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jakkuh · 3.2M views · 202.9K likes

Analysis Summary

40% Low Influence
mildmoderatesevere

“Be aware that the framing of 'emotional readiness' and vulnerability is a common parasocial technique used to strengthen the bond between creator and audience during a brand transition.”

Transparency Mostly Transparent
Primary technique

Performed authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

Human Detected
100%

Signals

The content is deeply personal, featuring specific historical details and spontaneous interactions with the environment that AI cannot currently replicate with this level of authenticity. The speech patterns and emotional vulnerability are characteristic of a human creator sharing a personal life transition.

Natural Speech Patterns The transcript includes natural stutters, self-corrections ('I'm sorry'), and conversational fillers ('kind of', 'pretty much', 'to be frank').
Personal Anecdotes and Emotional Depth Detailed references to specific life events like taking a 2-hour bus after high school and mentions of a therapist indicate genuine lived experience.
Spontaneous Environmental Interaction The narrator breaks the script to interact with a pet ('Bye, Arlo', 'Arlo, are you just going to have a nap in there?'), which is a hallmark of human-led production.
Contextual Nuance Specific internal company details (paystub titles, Yvonne's warehouse requests, specific project names like 'Seven Gamers 1 CPU') provide high-fidelity human context.

Worth Noting

Positive elements

  • This video provides a rare, first-hand account of the internal cultural shifts that occur when a small 'passion project' YouTube channel scales into a major media corporation.

Be Aware

Cautionary elements

  • The use of therapeutic language and personal vulnerability to frame a standard career move and salary dispute as a moral/emotional journey.

Influence Dimensions

How are these scored?
About this analysis

Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.

This analysis is a tool for your own thinking — what you do with it is up to you.

Analyzed March 23, 2026 at 20:38 UTC Model google/gemini-3-flash-preview-20251217
Transcript

On August 6th of last year, after spending nearly 10 years, almost half of my life at Lionus Media Group, the company behind channels like Linus Tech Tips, Short Circuit, Techquicki, and more, I decided it was time for a change. I packed my things, said my goodbyes, and left the office and company I poured so much of myself, the entirety of my adult life, and many of my high school years into for the last time. Honestly, I had pretty much settled on not making this video. It's just been kind of a long time since I left, and it's taken me a really long time to feel like I'm emotionally and mentally prepared to talk about this. And to be frank, I still don't think I 100% am. But as my therapist likes to say, it's important to talk about your feelings. So, why don't we do it? Working at LT was my first real job. Bye, Arlo. one that I literally found on Craigslist and started when I was in high school, which meant taking the bus for nearly 2 hours either way after school or on the weekend. But I didn't care. As a fan of the channel and so many other STEM channels, it was a dream job. And to say that it's been a massive part of my life, one that shaped a not insubstantial part of who I am, would be an understatement. In the early years, it was amazing. Sure, there were challenges, but when every day is a new adventure, it's easy to excuse a bit of hardship given the thrill I got from it. I was originally hired as a general laborer back when the channel had just over 2 million subscribers. Hilariously, it's a job title that didn't get updated on my payubs, I think probably for a year after it changed. But it didn't really matter since while I did end up working on a bunch of different things. a sort of general kind of guy. Almost none of it was what I was actually hired for. You see, Ivonne wanted me to help organize the warehouse. And while I did eventually make it through the giant mail pile, it would grow every day by more than I could usually get through. What I really ended up doing with my 16 or so hours a week, was helping Lionus with projects like tearing down the original Seven Gamers 1 CPU build, which I think I did in my first week, testing a water blocks for water cooling through the ages, and even water cooling a PS4. Admittedly, not very well, but it did at least work. >> What is Why is it broken, Ken? >> And the curiosity didn't stop there. I'd be lying if I said going down memory lane for this video didn't have me feeling like some kind of way. You just kind of forget about all the cool stuff you've done after you've been at it for so long. There was 16K gaming, six editors, one CPU, more than one crazy desk PC, a whole season of secret shopper, and of course, we even had an LT Minecraft server. Over the years, I wore a lot of hats. So much so that it's what's written on my 5year service award thing. I was the legit Arlo, are you just going to have a nap in there? I was the logistics person before we had a logistics team. Handled almost all of the IT infrastructure for the company from around 20 people to let's say 80 or so by myself for a lot of it. And eventually a while after Alex, Emily, and James got hired on as the first writers for the channel. I graduated HIGH SCHOOL >> and became a full-time writer, too, which I neglected to mention and then just started showing up every day. I'm sorry. After a few years, I also ended up becoming the LTT writing team supervisor, helping the other writers with their projects, approving purchases, doing one-on- ons, running our weekly content meetings, all of that while also trying to make videos. And most of this is years before we even got to renovating Linus' house. It was a lot. And to be honest, there was actually a point a few years ago where I almost quit as well, just purely because of the stress of trying to do both. But I made the decision to try going back to just writing. And I'm really glad I did because looking back on all those years, I got to play with and learn about tech I never would have otherwise. I got to design and build servers that power more than one creator's YouTube production. I got to set a Guinness World Record with computers. Hell, I even got to put a silly wing on alongside folks I've watched for years. And that's just the projects. I also got to meet so many incredible people, both creators and co-workers, many of whom I'm still fortunate to call friends, and some who I even get to work with to this day. But most importantly, I had the opportunity and honor to share the things I learned and experienced with all of you. And hell, I even got to meet some of you at LTX, which was an absolute blast. It's something I don't take for granted, and at the time, I genuinely feared losing. So, for everyone who's watching here on my own channel, thank you. And if you're new here, the most important thing I can probably bestow upon you in this video is that I have a ton of exciting stuff coming. Whether it's building a data center in my house, kitty out my own studio hopefully, and who knows, maybe actually making car content at some point. If that sounds cool to you, why not get subscribed? And I would super appreciate it. Tinus and Ivon and I guess Luke since apparently he's the one that told them they should hire me after I started pointing out like bad design decisions on the case I had to tear down in the technical interview. I wouldn't be where I am today had you not taken a chance on a silly 15-year-old. Thank you. Which is to say, leaving LMG was probably the hardest decision I've ever had to make. I think I said it best in a letter I sent to them a few days after handing in my resignation, which read in part, "Sometimes you have to cut off the old, this giving me chills already. Sometimes you have to cut off the old branches to make space for the new ones to grow. I just genuinely did not foresee the branch I'd be cutting off myself to be Linus Media Group. It's probably the biggest branch on my life tree at this point. And it took a lot of me, probably a larger piece than I'd like to admit, to start hacking away. But at some point, even after things are looking up, you have to start taking care of the rest of yourself and not just the parts you want people to see. When you've been at a job for that long, it's natural for things to change. I changed. I mean, I started when I was 15 and ended when I was 25, so that makes sense. The people change. Sometimes people leave. And of course, the company's going to change, especially as that company grew from around 10 people when I started to over a hundred when I left. Back in the day, it felt like we all fought in the trenches together, working as a team to share this thing we all held so dear to our little fragile nerd hearts with the rest of the world and to inspire others that share that passion and to be proud of it. It was really cool and it still is really cool. When I started working on videos, I got to have a hand in everything. The idea, conquering any engineering or technical challenges, building the things, testing the things, and ultimately writing, co-hosting, and working with the editors to deliver finished videos that so many of you watched. It's just that over time, it went from that to a constant what can be delegated to someone else, which in my case, where the videos I worked on were mostly based on things I wanted to learn about, it was really challenging to do. I I didn't necessarily know how it was going to go. It also meant that as soon as a shoot wrapped, the question turned to, well, who can finish this off? And that led to the projects feeling kind of incomplete, which given how my ADHD brain works, meant that I got a feeling of maybe relief that something was finally over instead of a feeling of accomplishment that I had achieved, learned, finished something, it just made it hard to feel proud of the work I was doing, especially since that work was being showed to the public. Combine that with the loss of team members you hope you work with forever. Things naturally getting more corporate as headcount increased, going through major controversies more than once, resulting in processes and policies created in the span of a week that no one spent the time to ask if actually made sense later on. And slowly, the thing you signed up for changes into something completely different. And in my case, it started to turn this thing I loved into something I kind of despised. And I wasn't the only team member who felt like this, which I hated. And I also kind of hated that. I hated that. I don't know. It's just it's really hard to see something that you put so much into become something you don't really want to be a part of. So, in the weeks and months before what ended up being my departure, I gave a specific list of ultimatums, things I needed changed for this to still work for me, and things I knew that resonated with the rest of the team. so that if ultimately I didn't stick around, it would still benefit them. And while I don't know exactly for sure what ended up changed, I do know that at least some of what I asked for was listened to. And to be clear, I'm not the only person who pushed for change. So this is by no means me taking credit. I just hope that for the current and next generation of LMG staff that things continue to look upwards. until I sent Ivonne. Guys, everyone knows you made sacrifices to get where you are. And to be able to support a team of this size, and there's a lot of things you guys did right. Just don't forget that many of those same people made massive sacrifices and braved many storms on your behalf as well. Ultimately, it came to a head around feeling valued. And I'm far from the only person who felt that way. After 3 plus years of my total comp remaining effectively the same, while affordability was getting worse and worse, especially in Vancouver, one of the least affordable areas to live in the world, you kind of start thinking while you're working on your boss's third house, if you're ever going to be able to buy a house. And for the record, I don't own this one. I'm just renting. So, I started to take an earnest look at my worth, something I procrastinated for years and ignored really. I explored the revenue that the videos I produced generated. I applied for and fielded a few job offers. Think like infrastructure IT kind of work. It would have been pretty different than making YouTube videos, but it would have been something new. And ultimately, LMG made the choice to not accept nor counter the amount I asked for, which it's perfectly within the right to do. The job market is one that's cutthroat by its very nature. And so with the knowledge and skills I'd learned along the way, the support of my recently fired friends and my partner, and after just about giving my parents a heart attack in search of something better for my family, I quit. Throughout the many, many late night chats it took me to come to terms with the idea of leaving this thing. It was really all I knew. I was reminded of the term LMG lifer. It's what we used to call the OG team members back then. I thought it was pretty cool to work at a place where so many of the people thought they'd hang around forever or even just for longer than they cared to plan for. It's something that, as silly as it seems now in retrospect, knowing how much people's lives change and having the perspective of an adult instead of a child, it was something that became part of my identity. But now that I'd walked away from the only job I've ever really known where the majority of my friends work, a place I'd like to think I had a pretty decently sized part in building, I was no longer a lifer. And that was kind of hard to come to terms with, at least that day. Fortunately, I had something to look forward to. We're going to blow Luke's back out right now. >> Shoulder. Shoulder. Because that same night, I flew to Las Vegas, not to a new job, but to my very first Defcon, the world's biggest hacking convention. It was genuinely one of the coolest things I've ever been to, and not at all scary like everyone makes it out to me. I even talked them into showing me how they run the network out of this tiny little room with almost all donated or facility equipment. It was super cool and um great for taking your mind off of reality for a little bit. My wrists are like dying. >> Oh, you did it. YOU DID IT. >> ALSO, I am sorry I didn't actually end up making a video with the footage I took. I just really didn't know what my plans actually were. >> You figured it out without figuring it out. >> Yeah, >> since I quit, I didn't have severance to fall on. I had to do something else to support myself and the family. Fortunately, as some of you probably know, I'm kind of into finely depreciated European cars. Ones that are unfortunately expensive to fix and sometimes prone to breaking, like this sick V10 M5 wagon that a customer of mine imported from Japan. Working on cars like that has always been more of a hobby for me and less of a job. But despite saying that, for many years, I hustled my ass in and out of the shop on evenings and weekends to support that hobby and save a bit of money for the rainy day, like quitting your job, and of course, to feed my desire for knowledge. It's just that it wasn't really as fun for me to learn about new stuff like that without getting to share it with somebody. That above all else is what I really loved about my time at LMG. I got to share anything I learned with all of you. So even during my final two weeks, I was already spending what little safety net I had required on lights, a microphone, a tripod, and a bunch of iPhones I really couldn't afford with the hope that I could again share my passion for tech with all of you. And since people are going to ask, yeah, all of this is a big part of why I had such an emotional reaction to clips from my channel being used in the how LMG spends money video that LTT released recently. I'll link to it in the description if you're interested, but it basically details the average comp across the entire team, talks about how they spend the revenue the company generates, shares some insight into Linus and Ivon's take-home as the sole shareholders of the company, and included a short segment at the end talking about past staff members new ventures, and also included some footage of current staff members, too. at the time seeing myself and some of my friends talked about in a section about how proud they were of XLMGs right after what felt like Lionus justifying the issues so many of them and myself had been raising for years with cuz capitalism it just felt kind of backhanded and it did make me really upset adding that people were misinterpreting it and the fact that no one asked me for permission to use the clips or if I even wanted to be included in the first place or even linking to the channel or anyone else's channels until I brought it up. It just maybe that's not how it was intended and I'm sorry if it wasn't. But when you're directly on the other side of something like this, it's it's real stuff. This affects your life and your friends who have already been through so much already. So yeah, I got emotional. I'm still emotional and I'm not going to apologize for that. What I will apologize for is that I didn't need to bring all of you into it. In retrospect, none of it makes any sense without context anyways. And more importantly, it's just not your business. You guys saw it as a nice gesture, but to me, it hurt. And ultimately, that's my problem. So, for that, I am sorry. That's not what you're here for. And I should have taken a moment to pause and let myself breathe before acting emotionally because honestly, it's time to move on. I should have made this video a long time ago so that this hasn't been looming over my head. And for a while there, I thought I'd be able to move on without it, but clearly that's not the case. Despite all of that, I hope that they're able to fill the shoes I left empty in a way that makes sense for them. And I look forward to hopefully seeing some content about my babies. Wanuk 4, the mother vault. I honestly don't even remember if it it's Wanuk 4. I think that's right. And look, at some point maybe I'll collaborate with LT again. It's not like we don't share common interests or potentially have ways to help each other. And I'm grateful for everything they did for me and I'm hopeful for the future for everyone there. But now that I've got this off my chest, I am closing this LMG chapter of my life and turning the page back to what's coming next. Because in retrospect, leaving was the best decision I have ever made. I now get to work on whatever interests me most. still work with some of the friends I made along the way and you'll probably see some more collabs there and I get to share it with all of you. I am incredibly fortunate to be able to do so and it's because all of you and of course because of my time at LMG. So, thank you. Seriously, from the bottom of my heart, thank you. I don't know what else I can do to show my appreciation other than to continue to try to make really good content. So, if you're looking to support this new adventure, I appreciate you. get subscribed and maybe check out my Patreon, which I'll have linked down in the description, where you can watch the ad free version of these videos for a small fee. Also, down there will be links to my social media page, Alex and Andy's channel, the car channel, and some of the companies who have helped support and sponsor the channel so far. Seriously, huge shout out to Boot.dev, Code Rabbit, UG, GLet, and Comply, just to name a few. And of course, Nipex Tools, Ubiquiti, Framework, Hammond Manufacturing, Logitech, Corsair, iFixit, Haven, Intel, AMD, Optimus Water Cooling, and so many of the other companies who helped support my projects thus far. And with the keen eyed among you probably noticing that I haven't used products for some of those companies yet. And of course, thanks to Arlo. He's the best co-host I ever could have asked for. >> Hi, I love you. So, thanks for watching. I know that this is a little bit different than the usual videos, but from here on out, it's tech, baby. I'm going to go shoot part two of the home data center tomorrow, so that's exciting. But let me know what you're into. Bye. >> There's a boat. Why does it actually smell like sea water? That's a very interesting question. Nothing. Nothing at all. Yes.

Video description

► Support me on Patreon! https://jakkuh.com/patreon Check out my car channel: @jakegarage Here's why I left Linus Tech Tips / Linus Media Group. It's time to tell the story of my time at Linus Tech Tips, the ups, the downs, the good, the bad... and then look towards the future for what's coming next for my channel. :) I love you all - thank you so much for everything so far. Instagram: http://instagram.com/jakkuh_t Twitter: https://x.com/jakkuh_t Alex & Andy's channels: @ZipTieTuning / @zip_tie_tech ► People shown in the video (mostly in order of appearance) ◄ - Colton: https://www.instagram.com/_cpotter, @nickvanberkel27, @LukeLafreniere, @JamesStrieb2, Edzel: https://www.instagram.com/edzelyago, Max: https://www.instagram.com/mmaxinelucille, @Nerdforge, @TaranVH, @emily-young, @tested, @Level1Techs, @JeffGeerling, Sarah: https://www.instagram.com/sarahbbutt, Jake Bell: https://www.twitch.tv/notoriouslysoft, @OliverCaoVlogs, Mike: https://x.com/d4rkm4tter, DEF CON NOC: https://noc.defcon.org, Winding Road Motorcars: https://www.windingroad.ca/ "How LMG Spends Money" Video: https://www.youtube.com/watch?v=omCWNO7Jbnw LMG's Channels: @LinusTechTips, @ShortCircuit, @techlinked, @GameLinked, @techquickie, @macaddress, @LMGClips, @ChannelSuperFun, @techquickie, @PSUCircuit ► Thanks to all the companies who have supported the channel! ◄ Buy Knipex Pliers: https://jakkuh.com/knipex Buy Ubiquiti Networking Gear: https://jakkuh.com/ubiquiti Buy Framework Computers: https://jakkuh.com/fw-desktop Buy Hammond Racks: https://jakkuh.com/hammond Buy Logitech Peripherals: https://jakkuh.com/logitech Buy Corsair PC Parts: https://jakkuh.com/corsair Buy an iFixit Kit: https://jakkuh.com/ifixit Buy Havn Cases: https://jakkuh.com/havn Buy an Intel Computer: https://jakkuh.com/intel-pc Buy an AMD Computer: https://jakkuh.com/amd-pc Buy Optimus Watercooling Parts: https://jakkuh.com/optimus ► Thanks to all the channel sponsors! ◄ Torguard VPN: https://jakkuh.com/torguard (60% off) Boot.dev: https://boot.dev/?promo=JAKKUH (25% off first plan) CodeRabbit: https://jakkuh.com/coderabbit TP-Link: https://amzn.to/45pzUy6 ($100 Off: 100BE67JAKE) UGREEN: https://official.ugreen.com/snW84i GL.iNet: https://jakkuh.com/slate7 Comply Ear Tips: https://jakkuh.com/comply Antigravity: https://jakkuh.com/antigravity Incogni: https://incogni.com/jakkuh (60% off annual plan) LiberNovo Chairs: https://jakkuh.com/omni Purchases made through some store links may provide some compensation to the creator. ► GET EXCLUSIVE CONTENT ON MY PATREON: https://jakkuh.com/patreon ► COMPANIES THAT SUPPORT US: https://jakkuh.com/partners ► MY GAMING PC: https://jakkuh.com/gaming-setup ► MY HOMELAB GEAR: https://jakkuh.com/homelab ► MY CAMERA GEAR: https://jakkuh.com/camera-setup Videos referenced: - https://www.youtube.com/watch?v=Tr6ZQvfeBX8 - https://www.youtube.com/watch?v=7nXVJBGowmY - https://www.youtube.com/watch?v=yf8-EpR6uGc - https://www.youtube.com/watch?v=LXOaCkbt4lI - https://www.youtube.com/watch?v=rtdlB_b63IE - https://www.youtube.com/watch?v=QVnicN9-IBY - https://www.youtube.com/watch?v=NMvC4zikMuo - https://www.youtube.com/watch?v=7LtPurAiR1I - https://www.youtube.com/watch?v=ZM1vaHflxFE - https://www.youtube.com/watch?v=2_AoYWoMarc - https://www.youtube.com/watch?v=C6zKPsTXSss - https://www.youtube.com/watch?v=Toft6fMvByA - https://www.youtube.com/playlist?list=PL8mG-RkN2uTwpl14QXfz03KCt8HQp-1Pj - https://www.youtube.com/watch?v=jyreJvig3KA - https://www.youtube.com/watch?v=Z4nxxThIDVk - https://www.youtube.com/watch?v=Gz7WMF4wWko - https://www.youtube.com/watch?v=Y4uIvK8Y7t8 - https://www.youtube.com/playlist?list=PL8mG-RkN2uTzgyA8zzE8vRB3_ZXQfuFRz - https://www.youtube.com/watch?v=F_5dq6yK6DY - https://www.youtube.com/watch?v=uO6DMWHK_HA - https://www.youtube.com/watch?v=Ti8scviDiYc - https://www.youtube.com/watch?v=BD-AJwqzWsU - https://www.youtube.com/watch?v=oHmJg8MfyHU - https://www.youtube.com/watch?v=lDARtFe8rV0 - https://www.youtube.com/watch?v=KcuIJ7ueeIg - https://www.youtube.com/watch?v=vpTZWyOw_Uo - https://www.youtube.com/watch?v=CrIjSD0zW7c - https://www.youtube.com/watch?v=1I3dKEriVl8 - https://www.youtube.com/watch?v=cF8lI14sS1I - https://www.youtube.com/watch?v=DWse1Q8s-Ms - https://www.youtube.com/watch?v=m0GPnA9pW8k - https://www.youtube.com/watch?v=qAE5KoyFEUo - https://www.youtube.com/watch?v=QGcYUtNIrRw - https://www.youtube.com/watch?v=-AjgMraOeoU - https://www.youtube.com/watch?v=ZHdCgeF4nvc - https://www.youtube.com/watch?v=ClAmJVuDxzE - https://youtu.be/4l4UWZGxvoc Chapters ------------------------------------------------- 0:00 I quit! 0:48 How I ended up at LMG 2:43 I wore a lot of hats 3:56 Thank you. 5:21 The hardest decision I've ever had to make 7:00 Where things started to go wrong 10:26 The aftermath 12:12 The backup plan 15:24 The future!

© 2026 GrayBeam Technology Privacy v0.1.0 · ac93850 · 2026-04-03 22:43 UTC