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Analysis Summary
Ask yourself: “Did I notice what this video wanted from me, and did I decide freely to say yes?”
In-group/Out-group framing
Leveraging your tendency to automatically trust information from "our people" and distrust outsiders. Once groups are established, people apply different standards of evidence depending on who is speaking.
Social Identity Theory (Tajfel & Turner, 1979); Cialdini's Unity principle (2016)
Worth Noting
Positive elements
- This video provides a clear, practical demonstration of how to separate ribs from a roast and offers a legitimate price-per-pound breakdown that helps consumers understand meat pricing.
Be Aware
Cautionary elements
- The use of 'free' high-ticket items (knives) to anchor the value of a recurring digital subscription (Primal Cuts Club).
Influence Dimensions
How are these scored?About this analysis
Knowing about these techniques makes them visible, not powerless. The ones that work best on you are the ones that match beliefs you already hold.
This analysis is a tool for your own thinking — what you do with it is up to you.
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Transcript
The standing rib roast is overrated. There, I said it. I said it. The truth is out. It's overrated. Yes, it looks cool. Yes, it satisfies that primal urge to cook meat on a bone. And I'm all here for it. But these days, all meat is so expensive that we need to find how we can cut the prices any way we can. And I'm going to show you there's a piece on here that is unnecessary and you're paying too much for. So, come with me. I'm going to show you how to save money on a prime rib. Let's go. My name is Brad and I am the butcher wizard. I show people how to save a ton of money cutting meat themselves at home. On this channel, we cut meat, we cook meat, we eat meat. If that sounds cool to you, then you are in the right place. This is a bonein prime rib or a standing rib roast. Whatever you want to call it, it is can be the center of your holiday table. But there is a right way and a wrong way to buy this very expensive and very popular roast. First, I want to show you when you buy a standing rib roast in a butcher shop or grocery store. The most often what they do is they'll cut the rib bones off and they'll tie them back on. So, here are this is a three rib roast from I got from my local grocery store. It has the ribs here and I'm going to show you how to cut them off. You never know, you might need to know, maybe the butcher didn't do it or forgot. And I'm going to show you why they do that and then show you why it may not make that much sense when you buy it. So, like I said earlier, what's gonna happen is we're gonna take these rib bones off of the prime rib and we're going to tie them back on. Now, it's kind of weird why people do that, but it basically makes it easier to carve. So, when you go ahead and you roast the whole thing um and you're ready to carve, you can then just clip the twine and then the ribs will come off and then you can go ahead and carve it. So, it kind of gives you that illusion that you cooked it with the bone and all that stuff without having the mess of carving it. So, it's just an ease that butchers and grocery stores do to try to make it easier for you. But, I'm going to show you just how simple it is. We're going to cut the bones all the way down and all the way out. It's pretty It's very easy, but we're going to just cut it all right there. So, we start out like this. We take our bony knife and we're just going to start to score all the way down these three bones. We want to follow them as closely as we can so that we don't lose any of that delicious prime rib meat. And once you start, you just kind of follow it all the way down. You can see already that we are have we're separating this right here. So we can just go all the way down following the bone. And you can see there's the here's where the and see on the other side there's where the bones come out. Okay. So we're going to go on that side. go underneath these chine bones here. And when you're separating it, we're just kind of separating the bones from the meat and then sliding down. So, we're almost hitting those bones every time just so we get the maximum amount cuz we want the most meat over here, right? For our prime rib. So, it separates just that easy. So, here are our bones and here is the prime rib. If you would like to learn more about how to save money by cutting meat at home and go deep with me personally so I can teach you even more ways to save, please consider joining the Primal Cuts Club. It's my private membersonly community in which we have video trainings. We have live calls. You have a personal chance to talk to me and us to get to know each other and teach you how to save money cutting meat yourself. If that sounds like something you are into, please go ahead and check the link in the description. I would love to get you to know you further and see you in the club. Thank you very much. Let's get back to the prime rib. One more thing about the Primal Cuts Club. I really want to get you in this club. So, I'm going to offer you a couple of free gifts. These are for a limited time until I run out of stock, but I got two knives I want to give to you if you join the Primal Cuts Club. The first one is this 10in breaking knife. So, this is a great for these big projects. If you're going to be cutting down big ribe eyes, strips, all that stuff, this is a great knife to have. It's like a basic it's it's a basic knife that if you're going to get into butchery, you're going to need this knife. Um, the second one is this 12in slicing knife. So, when we cook this prime rib, we're going to need a a good knife to slice it with. Have those big sweeping cuts. So, it's super easy to do and it doesn't have saw marks on it. This is the knife that you're going to need. So, I'm going to give you both of these knives when you sign up for the Primal Cuts Club. And man, it I just really want you in there. So, I want to give you the tools you need to succeed and then the knowledge that you need to succeed. Man, I cannot wait to see you in there. Click the QR code that's above me or the link in the description and for more information. And I can't wait to see you in the club. Now that we had the ribs separated, I want to tell you a little secret. Come closer. You just paid a ton of money for bones. more specifically beef back ribs. But still, let's break down the numbers. I bought this whole bone in prime rib from my grocery store for $21.90 per pound. Beef back ribs that I just pulled off of here weigh 2 and a4 pound. So that means that these beef back ribs came out to $4928. [laughter] That's pretty crazy. If you really want beef back ribs, um, I bought this whole rack from my local grocery store for $8.99 a pound, which would have came up to $22.65. And this is pretty expensive at the grocery store. Costco has them for much cheaper. Uh, but anyway, this is kind of crazy. But this is not my only problem with the standing rib roast. I have another problem that specifically talk about the ribs, but I have to tie these back on, uh, roast it, and show you what I'm talking about. So stick with me. I got to show you this real quick. But we're going to cook this thing. And I got another beef with standing rib roast. All right. So here is our finished roast. We did all the things and I'm going to show you when you take the bones off, when you buy these ones that have the bones that are cut off and then tied back on, kind of what you will expect. So, we're going to go ahead and clip the twine. And here, look, the bones fall right off. Now, this makes it so we can go ahead and carve just our boneless roast right here. And it's super easy. Now, here becomes my problem with the bones. when you buy a bone in standing rib roast. So, people say like, "Oh, well then I'll have the bones and I you know what I can do with the bones? I can gnaw on those bones." The problem is rib bones are very, very tough. And when you talk about rib bones that are like barbecue style back ribs, they have been cooked to over 200° and are super tender. Well, these ribs, not so much. barely cut through them and they're only cooked to 135°. You really got to yank on any of this meat to come off of it. This is not like pull apart or boneless ribs or, you know, pull the bone out tender ribs. These are really, really tough. So, not only did we pay a ton of money for these the ribs, but we also didn't get a tender product. It's really chewy and you know, I don't know. I'm not a fan of the standing rib roast when you're talking about cutting the bones off and putting them back on just because you're paying so much extra for these bones. So, think of that next time that you are going to do a standing rib roast or a prime rib or whatever it's called, whatever you want to call it. For you and me, I love for a special occasion just to save money, have a nice rib roast, man. Have a nice prime rib. This is going to be great. Thank you and we will see you on the next one. A little tough, but whatever.
Video description
Join the Primal Cuts Club Today and receive 2 FREE Knives from the Butcher Wizard Collection HERE: https://primalcutsclub.mykajabi.com/offers/AG7d4Zwo/checkout 10” Breaking knife and 12” slicing knife sent to you when you join the Primal Cuts Club. ______________________________________________________________ In this video, I will show you how to save more money on Prime Rib. Prime rib is the best show stopping main dish. But it is so expensive. I want to show you why the most common way to buy prime rib is wasting your money. You are paying top dollar from extra bones that you may or may not eat. Let me show you how much! __________________________________________________________ Order your copy of Primal Cuts Today Amazon: https://www.amazon.com/Primal-Cuts-Selecting-Preparing-Perfecting/dp/1628605995 Barnes & Noble: https://www.barnesandnoble.com/w/primal-cuts-brad-baych/1146655556 Bookshop.org: https://bookshop.org/p/books/primal-cuts-a-butcher-s-guide-to-selecting-preparing-and-perfecting-beef-brad-baych/d9ccb9425343fee9?ean=9781628605990&next=t Books a million: https://www.booksamillion.com/p/9781628605990?cjdata=MXxOfDB8WXww&AID=10747236&PID=8373827&SID=PRHEFFDF5A7F1--9781628605990 Black wells: https://blackwells.co.uk/bookshop/product/9781628605990?a_aid=bestsellerbooks&srsltid=AfmBOoqM65z05M07UEeUZDsZLgEuCkFtEZF3XLDcGA9ZJ_O4Nw9EI-I4 __________________________________________________________ The Butcher Wizard Collection of knives is now available on Amazon.com. These are the knives that I use in all my videos. We have a 10 inch breaking knife and a 6 inch boning knife available. Click the link to be directed to my page on Amazon.com 10” Breaking Knife: https://www.amazon.com/dp/B0D3FH55J2?maas=maas_adg_0EC489A0F19D37ABCE7C7DFBA75923A7_afap_abs&ref_=aa_maas&tag=maas 12” Slicing Knife: https://www.amazon.com/dp/B0DGRL8HFN?maas=maas_adg_ECBED434E85517D17FA418EC44F709CF_afap_abs&ref_=aa_maas&tag=maas __________________________________________________________ The 6” boning knife I used in this video is currently out of stock. But this is a great substitute until the Butcher Wizard knife is back. http://www.amazon.com/dp/B000QCNJ3C/ref=nosim?tag=butcherwizard-20 ___________________________________________________________ If you liked this video check out this one next: Get MORE Of The Steaks You Love For Cheaper With This Method! https://youtu.be/x8r3H70M4PQ How to cut a whole beef tenderloin https://youtu.be/fL89gyZJr2w?si=-DwmWA6rzHe_Z8i2 If you are a brand wanting to advertise on the channel please email here: rishab@smallscreenmarketing.com