Cards & Comics

Performed authenticity

AI detected as: Manufactured Authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

Moral framing

AI detected as: Moral Licensing

Presenting a complex issue with genuine tradeoffs as a simple choice between right and wrong. Once something is framed as a moral issue, compromise feels like complicity and disagreement feels immoral rather than reasonable.

Haidt's Moral Foundations Theory; Lakoff's framing research (2004)

Bandwagon effect

AI detected as: Endowment Effect Reinforcement

Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.

IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)

Moral framing

Presenting a complex issue with genuine tradeoffs as a simple choice between right and wrong. Once something is framed as a moral issue, compromise feels like complicity and disagreement feels immoral rather than reasonable.

Haidt's Moral Foundations Theory; Lakoff's framing research (2004)

Performed authenticity

The deliberate construction of "realness" — confessional tone, casual filming, strategic vulnerability — designed to lower your guard. When someone appears unpolished and honest, you evaluate their claims less critically. The spontaneity is rehearsed.

Goffman's dramaturgy (1959); Audrezet et al. (2020) on performed authenticity

Bandwagon effect

Pressuring you to adopt a belief or behavior because it appears to be gaining momentum. 'Everyone is switching,' 'don't get left behind.' Combines social proof with urgency — not only is everyone doing it, but the window to join is closing.

IPA bandwagon technique (1937); information cascades (Bikhchandani et al., 1992)

Parasocial leveraging

Leveraging the one-sided emotional bond you form with creators you watch regularly. Because you feel like you "know" them, their opinions carry the weight of a friend's advice rather than a stranger's. Creators can monetize this by blurring genuine sharing with paid promotion.

Horton & Wohl's parasocial interaction theory (1956); Reinikainen et al. (2020)