Technique: Strategic ambiguity

Strategic ambiguity

Leaving claims vague enough that different audiences each hear what they want. By never committing to a specific, falsifiable position, the speaker avoids accountability while supporters project their own preferred meaning.

Eisenberg (1984); dog whistling research (Mendelberg, 2001)

Strategic ambiguity

Leaving claims vague enough that different audiences each hear what they want. By never committing to a specific, falsifiable position, the speaker avoids accountability while supporters project their own preferred meaning.

Eisenberg (1984); dog whistling research (Mendelberg, 2001)

Strategic ambiguity

Leaving claims vague enough that different audiences each hear what they want. By never committing to a specific, falsifiable position, the speaker avoids accountability while supporters project their own preferred meaning.

Eisenberg (1984); dog whistling research (Mendelberg, 2001)

Strategic ambiguity

Leaving claims vague enough that different audiences each hear what they want. By never committing to a specific, falsifiable position, the speaker avoids accountability while supporters project their own preferred meaning.

Eisenberg (1984); dog whistling research (Mendelberg, 2001)

Strategic ambiguity

Leaving claims vague enough that different audiences each hear what they want. By never committing to a specific, falsifiable position, the speaker avoids accountability while supporters project their own preferred meaning.

Eisenberg (1984); dog whistling research (Mendelberg, 2001)