business is insane compared to just putting a booster box in an elite trainer box in a closet and forgetting about it for 5 years. But uh this like working isn't something that scares me. Like I like to work. I have no problem with working. I'm not afraid of hard work. And then it makes me feel like I've earned it a lot more which is another reason that I don't like I understand the intelligence factor. Like all these different things. So I don't know. This is just this is my cup of tea. This is what I know. I know how to buy singles. I know how to look for singles. I know how to buy seal product. I know how to work with distribution. Uh that's what I know. That's what I'm comfortable with. And to me, that seems a lot less volatile because I know that even during those down months, the fact that we were able to turn a profitable business in 2015, 2016 when you couldn't sell booster boxes for $80 a piece, then you focus into different areas of the hobby and do what you can to make that margin. I know how it works. Like, that makes me a lot more comfortable. So, I want to throw this information out there so that way you can make the best decision when it comes to your uh collection dollars. Is it is it wise to buy one of each to keep sealed? That's completely up to you. uh should you expect the same return that we've seen from the Sword and Shield era? Probably not because Evolving Skies and uh Fusion Strike is obviously a huge outlier, but you have the data and you can look up the data on your own. You know where to look it up. You can you have the idea now to be like, okay, well, let's just say this uh this gets 10% growth over the next year. What does that look like? And you don't want to extend yourself too thin or anything like that, but I think it's also important to understand where everybody is coming from. uh because that gives you, you know, just a better understanding of the hobby in general. So, I'm going to stop rambling. I hope you guys enjoyed uh the data. Leave a comment down below and let me know what you think. Uh we'll be back on Friday with another video. I love you guys. Thank you so much for uh tuning in. Until next time, peace.
Video description
#pokemon #pokemoncards #pokemontcg #pokemoncommunity #dannyphantump #pokemonmarket #pokemonreprint #pokemonprices Make sure to leave a comment on this video for your chance to win an Ascended Heroes Master Set - https://youtu.be/gNp8Wk_-Rnw?si=0OycCDNzT1z8Qpte Whether you are a Pokemon Card Investor or a Sealed Pokemon Card Collector there is no denying the extreme growth experienced over the past 5 years. Ever since the release of the Sword & Shield Block, the idea of sealed collecting and Pokemon Card Investing have grown in popularity as profit continues to hit double digit growth every single month. In today's video, we take a look at where your Pokemon Card Collection would be at value wise if you just collected One Booster Box and One Elite Trainer Box of every single Sword & Shield era sets. When you compare these to other popular investment opportunities, the results might shock you! Join this channel to get access to perks: https://www.youtube.com/channel/UCcWWKSAKzPkwGCr7B7QJ1hA/join Follow me on Instagram - https://www.instagram.com/danny.phantump Follow me on Twitter - https://www.twitter.com/danny__o Shop the Colosseum - https://www.pkmncolosseum.com