Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
Using emotionally charged words where neutral ones would be more accurate. Calling the same policy 'reform' vs. 'gutting,' or the same people 'freedom fighters' vs. 'terrorists,' triggers different reactions to identical facts. The word choice does the persuading.
Hayakawa's Language in Thought and Action (1949); Lakoff's framing (2004)
