Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.
IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)
Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.
IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)
Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.
IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)
Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.
IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)
Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.
IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)
