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Stanford Graduate School of Business

@stanfordgsb · 2.7M subscribers · 3.7K videos · 11 analyzed

The mission of Stanford Graduate School of Business is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world. This channel features thought leadership from world-class faculty and renowned guest speakers. You will also gain insight into what it's like to be a member of the Stanford GSB community, either as a student or an alumna/us. Contact us at gsb-social@lists.stanford.edu. Stanford Graduate School of Business YouTube Video Creative License: –You may embed our videos from our YouTube channel –You may not modify or edit the video without our permission –You must credit the video to Stanford Graduate School of Business –It is prohibited to sell Stanford GSB material, put behind a pay wall, or use for commercial purposes –Use of Stanford GSB material does not imply an endorsement and should not be published in any way that suggests otherwise

Share Influence Report

Communication Profile (across 11 videos)

Stated Purpose

The mission of Stanford Graduate School of Business is to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful le...

Operative Pattern

Across 11 videos, this channel demonstrates low persuasion intensity, primarily through Appeal To Authority. Recurring themes suggest consistent operative goals beyond stated content.

Avg Intensity

Low 20%

Avg Transparency

Transparent 92%

Top Technique

Appeal to authority

Citing an expert or institution to support a claim, substituting their credibility for evidence you can evaluate yourself. Legitimate when the authority is relevant; manipulative when they aren't qualified or when the citation is vague.

Argumentum ad verecundiam (Locke, 1690); Cialdini's Authority principle (1984)

Persuasion Dimensions

Story Shaping
17%
Emotional Appeal
15%
Engagement Mechanics
15%
Implicit Claims
13%
Call to Action
12%
Group Characterization
8%
Uses AI to group individual video agendas into recurring patterns

Technique Fingerprint (from knowledge graph)

Social proof

Presenting the popularity or consensus of an opinion as evidence that it's correct. When you see many others have endorsed something, it feels safer to follow. This shortcut can be manufactured — fake reviews, inflated counts, and cherry-picked polls all simulate consensus.

Cialdini's Social Proof principle (1984); Asch conformity experiments (1951)

Appeal to authority

Citing an expert or institution to support a claim, substituting their credibility for evidence you can evaluate yourself. Legitimate when the authority is relevant; manipulative when they aren't qualified or when the citation is vague.

Argumentum ad verecundiam (Locke, 1690); Cialdini's Authority principle (1984)

Empathy elicitation

Using vivid personal stories to make you feel what a specific person is experiencing. By focusing on one individual's struggle, it overrides your ability to evaluate the broader situation objectively. A single compelling story can be more persuasive than statistics about millions.

Batson's empathy-altruism hypothesis (1981); identifiable victim effect (Schelling, 1968)

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Analyzed Videos (11)

AI@GSB: A conversation with Derek Thompson, Journalist, The Atlantic

YouTube 1.9K views

This is straightforward thought leadership; be aware that the guest's authority as a prominent journalist lends weight to his balanced but uncertain views on AI economics.

Minimal Transparent

2026 State of Latino Entrepreneurship (SOLE) Summit

YouTube 2.2K views

Be aware that partner shoutouts like Wells Fargo and Bank of America build social proof for LBAN's credibility, but this is overt ecosystem building matching the event's purpose.

Low Transparent

What We Actually Learn From Experience #podcast #StanfordGSB

YouTube 2.3K views

This is straightforward institutional content; be aware it's promotional for Stanford GSB programs but openly so.

Minimal Transparent

Depolarization through Courageous Citizenship with Braver Angels CEO Maury Giles

YouTube 324 views

This content is straightforward educational material; be aware of the open promotion of Braver Angels' programs as the guest is their CEO.

Low Transparent

Ep74 Is The Financial Sector Good for Society?

YouTube 1.2K views

The hosts' academic authority transparently bolsters their pro-market arguments, so approach with awareness that this is positioned expertise rather than neutral journalism.

Low Transparent

What We Actually Learn From Experience

YouTube 1.7K views

Be aware that the professor's authority as a Stanford faculty member lends weight to the framework, though it's presented openly as his research.

Low Transparent

AI, Cyber & Systemic Risk: Securing the Digital Frontline

YouTube 2.2K views

Be aware that the guest's VC investing in cybersecurity is disclosed early, so her emphasis on threats may naturally highlight investment opportunities without deception.

Low Transparent

Class Takeaways - Turning Data Into a Superpower #stanfordbusiness

YouTube 2.4K views

This is transparently educational content from Stanford GSB; be aware of the inherent promotion of their programs but nothing hidden.

Minimal Transparent

Class Takeaways — Turning Data Into a Superpower

YouTube 2.2K views

This is transparent faculty content from Stanford GSB; be aware that it showcases course value to potentially attract students, but that's openly aligned with the channel's purpose.

Minimal Transparent

Power and Accountability: The Costs and Benefits of Speaking Up

YouTube 5.5K views

This transparent panel uses personal stories to inspire reflection on accountability, worth noting for its emphasis on whistleblower heroism without hidden priming.

Minimal Transparent

Think Fast, Talk Smart: Communication Techniques

YouTube 51.6M views

Be aware that the interactive format and personal anecdotes build engagement to reinforce the techniques, but this aligns openly with the educational purpose.

Low Transparent
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