Technique: Social pressure

Social pressure

Threatening exclusion or disapproval if you don't conform. Unlike social proof ("everyone is doing it"), social pressure adds a consequence: "and if you don't, you'll be left out." It exploits the deep human need for belonging.

Asch conformity (1951); normative social influence (Deutsch & Gerard, 1955)

Social pressure

Threatening exclusion or disapproval if you don't conform. Unlike social proof ("everyone is doing it"), social pressure adds a consequence: "and if you don't, you'll be left out." It exploits the deep human need for belonging.

Asch conformity (1951); normative social influence (Deutsch & Gerard, 1955)

Social pressure

Threatening exclusion or disapproval if you don't conform. Unlike social proof ("everyone is doing it"), social pressure adds a consequence: "and if you don't, you'll be left out." It exploits the deep human need for belonging.

Asch conformity (1951); normative social influence (Deutsch & Gerard, 1955)

Social pressure

Threatening exclusion or disapproval if you don't conform. Unlike social proof ("everyone is doing it"), social pressure adds a consequence: "and if you don't, you'll be left out." It exploits the deep human need for belonging.

Asch conformity (1951); normative social influence (Deutsch & Gerard, 1955)

Social pressure

Threatening exclusion or disapproval if you don't conform. Unlike social proof ("everyone is doing it"), social pressure adds a consequence: "and if you don't, you'll be left out." It exploits the deep human need for belonging.

Asch conformity (1951); normative social influence (Deutsch & Gerard, 1955)