Imagine Thinking You're THIS Important..

I want to start this video by saying I appreciate you and I love you and you're going to want to sit down for this video. >> Guys, uh I have some pretty bad news. So, you're probably going to want to sit down before we get into this one because uh there's going to be a lot for you to hear. Uh okay. Actually, this doesn't feel right. Give me one second. All right. Much better. Ladies and gentlemen, today you're going to have to watch an influencer who is convinced that she is the most important person on planet Earth to everybody make a complete fool of herself because she is out of touch with her audience. And maybe just like reality in general, but we can decide that together. Guys, parasocial relationships are getting worse. And uh I'm not just saying that just to say it. Going out of your way to not only establish but also to exploit a parasocial relationship has just sort of become the meta when it comes to being a popular influencer on the internet these days. Not to be on my auntie drag sorry Aubrey, but as a person with a few friends in the industry, these influencer management companies will literally tell you, "Hey, you need to make your audience feel like they know you and that they're your friend because that's how you sell stuff." But something interesting is happening. For the longest time, parasocial relationships were parasocial. They were one-sided. They were a person in somebody's audience thinking that they know a content creator, that they know an influencer, when in reality, they have no clue who they really are, and that influencer doesn't even know that they exist. But I feel like so many influencers these days are playing into the whole parasocial so heavy that they themselves, the person actively exploiting the parasocial relationship, begin to forget that it's not a real friendship. And I feel like we have a very good example of that today. There's a Tik Tocker named Michaela Noyra, and I'm sure that many of you know her from a video where she says Kim Kardashian funny. >> Kim Kardashian. >> Maybe that's just me. Maybe I'm just out of the loop, but for a while that's all I really knew her for. At least that was until a few days ago when I came across the Tik Tok that she uploaded to announce to her audience that her and her husband would be getting a divorce. And holy it's so bad. Out of touch does not even really begin to describe it. And it's honestly one of the worst examples I have ever seen from an influencer of inflated self-importance. It's truly awful. But you're not going to understand unless I just show you. So, let's begin. >> Please subscribe. I want to start this video by saying I appreciate you and I love you and you're going to want to sit down for this video. >> 8 seconds in and things are already comically bad. Holy The idea of feeling like you need to tell your audience that you love them and you care about them before announcing that you and your husband, a husband I'll add that it seems like most of your audience did not even know existed, were getting divorced, is insane. Genuinely, it's psychotic. She's a person that people watch on Tik Tok for funny makeup videos, and she's treating this as if she's sitting down to tell her child that her and the father are splitting up and getting a divorce. >> I am getting a divorce. Take a minute. Take it in. I am getting a divorce. >> Oh my god. How do you end up like this? What kind of headsp space do you have to be in to think that random people on the internet care about you this much? Take a minute. Take it in. Nobody gives a single Michaela. I promise. >> Cody and I love each other so much. We love each other so much. We would do literally anything for each other. I want you to know that. I'm not going to be sharing any details whatsoever as to why Cody and I have made this decision. The main reason I am doing that is because I want to protect Cody. >> Then honestly, why even talk about it? She's going to go on to say stuff like, "Please don't speculate. Please don't start rumors. Please don't bring this into consideration." It's like, I think that's exactly what you want here. Nobody makes a video like this unless you're trying to stir the pot and get people talking about it. It's the same thing as that Ned Fulmer and Ariel podcast. This could have been an Instagram post, but instead you sit down. You make sure your lighting's perfect. You make sure your makeup's perfect. You ask your audience to please not have a heart attack over what you're about to tell them. You say, "Please don't speculate. Please don't bring up addiction. Please don't even talk about this." It's like, come on, we're not stupid. >> Cody deserves that. We both want to heal. Cody deserves to be happy. Cody deserves to be happy. So do I. This is an extremely shitty thing. No one gets married to get a divorce. Absolutely no one. But what I can tell you is that this is very amicable. We talk every day. He comes over for dinner. He sees the dogs. And I were together for 5 years, married for two, and they are some of the best memories of my life. memories that I will cherish forever. And I do not regret a single thing, nor does Cody. >> It's always kind of interesting to me when people talk about stuff like this in this manner. And it's normally divorce. It's like, I wouldn't have changed it for the world. It was the best time of my life. I don't regret any of it. He's my best friend. We see each other every day. We're still so in love. It's like, okay, then why are you getting divorced? Like, it just makes it seem like you're not really telling the full story. And like, that's fine. You don't have to. But again, why even talk about it in the first place? This could have been an Instagram post. >> I know there is going to be so much speculation as to why Cody and I are getting a divorce, but I want to guarantee you that no amount of speculation, no one claiming they know why we're getting a divorce, no video from a tea page or a drama channel knows why Cody and I made this decision. The only people that know why Cody and I made this decision is Cody and I. I just want to make that very very clear. And one thing I want to ask is Cody and I are in this together. And I see a lot of times when people get a divorce or separate, people try to pit people against each other, pick sides. I'm asking you not to do that. So again, like I said earlier, I feel like this Tik Tok was made for the sole purpose of causing speculation because it doesn't really seem like anybody cares. Like I mentioned earlier, I was going through some Tik Toks and some Reddit threads, and it seems like the general consensus, at least amongst the casual viewer, is that a lot of people didn't even really realize that she had a husband. Like, nobody cares that much. Which makes her opening this video like she's about to have to tell her kids that are going to have two Christmases from now on. And her begging her audience not to speculate even more silly. It's like I doubt people would have even noticed if he just stopped showing up in videos. >> Cody and I are in this together. Please don't pull us apart. Second thing I'm going to ask is Cody and I have been very open about his struggles with addiction. And I'm going to ask you if you can please leave that out of the conversation. They are two separate things. It is had enough as it is to be an addict and to struggle to stay sober. >> Okay, so again, I feel like saying something like this in this specific context is just kind of weird. And I mean, I understand why she'd want to, but when you're framing the video in the way that she chose to, it's like, what are we doing? You're not going to tell us why you and your husband are getting a divorce, but you will tell us every reason that you didn't. It's like, is this just a fun process of elimination game for your viewer? Like seriously, if you're going to go through every reason that people can think of and be like, "It's not that." And you're really not trying to cause speculation. You really don't want people talking about this, just say why you got a divorce. The easiest way to prevent speculation is to not make there a need to be any. Like, this is stupid. >> What happens now? Well, the reason I'm pretty put together in this video is because we made this decision last year and I've spent the last few months processing this. a lot of crying, a lot of talking to family, friends, therapy, everything you can think of to get to a place where I can make this video. Now, I heal. >> Okay, so look, don't get me wrong. I'm not saying that she doesn't need to heal. I don't think anybody's really going to fully enjoy getting a divorce, but saying this is a bit ironic considering the content that she followed all this up with, which we'll look at briefly once we're done with this TikTok. >> I just want you to know that I appreciate the support that you have shown Cody and I over the last 5 years. You guys rooted for my relationship and my marriage so had and I appreciate it so much. Cody and I are both terrified. We're entering a completely new chapter of our lives, an unexpected chapter, and we're embracing it. And even if it's terrifying, it's exciting, too. >> At this point, I feel like we're just trying to hit every single buzzword. It's like, do you even know how you feel about this, Michaela? Maybe you don't, like maybe you haven't fully processed it yet and you shouldn't have made this video yet. That'd be normal. But it's like everything you say on how you feel about the fact that you're getting a divorce, you will immediately contradict right after you say it. Like I've never been married, so maybe I can't speak on this, but I feel like the situation as you're describing kind of crazy to describe it as exciting. Like you were with a person that you love, you're still super close to. There's no hard feelings. You don't regret anything about the relationship. Parts of that relationship were the best moments of your life. But there's this like secret thing that nobody can know about that led to you guys getting divorced. It's like that feels like something that would be described as disappointing because if everything was really so perfect, but you just couldn't make it work. I don't know. That just doesn't seem like something you'd be super thrilled about. >> Listen, sometimes life has different plans for you. And Cody and I have both accepted that. So, what happens now is nothing. I have been going through this with Cody for the past few months. Uh, shit's tough. There's a lot of crying. There's a lot of emotions, but I'm still going to show up every day. And I'm still going to do my cute little Valentine's Day videos I do every year. And and nothing really changing on the work side. I'm still going to be creating my beauty content and my makeup content, but I just want you to know I'm I'm still here. >> Of course you are. As a person who does content creation for a living, I really dislike how most content creators make this sort of lifestyle seem because oh my god, it's the easiest job in the world. It really is. You get to be your own boss. You get to basically do whatever you want to do. You get to talk about or make whatever you want to make. But that doesn't stop YouTubers, influencers, streamers, whatever it might be, from trying to convince their audience that this is like working on an oil rig. Of course, you're going to show up because it's your job. I don't know. It's just funny to me that being an influencer is not only the easiest job on the planet, but it's also the only job where if you aren't feeling like 100% all of the time, it's supposed to be socially acceptable for everyone around you to be like, take as much time as you need, just stop working. It's like, why is that not the sort of mindset we have towards jobs that actually matter? Anyways, that's pretty much the entirety of that video. And like I said, the content that followed after this one was uploaded just felt kind of weird. The first thing that she uploaded after this, like she mentioned, was a bunch of Valentine's Day Tik Toks. And she's talking about how excited she is, how this is the first time she's like finally getting to be alone on Valentine's Day in years. And it's just like, are we supposed to think that this is like a big sad time for you and you're terrified or like like what's going on? Like again, it's just sort of hard for me to believe that this is the most amicable divorce ever. But at the same time, when it's not even finalized yet, you're talking about how excited you are to finally be alone on Valentine's Day again. It's just like this doesn't really make a whole lot of sense. Anyways, all of this has caused quite a bit of controversy for Michaela, as you could probably imagine. When this was uploaded, the reception was probably just about what you'd expect. People were saying a lot of the same things that I am. Just like, what are you doing? Why are you framing it this way? Why do you think people care this much? Do you want people to care this much? Because if you do, that's also weird. Like, what is your angle here? Because none of this makes sense. And ever since that Tik Tok was uploaded and the reception was obviously not what she was expecting, every single video since has had its comments disabled. She hasn't addressed it again. And it feels pretty safe to say that this all did not really play out the way that Michaela seemed to have been hoping that it would, which is good. Honestly, really, I do hope that 2026 is a year where we can start sort of reversing a lot of the that has become so normalized when it comes to content creation and like influencer audience interaction. I was being serious in the beginning when I said that these influencer agencies are literally telling people create parasocial relationships. Make it weird. Make it personal. Get them obsessed with you. And I hope that audiences are able to start kind of wisening up to that because it's getting worse. And the more that it's like a focus for people who are being managed and the more that it just spreads into being a profitable meta, the worse things are going to get. Well, guys, what are your thoughts? Like I said, uh this is one of those things where I don't even think this should should have been like a Tik Tok to begin with. Once again, referencing back to the whole Ned Fulmer aerial situation, uh, why not an Instagram post? Why not just a quick explanation to the people who actually do care instead of pretending that anybody who's ever heard of you needs to know of everything that is going on in your personal life all of the time? Crazy concept, I know, still in its early stages. We'll get there. But like seriously, it'd be a completely different thing if she was just like, "Hey guys, just want to let you know in case you don't see him moving forward. Me and Cody have decided to get a divorce. Don't worry, there's no hard feelings. It's amicable. We're good. Just want to let you guys know. Completely different story. Nobody's upset. No YouTube videos are being made. But when you start it off by saying, "I love you. You should sit down, take a deep breath." It's like, "Holy fuck." You cannot think you're that important to random people. Surely if you do, you need to get that figured out. That's not normal. So yeah. Hey, hey, hey, hey, hey,

Mikayla Nogueira is a popular TikToker who has recently been facing some backlash due to how she handled announcing her divorce to her audience. previous video: https://www.youtube.com/watch?v=tjRTd3fODdo follow me on instagram!: https://www.instagram.com/oohgust/ follow me on twitter!: https://twitter.com/oohgust my gaming channel: https://www.youtube.com/@ducktheaugust subscribe: https://www.youtube.com/user/augusttheduck/?sub_confirmation=1 outro song creds: https://www.youtube.com/@prodgoostavo https://www.youtube.com/@dadood3652