Life After 40 - The BEST Time to Launch Your Business

If I didn't figure this out, Arland, other people were going to reap the consequences. I was sitting at the Thanksgiving dinner table with my friends and family. Had a lot to be thankful for. I had gone to the right schools, worked at the right positions. I had bought a company, you know, done well for myself, but I felt empty inside. >> What was one of the first things that helped you overcome that? So much to a point that you're actually helping others with it. I realized there's probably other people around the world that kind of go through something similar. A lot of high performing adults that once they reach a certain level in midlife, they're not necessarily struggling or failing because they lacked ambition, but they're often burning out because their biology has changed. And so often times in that situation, I usually come across one of three big myths that I usually help people out with that I see common place among people over 40 when they have this sort of opportunity to change. The first one is >> Philip, it's so great to meet you officially here. Tell us a little bit about what you do. You have this shirt that says life after 40. Already love it. What is going on in your world? >> Yeah, thanks so much for having me here. Life after 40 for me is something that came about a couple years ago when I turned 40. And it's often times seen as like a midlife crisis for a lot of people. And for me, it was. I was sitting at the Thanksgiving dinner table with my friends and family. I had a lot to be thankful for. I had gone to the right schools, worked at the right positions. Id bought a company and you know done well for myself and had family as far as a wife and kids but I felt empty inside. And as I kind of went through that journey to get myself back to a better place whether it's because I was overweight at the time or I was burnt out from the business I was running before or just seeking some greater meaning or purpose at this point in my life. I realize there's probably other people around the world that kind of go through something similar. A lot of high performing adults that once they reach a certain level in midlife, they're not necessarily struggling or failing because they lacked ambition, but they're often burning out because their biology has changed and no one really prepared them for it. M >> and so what came off to me was can we create something that can help people thrive in the second half of life and what I would see is more of a category of providing sustainable midlife transformation particularly for high performing adults around the world. >> Amazing. So how does that work? How do you help people when they come to you? >> Really comes down to two things. Information and implementation. The information part is because of the way the world works, the internet, AI, and all that sort, there's plenty of information, even even to the point of being just overwhelming. >> Yes. >> How do you determine what to believe and what not to? So, there's a part of it of curating the right information to help people where they currently are at. Maybe they're running through lack of energy. They're seeking more purpose for their life. they are really trying to figure out what's next for them. what's something that they can trust and go down the pathway figure out, okay, these are things I can work on. But then it gets to that second point where it's about implementation. You know, they often say, you know, knowledge is power. Well, I don't really believe in that because often times if knowledge is stays in your head, it's not going to be worth anything unless you apply it. So helping out with implementation, maybe there's some people that get the right information and they say, "Hey, thanks Phillip. I can go ahead and do this myself. You may have some other people that say, "Hey, I'm so stressed. I'm so busy. I got so many things I'm working on here. I need help in being able to do this." >> Right? >> So, I think from that standpoint, being someone that can walk someone through the implementation so it becomes second nature and becomes more habitual in terms of habits for them, healthy habits, then that's really the two-part combo. We work on information plus implementation. >> So, do you jump on calls with them? How do you deliver this service with them? Because you have here's information and decision- making and then here's how to apply it. How do you deliver that? Do you do calls or something else? >> So, we do calls. It really starts from um really our stand and our website.com. So one is which uh providing a number of different free resources for people to just kind of open their mind up to this whole notion of is there a better way for me to live midlife than I currently am. >> Yeah. >> Whether it's doing a simple quiz or webinar or going to our website, reading our blog articles. um if they want to take the next step from there then we have a list of digital products that people can do um that's focused on whether it's improving their health if it's working on building their wealth in terms of I focus more on artificial intelligence being a great catalyst for people building their wealth and then also as far as improving their relationships >> and so those digital products are there that people can figure out which ones they like and then for those who want to take that next step they get involved with our school community um where they can work hand inand with me and other people that are part of the community and if they want that next step in terms of implementation we can provide coaching whether from 3 months, 6 months or 12 months to really build in those right habits for them so they can see those results that they want that can keep them sustainable for the rest of their careers. >> How have you found the stand platform? Because we've been talking a lot about that on this platform on on my channel. I talked about Stan a ton. How have you found that to be helpful and and if it is helpful, how how is it helpful to your customers? Because I know that there are some entrepreneurs watching and they want to understand that. >> So when you think about like where you go as far as your storefront. So I do a I coach a couple of masterminds and part of my job as a coach for them is to help the participants with getting their stands up and running. And how I frame it to them is that listen, you want a place that if you only have one website, one call to action, if you're doing an interview or you're talking to somebody and they say, "Where do I learn more?" You want something that's going to be pretty simple. It's not overwhelming, but it's comprehensive to the point where it's like if I want to connect with someone, join their YouTube channel, uh look to be on their school community, get some products, apply for coaching, it's all in the right sort of layout for them. >> Yeah. >> And so I've done different types of websites before and different link and bio sort of options and that sort. And what I found is that really the stand store has the best layout. Yeah. >> Where it's nicely patterned the way that fits your personality and really delivers a great experience for the person visiting that they don't feel overwhelmed and they kind of know, okay, start here and then go from there as far as which one makes the most sense for you. >> I agree 100%. I I love Stan. The reason I'm asking this is because again, I I know that there are entrepreneurs left and right watching this. Most of them are over 40 and they're looking to, you know, just get a piece of a sample of how you're helpful and you help in the health, wealth, and relationships. So, you cover it all. On the wealth side, uh, for someone who hasn't really set up a page for people to pay for pay for something, like walk them through a little bit of, you know, why that's so important to do. like why is it important to have a simple landing page no matter where it is? >> So one is what we were typically taught about websites is just you know you put everything on there which often times people don't get a sense of okay what do I do next and the part of a landing page is helpful is just it helps people focus on okay there's this one action I want you to do if you want to get from point A to point B which is what brought you here in the first place. >> Yes. And so oftent times just being able to ask people for money in exchange for what you have to offer can put people in like a deer in headlights to say, "Okay, how do I best do this?" And something like a stand store, for example, could be helpful where it's just like, "Okay, you clearly outline what you have to offer." And you provide a payment option and you're not having to kind of get your words together to try to figure out how do I pitch it, how do I say it, how do I take care of this sort of conversation. You just make it easier for people to say, "Hey, here's what you get. Here's how this can help you. If this makes sense for you, here's how you put in your payment information." >> Yeah. Let's go back to that Thanksgiving day where you're kind of looking at that table and you're realizing, I'm supposed to feel better than I feel. I'm supposed to feel different. What was one of the first things that helped you overcome that? So much to a point that you're actually helping others with it. First off, I realized that if I didn't figure this out, Arlland, other people were going to reap the not benefits, but consequences. So, I have a wife and twin daughters. And so, if I didn't become the best husband, the best father, the best entrepreneur, the best friend, anything of that sort, that's going to have a ripple effect across the board. So first off was understanding like I can't try to keep myself alone or isolated in this and then recognized the importance of it is like okay what's the first thing we can do just to start small and that small thing for me was just take a walk outside in the neighborhood one morning see how that goes do it again the next day >> why was that a a a step for you what what was that to get fresh air to exercise to have a different perspective >> I think all above because I think often times we get so caught up in the hustle mentality as founders and entrepreneurs that you're always grind grind grind and you don't give yourself time to breathe >> to relax put yourself in a different environment. You know how some people say, "Hey, sometimes I do my best thinking in the bathroom." Well, why is that? Cuz you were put in a different environment than the office >> and it allowed you >> You're right. Like when I take a walk, when I force myself to go outside and like actually just walk around, I have such not only do I have great ideas, but I feel better about life. I feel better about the work that I'm doing. So, you're so right. These are simple things, but sometimes we have to be reminded. >> So, you you took that and you said, "Okay, let's do that." And did it turn out to be something that became a habit of yours? It did where I started doing it after I ate which was helpful for digestion purposes. >> Yes. >> But doing that, getting some sunshine, getting some sunlight. Um, but what it did was it it kind of was like the gateway >> to like, okay, I'm starting to figure out what my life is like afterwards. I'm starting to feel like it's worth living and living well. What's the next thing if I'm going to be a better person for this journey? Okay, I take a walk. Should I look at how I've been eating? >> Is there anything I should change or improve there? Am I getting enough sleep? Should I adjust my schedule to make sure I get my work done within certain hours, still have enough time for my family afterwards and still, you know, actually get seven to eight hours of sleep despite what culture will tell us? >> Yeah. >> And so it it just really got to a point where it's just it was more so about like being the CEO of your own health and really saying to yourself, okay, there's a purpose in me doing this for the long term. M >> whatever my business is, the purpose behind it and the people I'm here to serve and impact, there is a clear business case for me to be the best version of myself to live this out as long as I possibly can to reach that goal to help those people. And that just kind of started with more so what can I do being honest with myself to give myself the best chance to live that out. >> Yeah, that's very profound. How long did it take you to get there to that? What? Because what I'm hearing from you is like a lot of self- coaching and a lot of like getting yourself calibrated. Was it at that same table? Did you have a few days in between? Like when you start to say, I got to get myself together. >> Oh yeah. So, so I don't have much of a poker face. So I couldn't do much thinking at the dinner table otherwise people would be like, "Philip, what's wrong with you? What's going on?" Right? >> Like I'm processing. I'm thinking I'm sorry. No, it was more so like when it hits you, you kind of first kind of recognize, okay, this is different. And then often times it's like that late night before you go to sleep, you just can't fully close your eyes and just relax. There's just something spinning in your head and maybe it's like, you know, a few weeks into walking, you're like, "Okay, this feels good." What do some high performers out there, what do they do to help further this extent, further their lead on it? So, I think for me overall, it was like a probably a good four to five month period. >> Oh, wow. Cuz the way you said it made it sound like it was kind of overnight, but that's really important that four to five month period because what it sounds like you do now is you help people go from the four to five months that would take to like four to five hours. like let me tell you this is going to happen. It's going to happen when you hit this. A lot of people in my comments are they refer to age when they talk about what is holding them back. Not so much all the time, oh this, you know, I'm older and that's a a bad thing. It's more so like what do I do now that I am 50 and I have maybe worked at the same job for most of my life and there's a layoff or there is a change in things or I'm about to retire. How do you approach talking to someone maybe even thinking about someone you've already worked with when it comes to the identity of what you've done for so long? And I think you hit the key word on there, identity, because you done something for so long, you've accepted that that is a part of who you are. And to make any sort of drastic change can be scary. And so often times for a lot of people, it really starts with the mindset of thinking, how have we been thinking up to this point? And for anything to come out out of this, if you don't change how you look at things visually, like mentally speaking, it's gonna be hard for you not only to change that one time, but to be able to change it and be consistent with it over time. >> Yeah. >> And so often times in that situation, I usually come across one of three big myths that I usually help people out with that I see common place among people over 40 when they have this sort of opportunity to change. The first one is Aron, it's it's too late for me to change. The second myth is, you know, you're asking me to take better care of myself, but self-care, like me taking care of myself, that's selfish. >> I've always been a caregiver. I I have kids. I I got aging parents. I got my employer. I got people dependent on me. Like Like taking time for myself, like where do they do that at? like that that's that that's not that's not vibing with me. And then the last one is even if I come across overcoming those first two, Philip, like I hear where you're coming from, but between this pitch meeting and working with my team and traveling here and and going through the finances, my accountant and all these other things, like I I frankly I I don't have time to get healthier. I don't have time to help my life get in a better place. >> And so really, those three myths are ones that one way or the other, it's trying to help deconstruct, unwind, dismantle those, and come up with something better for them to say, "Hey, no, you still got breath in you. It's not too late for you to change." Self-care is selfish. Like no, taking better your care of yourself means you're in your best version to be better help to others. So it's actually helping people by you being better to pour into them because you can't pour out of an empty cup. So why don't you fill your cup to overflow so you can help out those that you care about including your business. And then lastly, everyone gets the same 24 hours. It just comes down to priorities. If this is something that's important for you and your business and your mission in life, you'll find 20 minutes, 30 minutes here, maybe an hour here, because the biggest thing we try to preach to people essentially is >> you can go about change without the chaos. This can be something that works with your schedule if you allow it. >> Yes, I will definitely put your link to both your website and your stand store in the description. We'll also put it in the pinned comment so that even if the description changes later, look below in the comments to check this out cuz I know there's some people right now who want to work with you and just have that what I imagine is that initial call to just kind of see if they're the right fit um and to kind of look at what you have to offer for free as well. When I when I look at your at what you're doing and I look at even your shirt, what it reminds me of is what I have to say about authority. Building authority in a lane where somebody people know you for something and I'm going to just get even really granular for a second because I have you here. the shirt. When was it that you said, "Let me make some merch and let me have the shirt." Because I have been begging people like right now, revenue lab, this is one of my I have been begging people to not only do content, but to start branding, branding, branding, even when you're not mentioning it, getting it in front of people's minds. It's why I have my book behind me. I have things you kind of to just repetitive. >> So, with merchandise, talk a little bit about that. That's a step of faith in and of itself when you get started because the first thought in my mind I remember ordering this shirt. So we had life after40.com premiere in April last year in 2025. I came up with the logo right around that time and then the merch came in where it's like I I have barely a website. It's probably like a month into this but you know what? I'm not just going to create one shirt. I'm gonna create seven shirts. I have seven of these shirts, different colors, >> because the thought that went in my head was, >> okay, when I go out in public, I meet people, I want to feel confident to wear this. >> Yes. And even if I'm not going out, what I can control is what I do in my office, which is my goal for 2026 was I'm going to post one long form YouTube video every day. >> And I'm going to come up with shorts, at least two to three, hopefully four shorts a day. Every day. >> Wow. And so when I batched that together to record eight to nine videos for the whole week at a time, I had shirts that I said, "Okay, for this video I'm going to wear the gray one. For the next one, I'm going to wear the blue one. Next one wear the red one." So you don't see me in every video like always wearing the same thing. It's like, no, it's I did all the videos at one time. I just changed shirts because I just believe that we would get to a point if I just kept doing the consistent work that it's going to be worth it and that people will be able to connect with it and hopefully they'll get inspired by what I'm doing like I got inspired by you to just put in the work consistently even when you're getting started and believe enough to say, "Hey, even as I get started, we're going to go ahead and just get this if if no one else buys it. Just me. >> Yeah. >> And I'm I'm just going to rock this. >> People ask me, "How do you know when a good in there's a good investment?" Or, "How do you know when a when a founder has it?" That's it. It's this thing of like I I'm going to take a bet on me and I'm going to play this as if I'm already there. How would I want to uh approach this? How would I want to show up if a thousand people are going to see this video rather than the five that might see it to begin with? That is where it really is. And I I think that's very interesting. And we always think about like um like I've sold merch, a ton of merch in my day. And you know, I I I think I think it's time to bring a lot of it back honestly. But it's not just about people buying the merch from you and which is branding on its own, which is awesome. It is about that recognition life after 40. When it comes to your customers, think of one or two and kind of describe them so people can identify if that's like the same type of thing for them. Meaning, we know they're over 40 or they just reached 40. What else about them? Are they certain type of worker, something certain place in their lives? >> Yeah. And and one of the things that that goes along with is when I got started, I had to visualize who are the people I'm serving. What are those personas? And it wasn't all just one avatar. It was multiple. So I think about like >> the corporate lawyer who graduated from with me from college in North Carolina who has a wife and three kids and he feels like he's kind of at a dead end. He almost feels like he has the golden handcuffs where it's just like, okay, this work pays well, but I don't feel fulfilled. I can't quit because my family depends on me, but I don't know where to go, where to start. Like I also think about the nurse who's a single mother in the Midwest who has one kid, but you also have aging parents that are dependent on you to bring in that money. Mhm. >> And you're working multiple 12 plus hour shifts to make sure your kid has food on the table, a place to go for school, after care, and then you also got something to pitch in and help out your parents that they can't afford retirement housing, senior citizen housing. And so you're doing all you can to make sure they're covered for, but at some point you reach a breaking point. And people are surprised when it happens, but you if you kind of follow along, you kind of see the trend and say, "Yep, if she keeps going like this, at some point you're going to hit that point." >> Yeah. >> And it's not going to be pretty. And so I actually worked through like over 10 different type of personas and people I've worked with where even when I got over the fear of even doing video in the first place which often stops entrepreneurs in the first place of even turning on the camera >> Yep. >> I literally wrote multiple page document that say hey this is who I'm doing this for. the corporate lawyer in North Carolina, the nurse single mother in the Midwest, um the pastor who feels like, you know, hey, they keep asking and asking and asking of me. And I'm putting more time in what I'm doing than I'm doing with my family. You know, it's just like multiple things that help remind me that this is way beyond myself anymore and that the vision I had to kind of build it beyond just myself and my family. It's like if I can help the individual, I can help subtly indirectly change families for the better, change workplaces for the better, and overall communities. >> And it seems like it's reciprocal. It's it's feeding you too because you were once there and it kind of keeps you out of it to be able to to uh apply some of these things yourself. I would imagine >> I think the biggest thing for me is so I've followed your story and have a great amount of appreciation for what you do as far as investing in founders and entrepreneurs especially from underrepresented populations. I'm curious from what I've shared thus far, this message, this vision, do you think it resonates with the communities you you work with and and whether it's like investing in or people that you investors as far as you work with as investors just I love to kind of >> learn from your perspective like is this something that has a good business case for it? >> Absolutely. I I I first of all I wouldn't put you on my channel if I didn't think so because you have so much to offer, right? So there have been people where I was like, "No, we can't we can't do it." But second of all, um because I I work with so like thousands of entrepreneurs each day inside of my memberships and because they tend to be between 40 and 60 mainly and then there's ones on the other side of that. Um I absolutely do. I think for you I I love that you have the different avatars. I I think that's really important. I think if you can help as many entrepreneurs or people transitioning either within their corporate job or out of their corporate job as possible, I think there's a good place there. I mean, that's the majority of those people are the people who who who pay me. So, I know that they are discerning and I know that they are very specific about how they spend their money, but that they do invest in themselves in that way. I also believe that when you there was one thing you said to me and I know you're asking about like my audience, but there was one thing you said that really stuck out to me, which is uh preachers and ministers. If you are someone, you talk about authority, right? We talk about authority and being known for something. It could be really interesting to see if you are in addition to your more broad spectrum. If you could become the go-to person to counsel preachers and ministers so that they are ready because it's like who helps the helpers? Who is the caretaker of the caretakers? >> Exactly. It could be really interesting to see what you do there because then that just sort of one person will tell the next and you'll be kind of the go-to and they'll find you. And then of course your content could be even more specific uh sometimes. So that's to me seems um just taking from my skill of recognizing patterns and looking at potential. That's what I see is really strong. >> Thank you. I appreciate it. >> Of course. Of course. Well, thank you so much. If anybody wants to get in touch with you, I'm going to put the the website link and the standtore link in the pinned comment below, also in the description for a limited time. And I want everybody to go check it out. On there, you can get all kinds of resources to get you started and you can sign up for a call and see if you're the right person to work uh alongside you. >> Absolutely. Thank you so much. >> Yeah. Thank you. It's been awesome. I love this conversation.

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