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New York Post · 467.3K views · 4.5K likes Short
Analysis Summary
Worth Noting
Positive elements
- The video provides a direct look at a major corporation's marketing strategy and the specific ingredients of their new flagship menu item.
Be Aware
Cautionary elements
- The use of 'revelation framing' to make a standard, albeit awkward, corporate promo video seem like a scandalous or noteworthy failure.
Influence Dimensions
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Transcript
Chris K here with You've heard about it. Here it is. The Big Arch. This is something that we have tested already in Portugal, Germany, Canada. I love this product. It is so good. I'm going to do a tasting right now, but I'm going to eat this for my lunch, just so you know. So, here we go. First, holy cow. God, that is a big burger. We've got a very unique kind of sesame poppy sort of bun on it. We've got two quarter pound patties, a delicious big arch sauce, and of course, some lettuce. So, oh, there's so much going on with this. First of all, let's try to get this thing. I don't even know how to attack it. Got so much to it. Oh, there's also some crispy onions on here as well. I see those kind of coming out. All right, the moment of truth. That is so good. That's a big bite for a big arch. It's distinctively McDonald's. Only McDonald's could do this type of burger, but it also is unlike anything else on our menu. It's a delicious product. You know, you've got sort of the cheeses and the gooness. Uh, but those crispy onions as well gives a nice texture. And of course, we've got the pickles. So, uh, I'm going to enjoy the rest of my lunch, but Big Arch, try it when you can get it. Chris K here with You've heard about it. Here it is. The Big Arch. This is something that we have tested already in Portugal, Germany, Canada. I love this product. It is so good. I'm going to do a tasting right now, but I'm going to eat this for my lunch, just so you know. So, here we go. First, holy cow. God, that is a big burger. We've got a very unique kind of sesame poppy sort of bun on it. We've got two quarter pound patties, a delicious big arch sauce, and of course some lettuce. So, oh, there's so much going on with this. First of all, let's try to get this thing. I don't even know how to attack it. Got so much to it. Oh, there's also some crispy onions on here as well. I see those kind of coming out. All right, the moment of truth. That is so good. That's a big bite for a big arch. It's distinctively McDonald's. Only McDonald's could do this type of burger. But it also is unlike anything else on our menu. It's a delicious product. You know, you've got sort of the cheeses and the gooness. Uh but those crispy onions as well gives a nice texture. And of course, we've got the pickles. So, uh I'm going to enjoy the rest of my lunch. But Big Arch, try it when you can get it.
Video description
The CEO of McDonald’s was ruthlessly mocked across social media after posting a viral video of himself struggling to chomp down on a new super-sized menu item — which he oddly called a “product” — at the fast food chain. The clip posted to social media last month shows McDonald’s CEO and Chairman Chris Kempczinski reluctantly trying the new “Big Arch” burger, which will be released in the US on Tuesday. “I love this product, it is so good. I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know,” Kempczinski tells the camera. Read more at https://nypost.com/2026/03/01/business/mcdonalds-ceo-chris-kempczinski-ruthlessly-mocked-over-viral-video-tasting-big-arch-burger/?utm_campaign=iphone_nyp&utm_source=Slack The New York Post is your source for breaking news, news about New York, sports, business, entertainment, opinion, real estate, culture, fashion, and more. #mcdonalds #bigarchburger #ChrisKempczinski Check out our three new podcasts: NYNext (week): https://www.youtube.com/@nynext1 Pod Force One with MIranda Devine (weekly): https://www.youtube.com/@PodForce1 NY POSTcast (daily): https://www.youtube.com/@NYPOSTcast Get The Post’s latest headlines everyday with our Morning Report newsletter: https://tinyurl.com/NYPOSTSIGNUP Catch the latest news at http://www.nypost.com. Follow The New York Post on: Twitter - https://twitter.com/nypost Facebook - https://www.facebook.com/NYPost