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Analysis Summary
Performed authenticity
The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.
Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity
Worth Noting
Positive elements
- This video provides a concise breakdown of technical specs for the Ryzen 9850X3D and Strix Halo chips that might be buried in a long keynote.
Be Aware
Cautionary elements
- The use of 'consumer-first' cynicism to mask a very standard affiliate-marketing and sponsorship funnel.
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
Related content covering similar topics.
Transcript
AMD just wrapped their CES 2026 keynote moments ago. And while they seem to care most about what they're doing in AI, what we care about is what they just launched. Starting with the new fastest CPU in the world for gaming, the 9850X3D, which if the leaks are anything to be believed, should come in at just a few dollars more than the old one, which is awesome. Then we've got what I think is going to be the new best portable gaming chip. It's a trimmed down version of their beefy Stricks Halo flagship that should be a lot cheaper while still gaming like the flagship, which is huge. Not unlike AMD releasing a keyboard with HP. It sounds lame, right? Except that it's going to have upwards of maybe even 12 cores, a bunch of LPDDR5, and a honking GPU all in in a in a keyboard. It's it's a computer in a keyboard. and of course a refreshed lineup of their other laptop processors. Let's dive in. Whether you love AI or you hate it, too bad, because AMD spent most of the presentation talking about it, so I will at least indulge them for a moment. They did show off some pretty serious performance improvements with the new versions of Rockm 7. If you're not familiar, that's their AI compute stack. It's it's kind of like a GPU driver but for AI. And they teased the release of Rockm 7.2 two coming this month which is supposed to make everything even more faster so you can make the speediest of slop in your house powered by AMD. What we aren't getting in our homes anytime soon though is AMD's rumored Zen 6 architecture. Nope. Seems like that's going to be a 2027 pipe dream at this point. We did get our first official look at the new best CPU for gaming. Dethroning the 9800 X3D is the new Ryzen 7 9850 X3D. It slices, it dices, it adds 400 MHz to the max turbo clock speed and and seemingly literally nothing else. [laughter] Yay, innovation. Woo. [cheering] We don't have official pricing or a launch date yet, but this does get a bit sweeter because the leaks seem to indicate, like I mentioned in the intro, that the 9850 X3D will be around $500, almost the same as the launch price as the 9800 X3D. So, at least they're not gouging us for this nothing burger. The Red Team is claiming a 6 to 7% average performance increase over the 9800 X3D, but it seems a little too good to be true, even if we're talking about a max boost of 5.6 GHz. Regardless, they did show a bunch of benchmarks where it absolutely demolishes Intel's flagship 285K. So, that was fun at least. I mean, really, Intel, you can't run Balders's Gate 3 just a little bit better. It doesn't really matter, though, because you can still get the same Balders's Gate style thirderson experience, but in real life with our sponsor, Anti-Gravity, and their new A1 drum. And honestly, that thirdp person view is literal here. The anti-gravity A1 is the world's first mass market 8K 360°ree drone. And once you put on their micro OLED powered vision goggles, it's a totally immersive flight experience. So you turn your head and the camera follows. So you can actually walk around IRL, but with a third person view if you really wanted. It genuinely feels like you're flying around in a video game, but with no clip. Especially since their included controller makes flying the A1 insanely intuitive. You just point where you want to go, pull the trigger, and it goes. And since the drone itself is only 249 grams, you can fly it in most jurisdictions without a license or registration. And with up to 39 minutes of flight time on the high cap batteries, you got lots of time to have a fantastic experience or to get the perfect shot or both. Because it's 360, so you don't have to frame it right the first time. It's truly genuinely awesome. So, check out the Anti-Gravity A1 at jacku.com/antiggravity or at the link down in the description. And hey, if you're disappointed because you can't find a 9850X3D when they inevitably sell out on release day, don't fret because everyone with a modern AMD GPU is getting a free boost to FPS and I guess image quality if you're using it thanks to FSR4 Redstone with the new features like radiance caching which aims to enable ray trace lighting with less of a performance hit by using the AI cores on the GPU to estimate the rays rather than tracing every single one. That's a mouthful. There's also ray regeneration, an improved dnoising setup that helps make the image look better. And of course, FSR frame gen. They did at least say that 200 plus games are going to support FSR Redstone, but if you read the fine print, it also says at least one feature in FSR Redstone. And if you go and look for specific features, well, the list gets a lot shorter. Frame gen, for instance, is only supported in less than 50 games according to AMD's website. I mean, don't get me wrong, it's still cool, but just keep that in mind. Come on, AMD. You got to get that game support in there. Just like I'm going to be keeping these new Stricks Halo chips in mind. Ever since AMD launched Stricks Halo, a CPU that that's portable and has dedicated tier graphics strapped onto it. Not not your freaking integrated GPU BS. No. Stricks Halo has 40 freaking RDNA 3.5 cores here. All right, bud. Ever since those launched, we've been asking for a more gaming focused version. And it's not to say that you can't game on the existing chips. The flagship Ryzen AI Max Plus 395 is a monster both in name and gaming performance, but it's also really expensive. It's got 16 CPU cores. Fortunately for us, the new AI Max Plus 392 and 388 that AMD announced today come with 12 and 8 cores, respectively, while still having that same full fat 40 core GPU from the top tier 395, which means their gaming performance should be pretty much on par, but with a much MORE REASONABLE PRICE TAG. HALLELUJAH. These new chips are going to be an absolute godsend for mid-range gaming laptops and maybe even some like beefy handhelds. I'm just excited, okay? And I'm sure if if you're into it that they'll be good for AI, too. Especially with RockM7 where compared to version 6, AMD is claiming a five times performance improvement in AI video applications like Comfy UI, 2.5 times faster in stable diffusion XL, five times faster in Flux S, and 5.4 four times faster in WAN 14B. The people out there already rocking AMD hardware for image and video generation or processing. They're they're celebrating big while everyone else is just terrified of what they're going to do with it. That's just 7.1.1. 7.2 drops later this month for both Windows and Mac with support for AMD's new AI 400 series of laptop chips, which they also announced today. It's just that it's not entirely clear what's actually new here. If you take the entire Ryzen AI 400 stack and compare it to the Ryzen AI 300 stack, you get a list of CPUs that look like the exact same thing just with like a couple hundred MHz sprinkled over here. And on the low end, there's even spots where the new lineup looks worse, like the new six core Ryzen AI 744. it swaps one of its beefier Zen 5 cores for another Zen 5C core and loses cash and clock speed because of it despite having a higher model number. It's not to say that these new chips are going to be bad. It's just kind of depressing that AMD seems to be taking a page out of Nvidia's playbook and reselling us last gen hardware with a fancy new sticker. I can't tell if they're genuinely not worried about Intel's new Panther-Like lineup, which it's running on a brand new process node with upgraded GPU cores. And they even made a point to have their keynote directly before AMD's. So, get subscribed because we're actually going to get to run some benchmarks on those later today. So, the video is coming soon. Or maybe it's just that AMD doesn't care. If you look at their revenue right now, it's it's just kind of like this. And that increase, it's not coming from gaming CPUs or laptops. It's all AI in the data center. But hey, Intel getting back into the ring, it's a good thing for all of us. And if Intel's claims are anything to be believed, with 50% higher CPU and GPU performance on Panther Lake, well, the average 12% faster gaming uh compared to Intel that AMD is claiming for their new mobile chips, it should have them a bit worried as long as Intel keeps their power consumption down, which their slides also said was down. So, who knows, man. There's not really pricing info on any of this stuff yet. So, it's really hard to say where AMD or Intel is going to land in the consumer space when all these laptops start flooding the market in the next few months. Wait for reviews to verify all this stuff before you run out and buy all the new hotness. And if you can't wait, we'll have links in the description where you can check out some AMD, maybe even some Panther Lake powered devices in the meantime. And speaking of the meantime, forget what I said before. AMD, you can sell me last year's hardware with a new sticker on it. As long as it's in a cool ass form factor, like HP's new Elite Board G1A. I I haven't seen it yet in person, but I hope I find it at CES. It's the world's first AIPC built into a keyboard, delivering desktop grade performance. Yep, they stuck a Ryzen AI 400 chip into a keyboard. It's just got like a little USBC cable coming off the side. I never thought I'd be rooting for HP, but here we are. And hey, on the commercial side, they might be cheering, too, because manufacturers are getting something new here as well. AMD announced their P100 and X100 chips, which are soldered Ryzen embedded processors, usually made to power stuff like your car's dashboard, robotics, or digitized factories. But they also tend to end up in some pretty interesting all-in-one motherboard designs. Companies like ASRock release those, and sometimes in mid-range NAS units. So, it'll be pretty cool to start seeing Zen 5 in those at a little bit of a better price. The six core and below P100 chips launched today with the bigger 12 core versions coming out in the first half of 2026. And they showed off some pretty impressive spec sheets with with big bar graphs about how much better the new generation is than the last one, except the one they were comparing to was actually the the second last one, the the two before. The point is big big better. And they're even dropping 16 core X100 chips, but they didn't really talk about it too much because they're coming in the second half of 2026. Like always, wait for the reviews. You don't want to pre-order this stuff. And let me know down in the comments what you think about AMD's new offerings. Are you more excited for Panther Lake? Let me know. And don't forget to hit that like and subscribe button so you can stay tuned for more CES coverage. The thing about announcement videos is everyone's got one and they're always comparing to last year. And while Intel has not been doing so great these last few years, maybe they finally changed CEOs enough times to make a comeback. I'm rooting for them. I also just want the Mustri Halo. That thing is sick. Imagine a Steam Deck with like a 50 W 40C Mustri Halo or like if that was what was going to be in the Steam machine. If only. If only. Then it would be expensive and then not cool. All right, whatever. Fine. Bye.
Video description
Check out the Antigravity A1 and get a free A1 landing pad with purchase at https://jakkuh.com/antigravity Support me on Patreon! https://jakkuh.com/patreon Here's everything you need to know on the client side from AMD's CES 2026 Keynote. A new fastest CPU for gaming, faster AI on AMD, FSR Redstone, and a ton of new laptops CPUs. ► Products Featured in this Video! ◄ Buy AMD CPUs: https://jakkuh.com/0129e Buy an AMD Laptop: https://jakkuh.com/29dkr Buy a Compatible Motherboard: https://jakkuh.com/Bg5x5 Buy DDR5 Memory (oof): https://jakkuh.com/D7b1X Buy a USB-C Charger: https://jakkuh.com/8S2Yu Buy a MacBook Pro: https://jakkuh.com/2FjTr Buy a Lego Porsche: https://jakkuh.com/iSri8 Purchases made through some store links may provide some compensation to the creator. ► GET EXCLUSIVE CONTENT ON MY PATREON: https://jakkuh.com/patreon ► COMPANIES THAT SUPPORT US: https://jakkuh.com/partners ► MY GAMING PC: https://jakkuh.com/gaming-setup ► MY HOMELAB GEAR: https://jakkuh.com/homelab ► MY CAMERA GEAR: https://jakkuh.com/camera-setup My Socials: - Instagram: https://www.instagram.com/jakkuh_t - Twitter/X: https://x.com/jakkuh_t Music provided by https://epidemicsound.com