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Analysis Summary
Conditional emotional appeal
Using guilt, fear, or obligation to pressure you into compliance. The message is: "If you were a good person, you would do this." It bypasses rational evaluation by making refusal feel like a moral failure.
Forward's FOG model (1997) — Fear, Obligation, Guilt
Worth Noting
Positive elements
- This video provides a critical look at the 'luxury-as-experience' trend in urban retail and highlights genuine food safety concerns reported by customers.
Be Aware
Cautionary elements
- The use of class-based resentment to foster a 'community' that is then directed toward the creator's own commercial products.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
Transcript
California. [music] Where the rats? Oh, new grocery store opened up. Wonder if I should check it out. Next. Credit score, tax bracket, uh, lip gloss, CVS, or Sephora. [music] I don't know. Okay. Where's the outfit from? Um, Amazon. Amazon. New York is at war with California. They are fighting for a title and that title is the most expensive grocery store in the world. >> I was in New York for the friends and family day and I was the second customer ever. >> It's like gourmet, so I'm not expecting it to be cheap. >> If you don't want to shop here, you don't have to shop here. >> Up to five pre-prepared meals max. >> Does that look like cooked chicken to you? [music] We have some insanely beautiful produce. >> Step aside California with your stupid airwan. Metal lane is here and it's in New York. Now, let's see. What are people struggling the most in 2025? Like, what do people need nowadays? You know, uh uh a luxurious grocery store. Yeah. Yeah. Oh, and for everyone who said that I wasted my money on a stroller that my cat will never use. Who's sleeping over there? Let me get the camera. Huh? What's this? Cuz you guys said I was wasting my money. Who is sleeping on the stroller? What is that? I wasted my money. I don't think so. Someone's enjoying it. Someone's using it. So, obviously, when this grocery store first opened up, the first people that were in line had to be the influence. the paid influencers, but allegedly the paid influencers. And when I started seeing these videos, they made it seem like this grocery store was going to change everyone's life. How [snorts] life feels when you finally get to shop at a meadow lane. Wow, what an experience. Look, guys, groceries. [gasps] Woah. Woah. Groceries. And before I show you the food store, which had such a we This is like the weirdest grocery store I've ever seen. It looks so dystopian, by the way. And the biggest problem was the raw chicken nuggets. So, apparently they were selling these chicken nuggets. And the price of these chicken nuggets, by the way, was uh [laughter] was about $70 after tax. And these were actually the most sold item from the store. I think four or five pieces of chicken nuggets where apparently allegedly a lot of these customers were finding that these chicken nuggets were raw. >> Does that look like cooked chicken to you? >> Uh, no. It's raw. That's what she said. >> And I thought I was just like myself and then I posted something on my story and people were like, >> "Oh, mine were raw, too." cut another one open. This was the one I like literally the only thing I've eaten was this one and I bit into it and this is what it looked like. >> It's raw. >> And I was like, that looks a little bit raw to me, >> girl. It is raw. >> These are cold right now. But does that look raw to you? >> I'm a little confused though cuz I'm hearing the Californiaifornian accent and this is in New York. Did uh did the influences from Cali flew all the way to New York to try these? Cuz I'm hearing though. Yeah. It was like a little like Yeah. candy. >> They're the same picture. >> Juicy chicken nuggets, but I'm like, >> girl, they're raw. >> This looks This looks pink. Most definitely looks like >> pink to me. So, I don't know if I should like cook them more or this one. This is the one that I ate earlier, which I feel like is probably like >> I would throw them away cuz they're already cooked apparently. >> There's no hate going on here. I literally got so much stuff and I loved it. I have my haul coming soon. Like, have people never seen raw chicken before? That she has to she had to put this on her story. She had to put this on TikTok. And she's like, "No hate." But guys, I think these are raw. You don't have to hate someone or a store because you found raw chicken in your chicken nuggets. And yeah, this is supposed to be a high-end grocery store, by the way. And no, these are actually supposed to come cooked. You don't cook them yourself. But apparently we're learning that they're frying frozen chicken and they're selling these. I think it's a four. Was it a four or five peeps? One, two, three, four. So it's a five piece. A fivepiece for $15. 17 after tax. Oh, you could buy a whole bag of organic. By the way, organic chicken nuggets for like less than $10. But for for five of them, 15 17 after so I'm over here on TikTok being nosy like scrolling through the comments trying to see what people are saying about this. And then I find another comment in a different video and allegedly another guy finds out that his chicken nuggets were actually raw. So they didn't cook these at all. Alle got to say allegedly. I'm sorry cuz So right after that, a second video hits Tik Tok and this one wasn't about the raw chicken. This one was about missing ingredient and allergic to dairy. And apparently this girl bought soup and she's like, I'm always careful with my ingredients because I'm allergic to dairy. I can't eat any dairy. So she reads the ingredients and everything checks out like, "Oh, cool. There's no dairy in this." And then she opens up her soup right before she starts eating it. You know what she finds in there [snorts] >> from standing in line at Meadow Lane um which is in Tribeca. It's um this new gourmet grocery store. >> Luxurious. >> And I waited online for so long. Finally got in and [snorts] I did a quick shop. I picked up this turkey chili. Looks like it has really clean ingredients in it. I know. I have to stop touching it. And then now I'm reacting to it. So I'm like that's super strange. Like why am I sneezing? And I look inside. That's totally cheese. And they didn't label it. I shouldn't even be touching this. But look, it looks like >> it girl >> clean ingredients. And I started sneezing randomly. And thank god I didn't eat it. But what are they doing mislabeling food? >> You know what this sounds like? Lawsuit. No, I'm just kidding. I hope she's okay because finding out that on the ingredients the cheese is not listed and then you open up the soup. Thank god it was a big glob of soup that you can see it. But cuz what if it was a small one or like it was on the bottom, you know? So, I wanted to find out who the CEO was, like who was the guy responsible for everything that was happening at this new Meetal Lane luxurious grocery store. And as soon as I read this article, meet billionaire Sammy. Oh, okay. Explains everything. Who's behind the air of New York metal lane. So apparently this guy's dad is a billionaire and his dad gave him a small loan of $500 million or something to open this grocery store cuz I'm like why did he decide to open this grocery store like money? No, he doesn't care about that. He he he was probably struggling and I was right. This dude was actually struggling because the reason why this was open, it says New York's new mayor elect, Zaron Mandani, may be campaigning to make the city affordable and to tax the rich, but that's not slowing the city's elite from finding new ways to bring luxury to their lives. So, this poor billionaire CEO was struggling to find ways to bring luxury to his life. So, he's like, I'm really struggling right now. So, well, let me open a luxurious grocery store. The struggle is there because I've been also I've also been struggling with this. Like, how come I can't find a luxurious grocery store in Connecticut like Airwan, Middle Lane, where are you guys at? Come to Connecticut. I'm struggling. Look at these pictures though that he Tell me that does not look like it's AI generated. This literally looks like a chat GPT picture, right? Look at this. It looks AI generated. Why does a grocery store need to look like that? It looks so fake, right? Like one of those Google pictures or one of those like AI pictures that you find on Google. It looks like once I step foot in here, the protests will ask me if I'm financially ready for this. And they interviewed him, by the way, and he was like, "If you guys don't want to shop here, don't bring your broke ass over here to begin with. Y'all don't even look like you belong here." No, I'm just kidding. He didn't actually say that. >> If you don't want to shop here, you don't have to shop here. I think people have this misconception that there's a sense of elitism here. >> Of course there is, though. The whole store is about the elites. Do you think a normal person can afford that? I mean, if you're broke, you don't have to be here. People think like this is a store for the elites, which is clearly not. I mean, yeah, we might have prices for the elites, but like, if you take a couple loans, you can also afford it. So, technically, that doesn't make it only for the elites. I don't think anywhere needs a luxury grocery store. Um, but do they want it? >> Yeah. >> And based on the lines on a Tuesday afternoon, he knows >> suggests to me that >> there is a desire and a demand for it, but not necessarily a necessity. >> Hey, I got to give it to him. The fact that he says, "Do people need an expensive grocery store?" No. Are they here though? Yeah, they are. So, what does that say about society? Cuz I can't even be mad at him. people went there to shop knowing how expensive it's going to be. I don't blame him. I blame the people that actually went there to shop. But what triggered me the most was when I was watching this interview and he really says it. He says, "I think just because of the buildout of the space and maybe how I market it as gourmet gave people a misunderstanding. There's not expensive items you can purchase here, but the majority of it is right in line, if not under other markets. Under Marcus prices at my store are actually pretty normal. Dare I say even cheaper than a lot of these stores? Cheaper, >> sir? What the [ __ ] do you mean cheaper? Your chicken nuggets were $15 to $17 for chicken nuggets? What? Raw? What do you mean cheaper? >> There have been a lot of Tik Tok videos about people finding raw chicken nuggets. There's a bouncer out front of the grocery store. >> Oh, there's a mirror, by the way, in case you want to check yourself out. Me shopping. We got >> Yeah, in case you want to take a look at yourself in the mirror and you look like a clown for shopping there. Or maybe you want to snap out of it. Like, you look at yourself in the mirror for a few seconds like, wait, what the [ __ ] am I doing here? What are these prices? Oh, hell no. Thank god they had a mirror there. Is that what the mirror is for? >> Let's head to the prepared food section. >> Mhm. Oh no. Oh no. Down sold out postits. Let's go over. >> An a luxurious grocery store is using Postits. >> Oh no chicken nuggets. And it's only 3:00. All we have left are the salads. Have Caesar salad for $15. Is there any protein? >> It's got a lemon. >> A lemon. >> I'm so glad they have dates. Look at the backlit veggies. If you want some strawberries, that will be $14. I feel like I really need to stock up on my caviar. It's only half my rent. >> I feel like I'm in Khloe Kardashian's snack closet. >> Oh, it does look like that. Does anyone remember? Was it Khloe Kardashians or Kim Kardashian where she opened her closet and it looked like a whole [ __ ] room or was that Kim? Like it was a whole room. I think it was her fridge actually. >> Area of the grocery store. You know, every great grocery store needs merch >> for a grocery. No price for that. No price for that mystery price. I feel like I've been in Meadow Lane for 9 hours. >> $43 for three items. >> I did find it a little underwhelming. There was something very black mirror about the space. You weren't sure exactly [music] where to stand, but you always felt like the store was calling you poor. >> The store was calling you poor. >> Look at how smooth this watermelon was. By the way, these watermelon slices look so thin. And it looks like they've been taking out Zmpeic for a while. And it looks so small. And the fact that they have no price for that. How much do you guys think that would cost? Like a tiny container of watermelon. Watch them slap like $14 on there. I mean, just last month, I think I bought a big ass watermelon for less than $8, I believe. But uh this slice would have cost you like $14. And you know what the line was to actually get in the store? It started blocks away. By the way, the line was crazy, but the wait time was on average 50 to uh 3 hours. Look at this. I waited on a 2 hours and 30 minutes line. Okay. [ __ ] do you want me to do about that? Do you want me to feel bad that you waited almost 3 hours to get into an expensive grocery store? Like, you better not be complaining. Despite all the controversies, New Yorkers are still hyped to shop there. Many waiting in long lines just to get a glimpse of the space. >> I heard about it, so I thought it would be interesting to try, but I'm not quite sure if it equates to how much it was. >> Of course it doesn't. Of You know what this tells me? I got to open my own luxurious shop. Do people need it? No. Do they want it? Yes. Things get even weirder. And I had to look this up, by the way, cuz I didn't know what a bouncer was. A bouncer is a person employed by a nightclub or similar establishment to prevent troublemakers from entering or to eject them from the premises. So apparently there are bouncers plural outside this place. Bouncers outside a grocery store. Not one, not two, three [ __ ] bouncers. One, two, three. And people even said that. Oh no. Yeah, I I definitely came for the chicken salad for sure. Yeah, look at them. Three bouncers. What are y'all selling in there? Drugs. It looks like the grocery store when it comes to the bouncers, they hired goodlooking bouncers. I guess that attracts more people. Like this is like such a weird thing to Are you guys going to to grocery stores to actually buy grocery stores or are you going there because there's a there's an attractive bouncer at the door? I'm going to say bouncer attractive bouncers at the door. Like are you do you get to [ __ ] one of the bouncers for free with a minimum purchase of $400 or and if you decide to actually go to the store, you can't just like enter the store, you know? Oh, okay. I'm in line. Line's over. I get to the store. No, that's cute. You got to go through the rules. So, how [ __ ] crazy is this? One of them is like, "Oh, you can only buy five items for this. You can only do this. You can only do that. This and this and that." Like now I don't know all the rules cuz no one actually documents all the rules. Why? But that's all I've seen so far. You get to the line, you get to the door, and then they hit you with a notebook full of rules. >> Best friend is visiting, so obviously we're trying out Meadow Lane together. >> Obviously >> decided if we're not close by 2, we're going to leave. That's 15 minutes. So, >> and she ended up waiting 45 minutes. >> We made it to the groceries. The bodyguard tells you the rules before go. Dude, it's a grocery store. I'm spending money at your store and you want me to listen to rules? What the [ __ ] is this? >> Fill it up. We're a grocery store. >> He's like, groceries. Fill it the [ __ ] up. Spend all the money that you have. Clean up the entire store. Damn. I wish they really recorded all the rules that they give it because I feel like one of them is probably because there's a huge line. You can only stay in there for maybe 15 to 20 minutes. Allegedly. I'm just assuming here. I don't think that's true, but with the pressure that you get from everyone waiting in line outside, it would be so crazy. Like, oh, do I get this? Oh, there's people waiting. Uh, I know. I just feel like it would be a little crazy when you have all these rules going on and you see people in line and you're like over your shopping and you see all the Let me grab this tomato and then I'm going to check out. >> And then I got my matcha. I got a cinnamon swirl muffin, the nuggets, the tenders, and then the Chinese chicken chop. It's like gourmet, so I'm not expecting it to be cheap. >> So, hold up. You didn't even try those. And she's She bought all of those. And she's like, "Uh, I got this and this and this and this and that." I didn't actually try them. I just decided to buy them. And I know they're expensive because they're gourmet. Girl, you didn't even try them for you to be like, "Oh, I bought them because they're actually good." I bought them because I bought them. >> You're so strong, right? >> So, they have the just sitting out. Wait, why are sandwich sandwiches just sitting out like that? E, what if someone or like why are they I thought it would be some packaging like some wrap that would seal them, but they are literally just out there like that. Do you really expect me to trust New Yorkers like for one of these nasty people not to touch them? Hell no. >> They're pretty wiped clean. >> Oh my god, they really did clean up this place. It's a great >> for a grocery store that expensive. Y'all really did clean up those shelves, huh? Cuz every video that I was watching, oh, they ran out of this, they ran out of that. Okay, there might be a target for luxurious grocery stores. I'm going to open a a luxurious grocery. I'm telling you, someone posted a sad video of the shelves being empty. I can get this at Whole Foods for $4. Oh my god. Hold up. Goodles mac and cheese for $9. Exact same brand. Exact everything. $2.98 on Amazon. $9. Why would I pay for Kudos mac and cheese? N bucks when I can get it for $3 on Amazon. What? And why does everything look so dead? Like there's no colors. Colors not allowed. Beige only. Sold out. Sold out. Strawberries $14. And not the organic ones, by the way. Isn't that like $5 at my local grocery? That is literally $5 at my grocery store. >> Some girlies in Tribeca trying to go to Metal Lane. Hopefully they're open. Hopefully they're not sold out of everything. I think I'm seeing a line, you guys. Ooh, >> let's get in it and see if it like moves. Okay, I want to see worse. We've seen worse. >> It's up the front and it's all the way back here. But let's >> I would have left. >> Update. We've decided we're going to stay in line. We're getting closer. It's getting colder. It's getting colder. >> It's getting colder. >> Like the bouncer. Like, what's going on? >> Up to five pre-prepared meals max. Everything else is fair game. As much as you want to get >> literally on your left. >> This is so funny. >> Oh, thank you. >> Absolutely. The fact that you have to stand there like a kid to listen all the rules. >> Thou shalt not stay for more than 15 minutes. THOU SHALT ONLY BUY FIVE ITEMS AT A TIME. Thou shalt enter only with 10 million subscribers. THOU SHALT ONLY WEAR DESIGNER CLOTHES. THOU shalt >> Sir, are you paying for this or am I paying for this? It's my money. Like I'm giving you money and you're hitting me with rules. >> Oh my god, it's stunning. Wow. We need to get a basket. >> A basket? >> I know. Me, too. I'm nervous. I'm interested in grandma's secret meatballs. Oh, they have lasagna. >> Lasagna. >> They do. They have turkey, chili. Oh, >> ripped chicken nuggets. >> Feels like the viral chicken nugget. >> Little cauliflower would have been so good. What does the lasagna look like? That's a good dinner. Osaka beef bowl. I'm interested. I wish this had a protein with it cuz I love all the ingredients, but I >> Isn't that the $17 one for no? No protein chicken salad, but I support this for you. Okay, Meredith sleigh. This is the most stunning olive oil I've ever seen. >> $48 for that olive oil and it doesn't even say organic. Couldn't be me. >> I can't stop eating grudles. They're so good. Have you tried them? They're >> protein. $2 on Amazon. >> Can't even lie. It really is $3. So, it seems like people are going there for the experience, not that they actually care about the grocery. Like, they see that, oh, it looks pretty it looks pretty. Every all I'm hearing right now, oh, the aesthetic. It looks pretty nice. I mean, what are y'all going to do with the food, though? Are you going to use the food for Instagram pictures and then you're going to throw it away like, "Oh, I bought this at Meadow Lane, by the way." Was it tasty? >> No. Is it pretty though? Yeah. >> We have some insanely beautiful produce. Kale is like photo ready. >> So, it's all about like the green and squash, cafe pana, of course. It's like Cinderella maybe mixed with a very clean looking Asian grocery. That's the >> Thank you. You You just took the words right out of my mouth. I was just about to say that. >> Look at this pristinely chopped watermelon. >> Oh, it's a famous watermelon. >> That's amazing. >> Dude, there's like a few slices in there. I hate that they don't show the price of that. I really want to know what the price of this tiny watermelon is. >> That's insane. We're continuing with what I feel like is the gourmet grocery bingo card here with some Wishbone, some Martha, and Flamingo Estate. This to me is like the perfect trifecta of all the things people are going crazy for these days. >> Yeah, I would go crazy. >> Tell us why you wanted to open a gourmet grocery in >> Oh, money. I mean, [clears throat] for the for the I do it for the people, for the ambiance. >> Yeah, >> we were so upset that they were closing. I was like passively saying going to open a grocery store one day. Living in LA, I noticed how many good markets they had. how much good prepared food grab and go. The culture of Arowan I thought was interesting and I came back here and I was like why doesn't New York have this? We've been recipe developing for a very long time. >> So he saw how delusional California was with air and he's like New York does not have an air. So like what if I open my own air? They'll eat this [ __ ] up. To put a lid on this entire thing to make it even more dystopian. I learned that this is the first grocery store that actually asks for tips. >> I'm about to try New York's most expensive new grocery store, Meadow Lane, and the line wrapped around the block. They even have a bouncer outside and it's a maximum of five prepared items per person. 85 bucks for sweatpants. >> Well, I just spent 45 minutes online and spent $110 on five items. We're officially living in a simulation in New York. What annoyed me a bit though was after all I spent, the tip screen still popped up at $110 >> for a grocery store. But they didn't do anything. It's literally just them packing your food. So you're tipping for the them packing your food. So then what are they getting paid for? I don't get that. If they delivered something absolutely or they did something special. Yeah, but they're just putting your food in bags. Actually, most of the time I do it myself. So what if I did it myself? What if I actually did it myself? when they're like they they turn that screen and they're like to think that Meto Lane and Airwan are making Whole Foods look cheap. What kind of simulation are we living in? Yeah, that was Me Lane. My question is, will you be shopping at Meadow Lane? What was your favorite item from Meadow Lane? I think my favorite item was uh the watermelon, the big the giant watermelon. Uh it was definitely worth buying. Like what? 25 something dollars, $15. [ __ ] yeah. Ship it to me. Ship it to me. Ship it to me to my house pronto. Express shipping. >> Goodbye, Meadow Lane. >> If you did enjoy this video, please hit like, subscribe, and the bell icon. And consider becoming a member to watch my videos today early. Member shout out with her highness. Thank you. You are fine. Thanks. Sweepy, Riri, Hurricane, Katrina, Tolga, Walts of the Warning, Christy, Ari, Lena, just a little warm, Chris, Serenity, Big Bang, Noah, Gina, and Lazy Scoochy Hair. And if you're watching this, you're right on time because the stocking and the ornament are actually on sale. We got no more. So, go ahead and check out lazy.store. And I expect the comment section to be filled with apologies about the stroller. The comment, the nasty comments that I got about wasting money on this. Mhm. She's using it and she's enjoying it. >> [singing] >> Merry Christmas. [bell]
Video description
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